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ADS THAT WIN HOW ADROLL DELIVERS SUCCESS DO MORE FOR YOUR BUSINESS WITH ADROLL. AdRoll helps over 25,000 customers of all sizes, across every industry, develop successful campaigns for web, mobile, and social channels. We’re the world’s most trusted independent retargeting and prospecting platform because we help businesses attract new prospects, turn prospects into customers, and grow customer lifetime value. Check out some of our customer success stories to see how you can use AdRoll to achieve marketing success. 1 TABLE OF CONTENTS TECHNOLOGY........................................................ 6 ↗ AlienVault ↗ Pantheon ↗ Social Tables ↗ Virool EDUCATION.......................................................... 16 ↗ UMSL FINANCE.............................................................. 20 ↗ Credibly MEDIA AND ENTERTAINMENT.......................... 24 ↗ Los Angeles Marathon ↗ PlayOn RETAIL...................................................................30 ↗ AMain Performance Sports and Hobbies ↗ Benefit ↗ Beyond Yoga ↗ DL1961 ↗ Sam’s Furniture ↗ Shiekh Shoes ↗ Velasca TRAVEL................................................................ 46 ↗ Preferred Hotels & Resorts GAMING................................................................ 50 ↗ Tangible Media featuring NCSOFT 3 ADROLL PRODUCTS RETARGETING Typically, only 2% of website visitors convert on the first visit. What are you doing about the other 98%? Don’t just get checked out, get them to checkout by retargeting across devices on the web. ↗ AlienVault ↗ Pantheon ↗ Social Tables ↗ Virool ↗ UMSL ↗ Credibly ↗ Los Angeles Marathon ↗ PlayOn ↗ AMain Performance Sports and Hobbies ↗ Benefit ↗ Beyond Yoga ↗ DL1961 ↗ Sam’s Furniture ↗ Shiekh Shoes ↗ Preferred Hotels & Resorts ↗ Tangible Media featuring NCSOFT PROSPECTING Reach new customers who are likely to convert and boost your retargeting campaigns with AdRoll Prospecting. ↗ AlienVault ↗ Pantheon ↗ Virool ↗ UMSL ↗ PlayOn ↗ Beyond Yoga ↗ DL1961 ↗ Shiekh Shoes ↗ Tangible Media featuring NCSOFT 4 ADROLL EMAIL Win over shoppers and extend your AdRoll Retargeting campaigns to the inbox. AdRoll Email delivers personalized emails that are triggered by browsing behavior on your site. ↗ AMain Performance Sports and Hobbies ↗ Sam’s Furniture ↗ Velasca DYNAMIC CREATIVE Entice customers across devices on the web and on Facebook with dynamic ads that are beautiful, personalized, and tailored to match your brand. Setup is quick, and the impression is lasting. ↗ Benefit ↗ Beyond Yoga CRM DATA ONBOARDING Around 80% of promotional emails are never opened. Don’t rely on just email to connect with high-intent customers. Think outside the inbox. Retarget your email customers with ads across the web to amplify the effectiveness of your email campaigns. ↗ AlienVault ↗ Pantheon ↗ Credibly ↗ Los Angeles Marathon ↗ Beyond Yoga ↗ Tangible Media featuring NCSOFT INSTAGRAM With AdRoll on Instagram, marketers have a new channel for retargeting existing web visitors and attracting new audiences. You can simply connect your Instagram account to AdRoll, submit your Instagram ads, and start driving results. ↗ UMSL ↗ DL1961 ↗ Shiekh Shoes ↗ Los Angeles Marathon 5 TECHNOLOGY INDUSTRY CHALLENGES There’s no shortage of challenges for technology marketers these days. Many of the toughest questions stem from the nature of the business-tobusiness (B2B) sale; it's a long, complex, nuanced cycle with so many touch points that it's easy to get overwhelmed and not know what to do with all the available information. With that underlying theme, our B2B customers have encountered two big pain points: ↗↗ It’s difficult to understand what key performance indicators are most valuable to their business and where within the B2B user life cycle they fit in. ↗↗ It’s inefficient and wastes time to run siloed campaigns across multiple platforms and digital channels. ADROLL’S SOLUTION We created AdRollSQL, which sends your AdRoll performance data (e.g., impressions, clicks, conversions) to a Redshift or PostgreSQL database. It’s an easy way to extract, load, and manipulate your AdRoll data, as well as incorporate it with other data sets and performance views to see the true impact of your digital campaigns. AdRoll is one of the only online marketing vendors enabling this level of transparency