Download ADS THAT WIN

ADS THAT
WIN
HOW ADROLL
DELIVERS SUCCESS
DO MORE FOR
YOUR BUSINESS
WITH ADROLL.
AdRoll helps over 25,000 customers of all sizes, across
every industry, develop successful campaigns for web,
mobile, and social channels.
We’re the world’s most trusted independent retargeting
and prospecting platform because we help businesses
attract new prospects, turn prospects into customers,
and grow customer lifetime value.
Check out some of our customer success stories to see
how you can use AdRoll to achieve marketing success.
1
TABLE OF CONTENTS
TECHNOLOGY........................................................ 6
↗ AlienVault
↗ Pantheon
↗ Social Tables
↗ Virool
EDUCATION.......................................................... 16
↗ UMSL
FINANCE.............................................................. 20
↗ Credibly
MEDIA AND ENTERTAINMENT.......................... 24
↗ Los Angeles Marathon
↗ PlayOn
RETAIL...................................................................30
↗ AMain Performance Sports and Hobbies
↗ Benefit
↗ Beyond Yoga
↗ DL1961
↗ Sam’s Furniture
↗ Shiekh Shoes
↗ Velasca
TRAVEL................................................................ 46
↗ Preferred Hotels & Resorts
GAMING................................................................ 50
↗ Tangible Media featuring NCSOFT
3
ADROLL PRODUCTS
RETARGETING
Typically, only 2% of website visitors convert on the first
visit. What are you doing about the other 98%? Don’t just
get checked out, get them to checkout by retargeting
across devices on the web.
↗ AlienVault
↗ Pantheon
↗ Social Tables
↗ Virool
↗ UMSL
↗ Credibly
↗ Los Angeles Marathon
↗ PlayOn
↗ AMain Performance Sports and Hobbies
↗ Benefit
↗ Beyond Yoga
↗ DL1961
↗ Sam’s Furniture
↗ Shiekh Shoes
↗ Preferred Hotels & Resorts
↗ Tangible Media featuring NCSOFT
PROSPECTING
Reach new customers who are likely to convert and boost
your retargeting campaigns with AdRoll Prospecting.
↗ AlienVault
↗ Pantheon
↗ Virool
↗ UMSL
↗ PlayOn
↗ Beyond Yoga
↗ DL1961
↗ Shiekh Shoes
↗ Tangible Media featuring NCSOFT
4
ADROLL EMAIL
Win over shoppers and extend your AdRoll Retargeting
campaigns to the inbox. AdRoll Email delivers personalized
emails that are triggered by browsing behavior on your site.
↗ AMain Performance Sports and Hobbies
↗ Sam’s Furniture
↗ Velasca
DYNAMIC CREATIVE
Entice customers across devices on the web and on
Facebook with dynamic ads that are beautiful, personalized,
and tailored to match your brand. Setup is quick, and the
impression is lasting.
↗ Benefit
↗ Beyond Yoga
CRM DATA ONBOARDING
Around 80% of promotional emails are never opened. Don’t
rely on just email to connect with high-intent customers.
Think outside the inbox. Retarget your email customers with
ads across the web to amplify the effectiveness of your email
campaigns.
↗ AlienVault
↗ Pantheon
↗ Credibly
↗ Los Angeles Marathon
↗ Beyond Yoga
↗ Tangible Media featuring NCSOFT
INSTAGRAM
With AdRoll on Instagram, marketers have a new channel
for retargeting existing web visitors and attracting new
audiences. You can simply connect your Instagram account to
AdRoll, submit your Instagram ads, and start driving results.
↗ UMSL
↗ DL1961
↗ Shiekh Shoes
↗ Los Angeles Marathon
5
TECHNOLOGY
INDUSTRY CHALLENGES
There’s no shortage of challenges for technology marketers these days.
Many of the toughest questions stem from the nature of the business-tobusiness (B2B) sale; it's a long, complex, nuanced cycle with so many touch
points that it's easy to get overwhelmed and not know what to do with all the
available information. With that underlying theme, our B2B customers have
encountered two big pain points:
↗↗ It’s difficult to understand what key performance indicators are most
valuable to their business and where within the B2B user life cycle they
fit in.
↗↗ It’s inefficient and wastes time to run siloed campaigns across multiple
platforms and digital channels.
ADROLL’S SOLUTION
We created AdRollSQL, which sends your AdRoll performance data (e.g.,
impressions, clicks, conversions) to a Redshift or PostgreSQL database. It’s
an easy way to extract, load, and manipulate your AdRoll data, as well as
incorporate it with other data sets and performance views to see the true
impact of your digital campaigns. AdRoll is one of the only online marketing
vendors enabling this level of transparency and control over performance
data.
