Download Using Social Media To Promote Our Passions - Facts and Fiction -

Objectives
• Discuss the facts and fiction behind the
reasons you are not on social media
professionally
• Discuss the facts and fiction behind the
reasons you should be on social media
professionally
• Practice ways to promote your projects
via social media
Self Promotion
Using the Self to Promote
We grew… very, very slowly
Pageviews/month
50,000
25,000
Jul 2009
Jan 2010
Jul 2011
But we had a following after the
first year
49%
Medicine (MD)
Nursing
7%
1%
43%
Social Work
Chaplaincy
Student
Perissinotto, C. et al. JAGS. 2010. 58 (s1): s94
And they weren’t the usual suspects…
In What Setting Do You Work?
40%
36%
35%
30%
29%
28%
25%
22%
20%
15%
10%
10%
10%
7%
5%
0%
Community Home Hospice
Hospital
Academic
Hospital
Long Term
Care
Academic
Clinic
Home Care
Community
Clinic
Perissinotto, C. et al. JAGS. 2010. 58 (s1): s94
And we have grown…
Self Promotion
Using the Self to Promote
Times Palliative Care Was
Mentioned
• Breast Cancer: 0
• Prostate Cancer: 2
• Both times talking about how treatments would be "palliative and not
curative”
• Pancreatic cancer: 2
• Both times referring to palliative chemotherapy
• Colon Cancer: 1 section!
• Reads as if PC is either a surgical intervention or radiation
• Liver Cancer: 1
• Radiotherapy may be used in the adjuvant setting or for palliative
treatment of cholangiocarcinoma
• Multiple Myeloma: 0
• Ovarian Cancer: 0
• Dementia: 0
Current Wikipedia Page on
Ovarian Cancer
` Current Wikipedia Page on Dementia
Reach of our articles
PubMed Citations by Year; Restricted to English[language]
1200000
1061188
1000000
800000
600000
400000
200000
0
1915
1935
1955
1975
1995
2015
What was the most influential
statement that affected legislation in
end of life and palliative care in the
last decade?
Petrillo
Dan Matlocks Post
Dan’s NY Times interview
Dan’s
12
10
8
6
Non-pubmed articles
4
Chapters
Pub Med Cited Articles
2
0
INSERT VIDEOS
Experimentation Time!
Develop your skills with the new technologies and
integrate them carefully into your professional activities