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The
Communication
Why do we communicate?
„
„
„
To fulfill practical needs
(to give or get information)
To fulfill physical needs
To fulfill identity needs
?
Communication
¾We take it for granted
ƒ AND we don’t do it very well.
¾We’ve been “communicating” for years
¾Communication has an inherent
tendency to deteriorate
Why do we have problems
?
¾Language misinterpretation
ƒ Words pronounced the same but have
different meanings
ƒ Language is not gender-free
ƒ Lack of words for situations
ƒ We don’t speak the way we write or think
Definition of Communication
„
A transactional, symbolic process which
allows people to relate and manage
their environments by:
„
„
„
„
Establishing human contact
Exchanging information
Reinforcing the attitudes and behaviors of
others
Changing the attitudes and behaviors of
others
Communication Models
Answer the Questions:
Who
„ Says What
„ In Which Channel
„ To Whom
„ With What Effect
„
?
?
?
?
?
Communication Models
„
Linear
„
Interactive
„
Transactional
Linear Model:
Shannon-Weaver Model
Message
Information
Source
Signal
Received
Signal
Transmitter
Message
Receiver
Destination
Noise
Source
Linear Model:
Berlo Model
r
e
el
ve
i
g
n
e
a
e
rc
s
c
an
S ou M es C h R e
Encodes
Decodes
“Noise”
„
Any forces that interfere with effective
communication:
„
External (physical) noise
„
Physiological noise
„
Psychological noise
Interactive Model
„
People exchange messages, using
feedback
“Feedback” is the receiver’s verbal and
non-verbal response to the message.
Interactive Model
Environment
Environment
Receiver
Decodes
Message
ha
n
Behaves
Message
C
Sender
ne
l
Person
A
Person
B
Decodes
Receiver
Behaves
Sender
Transactional Model
„
Participants create a relationship by
simultaneously sending and receiving
messages
„
„
Simultaneous transmission and reception of
messages
Process-oriented, meaning you cannot isolate
a single discrete “act” of communication from
the events that precede it or follow it.
(Remember CONTEXT is important)
Revised Definition:
Communication
„
A continuous, transactional process
involving participants who occupy
different but overlapping environments
and create a relationship by
simultaneously sending and receiving
messages through channels, many of
which are distorted by noise.
Principles
of Communication
„
„
„
„
Communication can be intentional or
unintentional
It is impossible not to communicate
(you cannot not communicate)
Communication is irreversible
Communication is unrepeatable
Misconceptions
of Communication
„
„
„
„
What you say is what you mean
More communication is better
Communication will solve all problems
Communication is a natural ability
Myths