Download Hi there, your success begins here with us…

Hi there, your success begins here with us…
You are at the beginning of the
exciting journey into the World of
entrepreneurialism. You are about
to join a special group of people
consisting the likes of Steve Jobs
(Apple, Pixar), Bill Gates (Microsoft),
Richard Branson (Virgin group),
Donald Trump (Trump Org, The
Apprentice), Sam Walton (Wal-mart)
and countless other multi-million,
multi-billionaire entrepreneurs. At
MyCube, we have changed the lives
of our Cubiz (cube-business, thats
you!) by giving them the financial
reward they deserve and supporting
them to learn this rewarding, new way
of life. Congratulations in choosing
the lowest risk, lowest cost platform
to start doing real retail at your local
shopping centre. The stage is set,
show the world your BIG idea!
Do you know at MyCube, the cost of running your
business is the lowest possible in this country: lower
than any Sunday market, even lower than an eBay
store! MyCube has taken care of all the boring stuff
in retail business for you, all that is needed from you
is the fun part - Marketing. So what is your big idea?
The stage is set, now show the world your BIG idea!
Starting a new business is tough.
13% of all new business are micro or small
businesses in retail.
Australia’s retail rent is amongst the world’s
most costly with some more expensive than
Paris and London.
Labour cost is amongst the highest and
the Government regulations are one of
the most complex.
This information pack will highlight the procedures
that are required to setup your very first retail
business. Please take some time to go through
this and do not hesitate to contact us if there’s any
queries: [email protected]
At MyCube, it’s all about marketing…
TIP !
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It is the collective small result of
constant marketing overtime which
will then achieve momentum and
turn a business into a success!
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Louis Vuitton was founded in 1854 but only grown
to 130 stores worldwide by 1989 - 135 years later.
Apple computer began in 1976 and almost went
bankrupt by 1997. Year 2012 saw Apple with market
cap at $559 billion with more cash than the entire USA.
In 1991, Donald Trump was bankrupt in business and
almost personally bankrupt owing $3.6 billion and
$900 million personally. Now he has a net personal
wealth of $2.9 billion (2012) and increasing.
All of these stories tell us that business is difficult but
persistence overtime is the key to eventual success.
If you sit there waiting and hoping your Cubiz will sell itself without
any marketing, it is guaranteed that this Cubiz will close down.
Do you know that 24% of new businesses fail in the first year, 53%
in three and around 80% by the fifth year? Business is tough and
only the toughest survive! Investing marketing effort and money
requires time and persistence to see the result as it will not be
obvious in the beginning. It is the collective small result of constant
marketing overtime which will then achieve a momentum and turn
a business into a success and survive this failure statistics.
A successful Cubiz has the
following qualities:
Persistence through problems and tough time,
unbearably positive
Meticulously plans ahead (marketing template,
business plan)
Action over talk
Remember, the average time for a small business to be somewhat
noticed by its local community takes at least 9 months in Australia.
Continuously learning about business and stay on
top of innovation no matter which industry
The entire marketing effort involves both the internal and external
environments. The MyCube store has taken care of most that is
required to be done with the internal environment on behalf of
you. Dazzling store fitout with premium location bringing in 2519
visitors a day; fully trained sales assistants helping you to sell at
the store 7 days, saving you 58 hours a week. Retail can get no
easier than the platform MyCube has provided for all of our Cubiz.
It is now up to YOU to complete the most important internal and
external marketing efforts. In the next two pages, we will briefly
guide you through ideas to plan for these two environments.
Continuous self improvement in all aspects:
knowledge, psychological strength, emotional
control, physical health and spiritual belief
Marketing is all about Cubiz creating a connection with the
customer. Your job is to find out and satisfy your customers’
needs and wants and always differentiate yourself away from your
competition or standout for people to notice in this ‘noisy’ world.
To understand your customers’ needs and wants, you have to
identify and solve your customers’ problem. Successful businesses
always completely solve customers’ problems. For example,
Facebook connects people, Coco Chanel sells “dreams in a bottle”,
Virgin brings fairness and value back into a monopolised industry.
So what is the problem you are solving? What makes your
way of solving problems special? How are you connecting
with your customers?
Frequently visits their Cube and monitor their
business
Money is not the only motivation, setting up a perfect
business to serve customers is the main motivation
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The Internal Marketing Effort
One page Summary
You have been provided with a one page form that helps the MyCube retail team to promote your products. This
information sets the tone for your cube business and how well you establish your first impression with shoppers.
