Download Learning and the Brain

BELL WORK
Draw a rough sketch of
this page of notes on
your paper.
• FIRST try to label all 7
parts of the Cornell
Notes styled page
w/out your notes.
• THEN check your work
with your notes and
make any corrections in
a different color
•
Page 1
Why do Ps
have flat feet?
What is
counter
-current flow?
John Doe
8/20/02
Period 7
PENGUINS
Ps have flat feet
•Better to swim with
•Like swim fins
Ps have special blood
circulation system
•Counter current flow
•Warm blood from heart
warms cold blood from feet
•Prevents freezing
Penguins are designed for their cold, ocean habitat.
They have flat feet for swimming and counter
-current blood flow to stay warm.
LET’S LABEL TOGETHER!
DIVIDER
Page 1
MAIN IDEA /
QUESTIONS
Why do Ps
have flat feet?
What is
counter
-current flow?
SUMMARY
John Doe
8/20/02
Period 7
PENGUINS
TITLE
Ps have flat feet
•Better to swim with
•Like swim fins
Ps have special blood
circulation system
•Counter current flow
•Warm blood from heart
warms cold blood from feet
•Prevents freezing
NOTES
Penguins are designed for their cold, ocean habitat.
They have flat feet for swimming and counter
-current blood flow to stay warm.
Don’t forget the heading:
Questions,
Name, Class, Period, Date, Topic
subtitles,
etc. go here,
in the left
hand column.
Remember,
we want
higher level
critical
thinking
A 3 to 4 sentence summary down there
questions.
on the bottom of the last page of notes
Notes go here, in the
large right hand column.
Topic
Questions,
Subtitles,
Headings,
Etc.
First & Last Name
Class Title
Period
Date
Class Notes
2 1/2”
3 to 4 sentence summary across
the bottom of the last page of the
day’s notes
• Summary is added at the end of ALL
note pages on the subject (not page)
• Summary added AFTER questions
are finished
• Summary should answer the
problem stated in the subject.
• Developed in 1949 at Cornell
University by Walter Pauk.
• Designed in response to frustration
over student test scores.
• Meant to be easily used
as a test study guide.
• Adopted by most major law schools
as the preferred note taking method.
All Students at CCHS are
trained in Cornell Note Method
• Good notes allow students to help
each other problem solve.
Cornell Notetaking
Why should you
take notes?
• To minimize your
“rate of forgetting”
 Don’t take notes =
Forget 60 % in 14
days
 Take some notes =
Remember 60 %
 Take organized notes
and do something
with them=
Remember 90-100%
indefinitely!
Understanding How We Learn
• Our brain’s outer layer (the
neocortex) where higher level
thinking occurs, has 100 billion
brain cells or neurons.
When We Learn
Something New:
• A dendrite, a threadlike branch,
grows out of each brain cell
(neuron).
Learning
• When a dendrite from one neuron
grows close enough to the dendrite
of another neuron, a connection is
made.
• Learning = growth and the
connecting of dendrites.
Brain Videos
• http://www.drjoedispenza.com/index
.php?page_id=Live_Neurons_Conne
cting_Pruning
• How we learn something
Practice!
• If you practice a new skill many
times, the dendrites get coated in a
protein called myelin.
• Thinking can now occur more
quickly, & you will remember the
skill for a long time.
How We Forget
• If we only practice a skill once or
twice the connection between
neurons is weak.
• If you do not practice the skill again
the dendrites wither & die.
• You have forgotten the new skill!
(Questions
about it )
• How do the
ticks find the
cattle?
• Why don’t the
ticks usually
kill their host?
• How could
tick
infestations in
cattle impact
humans?
(Diagram copied
during lecture)
Recall Clue Column
Record Column
Propaganda Techniques in Advertising
Define "Propaganda"
List 4 common tech. used by
advertisers
Define & explain
"testimonial" technique
Define & explain
"bandwagon" technique
Define & explain "plain folks"
technique
Define & explain "transfer"
technique
Intro
Propaganda used by politicians, writers.
Also by advertisers.
Def: Messages intended to persuade audiences to adopt a certain opinion.
Advertisers use propaganda. 4 techniques common.
1. Testimonial
Def: Celebrities used to pitch idea, sell product;
Audience associate star qualities of celebrity w/ product.
Ex. Michael Jordan sells Nike shoes
2. Bandwagon
Def: Encourages people to buy b/c e'one is doing it.
Ads urge you to get on board; don't get left out.
Ex. "All over America, people are switching to...."
3. Plain Folks
Def: Product associated with ordinary folks like you & me.
Ads use "regular", next-door-neighbor types to sell product.
Ex. New mother in hospital uses Tylenol.
4. Transfer
Product associated with s'thing that is attractive or respectable.
Car ads show gorgeous model - audience transfer feelings about model to car.
Ads use patriotic symbols like bald eagle - audience transfers patriotic feelings
to product, company.
Ex. Wal-Mart claims to sell only made-in-USA products.
SUMMARY:
Advertisers use propaganda.
Propaganda = Messages intended to persuade audiences to adopt a certain opinion.
4 common propaganda techniques used by advertisers:
1. Testimonial: celebrity endorses product.
2. Bandwagon: everybody is buying product.
3. Plain Folks: ordinary, non-glamorous people like us use it.
4. Transfer: transfer feelings of admiration to product.
Anthropods
Paul sends
his examples