“In the recent Forrester-AdRoll study, we
found that B2B marketers have not only
caught up to their business-to-consumer
(B2C) counterparts, but are actually
inundated with technology options and
tracking. Three-quarters of the B2B
marketers surveyed said their role has
become more technical. These marketers
are now better equipped to create
effective experiences for their customers
and prospects, and track the impact of
their dollars spent. With these changes,
AdRoll is well positioned to be a strategic
partner for B2B brands.”
— Ben Earle, head of industry, B2B, AdRoll
Additionally, AdRoll takes an inventory-agnostic approach to maximize
reachand provide clients additional cross-channel visibility and efficiencies.
Our BidIQ bidding technology plugs directly into all major web and social
display exchanges. Bringing all the display channels under one roof
increases overall campaign performance, cost efficiency, and ease of
campaign management.
6
TABLE OF CONTENTS / PRODUCTS
7
TECHNOLOGY
GOAL
AlienVault’s site traffic was increasing exponentially quarter over quarter,
but they wanted to convert a larger percentage of visitors into paying
customers. They turned to AdRoll to help reel prospects back onto the site
and nudge them toward purchase.
RESULTS
$
38%
53%
18%
0.14%
LOWER
BOUNCE RATE
COMPARED
TO OTHER
ADVERTISING
VENDORS
HIGHER
RETARGETING
CLICKTHROUGH
RATE (CTR)*
LOWER
PROSPECTING
CLICK
COST PER
ACQUISITION
(CPA)*
CRM
RETARGETING
CLICK-THROUGH
RATE (CTR) FOR
UNSUBSCRIBED
USERS
“The beauty of the AdRoll platform is that it
updates in real-time, so you can constantly test
new things out and see immediate results. We use
20% of our overall budget just for testing, and a
portion of this always goes to AdRoll campaigns.”
—Brooke Leslie, senior marketing manager, AlienVault
ALIENVAULT WEBSITE
8
TABLE OF CONTENTS / PRODUCTS
Alexa: 60K–70K
AlienVault has simplified the way
organizations detect and respond to
today’s threat landscape. Their awardwinning approach combines the
essential security controls of an allin-one platform, making effective and
affordable threat detection attainable.
LEARN MORE
*COMPARED TO INDUSTRY AVERAGE
9
TECHNOLOGY
GOAL
Pantheon was looking to nurture site visitors in a very targeted way
and segment even further to define the different stages in the buyer
journey. They wanted to become an early adopter of critical integrations
like Marketo Ad Bridge, so they could reach B2B customers with highly
targeted ads and exclude current customers from retargeting campaigns.
RESULTS
$
$
22%
0.32% $95
75
UNDER
RETARGETING
GOAL
COST PER
ACQUISITION
(CPA)
RETARGETING
CLICKTHROUGH
RATE (CTR)
CONVERSIONS
FROM HOLIDAY
CAMPAIGN
PROSPECTING
CPA
“Through the AdRoll integration with Marketo,
we’re able get our campaigns running quickly
and focus our attention on campaign strategy,
rather than implementation.”
—Emi Winslow, online marketing manager, Pantheon
PANTHEON WEBSITE
10
TABLE OF CONTENTS / PRODUCTS
CUSTOMER CORNER
Alexa: 20K–30K
With elastic hosting and cloudbased development tools, Pantheon
is building the world’s best
website-management platform for
Drupal and WordPress.
LEARN MORE
11
TECHNOLOGY
GOAL
Social Tables had healthy website traffic, but visitors were not being reengaged after their initial visits. With leads drying up, the company needed
a retargeting solution. AdRoll’s Retargeting on the web and Retargeting
on Facebook campaigns have boasted the highest overall conversion rate
among any of Social Tables’ digital marketing efforts. These campaigns
have been hugely successful in helping them achieve their goals of gaining
more leads and conversions.
RESULTS
$
Alexa: 100K–200K
Social Tables makes top-ranked
software that allows event
planners and venues to easily work
together online. Its collaborative
platform has planned over one
million events and is used by over
3,500 customers.
$
$25
$21.78 0.2%
1,900+
CPA GOAL
ACTUAL CPA
LEADS *
CTR
“We know our AdRoll campaigns help us reach
the highest quality audiences possible. Before
AdRoll, we were not re-engaging site visitors.
Now, we are seeing an increase in brand search
and a conversion lift, which we can attribute
back to AdRoll.”
