Download Business Plan Presentation

Cover Page
• The purpose of a cover page is to tell the
reader what he or she is about to read and
who the author(s) are.
• Be sure to include: Your Name(s), Class Period,
& Date
Introduction
• Write an elevator style pitch about your
product.
• Your goal in this section is to generate enough
interest to make someone want to read
further for more detail.
• Grab their interest as to the what “problem”
your product solves.
Product Description
• Write a detailed product description about the
new cereal brand.
• Highlight the product features & benefits.
• Use this as an opportunity to position your
product quality. Ex. Brand name, generic
brand, national brand, co-branding, etc.
Product Description
(continued)
• Too many product managers make the mistake of
operating without a vision, a situation that
hinders their ability to grow and prosper.
• A concise, easy-to-understand description of your
brand will not only help your product, but set the
stage for your product positioning.
• How is your product different from similar items
already on the market?
• Compare your product to similar products on the
market. Why is yours better?
Product Description
(continued)
• Don’t forget to put an image (Front & side of the box) of
your designed cereal box!
• Your design should include:
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Logo (Name of cereal should be most prominent)
A Slogan/tagline
Name of the manufacturer
Dietary Label
Brief Description of cereal ex: “Sweet corn puffs with a touch of
cinnamon”
Photo of the cereal
Net weight of the box (expressed in ounces)
Introductory offer. (ex. Mail in rebate to win free Wii.
Don’t forget the UPC!
Logo & Mascot
• Clearly display your Logo image.
• Identify your mascot.
• If you have a Slogan or tag line, this would be
a great slide to include it.
Market Research
• Which category of cereal is your product
entering. Provide industry statistics about the
category.
• Identify through both primary & secondary
data the “problem” that your product solves.
• Conduct surveys with classmates & family to
complete a concept test, discuss your result
here.
Target Market Analysis
• Your target market is a group of customers
that your product decided to aim its
marketing efforts and ultimately its
merchandise towards.
• Demographics are the quantifiable statistics of
a given population. Example-gender, age,
ethnicity, knowledge of languages, disabilities,
mobility, home ownership, employment
status, and even location.
Advertising and Promotion
• Your advertising and promotions campaign is how
you communicate information about your
product or service.
• This section should include a description of all
advertising vehicles you plan to use-newspapers,
magazines, radio & TV, Yellow Pages, etc.-as well
as you public relations program,
sales/promotional materials, package design,
trade show efforts, and the like.
Must include 3 “pull” and 1 “push” strategy.
Advertising and Promotion
(Continued)
• Sponsorship and/or cross-selling campaigns is
a method to promote consumer purchases.
• Pick one of the above methods and include
the details in your promotional plan.
Advertising and Promotion
(Continued)
• A form of consumer sales promotion is
product sampling.
Ex. Free trial size, distribution door-to-door,
product given away.
• Organize a product sampling activity.
Advertising and Promotion
(Continued)
• Consumer Promotions is a way to incorporate
the “pull” concept into your marketing plan.
• Identify one method that is directed toward
the wholesalers or the retail stores that have
agreed to sell your product. Organize a
“push” strategy.
Ex. Trade shows, exhibitions, rewards based on
sales, etc.
Pricing Strategy
• Discuss what you will charge for your product or
service and how you derived the price.
• Example-a printing shop with a good location
charges slightly more than it competition because
it has a convenient location and it has
determined that the market will bear the higher
price.
• Discuss where this pricing strategy places you in
the spectrum of the other providers of this
product or service.
Distribution
• Product Placement
– Decide if you (the manufacturer) will sell directly
to retail store or through a wholesaler.
– Identify logistics needed to deliver.
– Will you sell your product online, off your website
or through an e-tailing company (Amazon)
Sales Activities
• This section of your proposal describes both
the strategy and tactics you will use to get
customers to buy your products or services.
• A strong sales and marketing section can serve
as a roadmap for you, or as assurance to
potential investors that you have a workable
plan and the resources for promoting and
selling your products and services.
Method of Sales
• Most entrepreneurs fail to give adequate
thought to method of sales. In this section
you demonstrate the ability and knowledge to
get your products into the hands of your
target customer.
• You must also explain you plan for reaching
your distribution channels.
Method of Sales
(continued)
Answer following questions:
• How you get products to the user?
• Will you sell them directly to your customers?
• Will you be using sales representatives,
distributions, or brokers?
• Do you have a direct sales force in place?
• Will you sell online?
• Will you use a “ground service” like UPS?
Don’t make the mistake of confusing sales with marketing
Packaging & Labeling
• A package provides useful information for the
consumer. Many package labels give
directions, contents, product guarantees,
nutritional information, instructions for care,
and warnings about potential hazards.
• You should have included this in the product
design, use this slide to highlight any FDA
requirements satisfied by your product.
Strategic Planning
• Use this section to identify your progression
through the Product Life Cycle.
• How do you plan to sustain your product
sales?
• Highlight changes that you anticipate in the
growth and maturity phase. How will your
marketing plan change?
Strategic Planning
(Continued)
• Do you see an opportunity for product
extensions?
• What type of product modification do you
anticipate?
• Identify the strategic goals of the product
dimensions, the length and depth you plan to
achieve.