and control over performance data. “In the recent Forrester-AdRoll study, we found that B2B marketers have not only caught up to their business-to-consumer (B2C) counterparts, but are actually inundated with technology options and tracking. Three-quarters of the B2B marketers surveyed said their role has become more technical. These marketers are now better equipped to create effective experiences for their customers and prospects, and track the impact of their dollars spent. With these changes, AdRoll is well positioned to be a strategic partner for B2B brands.” — Ben Earle, head of industry, B2B, AdRoll Additionally, AdRoll takes an inventory-agnostic approach to maximize reachand provide clients additional cross-channel visibility and efficiencies. Our BidIQ bidding technology plugs directly into all major web and social display exchanges. Bringing all the display channels under one roof increases overall campaign performance, cost efficiency, and ease of campaign management. 6 TABLE OF CONTENTS / PRODUCTS 7 TECHNOLOGY GOAL AlienVault’s site traffic was increasing exponentially quarter over quarter, but they wanted to convert a larger percentage of visitors into paying customers. They turned to AdRoll to help reel prospects back onto the site and nudge them toward purchase. RESULTS $ 38% 53% 18% 0.14% LOWER BOUNCE RATE COMPARED TO OTHER ADVERTISING VENDORS HIGHER RETARGETING CLICKTHROUGH RATE (CTR)* LOWER PROSPECTING CLICK COST PER ACQUISITION (CPA)* CRM RETARGETING CLICK-THROUGH RATE (CTR) FOR UNSUBSCRIBED USERS “The beauty of the AdRoll platform is that it updates in real-time, so you can constantly test new things out and see immediate results. We use 20% of our overall budget just for testing, and a portion of this always goes to AdRoll campaigns.” —Brooke Leslie, senior marketing manager, AlienVault ALIENVAULT WEBSITE 8 TABLE OF CONTENTS / PRODUCTS Alexa: 60K–70K AlienVault has simplified the way organizations detect and respond to today’s threat landscape. Their awardwinning approach combines the essential security controls of an allin-one platform, making effective and affordable threat detection attainable. LEARN MORE *COMPARED TO INDUSTRY AVERAGE 9 TECHNOLOGY GOAL Pantheon was looking to nurture site visitors in a very targeted way and segment even further to define the different stages in the buyer journey. They wanted to become an early adopter of critical integrations like Marketo Ad Bridge, so they could reach B2B customers with highly targeted ads and exclude current customers from retargeting campaigns. RESULTS $ $ 22% 0.32% $95 75 UNDER RETARGETING GOAL COST PER ACQUISITION (CPA) RETARGETING CLICKTHROUGH RATE (CTR) CONVERSIONS FROM HOLIDAY CAMPAIGN PROSPECTING CPA “Through the AdRoll integration with Marketo, we’re able get our campaigns running quickly and focus our attention on campaign strategy, rather than implementation.” —Emi Winslow, online marketing manager, Pantheon PANTHEON WEBSITE 10 TABLE OF CONTENTS / PRODUCTS CUSTOMER CORNER Alexa: 20K–30K With elastic hosting and cloudbased development tools, Pantheon is building the world’s best website-management platform for Drupal and WordPress. LEARN MORE 11 TECHNOLOGY GOAL Social Tables had healthy website traffic, but visitors were not being reengaged after their initial visits. With leads drying up, the company needed a retargeting solution. AdRoll’s Retargeting on the web and Retargeting on Facebook campaigns have boasted the highest overall conversion rate among any of Social Tables’ digital marketing efforts. These campaigns have been hugely successful in helping them achieve their goals of gaining more leads and conversions. RESULTS $ Alexa: 100K–200K Social Tables makes top-ranked software that allows event planners and venues to easily work together online. Its collaborative platform has planned over one million events and is used by over 3,500 customers. $ $25 $21.78 0.2% 1,900+ CPA GOAL ACTUAL CPA LEADS * CTR “We know our AdRoll campaigns help us reach the highest quality audiences possible. Before AdRoll, we were not re-engaging site visitors. Now, we are seeing an increase in brand search and a conversion lift, which we can attribute back to AdRoll.” —David Goodman, digital marketing manager, Social Tables SOCIAL TABLES WEBSITE 12 TABLE OF CONTENTS / PRODUCTS CUSTOMER CORNER LEARN MORE *AS OF APRIL 2016 13 TECHNOLOGY