—David Goodman, digital marketing manager, Social Tables
SOCIAL TABLES WEBSITE
12
TABLE OF CONTENTS / PRODUCTS
CUSTOMER CORNER
LEARN MORE
*AS OF APRIL 2016
13
TECHNOLOGY
GOAL
Virool, a fast-growing startup, turned to AdRoll to help grow its presence
in the global advertising market. Virool used AdRoll to promote brand
recognition and to re-engage past website visitors who were in the
consideration stage.
RESULTS
$
Alexa: 60K–70K
Virool is a video distribution platform
for marketers. The company
focuses on boosting engagement
and promoting brand videos to the
right audiences. Virool works with
publishers including Mashable,
Adweek, and The Onion.
$
$30
339
$36
0.3%
PROSPECTING
CPA
CONVERSIONS
DRIVEN FROM
PROSPECTING*
RETARGETING
CPA
RETARGETING
CTR* (TRIPLE
THE INDUSTRY
STANDARD)
“Prospecting is great for filling the top of the sales
funnel and complements AdRoll’s retargeting
capabilities. Across all other paid campaigns, our
CPA is $150. Our prospecting CPA, however, has
been lower than that with a CPA of $30.”
— Chris Tam, senior growth marketing manager, Virool
VIROOL WEBSITE
14
TABLE OF CONTENTS / PRODUCTS
LEARN MORE
*STATS SINCE MARCH 2016–MAY 2016
15
EDUCATION
INDUSTRY CHALLENGES
Across the education industry, our customers are looking to drive school
applications, test prep signups, and online course enrollments. These
conversions all share one common theme: they have to be of the highest
quality possible. A quality lead becomes an honor student, and a quality
signup becomes a customer with exceptional lifetime value. How can these
marketers ensure that they’re not missing out on top students and interested
consumers?
ADROLL’S SOLUTION
Students don’t just research one school, take one course, or fill out one
application. They visit multiple sites and show differing levels of interest
based on their visit frequency, recency, and behavior. AdRoll has insights into
hundreds of these intent signals that feed our BidIQ algorithm and ensure
our education clients are able to re-engage with potential students.
“Our education clients are beyond
passionate. They care deeply about the
institutions and companies they represent
and are extremely driven to support and
grow them. These clients see the impact
of working with AdRoll by the number
of high-quality conversions we capture
for them. They’re working to build longterm relationships with new students or
customers, and AdRoll helps facilitate that
initial conversation.”
— Rich Lawrence, sales manager, AdRoll
The school or university looking to attract these students is able to stand
out from the crowd by really listening to the behavior of a potential student
on their website. Then, by re-engaging with that student over time and
providing meaningful new content, these education providers will beat the
competition.
16
TABLE OF CONTENTS / PRODUCTS
17
EDUCATION
GOAL
University of Missouri–St. Louis aimed to drive registrations for their
new online business degree program. To generate leads, UMSL used a
combination of media strategies: email, audio, and video, plus AdRoll
Prospecting and Retargeting for display.
RESULTS
0.37% 15%
PROSPECTING
CTR
LOWER
BOUNCE
RATE THAN
INDUSTRY
AVERAGE
INSTAGRAM
RETARGETING
HAD A 4X
HIGHER
CTR THAN
FACEBOOK*
Alexa: 30K–40K
University of Missouri–St. Louis
is the largest public research
university located in Missouri’s
most populous and economically
important region.
INSTAGRAM
PROSPECTING
WAS THE
2ND HIGHEST
SOURCE OF
TRAFFIC*
“AdRoll helps us promote our programs and see
results right away. Other platforms we’ve tried
don’t deliver results until the following semester,
when it’s too late.”
—Jon Hinderliter, assistant director, university marketing and
communications, University of Missouri–St. Louis
UMSL WEBSITE
18
CUSTOMER WEBINAR
TABLE OF CONTENTS / PRODUCTS
LEARN MORE
*AFTER ONE CAMPAIGN
19
FINANCE
INDUSTRY CHALLENGES
One of the biggest challenges for our finance clients is to find customers in
places no one else is looking using new techniques not yet widely adopted.
As the search engine marketing (SEM) market has become saturated,
connecting with a new user has become prohibitively expensive: CPCs
routinely run north of $40 across the insurance, banking, credit and lending,
and mortgage industries.
ADROLL’S SOLUTION
"Financial services marketers are
the most quantitative, metric-driven,
analytical users of the AdRoll platform.
This high level of scrutiny has pushed
our technology into previously uncharted
waters. Marketers are now able to
capitalize on their first-party data in new
and creative ways."
