Download Curriculum

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Leading Digital Marketing Training Provider CSODM has
developed Advanced Digital Marketing Course
Curriculum with 17 In-depth Course Modules.
For More Information About Digital Marketing Course:Contact : Shivani – 9821695544
Address : A/23,LFG,SECTOR-2,NOIDA(NEAR MAHINDRA
SERVICE CENTER,CLOSE TO SECTOR-15 METRO STATION)
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OBJECTIVE
Of this course
1
To make you an expert in Digital Marketing with trendy
depth knowledge of marketing.
To make you an Top blogger. So that you can earn
good money from Adsense /Affiliate.
2
“ IBnet earnn eE tx pMearrt k e t e r
like A g e n c i e s a n d
Other professional
16
”
Modules One
Training Course....
Digital Marketing
Overview
Social Media
Marketing
Website
Intro,Structure
& Creation
Content
Marketing
Mobile
Marketing
Email
Marketing
Search Engine
Optimization
WebMaster
Tools
Ecommerce
Marketing
Social Media
Optimization
Affiliate
Marketing
IMPORTANT
Online
Reputation
Management
Make Money
Online Via
Adsense/Blogging
Analytics
Lead Generation
For Business
Search Engine
Marketing
16 Modules.....
What is Internet Marketing ?
What is Digital Marketing Process ?
Digital Marketing Vs Traditional Marketing
What are the ways of Digital Marketing Process ?
Visibility
Digital
Marketing
Overview
What is Visibility ?
Importance of Visibility ?
Types of Visibility ?
Engagement
What is Engagement ?
Importance of Engagement ?
Ways of Engagement ?
What is Internet ?
How does internet work ?
What is Website ?
Webstie Vs Webpages
What is Domain & SubDomain ?
Targeted Traffic
How to bring targeted traffic ?
Importance of targeted traffic ?
Examples of targeted traffic ?
Ways to bring targeted traffic ?
Conversion
Types of Conversion ?
Process of conversion ?
Different types of conversion ?
Retention
Types of Retention ?
Importance of Retention ?
Evaluation
How to check performance evaluation ?
Importance of Evaluation ?
Content management systems intro
Types of CMS
What is theme ?
Benefits of having Good theme
Plugin
What is Domain Extension ?
What is plugin ?
Types of Domain Extension ?
What is web hosting ?
Uses of plugin ?
Content
Purpose of Creating Websites
What is Content
Types of Websites
Benefits of Having great content
Structure of Website
Website
Introduction
& Creation
What is Search Engine ?
Types of Link Building
What is Search Engine Optimization ?
Strategies of Bulk link building
SERPs and its importance
Viral Link building
What is keyword ?
Long tails keywords vs Normal keywords
How Seach Engine Works ?
Search
Engine
Optimization
On page SEO
Importance of On-page SEO
Keyfactors of On-page SEO
Meta tags
How to put Meta tags in all CMS ?
Sitemap
Content Optimization
Robots.txt
Entities and Schema
Latent Semantic Indexing
Best tools for keyword research
Page Segmentation
Semantic Distance and term relationship
Off Page Seo
What is Backlink ?
Key-factors to increase backlink
Quality Backlink Vs Poor Backlink
Domain Authority Vs PageAuthority
What is Page rank ?
What is link building ?
Benefits of quality link building
Quality Backlink Vs Poor Backlink
Domain Authority Vs PageAuthority
Analysis of Competitor backlink
Google Maps Creation
Google places Optimization
Classified Listing
Primary ,Secondary & Tertiary keywords
Blog Commenting
Directory Submission
Social Bookmarking
Press Release
Pdf Submission
Create Strategy for your business
What is Google Update ?
Google Spam Box
Google Panda
Google Penguin
Google Hummingbird
Google Dance
Recover your site from
Google Penalisation
How to check latest updates of Google ?
Best Tools for SEO for wordpress
What is Social Media ?
SMO Vs SEO
What is Social Media Optimization Process ?
Why is Social Media Optimization necessary ?
Different types of Social Medis Sites
Social
Media
Optimization
Facebook Optimization
Difference between a profile & page
Importance of having Professional page
Limitation in profile
Cool tricks to increase facebook likes
Twitter Optimization
Basic of Tweets
Tweets Vs Retweets
Benefits of Twitter in trending
Google +
What is Google + ?
Linking of Google+ to Website
Importance of Google+ in ranking
Bring targeted traffic
Linkedin
Creating company page
Importance of Linkeding profile
How to increase linkedin connections ?
