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FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
A1 - Courses of bachelor study program - Business Economics and Management
No
1
2
3
4
5
6
7
8
Subject 2207431659/0200
Academic Writing
Accouting
Business Economics 1
Business Economics 2
Business Financial Analysis
Business Information Systems
Business Law
Business Negotiations
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
Case Studies in Human Resources Management
Case Studies in Management
Case Studies in Marketing
Corporate Finance
Database Management Systems
Economic Policy
Effective Presentations
Environmental management
European Union
Financial Mathematics 1
History of Economic Theories
Human Resources Management
Informatics 1
Informatics 2
International Financial Management
International Management and Marketing
Intercultural Communication
Internet Services and Business Applications
Introduction to Culture Studies
Introduction to Finance
Introduction to Law
Introduction to Sociology
Macroeconomics 1
Management
Marketing
Mathematics 1
Mathematics 2
Microeconomics 1
Project Management
Statistics
World Economy
1
Kredits
3
5
4
6
6
3
3
5
Lessons
p/week
2S
2L + 2T
2L + 2S
2L + 2S
2L + 2S
2S
2L
2S
Sem.
winter
winter
summer
winter
winter
winter
summer
summer
5
5
5
4
3
3
3
3
3
3
3
4
3
3
3
4
4
3
3
4
3
3
4
4
4
4
4
5
5
5
3
2S
2S
2S
2L + 1S
2S
2L
2S
2S
2S
2S
1L + 1S
2L + 1S
1L + 2T
2T
2S
2L
2S
2S
2S
2L + 1S
2L
2S
2L + 1S
2L + 1S
2L + 1S
1L + 2T
1L + 2T
2L + 2S
2L
2L + 2T
2L
summer
summer
summer
summer
winter
summer
summer
winter
summer
winter
winter
summer
winter
summer
summer
summer
summer
summer
winter
winter
winter
summer
summer
winter
winter
winter
summer
winter
winter
winter
winter
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
A2 - Courses of master study program - Marketing Management of Business
No
40
41
42
43
44
45
46
47
48
49
50
Subject
Brand Value Management
Business Ethics and CSR
Corporate Internet Applications
Customer Relationship Management
Financial Analysis & Financial Planning
Financial Management 1
International Management & Business
International Marketing and Trade
Life Insurance
Logistics Management
Macroeconomics 2
Kredits
3
3
3
5
3
4
3
5
3
3
5
Lessons
p/week
2S
2S
2S
2S
2S
2S
2L
2L
2S
2S
2L + 1S
51
52
53
54
55
56
57
58
59
60
61
62
Management Methods & Techniques
Marketing Communication
Marketing Strategies
Microeconomics 2
MIS and Market Research
Project Planning
Quality Management 1
Quality Systems
Risk Management
Service Marketing
Strategic Management 1
Tax and Tax Policy
5
4
4
5
5
3
5
3
3
4
3
2S
2L + 1S
2L + 1S
2S
2S
2L
2S
2S
2S
2L + 1S
2S
Sem.
summer
winter
winter
winter
summer
winter
winter
summer
summer
winter
summer
Cancelled for
14/15
winter
summer
winter
winter
winter
winter
winter
winter
winter
winter
winter
Kredits
4
3
3
3
3
3
3
3
3
3
Rozsah
1L + 2S
2S
2S
2S
2S
2S
2S
1L + 1S
1L + 2T
2S
Sem.
summer
winter
summer
winter
summer
winter
winter
winter
winter
summer
B - Matières de la Filière partiellement francophone
No
63
64
65
66
67
68
69
70
71
72
Subject
Business Planning
Civilisation francaise
Communication interculturelle
Entreprendre en hotellerie et restauration en France
Géographie économique francophone
Gestion d´entreprise 1
Gestion d´entreprise 2
Histoire de la pensée économique
Informatique 1
Intégration finanacière et monétaire européenne
2
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
73
74
75
76
77
78
79
80
81
82
83
Macroéconomie 1
Macroéconomie 2
Mathématiques financières
Microéconomie 1
Microéconomie 2
Négociations commerciales
Politique économique approfondie
Statistics 2
Terminologie économique 1
Terminologie économique 2
Union européenne
4
5
3
5
4
3
3
5
3
3
3
2L + 1S
2L + 1S
2S
2L + 2S
2L + 1S
2S
2S
2L + 2T
2S
2S
2S
summer
summer
summer
winter
winter
winter
summer
summer
winter
summer
winter
C - Courses for Master in Tourism / Matieres pour le Master en tourisme / Fächer fur Magisterstudium
im Tourismus
Courses No 86, 91, 93, 97, 98 - are primarily dedicated for students from CU Eichstätt- Ingolstadt
No
84
Kredits
4
Lessons
p/week
2C
Sem.
