Download The Rhetorical Triangle

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This is the relationship among the
speaker, audience and subject.
How the speaker perceives the
relationship among these elements
determines what she/he says, and how
she/he says it.
Tone, Diction, Syntax etc.
TEXT
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Tools of rhetoric used to persuade the
audience.
ETHOS, PATHOS, LOGOS
Greek for character.
This is an ethical appeal, and the speaker
needs to demonstrate that they are
credible, and trustworthy.
 Ethos is often conveyed through tone and
style .
 The impact of ethos is often called the
argument's 'ethical appeal' or the 'appeal
from credibility.'
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Greek for suffering or experience.
 This is an appeal to the emotions.
 Diction affects the audience's emotional response, and
emotional appeal can effectively be used to enhance an
argument.
 An appeal to pathos causes an audience not just to respond
emotionally but to identify with the writer's point of view--to
feel what the writer feels.
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Greek for embodied thought.
This is an appeal to reason. Often referred to
as the logical appeal.
 You do this by being logical, and offering your
reader clear and rational ideas/facts/statistics.
Persuasion by the use of reasoning.
 A big way to appeal to logos is to acknowledge
the counter argument (anticipate objections
and opposing views), then deny (refute) it’s
validity.
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TEXT
(subject)