Download 01 Media and Propaganda

MEDIA AND
PROPAGANDA
UNIT III – How Did This Happen?
PROPAGANDA
Propaganda is biased
information intentionally
spread to shape public opinion
and behavior.
STATEMENTS ABOUT
PROPAGANDA
Propaganda contains true, partially true, or blatantly
false information.
Propaganda may selectively omit information.
Propaganda simplifies complex issues or ideas.
Propaganda plays on emotions.
Propaganda uses a variety of media (including symbols,
images, words, music).
Propaganda may be used to advertise a cause,
organization, or movement and attack opponents.
STATEMENTS ABOUT
PROPAGANDA
All advertising is propaganda.
Propaganda can only be put to negative purposes.
Propaganda seeks agreement, not reasoned argument.
Propaganda is used to brainwash people.
Propaganda works with our conscious and unconscious
hopes, fears, and desires.
Propaganda gives permission to a targeted audience to
think, speak, and act a certain way.
STATEMENTS ABOUT
PROPAGANDA
Propaganda can only be put to negative
purposes.
STATEMENTS ABOUT
PROPAGANDA
All advertising is propaganda.
Propaganda is an appeal to emotion, not intellect
or rational thought, and often contains deception,
either outright or by omission and often has longterm effects.
Advertising is biased information intentionally
spread, but does not (or should not) contain
deception and is often an appeal to intellect or
rational thought, using persuasion and
understanding, producing short-term effects.
STATEMENTS ABOUT
PROPAGANDA
Propaganda is used to brainwash people.
Brainwashing: The use of isolation, mind-clouding
techniques, sleep deprivation, and malnutrition to
persuade someone to completely change
personality/thoughts/actions
Three stages: Breaking down the self; introducing
the possibility of salvation; and rebuilding the self
STATEMENTS ABOUT
PROPAGANDA
“Many psychologists believe that large-scale
brainwashing via the mass media and
subliminal messages, for instance—is not
possible because the thought process
requires isolation and absolute dependence
of the subject in order to be effective. It’s just
not that easy to change a person’s core
personality and belief system.”
-Julia Layton
1. Who
created this
message and
who was the
intended
audience?
This image was created in 1938
http://www.ushmm.org/propaganda/exh
ibit.html#/records/data/records/aryanfamily-neues-volk.xml
2. What is
the purpose/
message of
this piece of
propaganda?
This image was created in 1938
http://www.ushmm.org/propaganda/exh
ibit.html#/records/data/records/aryanfamily-neues-volk.xml
3. What
creative
techniques
were used to
attract and
hold
attention?
This image was created in 1938
http://www.ushmm.org/propaganda/exh
ibit.html#/records/data/records/aryanfamily-neues-volk.xml
4. How might
different
people/
audiences have
understood this
message
differently?
This image was created in 1938
http://www.ushmm.org/propaganda/exh
ibit.html#/records/data/records/aryanfamily-neues-volk.xml
5. What
values,
lifestyles, and
points of view
are
represented in
this piece?
This image was created in 1938
http://www.ushmm.org/propaganda/exh
ibit.html#/records/data/records/aryanfamily-neues-volk.xml
6. What is
omitted
from this
message?
This image was created in 1938
http://www.ushmm.org/propaganda/exh
ibit.html#/records/data/records/aryanfamily-neues-volk.xml
7. Which
emotion(s)
does this
piece
target?
This image was created in 1938
http://www.ushmm.org/propaganda/exh
ibit.html#/records/data/records/aryanfamily-neues-volk.xml
8. What was
the cultural
context that
influenced the
attractiveness
of this piece of
propaganda?
This image was created in 1938
http://www.ushmm.org/propaganda/exh
ibit.html#/records/data/records/aryanfamily-neues-volk.xml
8. What was
the cultural
context that
influenced the
attractiveness
of this piece of
propaganda?
This image was created in 1938
http://www.ushmm.org/propaganda/exh
ibit.html#/records/data/records/aryanfamily-neues-volk.xml
“The real danger of propaganda lies when competing
voices are silenced—and unchecked propaganda can
have negative consequences.”
-State of Deception website
“Propaganda alone cannot win wars or transform
thinking human beings into mindless automatons.”
-State of Deception website
“The Nazis sold more than hate…they promoted an
agenda of freedom, unity, and prosperity.”
-Sara J. Bloomfield, USHMM Director