winter
4
5
3
3
2S
1P+2S
2S
2S
winter
summer
CANCELLED
CANCELLED
85
86
87
88
Subject
Business Negotiation
Case Studies of Intercultural Communication in
Tourism
Cultural and Urban Tourism
Communication Skills in International Tourism 1
Communication Skills in International Tourism 2
89
Culture of English speaking countries
4
2P + 1C
winter
90
91
92
93
94
95
96
97
98
Culture des pays
Destination Management
Etudes de cas - communication
Field Trip 2 /terénny výskum/
Intercultural Relations in the Tourism Practise
International Tourism Marketing
Le marketing international en tourisme
Strategies and Regional Tourism Planning
Tourism Management and Marketing
4
5
4
6
6
6
6
5
6
2P + 1C
1P + 2S
2S
4S
2P + 1C
2P + 1C
2P + 1C
1P + 2S
2P + 2S
winter
summer
winter
summer
winter
winter
winter
summer
summer
Blok - D Courses offered by Department of Language Communication in Business
No
99
100
Subject
Basic Problems of Market Economy
Effektiv Präsentieren
Kredits
3
3
3
Lessons
p/week
2S
2S
Semester
cancelled
cancelled
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
Foreign Language in Business 1 - English
Foreign Language in Business 1 - French
Foreign Language in Business 1 - German
Foreign Language in Business 1 - Spanish
Foreign Language in Business 2 - English
Foreign Language in Business 2 - French
Foreign Language in Business 2 - German
Foreign Language in Business 2 - Spanish
Foreign Language in Business 3 - English
Foreign Language in Business 3 - French
Foreign Language in Business 3 - German
Foreign Language in Business 3 - Spanish
Foreign Language in Business 4 - English
Foreign Language in Business 4 - French
Foreign Language in Business 4 - German
Foreign Language in Business 4 - Spanish
Geschäftsverhandlungen
Interkulturelle Kommunikation
Slovak Language for Foreigners 1
Slovak Language for Foreigners 2
Slovak Languiage for Foreigners Advanced 1
Slovak Languiage for Foreigners Advanced 1
Note: L – Lecture
S – Seminary
T – Training Lesson
4
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
2S
2S
2S
2S
2S
2S
2S
2S
2S
2S
2S
2S
2S
2S
2S
2S
2S
2S
2S
2S
2S
2S
winter
winter
winter
winter
summer
summer
summer
summer
winter
winter
winter
winter
summer
summer
summer
summer
winter
summer
winter/summer
winter/summer
winter
summer
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
A1 Courses of bachelor study program - Business Economics and Management
01
Annotation
ACADEMIC WRITING
Introduction to writing in English. Various kinds of writing. Writing in
business. Business letter writing. Writing of abstracts and summaries.
Comparing bad and good writing. Writing economically. Writing needs.
Presenting ideas and arguments in written style. Writing skills for academic
purposes.
Language
English
Number of Credits
3
Semester
winter
Lecturer
PhDr. Mária Spišiaková, PhD.
02
ACCOUNTING
Annotation
Understanding of economical relations in company and their recording in
accounting. On the basis of knowing basic methodical devices of accounting
to understand the fundamentals of double-entry bookkeeping and singleentry bookkeeping. On the basis of knowing generally accepted accounting
principles to get to know accounting assets, liabilities, equity, expenses and
income. To get to know basic overview of financial statements and their
financial analysis. To obtain basics of managerial accounting, its objects,
functions and its relationship to finacial accounting. Understanding principles
of single-entry book keeping and to have an information about basics from
interrnational accounting.
Conceptual framework to financial accounting. Double-entry bookkeeping in
the companies. Financial statements in the companies. Single-entry
bookkeeping.
