Download File - "DRAGONS` DEN" COMPETITION

DRAGONS DEN SLIDE DECK
By Cooper Simson
DESCRIPTION OF SLIDES
• Here is an example of slide deck to help keep you on track when building your
presentation. This PowerPoint will also act as a checklist so that you have all
the information that the judges are looking for! Below are a few things to keep
in mind as you are making your slides and building your presentation.
RULE 1: NO MORE THAN 10 SLIDES
• You should no more than10 slides, for example, I have 9 slides here and I was
able to cover a lot of stuff! The reason we are suggesting 9 slides (10 max) is
because you want to be able to get through your whole presentation in the
time given.
RULE 2: USE PICTURES AND TALK ABOUT
YOUR SLIDES DON’T READ OFF THEM
• The 9 slides that I have laid out here also show all of the important
information that your going to want to present to judges. By having all the
criteria in the nine slides it will force you to speak about your business more
and not read off the slides. Make sure to add lots of pictures.
RULE 3: KEEP THE TEXT TO A MINIMUM
• Your slides need to have BIG fonts and minimal text (size 30 font is
recommended), and need only have the important stuff. If there is too much
text on each slide than you will be tempted to read off the slides and so will
your audience. Since people can read faster than you can explain things, your
presentation will become out of sync with your audience as they will read
ahead. (see next slide for an example)
(Example of Good Slide)
WHAT OUR SERVICE DOES
• Mobile recoding studio that comes to
where you are.
• We provide all of the equipment that you
need.
• We work with clients to edit songs.
• Eliminates the need to buy expensive
equipment
SLIDE 1: TITLE/PRODUCT DESCRIPTION
• Introduce your product (or service) and what consumer need it serves.
• Give a brief overview of what it is and how it works (elevator pitch).
SLIDE 2: BENEFIT
(PROBLEM/OPPORTUNITY)
• Talk about the benefit that your product brings and gives to consumers.
• Share how your Product or service solves a problem
SLIDE 3: WHAT MAKES YOUR PRODUCT
SPECIAL/UNIQUE
• Talk about what makes your product or service unique and what makes you
stand out.
• A SWOT analysis is a great diagram for this slide.
SLIDE 4: TARGET MARKET
• Discuss who your target market is and define who you are going to sell too.
• Break down your target market by figuring out your primary market,
secondary market demographic, age, geographic location, interests, needs,
wants etc.…
SLIDE 5: MARKETING PLAN (HOW WILL
YOU REACH YOUR CUSTOMERS)
• Placement
• Explain where and how you are going to sell your product and service
• Promotion
• Explain how and where are you’re going to promote your business
• Example: Flyers, ecommerce, newspapers, Facebook ads, retail stores, farmer’s
markets, trade shows, door to door, etc.
SLIDE 6: HOW TO MEASURE YOUR SALES
PLAN SUCCESS
• Talk about how you plan to measure the effectiveness of all your marketing
efforts, (tracking website views, tracking phone calls from door to door flyers,
media impressions, number of walkthrough customers, etc.…)
• Get feedback from customers
SLIDE 7: COMPETITIVE ANALYSIS
• List your competitors
• Showcase and talk about market research you have done for the existing
market you are selling in
• Every business no matter how unique or innovative has competition
somewhere so BE VERY DETAILED on this slide
SLIDE 8: FINANCIAL SUMMARY
• Discuss your financials on this slide.
• Create a budget (i.e. marketing, materials etc.)
• All Revenues – All Expenses = Profit
• Explain how much money you need to start, and how long it will take to pay
back
SLIDE 9: CURRENT
STATUS/ACHIEVEMENTS/TIMELINE
• Talk about your current status and where you are right now. (Idea, prototype,
market testing, already making money) as well as your accomplishments.
• Estimate how long before the business could be functional.
• Provide a brief timeline on how long you estimate it will take before you are
making money or before you are ready to launch.
• Finish with a BANG!! End your presentation in a creative way so that the
judges remember you.