Top Tip: Use this summary yourself when conducting your Power Sell. Update this from time to time.
When customers walk past your cube, they can
be greatly influenced by the visual display of your
products. In today’s ultra-competitive market place it
is of paramount importance that you understand the
basics of visual merchandising. Here are some Visual
Merchandising Tips to help you maximize your efforts.
Unprofessional signage is confusing to the customer
and sends a negative message about your products.
Common problems include too many signs,
ambiguous or misleading messages, hand written,
spelling errors or signs that are difficult to read.
Top Tip: Don’t go crazy with colours, pick a simple
theme, yet uniquely recogniseable.
Change Displays Frequently
For example, a necklace will sell
better if it is showcased on a
display stand, instead of being
kept in a plastic packaging and
thrown anywhere that fits in the cube.
Add complimenting products to the
showcased necklace, such as matching earrings.
Signage is one of the most important ways to
convey your message to your customers. Your store
name, promotions, pricing, and product information
may all be conveyed through signage. Are you
getting these messages across effectively?
As a customer walks by your cube, you have about
3 seconds to let them know what they will find
inside. What message are you sending? Professional
signage will attract the customer, provide just the
right amount of information and invite the customer
to spend more time in your cube.
Product Display
Display Sale Products
in a Creative Way
Signage
This visual merchandising tip reminds us that
customers want to see new and different
products. Cubes that don’t change their
displays frequently will have customers simply
walking past displays that are no longer fresh.
If the customers have seen the same display
or arrangement of products for several weeks,
the displays are no longer new or exciting to
them. If they see a competitor that is constantly
and creatively changing their visuals, there is a
good chance shoppers will buy from them.
Top Tip: Make it easy to read. Keep your message
simple. Have a simple colour scheme and stick to it.
Colour Matters
Colour can demand a shopper’s
attention, evoke emotion and
influence decisions. Also, visually
decorating your cube with bright and colourful
focal points will help draw shoppers to those
key areas.
The External Marketing Effort
Sponsor / Join Interest Groups
Email Marketing
Always look for opportunities to sponsor or join interest groups which best
relate to your target market. People always buy from people they know.
Top Tip: Focus on building real personal relationships with these members
rather than thinking about hard sales tactics. Remember to always help to
solve people’s problems.
It’s free, it’s quick, it’s easy and everybody has an email. Why would anybody
not use it?
Top Tip: People are sick of spam nowadays, so make sure your message
does not look like one. Try lots of pictures, interesting facts, and above all,
personal and relevant.
Referral Program
Face-to-Face Selling
Have a referral system which not only rewards word of mouth
recommendations, but more importantly to make the people feel proud to
refer customers to you.
Top Tip: Referral program can apply to customers and also friendly,
complimentary businesses. This is also called cross-promoting.
All wildly successful entrepreneurs are brilliant sales people. The most
fundamental method of selling is physically facing to your customer.
Top Tip: It is more than enough to bring your customer physically to the
store and we are very happy for you to do that. However, leave the store as
soon as the customer finishes purchasing as unnecessary lingering at the
store will disrupt the flow of the store and decreases your potential sales.
Product Promotions
Plan a special promotion for people to specifically travel to the store to
purchase from you.
Top Tip: Don’t discount, It’s all about adding value. Your job is to satisfy your
customer not to return their money.
Social Media Marketing
Facebook, Twitter, Linkedin, Google+, Youtube, Myspace, Flickr, Instagram,
DeviantArt, LiveJournal, Tagged, Orkut, CafeMom, Ning, Meetup, myLife,
myYearbook, Badoo, Weibo, BIGADDA, Blogster, Buzznet, CouchSurfing,
Cyworld, Cross.tv, douban, GamerDNA, Habbo, Plurk, WAYN, Xanga, Pintrest.
Top Tip: Always incorporate REAL, meaningful physical interaction with
online communication. For example, download promotional brochure from
Facebook photo album.
Newspapers and Print Media
There are inexpensive advertisement packages in local small newspapers
which may be appropriate to your Cubiz. Always offer to write for them free
educational editorials for their readers. Some of these papers maybe more
than happy to receive free interesting articles.
Top Tip: Send as many press releases as you possibly can. Make sure they
offer interesting facts with lots of pictures.
Website Marketing
A private website is the premium online experience as you can customise the
user experience.
Top Tip: This can get expensive if not careful. Always look for free templates
or piggyback onto other websites or social media sites.