— Blake Ziolkowski, head of industry, B2C, AdRoll
AdRoll’s IntentMap offers a new way to prospect efficiently and connect with
those who show they are in the market for specific financial products and
services based on their real-time behavior—what they buy, download, and
browse—across the web. By combining our broad data set with predictive
modeling, we empower financial clients with a competitive advantage
by communicating with a prospect for a fraction of the cost of SEM. This
cost-efficient solution offers a new way to programmatically find and
communicate with audiences as they research financial services, before
competitors realize the prospects are in the market.
20
21
FINANCE
GOAL
In an impacted and competitive financial technology industry, where
competitors are putting their dollars into digital marketing—including
retargeting—the Credibly team wanted to keep up with the competition, reengage their customers, and establish brand recognition.
RESULTS
Alexa: 400K–500K
Credibly is an emerging fintech
platform, leveraging data science
with a focus on the customer
experience. This unique lending
and capital platform serves small
and medium-sized businesses as a
trusted and committed partner.
$
$34
$55
$97
0.21%
FACEBOOK CPA
RETARGETING
ON WEB CPA
RETARGETING
ON FACEBOOK
CPA
RETARGETING
ON THE WEB
CTR
“These types of programs can help with
awareness and reinforce our branding. [We
were] using a lot of paid search and digital
programs to be top of mind during time of intent,
but we realized we needed to be a part of the
conversation during all stages of a business’s
lifecycle—such as tax season.”
—John Kim, Director of Acquisition Marketing, Credibly
CREDIBLY WEBSITE
22 TABLE OF CONTENTS / PRODUCTS
CUSTOMER CORNER
23
MEDIA AND
ENTERTAINMENT
INDUSTRY CHALLENGES
Media and Entertainment marketers need to engage users across devices
and channels with one seamless message, all while being able to track
performance and impact. They also want to promote events in the most
targeted way possible, often focusing on specific geographies. This can
limit reach and make campaign setup more cumbersome. Finally, many
companies—particularly ticket resellers—are operating on slim margins,
which creates aggressive acquisition goals.
ADROLL’S SOLUTION
For media and entertainment marketers, each new campaign is usually
different than the last. Thus, the AdRoll platform gives users the flexibility
to design specifically targeted marketing campaigns quickly and easily.
Personalized messaging allows marketers to deliver powerful messages to
the right user at the right time and right place. For each campaign, the AdRoll
cross-device graph allows marketers to target and track users seamlessly
across desktop, mobile, and tablet devices. Plus, we partner with platforms
like Ticketmaster so our customers can track performance and make sure
they’re hitting their goals.
24 TABLE OF CONTENTS / PRODUCTS
“AdRoll has become a trusted leader in
the media and entertainment space.
Whether it’s selling tickets, driving video
game downloads or in-game purchases,
or increasing media subscriptions, our
platform gives marketers the tools and
controls they need to launch highly
targeted and personalized marketing
campaigns across all devices and major
inventory sources. Our interface makes
it easy to set-up and manage flights, as
well as pull granular reporting that shows
conversion details down to the order
level.”
— Aaron Richman, head of industry, B2C, AdRoll
25
MEDIA AND ENTERTAINMENT
GOAL
The Los Angeles Marathon strived to hit and surpass its yearly goal to
reach new runners, re-engage past runners, and grow the race by up
to 10% year over year. Digital advertising wasn’t a priority for the Los
Angeles Marathon; past initiatives had provided minimal returns. Yet
while exploring more sophisticated registration solutions, it became
clear that digital advertising deserved another go. They came to AdRoll
with the weighty challenge of increasing the number of registrants—and
selling out sooner.
Alexa: 500K+
One of the largest marathons in
the US, the Los Angeles Marathon’s
annual “Stadium to the Sea” event
attracts runners from all 50 states
and over 55 countries.
RESULTS
$
30x
$6.18
3,400 $624k
ROI
BLENDED CPA
TOTAL
REGISTRATIONS
ATTRIBUTED
REVENUE
“We’ve already noticed that Instagram is taking
up a much bigger piece of the pie. We’re planning
to advertise all of our events on Instagram.”