How to increase social presence ?
What is Viral Marketing ?
Youtube Video Optimization
How to get thousands of views in video ?
Tools for Social Media Virality
Types of Facebook advertising
Advertisement on Youtube
Ways to promote products on youtube
How to bring conversion through
facebook ads ?
Bid strategy in SMM
How to create ads in linkedin ?
Importance of SMM
Make viral post through SMM
How to get huge conversion through
linkedin ?
Create Ads on twitter
Increase Engagement
Tools for facebook advertising
Bring targeted traffic through SMM
How to beat competitors through SMM
Purpose of Using SMM
Benefits of Video Advertising
ROI on Social Media Marketing
How to make your product a brand ?
SMM Vs SEM
Get Visitors from Youtube ads
How to create Facebook ads ?
Best softwares for Social Media Marketing
Social Media
Marketing
What is Search Engine Marketing?
Search
Engine
Marketing
Organic Results Vs Paid results
Measure your results
Tools to measure your performance
Importance of SEM
Conversion tracking
Create AdwordsAccount
Basics of AdwordsAcccount Structure
Tools to plan a campaign
Depth concept of Campaign
Types of Advertising
Search Vs Display
Create Ad Groups
Ad Keywords
Evaluate metrics relevant to your goals
Ad Rank
Quality Score & Its Importance
How to increase Quality Score ?
How to beat competitor with low bid ?
Concepts of CPA, CPC, CTR, etc..
Campaign Settings
Manual Bidding Vs AutoBidding
Location Targeting
Types of Targeting
How to create perfect Ad group ?
Keyword Planner
Display Url Vs Destination Url
Why do we need Perfect LP for SEM ?
Choosing a bidding strategy
Setting a daily budget
Display Url Vs Destination Url
Why do we need Perfect LP for SEM ?
Keyword Vs Display Planner
Optimize your campaign
Increasing your brand awareness
on the Display Network
Ad Formats
Ad Extensions
Text ad
Location
Product Listing Ads
Social
Dynamic Search Ads
Google Place
Sitelink
Ad Site Qulality
Phone
Adwords Tools
Seller Rating
Keyword Tools
Performance Monitoring
Targeting Tools
& Reporting
Bid & Budget Tools
Optimizing Performance
Opportunities tab
Campaign Experiments
custom ad scheduling
keyword insertion
Performance, Profitability, and Growth
Google Display Network
Display ads on YouTube
Remarketing
Types of Remarketing
Mobile App
Dynamic Remarketing
Video Remarketing
Search Ad Remarketing
An introduction to Email Marketing
Email Marketing Facts
5 Email Marketing challenges & solutions
Integrate Email data with other data systems
Improving deliverability
Growing & Retaining Subscribers
Achieving Measurable ROI
Close the Marketing Loop
Using Email for funnel optimization
Email
Marketing
6 Types of Marketing Emails
Email Newsletter
Digest
Dedicated Emails
Lead Nuturing
Introduction of Ecommerce Marketing
Types of Ecommerce
B2B
C2C
B2C
G2G,G2E,G2B,B2G
Sponsorship Emails
Transactional Emails
Email Marketing Metrics
Bounce Rate
Delivery Rate
Email List Growth rate
CTR
Email Sharing
Conversion Rate
Revenue per email sent
Open Rate
Unsubscribe Rate
Bulk emailing
Tools for Email Marketing
A General Model of ConsumerBehavior
The Online Purchasing Decision
What Consumers Shop for and Buy Online ?
Multi-Channel Marketing Plan
E-Commerce in India
Major Search Engines in the Market
Products, Brands, and the
Branding Process
Seo for an Ecommerce Marketing
Advantages of Ecommerce
Tools for Ecommerce Marketing
Top Motivators for Shopping Online
eCommerce Marketing Concepts
ROI on Ecommerce
The Internet Audienceand
Consumer Behavior
Why do you need a perfect ecommerce strategy ?
Use affiliate marketing for ecommerce marketing
Ecommerce
Marketing
Introduction of Lead Generation
Types of Lead Generation
Importance of Lead in business
The Mechanics of Inbound
Lead Generation
Generate Leads With Your Website
Improve Positioning of Your
Calls-to- Action (CTAs)
Importance of Landing Page
A/B testing
How does A/B testing effect Lead in business ?
How to do A/B testing ?
How to maximize your leads ?