GOAL Virool, a fast-growing startup, turned to AdRoll to help grow its presence in the global advertising market. Virool used AdRoll to promote brand recognition and to re-engage past website visitors who were in the consideration stage. RESULTS $ Alexa: 60K–70K Virool is a video distribution platform for marketers. The company focuses on boosting engagement and promoting brand videos to the right audiences. Virool works with publishers including Mashable, Adweek, and The Onion. $ $30 339 $36 0.3% PROSPECTING CPA CONVERSIONS DRIVEN FROM PROSPECTING* RETARGETING CPA RETARGETING CTR* (TRIPLE THE INDUSTRY STANDARD) “Prospecting is great for filling the top of the sales funnel and complements AdRoll’s retargeting capabilities. Across all other paid campaigns, our CPA is $150. Our prospecting CPA, however, has been lower than that with a CPA of $30.” — Chris Tam, senior growth marketing manager, Virool VIROOL WEBSITE 14 TABLE OF CONTENTS / PRODUCTS LEARN MORE *STATS SINCE MARCH 2016–MAY 2016 15 EDUCATION INDUSTRY CHALLENGES Across the education industry, our customers are looking to drive school applications, test prep signups, and online course enrollments. These conversions all share one common theme: they have to be of the highest quality possible. A quality lead becomes an honor student, and a quality signup becomes a customer with exceptional lifetime value. How can these marketers ensure that they’re not missing out on top students and interested consumers? ADROLL’S SOLUTION Students don’t just research one school, take one course, or fill out one application. They visit multiple sites and show differing levels of interest based on their visit frequency, recency, and behavior. AdRoll has insights into hundreds of these intent signals that feed our BidIQ algorithm and ensure our education clients are able to re-engage with potential students. “Our education clients are beyond passionate. They care deeply about the institutions and companies they represent and are extremely driven to support and grow them. These clients see the impact of working with AdRoll by the number of high-quality conversions we capture for them. They’re working to build longterm relationships with new students or customers, and AdRoll helps facilitate that initial conversation.” — Rich Lawrence, sales manager, AdRoll The school or university looking to attract these students is able to stand out from the crowd by really listening to the behavior of a potential student on their website. Then, by re-engaging with that student over time and providing meaningful new content, these education providers will beat the competition. 16 TABLE OF CONTENTS / PRODUCTS 17 EDUCATION GOAL University of Missouri–St. Louis aimed to drive registrations for their new online business degree program. To generate leads, UMSL used a combination of media strategies: email, audio, and video, plus AdRoll Prospecting and Retargeting for display. RESULTS 0.37% 15% PROSPECTING CTR LOWER BOUNCE RATE THAN INDUSTRY AVERAGE INSTAGRAM RETARGETING HAD A 4X HIGHER CTR THAN FACEBOOK* Alexa: 30K–40K University of Missouri–St. Louis is the largest public research university located in Missouri’s most populous and economically important region. INSTAGRAM PROSPECTING WAS THE 2ND HIGHEST SOURCE OF TRAFFIC* “AdRoll helps us promote our programs and see results right away. Other platforms we’ve tried don’t deliver results until the following semester, when it’s too late.” —Jon Hinderliter, assistant director, university marketing and communications, University of Missouri–St. Louis UMSL WEBSITE 18 CUSTOMER WEBINAR TABLE OF CONTENTS / PRODUCTS LEARN MORE *AFTER ONE CAMPAIGN 19 FINANCE INDUSTRY CHALLENGES One of the biggest challenges for our finance clients is to find customers in places no one else is looking using new techniques not yet widely adopted. As the search engine marketing (SEM) market has become saturated, connecting with a new user has become prohibitively expensive: CPCs routinely run north of $40 across the insurance, banking, credit and lending, and mortgage industries. ADROLL’S SOLUTION "Financial services marketers are the most quantitative, metric-driven, analytical users of the AdRoll platform. This high level of scrutiny has pushed our technology into previously uncharted waters. Marketers are now able to capitalize on their first-party data in new