—Ryan Cavinder, marketing manager, Los Angeles Marathon
LOS ANGELES MARATHON WEBSITE
26 TABLE OF CONTENTS / PRODUCTS
BLOG POST
LEARN MORE
27
MEDIA AND ENTERTAINMENT
GOAL
After introducing a “freemium” model, the PlayOn Team wanted a way
to stay top of mind with their free customers. AdRoll provided an ideal
retargeting platform to do just that and also serves as a great tool to
drive conversion to the paid tier of the product. PlayOn also added AdRoll
Prospecting to boost their acquisition efforts, and it has since become their
primary acquisition tool. Since adding AdRoll to its digital marketing mix,
PlayOn has found and converted more customers than ever before.
Alexa: 30K–40K
PlayOn is a streaming video recorder
that allows you to view and record
online media just like you would with
your cable DVR. PlayOn was created
to make it easy to watch internet
video on any device, even offline.
RESULTS
$
$
3,135
3.28% $0.44
0.48
CONVERSIONS
BETWEEN
PROSPECTING
AND
RETARGETING*
FACEBOOK
PROSPECTING
CTR
AVERAGE
FACEBOOK
RETARGETING
CPA
FACEBOOK
PROSPECTING
CPC
“AdRoll’s algorithm is at the head of the
pack. Similar engines didn’t perform to our
expectations. Our click-through rates are
exceeding our initial expectations and driving
quality new visitors, which in turn helps our
retargeting.”
— Jim Holland, director of marketing, PlayOn
PLAYON WEBSITE
28 TABLE OF CONTENTS / PRODUCTS
LEARN MORE
29
RETAIL
INDUSTRY CHALLENGES
The retail industry is fast paced and quickly transforming. The biggest
challenges for our retail customers fall into three areas: maximizing
performance and scale across channels and devices, losing efficiency trying
to manage campaigns with multiple vendors, and managing control and
attribution.
ADROLL’S SOLUTION
AdRoll now offers a full-funnel platform to enable our partners to execute
high-performance campaigns with both efficiency and scale across the three
major e-commerce marketing objectives: attracting new visitors, converting
visitors into customers, and growing customer lifetime value.
For example, many of our customers previously only targeted shoppers at
the bottom of the sales funnel on a CPC-pricing structure. This misaligns
vendor and advertiser. Most of these shoppers would have converted on
their own, and ComScore demonstrated that only a small percentage (16%)
would actually click. We work with our marketers to build custom attribution
models that fairly account for clicks and views so they can run campaigns
higher in the sales funnel to drive incremental revenue.
30 TABLE OF CONTENTS / PRODUCTS
"It’s an exciting time to be an e-commerce
marketer. New technologies have made
reaching shoppers with personalized
creative easier and more profitable than
ever. E-commerce marketers can now
focus on partnering with strong vendors
that have proprietary technology, specific
retail expertise, and incentive alignment.
When working with AdRoll, you can be
confident that there's an amazing team of
account executives, data scientists and
engineers driving your performance to the
next level.”
— Zack Swartz, head of industry, retail, AdRoll
31
RETAIL
GOAL
AMain Performance Sports and Hobbies had decent site traffic and
brand recognition but was struggling to convert site visitors into loyal
customers. Their nimble team descided to partner with AdRoll to get
better retargeting results.
RESULTS
27%
90%
775%
26.5x
CLICKTHROUGH
RATE (CTR)
FOR EMAIL
RETARGETING*
OPEN RATE
FOR EMAIL
RETARGETING*
MORE EMAIL
CONVERSIONS*
RETURN ON
INVESTMENT
(ROI) FOR
RETARGETING
ON FACEBOOK
“We don’t look for vendors. We look for partners
who are dedicated to help us grow our business.
With AdRoll, we don’t have to worry at all about
this—there are very few vendors we are able to
work with in that capacity.”
—Wesley McMahon, Vice President of Marketing, AMain Performance
Sports and Hobbies
AMAIN WEBSITE
32 TABLE OF CONTENTS / PRODUCTS
Alexa: 40K–50K
AMain Performance Sports and
Hobbies is a multi-channel hobby
retailer operating out of Chico, CA.
AMain maintains a broad selection
of inventory, including the widest
selection of radio-controlled planes,
helicopters, and cars in the world.
Priding themselves on excellent
customer service, AMain gives back
to the RC community by sponsoring
races and charitable events.
LEARN MORE
*OVER 30 DAYS
33
RETAIL
GOAL
In an effort to increase both online and offline sales, Benefit Cosmetics
turned to AdRoll to target key audiences at different stages of the
purchase funnel based on their level of engagement and demonstrated
intent on benefit.com.
RESULTS
8.5x
2.2x
91%
11x
RETARGETING
ON FACEBOOK
ROI
CTR
INCREASE*
CPC
DECREASE*
CTC RATE
INCREASE ON
NEWS FEED
DYNAMIC
CREATIVE*
“We’ve had a long-standing relationship with
AdRoll and they’ve been an extension of our
marketing team. They fully understand our
industry and goals and are always finding new,
innovative ways to maximize sales and promote
our brand.”
