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WHAT IS ANTHROPOLOGY?
ANTHROPOS- MAN / HUMAN BEING
LOGOS- STUDY
“THE STUDY OF MAN”
ANTHROPOLOGY gets divided into 2
main categories:
 (1) physical anthropology
 (2) cultural anthropology
Physical Anthropology
Seeks to understand human
behavior from a biological base
Focuses on human evolutionary history and
biological variation among human
populations.
Branches in Physical Anthropology
-
1. Biological Anthropology
2. Primatology
3. Forensic Anthropology
the study of human variation…
Forensic Anthropologists examine clues
in physical injuries, the wear on bones or
teeth
DNA analysis
Assist the police in homicide cases
http://www.youtube.com/watch?v=7cogeHybySI ‘Power of Bones’ (4:06)
Cultural Anthropology
Seeks to understand universals and variations in human cultures
both past and present.
Branches:
1.. Archaeology
2. Lingusitics
3. Ethnology
Cultural Bingo Activity
Archaeology seeks to understand human history
through the study (primarily) of materials
remains.
Linguistics seeks to understand
human language, written and nonwritten, spoken and non-verbal..
Ethnology seeks to understand the
patterns of human thought and behavior
over time.
A holistic, detailed description of a culture is
termed an ethnography.
Ethnology Role Play
 Drama time!
 Groups of 3-4
 Brainstorm 3 cultural customs exclusive to teens that
are currently perplexing us old folk and would be of
interest to an ethnographer studying teen behaviour
 Act them out in a skit for the rest of the class
Schools of thought in Anthropology:
1.
2.
3.
4.
5.
Functionalism
Structuralism
Feminist theory in Anthropology
Cultural Materialism
Postmodern / postcolonial anthropological
theory
Your Task
 Class divided into 5 groups
 Assigned a school of thought
 Read and research
 Discuss it as a group:
a. make sense of the theory
b. decide on its 3 main points
c. critique the theory
 Construct a visual organizer on chart paper for the
class so we can understand your topic
Cultural- The core interest of Anthropology
So what is culture?
 The full range of learned
human behaviour patterns;
the beliefs, attitudes, values
and ideals of a society.
 Culture is :


“Culture” used first in
1871 by Edward B. Tylor


Learned
Shared with others
Shapes how we understand the
world
Has patterns
What if we used 2013 SUPERBOWL ads to
teach us about today’s cultural values?
What would your observations of US culture and values be, based on
these advertisements?





"Whole Again"
"Go Daddy - Perfect Match"
Budweiser Baby Clydesdale
Farmers
"Viva Young"
Which ad do you think
has received the most
criticism?
In fact it has become the main
target of #NotBuyingIt
Which ad do you think has
received the most fan
votes?
 Oh, and the experts study them too! "Superbowl Ads
that scored big"
 And here’s a more family oriented ad- ???