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Transcript
A project carried out by students
of the Social Marketing course
WHY CHOOSE
TAP WATER?
litres / per capita
Annual consumption of bottled
water in Switzerland.
In Ticino, people annually
drink water equivalent to
15 Olympic swimming pools.
1
2
69 l 130 l
1990
2014
3
The production and the transport of 1 liter of
bottled water requires 3.1 deciliter of oil.
Drinking tap water is up to 1'000
times more ecological than drinking
bottled water.
1 litre
4
=
1’000
3,1 deciliter
6
5
Each year, 12’000 trucks
cross the Alps to deliver
bottled water.
Drinking 2 liters of bottled water per day
equals to travelling 2’000 km by car,
which is the distance from Switzerland
to Sweden.
CH
Reused plastic bottles contain
millions of bacteria that grow on
the bottleneck and that, in long
run, create a nauseating smell.
Svezia
7
Every year in Switzerland,
200 million PET bottles
are not recycled.
8
9
On average, USI students spend over
400 CHF a year to
buy bottled drinks.
presents a new
ecological bottle!
10
More information
tap.sinc.usi.ch
In Switzerland tap water is safe,
ecological and economical!
Supported by:
Sources: Acqua potabile santé, ACSI, aqueduc.info, Association Suisse des sources d’eaux minerals et de producteurs de soft drinks, Medicine Virginia, RTS, SVGW.