and creative ways." — Blake Ziolkowski, head of industry, B2C, AdRoll AdRoll’s IntentMap offers a new way to prospect efficiently and connect with those who show they are in the market for specific financial products and services based on their real-time behavior—what they buy, download, and browse—across the web. By combining our broad data set with predictive modeling, we empower financial clients with a competitive advantage by communicating with a prospect for a fraction of the cost of SEM. This cost-efficient solution offers a new way to programmatically find and communicate with audiences as they research financial services, before competitors realize the prospects are in the market. 20 21 FINANCE GOAL In an impacted and competitive financial technology industry, where competitors are putting their dollars into digital marketing—including retargeting—the Credibly team wanted to keep up with the competition, reengage their customers, and establish brand recognition. RESULTS Alexa: 400K–500K Credibly is an emerging fintech platform, leveraging data science with a focus on the customer experience. This unique lending and capital platform serves small and medium-sized businesses as a trusted and committed partner. $ $34 $55 $97 0.21% FACEBOOK CPA RETARGETING ON WEB CPA RETARGETING ON FACEBOOK CPA RETARGETING ON THE WEB CTR “These types of programs can help with awareness and reinforce our branding. [We were] using a lot of paid search and digital programs to be top of mind during time of intent, but we realized we needed to be a part of the conversation during all stages of a business’s lifecycle—such as tax season.” —John Kim, Director of Acquisition Marketing, Credibly CREDIBLY WEBSITE 22 TABLE OF CONTENTS / PRODUCTS CUSTOMER CORNER 23 MEDIA AND ENTERTAINMENT INDUSTRY CHALLENGES Media and Entertainment marketers need to engage users across devices and channels with one seamless message, all while being able to track performance and impact. They also want to promote events in the most targeted way possible, often focusing on specific geographies. This can limit reach and make campaign setup more cumbersome. Finally, many companies—particularly ticket resellers—are operating on slim margins, which creates aggressive acquisition goals. ADROLL’S SOLUTION For media and entertainment marketers, each new campaign is usually different than the last. Thus, the AdRoll platform gives users the flexibility to design specifically targeted marketing campaigns quickly and easily. Personalized messaging allows marketers to deliver powerful messages to the right user at the right time and right place. For each campaign, the AdRoll cross-device graph allows marketers to target and track users seamlessly across desktop, mobile, and tablet devices. Plus, we partner with platforms like Ticketmaster so our customers can track performance and make sure they’re hitting their goals. 24 TABLE OF CONTENTS / PRODUCTS “AdRoll has become a trusted leader in the media and entertainment space. Whether it’s selling tickets, driving video game downloads or in-game purchases, or increasing media subscriptions, our platform gives marketers the tools and controls they need to launch highly targeted and personalized marketing campaigns across all devices and major inventory sources. Our interface makes it easy to set-up and manage flights, as well as pull granular reporting that shows conversion details down to the order level.” — Aaron Richman, head of industry, B2C, AdRoll 25 MEDIA AND ENTERTAINMENT GOAL The Los Angeles Marathon strived to hit and surpass its yearly goal to reach new runners, re-engage past runners, and grow the race by up to 10% year over year. Digital advertising wasn’t a priority for the Los Angeles Marathon; past initiatives had provided minimal returns. Yet while exploring more sophisticated registration solutions, it became clear that digital advertising deserved another go. They came to AdRoll with the weighty challenge of increasing the number of registrants—and selling out sooner. Alexa: 500K+ One of the largest marathons in the US, the Los Angeles Marathon’s annual “Stadium to the Sea” event attracts runners from all 50 states and over 55 countries. RESULTS $ 30x $6.18 3,400 $624k ROI BLENDED CPA TOTAL REGISTRATIONS ATTRIBUTED REVENUE “We’ve already noticed that Instagram is taking up a much bigger piece of