Download Communications marketing campaigns officer

NANSA Communications, Marketing and Campaigns Officer
Job Description and Specification
Date: April 2017
Overview of Role
This is both an internal and external-facing role within NANSA, developing, implementing and managing an array of internal and external
communications activities, marketing NANSA services and its retail, trading and training activities and leading on the development of
campaigns that raise awareness about key issues facing people with disabilities and result in action to remove barriers to their empowerment
and achievement of life goals. It requires: strong organisational, communication and excellent interpersonal skills; the ability to identify critical
communication and marketing opportunities and key decision makers; proven skills in creating opportunities and managing relationships with
key people and organisations to secure long-term support and achieve organisational goals. The Communications, Marketing and Campaigns
Officer is a major ambassador for NANSA, able to work with people across all sectors and at all levels to generate income and strengthen
support for the charity and its work across Norfolk.
Working hours:
Work Location:
Salary Scale:
35 hrs per week including occasional
evenings and weekends
Level 19, £19,656 per annum
Responsible to:
Head of Funding and Marketing
Staffing Responsibilities:
Approx. Budget:
None
Asset Responsibilities:
Safeguarding Role & Level:
No direct support for service users, but working in an environment where regular contact. Level 2
Key Customers:
Norwich, but expected to travel as
needed
CEO, Heads of Department, Trustees, and
charity stakeholders
None, but works closely with a team of
volunteers
None
Specific Issues Relating to This Job: The nature of marketing, media and fundraising events and relationship management requires the
Communication, Marketing and Fundraising Officer to work occasional evenings and weekends as required.
NANSA Competencies:
- determination to make a difference
- creativity and flexibility
- proactive teamwork and personal leadership
- person centred empowerment
- continuous improvement
- working in the wider context
NANSA Communications, Marketing and Campaigns Officer
Key Performance Indicators
(Outcomes)
Main Duties
1. Frequent, in-depth, positive media
coverage across different media
platforms about the work of
NANSA, how people with
disabilities define empowerment
and what barriers they seek to
break through


2. Increases in the number and range
of community and corporate
supporters, evidenced through the
rise in social media interactions,
mailing list memberships, in-kind
contributions and cash donations
3. Evidence that marketing activities
have a positive impact on trading,
training and retail income and
increase referrals to adult, youth
and family services
4. At least one successful, large scale
awareness raising campaign per
year, highlighting a particular need
or championing a specific cause
that empowers people with
disabilities in Norfolk
5. Evidence that marketing and
fundraising codes of practice and
relevant legislation are fully
complied with, including
development, management and
active use of internal data and
information management systems
Support development and delivery of the NANSA
Communication, Marketing and Campaigns
Strategy, with a particular focus on promoting,
trading, training and marketing, and achieving
awareness raising goals and high Return On
Investment (ROI)
Develop and implement branding, marketing and
communication policies and guidelines, ensuring
compliance with national and best practice
guidance & relevant legislation

Lead on development and delivery of all internal
and external communications and marketing
activity

Develop widespread and effective external
networks of contacts to be able to conduct
effective campaigns, marketing and external
communications activity

Liaise closely with and market to a range of
partner organisations, especially those working in
the disability field

Develop the systems and processes needed to
achieve all goals related to the post and comply
with all legal requirements

Lead on securing sponsorship for organised events
and delivering successful PR and marketing
initiatives

Build excellent relationships with departments,
service users and their families, and wider
Relevant skills, knowledge and experience
(E = essential, D = desirable)
 Proven experience of effective
communication, marketing and
campaigns activity (E)
 Outstanding communication skills, both
written and verbal (E)
 Positive, engaging approach and strong
interpersonal skills and with ability and
confidence to deal with people at all
levels ( E )
 Ability to plan, manage time and prioritise
own workload with minimum supervision as
well as the ability to work under pressure (E)
 Experience of presenting successfully to
large audiences, speaking publicly &
dealing with the media (E)
 Skills and experience of using all aspects of
social media, related technical knowhow
and sophisticated understanding of its
application (E)
 High standard of computer literacy
including Microsoft packages, including
Word, Excel, Outlook, PowerPoint, plus
databases and website administration (E)
 Nationally recognised marketing
qualification (D)
 Experience of motivating and managing
volunteers (D)
stakeholders to understand communication needs
and preferences and ensure all communication,
marketing and campaign activity accounts for
these

Act as an ambassador for NANSA, representing the
charity at internal and external events and with
the media

Devise, co-ordinate and deliver an annual events
and campaign programme to raise awareness of
NANSA

Be aware of events being planned by other local,
regional and national organisations, ensure that
relevant NANSA staff are likewise aware and
arrange attendance at these events at whatever
level and degree appropriate

Work with other team members to plan and deliver
exceptional social media campaigns and
communication functions

Other duties as deemed appropriate to the role as
determined by the Head of Funding and
Marketing
 Passion for developing knowledge and skills
independently (D)
 Experience of and commitment to
empowerment and inclusion (D)