Ultimate tricks of Lead Generation
Tools for Lead Generation
Strategy for Leads generation of every business
Improve the Positioning of the Form
Emphasize the Benefits of the Offer
Create a Thank You Page that Keeps New Leads on the Site
What is Content Marketing ?
Why is content marketing necessary ?
Importance of Unique Content in SEO .
Content Planning and Integration
Lead
Generation
10 Content Writing Secrets of
ProfessionalWriters
Tools for Quick Content Creation
Overcoming Common Content
Marketing Roadblocks
Maintain Momentum
Content
Marketing
How to Generate thousands of Clickable Ideas
for your content ?
How to plan your content for maximum
productivity ?
Learn to write content like a pro
Other side of Content Creation :
Optimize for Search
Use Content to Increase traffic,
Engagement & Sales.
5 Simple Strategies for Monetizing
your content.
An introduction to Google Webmster Tools
Uses of Google Webmaster Tools
Adding your website
Site Configuration
Sitemap
Crawler access
Sitelinks
Change of address
Webmaster
Tools
Search queries
Links to your website
Keywords
Importance of Google Analytics
Create your Analytics account
Configure Your Profile
Malware
Crawl errors
Crawl stats
HTML suggestions
Labs
Fetch as Googlebot
Sidewiki
Site performance
Video sitemaps
Spam Warnings & Other Notifications
Blocked URLs
Structured Data
Subscriber stats
Content keywords
Introduction of Google Analytics
Geographic Target
Diagnostics
Tracking Transactions on 3rd Party
Sites
Analytics Reports
Conversions
Page Visits
Grant Access to OtherUsers
Add Tracking Code to Your Website
Exit Rate
Create Goals & Funnels
Stick Rate
Benefits of Goals
How to reduce Bounce Rate ?
How to Set Up Goals
Alexa Rank
Setting Up Goals: Define the Funnel Path
How to increase Alexa rank in minimum
time period ?
Enabling E-Commerce on Your
Site
Auto-Tagging
Bounce Rate
Google
Analytics
What is Mobile Marketing ?
Tips to Maximize App Downloads
From Free Channels
2014 Trends in Mobile Marketing
and Advertising
3rd Party Marketing Measurement
How to create a mobile website ?
Advertising on Mobile App
Content Marketing on App
Create Mobile App
Why Mobile Marketers Should Focus on
SmartphoneApps
Hybrid Apps vs. NativeApps
Mobile Marketing Key Performance
Indicators (KPIs
Online
Reputation
Management
Best tools to create mobile app
How to create mobile website through
Wordpress ?
Promotion of App in All platforms
Mobile
Marketing
Intro of Online Reputation Management
Sources of Opportunity
Importance of ORM
Consumer Complaint Sites
3 Steps of ORM
Monitor
Analyse
Influence
Analyze How The Visible Information Affects
Your Brand, Your Reputation
Social Network Sites in ORM
Monitor And Track What Is Being Said Online
Influence the Results by Participating in the
Conversation and Eliminating Negative Sites
Sources of Potential
Reputation Problems
Competitor Attacks
Trademark Infringement
Influence Results by Developing
Your Online Assets
Grow Your Business With Affiliate Marketing
An introduction to AffiliateMarketing
Managing Your Affiliate Program
Why use affiliates ?
Promoting Your Affiliate Program
What kind of affiliate programmes are there ?
Affiliate Newsletters
Types of Affiliates
Top Affiliate Earners in India
When do you use affiliate marketing?
Considering a 12 month strategy
Affiliate
Marketing
Loyalty and reward websites
Email Marketing with affiliate
Managing affiliates and pay per click search
Make Money with Affiliate
Popular Affiliate networks
Choose best affiliate networks
Affiliate Metrics
Who are affiliates?
GoogleAdsense
Tips to increase AdSense revenue
How to create AdSense Account
Google AdSense accountApproval Process
Adsense TOS: Things to follow and
Keep in mind
Ways to increase Adsense CPC
Maximum AllowedAdSense unit on a
single page
AdSense revenue share revealed
AdSense or Affiliate: Which one to use?
Google AdSense serving hasbeen
disabled on your account
What is CTR in Google Adsense
A/B test Adsense ad unit
How Google AdSense pays in India?
How much money one can earn from
AdSense ?
AdSense placement
Adsense Custom Search
50 Ways to boost Adsense revenue
Learn from MrBlogger... Earn Now From Adsense !
Make Money
Online Via
Adsense/Blogging