the pie. We’re planning to advertise all of our events on Instagram.” —Ryan Cavinder, marketing manager, Los Angeles Marathon LOS ANGELES MARATHON WEBSITE 26 TABLE OF CONTENTS / PRODUCTS BLOG POST LEARN MORE 27 MEDIA AND ENTERTAINMENT GOAL After introducing a “freemium” model, the PlayOn Team wanted a way to stay top of mind with their free customers. AdRoll provided an ideal retargeting platform to do just that and also serves as a great tool to drive conversion to the paid tier of the product. PlayOn also added AdRoll Prospecting to boost their acquisition efforts, and it has since become their primary acquisition tool. Since adding AdRoll to its digital marketing mix, PlayOn has found and converted more customers than ever before. Alexa: 30K–40K PlayOn is a streaming video recorder that allows you to view and record online media just like you would with your cable DVR. PlayOn was created to make it easy to watch internet video on any device, even offline. RESULTS $ $ 3,135 3.28% $0.44 0.48 CONVERSIONS BETWEEN PROSPECTING AND RETARGETING* FACEBOOK PROSPECTING CTR AVERAGE FACEBOOK RETARGETING CPA FACEBOOK PROSPECTING CPC “AdRoll’s algorithm is at the head of the pack. Similar engines didn’t perform to our expectations. Our click-through rates are exceeding our initial expectations and driving quality new visitors, which in turn helps our retargeting.” — Jim Holland, director of marketing, PlayOn PLAYON WEBSITE 28 TABLE OF CONTENTS / PRODUCTS LEARN MORE 29 RETAIL INDUSTRY CHALLENGES The retail industry is fast paced and quickly transforming. The biggest challenges for our retail customers fall into three areas: maximizing performance and scale across channels and devices, losing efficiency trying to manage campaigns with multiple vendors, and managing control and attribution. ADROLL’S SOLUTION AdRoll now offers a full-funnel platform to enable our partners to execute high-performance campaigns with both efficiency and scale across the three major e-commerce marketing objectives: attracting new visitors, converting visitors into customers, and growing customer lifetime value. For example, many of our customers previously only targeted shoppers at the bottom of the sales funnel on a CPC-pricing structure. This misaligns vendor and advertiser. Most of these shoppers would have converted on their own, and ComScore demonstrated that only a small percentage (16%) would actually click. We work with our marketers to build custom attribution models that fairly account for clicks and views so they can run campaigns higher in the sales funnel to drive incremental revenue. 30 TABLE OF CONTENTS / PRODUCTS "It’s an exciting time to be an e-commerce marketer. New technologies have made reaching shoppers with personalized creative easier and more profitable than ever. E-commerce marketers can now focus on partnering with strong vendors that have proprietary technology, specific retail expertise, and incentive alignment. When working with AdRoll, you can be confident that there's an amazing team of account executives, data scientists and engineers driving your performance to the next level.” — Zack Swartz, head of industry, retail, AdRoll 31 RETAIL GOAL AMain Performance Sports and Hobbies had decent site traffic and brand recognition but was struggling to convert site visitors into loyal customers. Their nimble team descided to partner with AdRoll to get better retargeting results. RESULTS 27% 90% 775% 26.5x CLICKTHROUGH RATE (CTR) FOR EMAIL RETARGETING* OPEN RATE FOR EMAIL RETARGETING* MORE EMAIL CONVERSIONS* RETURN ON INVESTMENT (ROI) FOR RETARGETING ON FACEBOOK “We don’t look for vendors. We look for partners who are dedicated to help us grow our business. With AdRoll, we don’t have to worry at all about this—there are very few vendors we are able to work with in that capacity.” —Wesley McMahon, Vice President of Marketing, AMain Performance Sports and Hobbies AMAIN WEBSITE 32 TABLE OF CONTENTS / PRODUCTS Alexa: 40K–50K AMain Performance Sports and Hobbies is a multi-channel hobby retailer operating out of Chico, CA. AMain maintains a broad selection of inventory, including the widest selection of radio-controlled planes, helicopters, and cars in the world. Priding themselves on excellent customer service, AMain gives back to the RC community by sponsoring races and charitable events. LEARN MORE *OVER 30 DAYS 33 