—Bridget Zingale, e-commerce marketing manager, Benefit
BENEFIT WEBSITE
34 TABLE OF CONTENTS / PRODUCTS
Alexa: 30K–40K
Benefit Cosmetics, an internationally
known cosmetics manufacturer,
is featured in 4,000+ stores in
more than 35 countries. Benefit
also has a digital presence to drive
e-commerce and promote the brand.
LEARN MORE
*COMPARED TO STANDARD DISPLAY
35
RETAIL
GOAL
Experiencing huge growth, Beyond Yoga needed to create a strong digitalmarketing backbone to further their brand expansion—and success.
They invested heavily in proven, cross-device mobile retargeting and
dynamic creative, and also became an early adopter of new products and
integrations, like AdRoll for Instagram.
RESULTS
30x
5–6x
4%
1%
HOLIDAY
DYNAMIC
CREATIVE ROI
NON-HOLIDAY
DYNAMIC
CREATIVE ROI
DYNAMIC
CREATIVE
CONVERSION
RATE
CTR ON
DYNAMIC
CREATIVE
Alexa: 100K–200K
Beyond Yoga promotes a healthy
outlook and a realistic life
perspective. Their yoga-inspired
clothing collection is crafted with
love in the US.
“With the power of AdRoll across mobile, social,
and the web, we’ve been able to capitalize on
our new brand partnerships, sales, and holiday
initiatives.”
—Jesse Adams, COO and head of finance, Beyond Yoga
BEYOND YOGA WEBSITE
36 TABLE OF CONTENTS / PRODUCTS
LEARN MORE
37
RETAIL
GOAL
DL1961, a rapidly growing company, partnered with AdRoll to create a
strong marketing strategy and guide shoppers through the buying process.
When they heard that Instagram was a new, virtually untapped source
of premium inventory, they wanted to see how it would mesh with their
existing advertising strategy.
RESULTS
23x
12x
2,000 14%
COMBINED
ROI
INSTAGRAM
ROI
TOTAL
INSTAGRAM
CONVERSIONS
OF
CONVERSIONS
YIELDED FROM
INSTAGRAM
“As an agile marketing team, we have to be
mindful about what we’re putting dollars behind.
With AdRoll, Instagram has proven to be an
effective platform to promote product launches.”
—Olympia Scott, e-commerce manager, DL1961
DL1961 WEBSITE
38 TABLE OF CONTENTS / PRODUCTS
BLOG POST
Alexa: 300K–400K
Driven by a mission to create the
perfect-fitting jean, NYC-based
DL1961 makes jeans that can be
worn 24/7 while looking effortless,
chic, and stylish.
LEARN MORE
39
RETAIL
GOAL
Sam’s Furniture & Appliances had tried several different methods to
attract customers back to their online and in-person showrooms. This
included trying Google AdWords, a combination of strategies directly with
partners, and traditional media, such as newspaper banner ads. These
all ended unsuccessfully. Sam’s turned to AdRoll to send their customers
direct pushes of their browsing history to create timely, relevant messages
using Sam’s products.
Alexa: 500K+
Sam's Furniture & Appliances is a
home furnishings retailer in Fort
Worth, Texas. Since 1946, Sam's
has provided incredible values and
excellent customer service to a
loyal customer base.
RESULTS
47%
16%
OPEN RATE
CTR
DELIVERS
ATTENTION,
RELEVANCY
AND TRUST
AIDS
RETARGETING
EFFORTS
“AdRoll Email helps by wrapping attention,
relevancy, and trust in one email. AdRoll Email
provides me the opportunity to deliver reminders
of relevant and specific products that [customers]
were looking at, while helping with the rest of
our retargeting.”
— Seth Weisblatt, chief marketing officer, Sam's Furniture & Appliances
SAM'S FURNITURE WEBSITE
40 TABLE OF CONTENTS / PRODUCTS
CUSTOMER CORNER
LEARN MORE
41
RETAIL
GOAL
Shiekh Shoes was ready to win new customers and engage past buyers
for the holidays—but after a negative experience with a former digital
marketing vendor, the company was hesitant to make any large-scale
changes right before peak season.
RESULTS
$
5.4x
32%
41%
122%
ROI
(20% LIFT
IN ROI)
LOWER
PROSPECTING
BOUNCE RATE
VS. OTHER
NEW USERS
LOWER
PROSPECTING
COST PER
ENGAGED
VISITOR*
HIGHER
RETARGETING
CTR*
“There’s a deep partnership with my AdRoll team.
