Download File - ICT is Awesome

Impact of change
Consider these interesting facts…
3 years
iPod to
38
years
for
television
• It
took 4
1
year
for
for
the
Internet
If Facebook
were
aFacebook
country,
it
reach
50
million
people
to
reach
viewers
people
would
be50
themillion
third
largest
country in the world
Image by: VEER / Sergej
Spectral-Design
Khakimullin
Corina
Rosu
Andresr
Image by: VEER / Paviem
‘Social networks’ can no longer be ignored or considered just a social
phenomenon.
They have impacted on ways of:
 socialising
 learning
 working
Image
Image by:
by: Shutterstock/Franck
Shutterstock/nasirkhan
Boston
In this lesson students are learning
about:
• The impact of the Internet on ways of
working, learning and socialising
At the end of this lesson students will
be able to:
• discuss the impact of the Internet on working
practices and collaborative working
• provide examples of the impact of the
Internet on ways of socialising
How has the Internet…
impacted on our lives
This
attraction
or fascination
extends
Today,
social networks
are one
of the
beyond
the
use commonly
of social used
Internetjust
tools
most
networks
for socialising.
to socialise.
Social
Network
Image by: VEER
/ 3DMask
Shutterstock/skvoor
While
are generally
Since social networks began,
established
be topic-focused,
hundreds ofto
millions
of individuals
and thousands of organisations have
been attracted by the concept of
connecting with others using these
online networks.
Image by: VEER / 3DMask
How businesses use social networks
Can you think of some examples of organisations using social networks to conduct
business?
Thoughts and ideas:
Organisations are using social
networks in the following ways
• Gathering business intelligence on social network
members’ buying preferences or interests to target
advertising
• Conducting background checks on job applicants and
seeing what type of behaviour they are exhibiting
• Generating sales leads
• Communicating with customers or clients about products
and services
• Raising funds
• Pushing advertising to consumers - organisations that are
choosing to use social networks for advertising or
marketing their products are seen as being more proactive
and less passive
We
also
social
networks
areto
Internet-based
systems
and
New
ways
ofconsidered
using
the that
Internet
as
a means
communicate,
congregate,
Ashave
we
have
discussed
there
are
and
share
of a social
nature
will continue to be developed. It
hundreds
of
social
networks,
a
services
thatinformation
allow
individuals
to: with
is
obvious
the Internet
has, and
will continue
to, or
change
thedifferent
way we
variety
ofthat
features
and
functions,
•create
multiple
public
or semi-public
profiles
either within
between
live.
supporting
social
networksa very diverse range of
interests, beliefs,
and with whom they share a connection, often
•communicate
to a listactivities,
of other users
practices.
referred to as ‘friends’
•view and work collaboratively with their list of connections and those made by
others within the system
Image by: VEER / Leight Prether
The impact…
Image by: VEER / Andresr
positive and negative
The great divide…
Those on the left must think of the positive impacts (advantages) the Internet has
had on our lives and those on the right must think of the negative impacts
(disadvantages)
Examples of negative impact:
•
Many people are now using the Internet as a way of shopping and as such this has led to lack of
contact with other people and a closure of many local and highstreet shops. This, in turn, has
had a negative economic and social effect on many communities (Socialising/Working)
•
People who use the Internet and work from home can become very isolated and lose contact
with other people they would meet in a normal working environment (Working)
•
Some people have used the Internet as an imaginary 'world' to escape from reality
(Socialising/General)
•
The Internet can be used by unscrupulous people to spread cruel and immoral images and
information and it's difficult to act against them at present (General)
•
Once a message has been posted on a social network site it cannot be taken back. Words have
the power to create emotion and gone unchecked can cause unwanted, unnecessary personal
consequences (Socialising/Working)
•
What you post can be saved by other individuals and may not ‘disappear’ with time
(Socialising/Working)
•
Ease of access to consumers by anyone wanting to make money (Working)
•
Growing need for organisations to protect themselves from the loss of intellectual property and
their information assets through their use of social networks (Working)
•
The dissemination of information on a social network outpaces traditional methods of delivery
which sometimes raises ethical questions. For example, would it be ethical to inform family
members of a soldier’s death via a social network? Would mean they get the information more
quickly but should that sort of news be delivered personally? (General)
Examples of positive impacts:
• Ease of information. Anyone can look up and get information on
anything whether it is health, education or a social interest (Learning)
• Value in the speed of distribution of questions and answers
(Learning/Work)
• social networks are a place and a tool where professionals can connect
with other professionals beyond face-to-face meetings to share
information or to seek assistance – collaboration (Working)
• For home-based or remote workers it removes the feeling that may
exist of being all alone on the job (Working)
• Creates a community (Socialising/Learning/Working)
• Jobs - recommendations and personal referrals for others to view
instantly (Working)
Thinking beyond social networks
In the days before Internet, keeping in touch with friends and
family involved writing and mailing correspondence or picking up
the telephone.
emails
photographs
video
Social networking, in many ways, has impacted our lives by bringing
people closer together, though there are other Internet tools that bring
people together more effectively.
Since the Internet burst on to the scene during the 1990s, keeping in
touch has been a task that is easily done through the Internet with the
ability to instantaneously share information, such as emails, pictures and
videos, which saves you having to go to the post office.
Thanks to the Internet, other forms of socialising have developed that do
not fall under the banner of social networks.
Other forms of socialising – not
social networks
The Internet has also brought with it
the ability to videoconference, e.g.
‘Skype’, ‘Face Time’, etc. enabling
people to interact face-to-face
through an Internet connection,
making it even less necessary to
socialise in person.
Other forms of socialising – not
social networks
Socialising isn't all about family and friend ties. A
trip to the local shopping centre provides
opportunities to interact with other shoppers and
sales staff.
Hi Jo
Oh, have I got
something to
tell you!
Other forms of socialising – not
social networks
With the arrival of the
Internet, however, it
became possible to shop
online so you now don’t
have the hassle of standing
in a queue or dealing with
crowds.
Other forms of socialising – not
social networks
Large-scale socialising, such as going
to the cinema, a concert or a sporting
event, has also felt the impact of the
Internet.
For example, websites like
Ticketmaster make it possible to
purchase tickets online instead of
standing in a queue for hours to get a
concert ticket.
Other forms of socialising – not
social networks
Online gaming is another aspect that has felt the impact of the
Internet. When video games came into being during the 1970s
and 1980s, gaming was limited to a one- or two-person
experience shared by individuals in the same room.
Through the Internet has come the ability to compete against video
gamers across the world by connecting games consoles to the Internet.
Some online gaming websites also enable video gamers to compete
against each other across the world while giving them the ability to
socialise through instant messages.
And finally
The impact of the Internet on ways of:
• working
• learning
• socialising
Image by: Shutterstock/nasirkhan