RETAIL GOAL In an effort to increase both online and offline sales, Benefit Cosmetics turned to AdRoll to target key audiences at different stages of the purchase funnel based on their level of engagement and demonstrated intent on benefit.com. RESULTS 8.5x 2.2x 91% 11x RETARGETING ON FACEBOOK ROI CTR INCREASE* CPC DECREASE* CTC RATE INCREASE ON NEWS FEED DYNAMIC CREATIVE* “We’ve had a long-standing relationship with AdRoll and they’ve been an extension of our marketing team. They fully understand our industry and goals and are always finding new, innovative ways to maximize sales and promote our brand.” —Bridget Zingale, e-commerce marketing manager, Benefit BENEFIT WEBSITE 34 TABLE OF CONTENTS / PRODUCTS Alexa: 30K–40K Benefit Cosmetics, an internationally known cosmetics manufacturer, is featured in 4,000+ stores in more than 35 countries. Benefit also has a digital presence to drive e-commerce and promote the brand. LEARN MORE *COMPARED TO STANDARD DISPLAY 35 RETAIL GOAL Experiencing huge growth, Beyond Yoga needed to create a strong digitalmarketing backbone to further their brand expansion—and success. They invested heavily in proven, cross-device mobile retargeting and dynamic creative, and also became an early adopter of new products and integrations, like AdRoll for Instagram. RESULTS 30x 5–6x 4% 1% HOLIDAY DYNAMIC CREATIVE ROI NON-HOLIDAY DYNAMIC CREATIVE ROI DYNAMIC CREATIVE CONVERSION RATE CTR ON DYNAMIC CREATIVE Alexa: 100K–200K Beyond Yoga promotes a healthy outlook and a realistic life perspective. Their yoga-inspired clothing collection is crafted with love in the US. “With the power of AdRoll across mobile, social, and the web, we’ve been able to capitalize on our new brand partnerships, sales, and holiday initiatives.” —Jesse Adams, COO and head of finance, Beyond Yoga BEYOND YOGA WEBSITE 36 TABLE OF CONTENTS / PRODUCTS LEARN MORE 37 RETAIL GOAL DL1961, a rapidly growing company, partnered with AdRoll to create a strong marketing strategy and guide shoppers through the buying process. When they heard that Instagram was a new, virtually untapped source of premium inventory, they wanted to see how it would mesh with their existing advertising strategy. RESULTS 23x 12x 2,000 14% COMBINED ROI INSTAGRAM ROI TOTAL INSTAGRAM CONVERSIONS OF CONVERSIONS YIELDED FROM INSTAGRAM “As an agile marketing team, we have to be mindful about what we’re putting dollars behind. With AdRoll, Instagram has proven to be an effective platform to promote product launches.” —Olympia Scott, e-commerce manager, DL1961 DL1961 WEBSITE 38 TABLE OF CONTENTS / PRODUCTS BLOG POST Alexa: 300K–400K Driven by a mission to create the perfect-fitting jean, NYC-based DL1961 makes jeans that can be worn 24/7 while looking effortless, chic, and stylish. LEARN MORE 39 RETAIL GOAL Sam’s Furniture & Appliances had tried several different methods to attract customers back to their online and in-person showrooms. This included trying Google AdWords, a combination of strategies directly with partners, and traditional media, such as newspaper banner ads. These all ended unsuccessfully. Sam’s turned to AdRoll to send their customers direct pushes of their browsing history to create timely, relevant messages using Sam’s products. Alexa: 500K+ Sam's Furniture & Appliances is a home furnishings retailer in Fort Worth, Texas. Since 1946, Sam's has provided incredible values and excellent customer service to a loyal customer base. RESULTS 47% 16% OPEN RATE CTR DELIVERS ATTENTION, RELEVANCY AND TRUST AIDS RETARGETING EFFORTS “AdRoll Email helps by wrapping attention, relevancy, and trust in one email. AdRoll Email provides me the opportunity to deliver reminders of relevant and specific products that [customers] were looking at, while helping with the rest of our retargeting.” — Seth Weisblatt, chief marketing officer, Sam's Furniture & Appliances SAM'S FURNITURE WEBSITE 40 TABLE OF CONTENTS / PRODUCTS CUSTOMER CORNER LEARN MORE 41 RETAIL GOAL Shiekh Shoes was ready to win new customers and engage past buyers for the holidays—but after a negative experience with a former digital marketing vendor, the company was hesitant to make any large-scale changes right before peak season. RESULTS $ 5.4x 32% 41% 122% ROI (20% LIFT IN ROI) LOWER PROSPECTING BOUNCE RATE VS. OTHER NEW USERS LOWER PROSPECTING COST PER ENGAGED VISITOR* HIGHER RETARGETING