My dedicated account reps and support team
come to me with great ideas on initiatives and
strategy...We’re at a point where we’re getting
better results than ever.”
—Theo Gallo, Director of Ecommerce at Karmaloop/Shiekh Shoes
SHIEKH WEBSITE
42 TABLE OF CONTENTS / PRODUCTS
Alexa: 90K–100K
Shiekh Shoes is a footwear and
apparel retailer founded in the
1990’s. Shiekh now operates more
than 130 West Coast stores, along
with a rapidly expanding online
retail business.
LEARN MORE
*COMPARED TO RETAIL INDUSTRY AVERAGE
43
RETAIL
GOAL
E-commerce retailer Velasca needed digital solutions to keep shoppers
engaged with their brand. Velasca now uses AdRoll Email to increase
customer lifetime value and drive sales through compelling email
retargeting. Using behavioral data from their site, AdRoll Email helps send
the right message at each stage of the customer journey.
RESULTS
24%
19%
17%
LOWER
BOUNCE RATE*
LONGER
SESSION
DURATION*
MORE PAGES
PER SESSION*
Alexa: 400K–500K
With quality products at a fair price,
Velasca makes luxury accessible
to all. Designed in Milan, Velasca
shoes are handmade by artisans
in Montegranaro.
DRIVING
SHOPPERS
TOWARDS A
CONVERSION
“AdRoll Email is intent-based email, tailored to our
individual customers. We use it to drive shoppers
towards a conversion when they’re in the funnel.”
—Enrico Casati, founder and CEO, Velasca
VELASCA WEBSITE
44 TABLE OF CONTENTS / PRODUCTS
BLOG POST
LEARN MORE
*COMPARED TO THEIR OTHER EMAIL RETENTION CAMPAIGNS
45
TRAVEL
INDUSTRY CHALLENGES
The proliferation of mobile devices and omni-channel marketing has changed
the way travel marketers think about executing, measuring, and optimizing
their customer acquisition programs. Marketers today need to find ways to
stay engaged with their consumers throughout the path to purchase.
ADROLL’S SOLUTION
Trusted by over 600 online travel agencies (OTAs), airlines, hotels, and
TRAVEL
destinations worldwide, AdRoll’s full-funnel marketing platform is able to
help marketers deliver personalized messaging to consumers at all stages
of the marketing funnel. With AdRoll Prospecting, marketers can leverage
AdRoll’s proprietary IntentMap™ to target consumers who are actively in the
market for travel.
46 TABLE OF CONTENTS / PRODUCTS
“With the growing complexities of
marketing in the travel space, our travel
marketers are always trying to find novel
ways to differentiate their offerings from
their competition. AdRoll helps travel
marketers deliver personalized messaging
in every step of the funnel to maximize
bookings.”
— Aaron Richman, head of industry, B2C, AdRoll
47
TRAVEL
GOAL
Preferred Hotels & Resorts needed a partner that could deliver traffic
and boost bookings for promoted hotels. While potential customers spent
time researching various destinations and running price comparisons,
Preferred Hotels & Resorts wanted to promote special offers for the
locations customers were interested in visiting.
RESULTS
13.4x
11%
3%
ROI
GENERAL WEB
CONVERSION
RATE
MOBILE
ADVERTISING
CTR
ENGAGING
CUSTOMERS
ACROSS
MULTIPLE
DEVICES
“We know our customers are engaging with us
across multiple devices. With AdRoll, we had
visibility into which platforms and devices were
driving more conversions.”
—Casey Ueberroth, CMO, Preferred Hotels & Resorts
PREFERRED HOTELS WEBSITE
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Alexa: 100K–200K
Preferred Hotels & Resorts
represents more than 650
independent hotels and resorts in
over 85 countries, promising an
inspiring vacation experience to
every guest.
LEARN MORE
49
RETAIL
GAMING
INDUSTRY CHALLENGES
Thereretail
The
is noindustry
shortage
is of
fast
challenges
paced and
when
quickly
it comes
transforming.
to marketing
The biggest
games.
challengestofor
According
research
our retail
firm customers
EEDAR, nearly
fall 3,500
into three
gamesareas:
were launched
maximizing
on
performance
Steam
in 2015,
andup
scale
from
across
1,500channels
in 2014,and
anddevices,
only 500
losing
in 2013.
efficiency
That’s
trying
not
to mention
manage the
campaigns
589,036 with
gaming
multiple
apps vendors,
recorded and
on Android
managing
or 443,524
control and
IOS
attribution.
apps.
