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Unit 1: Cognition (8-10%) Textbook: Chapters 7A & 7B Overview: In this unit, students learn how humans convert sensory input into kinds of information. They examine how humans learn, remember, and retrieve information. This part of the course also addresses problem solving, language, and creativity. AP Learning Objectives: € Compare and contrast various cognitive processes: - Effortful versus automatic processing; - Deep versus shallow processing; - Focused versus divided attention. € Describe and differentiate psychological and physiological systems of memory (e.g., short-term memory, procedural memory). € Outline the principles that underlie effective encoding, storage, and construction of memories. € Describe strategies for memory improvement. € Synthesize how biological, cognitive, and cultural factors converge to facilitate acquisition, development, and use of language. € Identify problem-solving strategies as well as factors that influence their effectiveness. € List the characteristics of creative thought and creative thinkers. € Identify key contributors in cognitive psychology (e.g., Noam Chomsky, Hermann Ebbinghaus, Wolfgang Kohler, Elizabeth Loftus, and George A. Miller). Key People: George Sperling George Miller Alexandra Luria Key Terms: Memory Information-processing model Levels of processing model Sensory memory Iconic memory Selective attention Echoic memory Short-term (working) memory Chunking Mnemonic devices Rehearsal Long-term memory Episodic memory Semantic memory Procedural memory Explicit (declarative) memories Implicit (nondeclarative) memories Eidetic (photographic) memory Method of loci Hermann Ebbinghaus Noam Chomsky Elizabeth Loftus Benjamin Whorf Wolfgang Kohler Retrieval Recognition Recall Primacy effect Recency effect Serial position effect Tip-of-the-tongue Semantic network theory Flashbulb memories State-dependent memory Mood congruent memory (Re)constructed memory Relearning effect Retroactive interference Proactive interference Anterograde amnesia Retrograde amnesia Long-term potentiation Phonemes Morphemes Syntax Overgeneralization Language acquisition device Linguistic relativity hypothesis Concept Prototypes Images Algorithm Heuristic Representative heuristic Belief bias Functional fixedness Confirmation bias Convergent thinking Divergent thinking Availability heuristic