CTR* “There’s a deep partnership with my AdRoll team. My dedicated account reps and support team come to me with great ideas on initiatives and strategy...We’re at a point where we’re getting better results than ever.” —Theo Gallo, Director of Ecommerce at Karmaloop/Shiekh Shoes SHIEKH WEBSITE 42 TABLE OF CONTENTS / PRODUCTS Alexa: 90K–100K Shiekh Shoes is a footwear and apparel retailer founded in the 1990’s. Shiekh now operates more than 130 West Coast stores, along with a rapidly expanding online retail business. LEARN MORE *COMPARED TO RETAIL INDUSTRY AVERAGE 43 RETAIL GOAL E-commerce retailer Velasca needed digital solutions to keep shoppers engaged with their brand. Velasca now uses AdRoll Email to increase customer lifetime value and drive sales through compelling email retargeting. Using behavioral data from their site, AdRoll Email helps send the right message at each stage of the customer journey. RESULTS 24% 19% 17% LOWER BOUNCE RATE* LONGER SESSION DURATION* MORE PAGES PER SESSION* Alexa: 400K–500K With quality products at a fair price, Velasca makes luxury accessible to all. Designed in Milan, Velasca shoes are handmade by artisans in Montegranaro. DRIVING SHOPPERS TOWARDS A CONVERSION “AdRoll Email is intent-based email, tailored to our individual customers. We use it to drive shoppers towards a conversion when they’re in the funnel.” —Enrico Casati, founder and CEO, Velasca VELASCA WEBSITE 44 TABLE OF CONTENTS / PRODUCTS BLOG POST LEARN MORE *COMPARED TO THEIR OTHER EMAIL RETENTION CAMPAIGNS 45 TRAVEL INDUSTRY CHALLENGES The proliferation of mobile devices and omni-channel marketing has changed the way travel marketers think about executing, measuring, and optimizing their customer acquisition programs. Marketers today need to find ways to stay engaged with their consumers throughout the path to purchase. ADROLL’S SOLUTION Trusted by over 600 online travel agencies (OTAs), airlines, hotels, and TRAVEL destinations worldwide, AdRoll’s full-funnel marketing platform is able to help marketers deliver personalized messaging to consumers at all stages of the marketing funnel. With AdRoll Prospecting, marketers can leverage AdRoll’s proprietary IntentMap™ to target consumers who are actively in the market for travel. 46 TABLE OF CONTENTS / PRODUCTS “With the growing complexities of marketing in the travel space, our travel marketers are always trying to find novel ways to differentiate their offerings from their competition. AdRoll helps travel marketers deliver personalized messaging in every step of the funnel to maximize bookings.” — Aaron Richman, head of industry, B2C, AdRoll 47 TRAVEL GOAL Preferred Hotels & Resorts needed a partner that could deliver traffic and boost bookings for promoted hotels. While potential customers spent time researching various destinations and running price comparisons, Preferred Hotels & Resorts wanted to promote special offers for the locations customers were interested in visiting. RESULTS 13.4x 11% 3% ROI GENERAL WEB CONVERSION RATE MOBILE ADVERTISING CTR ENGAGING CUSTOMERS ACROSS MULTIPLE DEVICES “We know our customers are engaging with us across multiple devices. With AdRoll, we had visibility into which platforms and devices were driving more conversions.” —Casey Ueberroth, CMO, Preferred Hotels & Resorts PREFERRED HOTELS WEBSITE 48 TABLE OF CONTENTS / PRODUCTS Alexa: 100K–200K Preferred Hotels & Resorts represents more than 650 independent hotels and resorts in over 85 countries, promising an inspiring vacation experience to every guest. LEARN MORE 49 RETAIL GAMING INDUSTRY CHALLENGES Thereretail The is noindustry shortage is of fast challenges paced and when quickly it comes transforming. to marketing The biggest games. challengestofor According research our retail firm customers EEDAR, nearly fall 3,500 into three gamesareas: were launched maximizing on performance Steam in 2015, andup scale from across 1,500channels in 2014,and anddevices, only 500 losing in 2013. efficiency That’s trying not to mention manage the campaigns 589,036 with gaming multiple apps vendors, recorded and on Android managing or 443,524 control and IOS attribution. apps. With this inundation of new game titles hitting the market, it can be a real challenge to build awareness without spending hefty amounts on paid marketing. For the titles that are successful in building