With this inundation of new game titles hitting the market, it can be
a real challenge to build awareness without spending hefty amounts on
paid marketing. For the titles that are successful in building awareness,
marketers
then need
to find ways to move users through the funnel, from
ADROLL’S
SOLUTION
signup and install to becoming paid users. Once a user is paid, marketers
AdRolltonow
offers
a full-funnel
platform
enable
our
partners
to execute
need
partner
with
their product
teams to drive
and
maintain
engagement
high-performance
with
efficiency
and scalerevenue
across the
in
the game while campaigns
finding ways
to both
maximize
the average
perthree
user
major e-commerce
attracting
visitors,
converting
(ARPU)
and lifetimemarketing
value (LTV)objectives:
of their users.
If the new
game
falls short
in any
visitors
into customers,
and growing
lifetime
value. time making
one of these
areas, the publisher
willcustomer
likely have
a challenging
profit on the game.
For example, many of our customers previously only targeted shoppers at
the bottom of the sales funnel on a CPC-pricing structure. This misaligns
vendor and advertiser. Most of these shoppers would have converted on
ADROLL’S
SOLUTION
their own, and ComScore
demonstrated that only a small percentage (16%)
would actually click. We work with our marketers to build custom attribution
As a full-funnel marketing platform, AdRoll is uniquely positioned to help
models that fairly account for clicks and views so they can run campaigns
marketers address the entire customer lifecycle, from discovery and
higher in the sales funnel to drive incremental revenue.
consideration to conversion and retention. While our marketers leverage a
host of other tools, our platform is focused on helping marketers address
three core marketing challenges: attracting new qualified prospects,
converting those prospects into customers, and growing the LTV of those
users. Within our platform, marketers are able to execute highly targeted ad
campaigns that attract users at every stage of the consideration process. We
also provide advanced analytics, along with specialized account management,
to help marketers measure the effectiveness and incrementality of their
campaigns.
50 TABLE OF CONTENTS / PRODUCTS
"Prospecting, Retargeting, CRM
Retargeting, and Audience Extension are
the four most popular products within
our gaming segment. With Prospecting,
marketers are able to tap into AdRoll’s
IntentMap™ to identify new look-alike users
that have shown browsing behavior similar
to their highest-value players. With over
5,000 advertisers participating and 1.2+
billion digital profiles, our gaming clients
have been really happy with the scale and
cost-effectiveness of the product.”
— Aaron Richman, head of industry, B2C, AdRoll
51
GAMING
GOAL
Tangible Media was considering several digital advertising partners to
help them with a large campaign for NCSOFT's new online game, Blade
& Soul. Its lean marketing team not only wanted effective full-funnel
solutions for their gaming clients, they were also looking for a frictionless
marketing partner whom they could trust with their needs.
RESULTS
$
$
87%
80%
LOWER
RETARGETING
CPA THAN
GOAL
LOWER
BLENDED* CPA
THAN GOAL
ADROLL
ACCOUNT
MANAGERS
PROACTIVELY
SURFACE
INSIGHTS FOR
INTELLIGENT
OPTIMIZATIONS
“One of the biggest challenges we face with
our gaming clients is being able to deliver
performance at scale. Using AdRoll Retargeting
and Prospecting, we were able to effectively scale
our campaigns and achieve an overall CPA well
below our initial goal.”
—Zach Smith, Associate Media Director of Digital, Tangible Media
TANGIBLE MEDIA WEBSITE
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Alexa: 500K+
Tangible has engineered media
campaigns for over 100 new
products, targeting kids, teens,
young adults and moms. They are a
full-service agency specializing in
Entertainment, CPG and Retail.
LEARN MORE
*COMBINING BOTH PROSEPCTING AND RETARGETING
53
AdRoll is the largest independent retargeting and prospecting platform with over
25,000 clients worldwide. We specialize in performance marketing for businesses
of every size in every industry. AdRoll provides open access to advertising inventory
across devices, browsers, and apps on over 500 ad exchanges, including Google,
Facebook, Twitter, Instagram, and Apple iAd. AdRoll also boasts the world’s largest
opt-in advertiser data co-op.
AdRoll is headquartered in San Francisco. It’s backed by Foundation Capital, IVP,
Accel Partners, Merus Capital, Peter Thiel, and other leading investors. Learn more
at www.adroll.com.
San Francisco New York Dublin Sydney London Tokyo www.adroll.com