awareness, marketers then need to find ways to move users through the funnel, from ADROLL’S SOLUTION signup and install to becoming paid users. Once a user is paid, marketers AdRolltonow offers a full-funnel platform enable our partners to execute need partner with their product teams to drive and maintain engagement high-performance with efficiency and scalerevenue across the in the game while campaigns finding ways to both maximize the average perthree user major e-commerce attracting visitors, converting (ARPU) and lifetimemarketing value (LTV)objectives: of their users. If the new game falls short in any visitors into customers, and growing lifetime value. time making one of these areas, the publisher willcustomer likely have a challenging profit on the game. For example, many of our customers previously only targeted shoppers at the bottom of the sales funnel on a CPC-pricing structure. This misaligns vendor and advertiser. Most of these shoppers would have converted on ADROLL’S SOLUTION their own, and ComScore demonstrated that only a small percentage (16%) would actually click. We work with our marketers to build custom attribution As a full-funnel marketing platform, AdRoll is uniquely positioned to help models that fairly account for clicks and views so they can run campaigns marketers address the entire customer lifecycle, from discovery and higher in the sales funnel to drive incremental revenue. consideration to conversion and retention. While our marketers leverage a host of other tools, our platform is focused on helping marketers address three core marketing challenges: attracting new qualified prospects, converting those prospects into customers, and growing the LTV of those users. Within our platform, marketers are able to execute highly targeted ad campaigns that attract users at every stage of the consideration process. We also provide advanced analytics, along with specialized account management, to help marketers measure the effectiveness and incrementality of their campaigns. 50 TABLE OF CONTENTS / PRODUCTS "Prospecting, Retargeting, CRM Retargeting, and Audience Extension are the four most popular products within our gaming segment. With Prospecting, marketers are able to tap into AdRoll’s IntentMap™ to identify new look-alike users that have shown browsing behavior similar to their highest-value players. With over 5,000 advertisers participating and 1.2+ billion digital profiles, our gaming clients have been really happy with the scale and cost-effectiveness of the product.” — Aaron Richman, head of industry, B2C, AdRoll 51 GAMING GOAL Tangible Media was considering several digital advertising partners to help them with a large campaign for NCSOFT's new online game, Blade & Soul. Its lean marketing team not only wanted effective full-funnel solutions for their gaming clients, they were also looking for a frictionless marketing partner whom they could trust with their needs. RESULTS $ $ 87% 80% LOWER RETARGETING CPA THAN GOAL LOWER BLENDED* CPA THAN GOAL ADROLL ACCOUNT MANAGERS PROACTIVELY SURFACE INSIGHTS FOR INTELLIGENT OPTIMIZATIONS “One of the biggest challenges we face with our gaming clients is being able to deliver performance at scale. Using AdRoll Retargeting and Prospecting, we were able to effectively scale our campaigns and achieve an overall CPA well below our initial goal.” —Zach Smith, Associate Media Director of Digital, Tangible Media TANGIBLE MEDIA WEBSITE 52 TABLE OF CONTENTS / PRODUCTS Alexa: 500K+ Tangible has engineered media campaigns for over 100 new products, targeting kids, teens, young adults and moms. They are a full-service agency specializing in Entertainment, CPG and Retail. LEARN MORE *COMBINING BOTH PROSEPCTING AND RETARGETING 53 AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. We specialize in performance marketing for businesses of every size in every industry. AdRoll provides open access to advertising inventory across devices, browsers, and apps on over 500 ad exchanges, including Google, Facebook, Twitter, Instagram, and Apple iAd. AdRoll also boasts the world’s largest opt-in advertiser data co-op. AdRoll is headquartered in San Francisco. It’s backed by Foundation Capital, IVP, Accel Partners, Merus Capital, Peter Thiel, and other leading investors. Learn more at www.adroll.com. San Francisco New York Dublin Sydney London Tokyo www.adroll.com