5
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Language
English
Number of Credits
5
Semester
winter
Lecturer
Doc. Ing. Miroslav Škoda, PhD.
03
BUSINESS ECONOMICS 1
Annotation
Business and entrepreneurship. Main principles of business, goals and
functions of it. Life cycle, creation and abolishment of the enterprise. Short
term and long term actives of the enterprise. Costs, their nature,
classification, functions. Calculations, cost calculations, methods of costs
calculations. Pricing. Structure of prices, pricing processes. Revenues,
estimation and measurement. Profit/loss as the outcome of business
activities. Profit calculations.
Language
English
Number of Credits
4
Semester
summer
Lecturer
Ing. Ladislav Klement, PhD., Ing. Vladimíra Klementová, PhD.
04
BUSINESS ECONOMICS 2
Annotation
Investments, investing, investment processes. Classification of investments.
Effectiveness of invested sources. Organization of supplies. Planning, supply
and storage management. Types of production activities, production capacity.
Selling management and organization. Marketing activities. Selling policy,
product structure. Employees – structure and classification. Human resources
management. Work, workload management. Remuneration. Netto, brutto
salaries/incomes from employment.
Language
English
6
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Number of Credits
6
Semester
winter
Lecturer
Ing. Ladislav Klement, PhD., Ing. Vladimíra Klementová, PhD.
05
BUSINESS FINANCIAL ANALYSIS
Annotation
Methodology of business financial analysis. Partial and complex business
financial analysis. Analysing financial statements of a firm. Assets and debt
analysis. Revenues and costs analysis. Cash flow analysis. Evaluating financial
performance of a firm. The levers and basic indicators of business financial
performance. Liquidity analysis. Debt analysis. Activity analysis. Profitability
analysis. Market value analysis. Assessing and predicting the financial
performance of a firm.
Language
English
Number of Credits
6
Semester
winter
Lecturer
Ing. Ľuboš Elexa, PhD.
06
BUSINESS INFORMATION SYSTEMS
Annotation
The course provides an overview of concepts, tools, and organizational
structures required for an effective management of information resources in
business. It compares and contrasts the roles of hardware, software, people
and data resources in a computer-based information system. A special
attention is devoted to electronic business and commerce systems,
enterprise business systems, and security and ethical challenges related with
the development of information technologies. Students are lead to apply the
theoretical background in practise by solving numerous case studies.
Language
English
Number of Credits
3
7
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Semester
winter
Lecturer
RNDr. Miroslav Hužvár, PhD.
07
BUSINESS LAW
To obtain knowledge about business law as a part of law, about types of
businesses in Slovakia and business obligations.
Annotation
Introduction to Business Law. Business law – commercial law – company law.
Legal acts regulating Slovak business law. Commercial law and related
branches of law. Types of businesses in Slovakia – private (sole) trade,
unlimited partnership, limited partnership, limited liability company, joint
stock company, cooperative. Process of establishing a company. Dissolution
of a company. Commercial Register. Companies based on EU Law. Law of
contracts. Business obligations. Free movement of goods and persons
according to EU law and recognition of qualification. Freedom of
establishment, freedom to provide services and free movement of capital in
the EU.
Language
English
Number of Credits
3
Semester
summer
Lecturer
Ing. Mgr. Miroslava Tuschlová, PhD.
08
BUSINESS NEGOTIATIONS
Annotation
Intercultural aspects of negotiating. Basic principles of negotiation. Useful
qualities of a successful negotiator. Common negotiating mistakes.
Negotiating styles, strategies and tactics. The phases of business negotiation.
Preparation for a negotiation. Opening a negotiation: welcome, introductions,
greetings, ice breaking, small talk. Starting a negotiation: agenda, timing,
roles, establishing positions. Making and responding to proposals. Managing
conflict. Bargaining, Conclusion and agreement. Techniques and phases of
presentation. Visual aids and body language in business negotiation.
Presentation of a project – simulation of a business negotiation and its
8
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
evaluation.
Language
English
Number of Credits
5
Semester
summer
Lecturer
Doc. PhDr. Ján Chorvát, PhD., PhDr. Mária Spišiaková, PhD.
09
CASE STUDIES IN HUMAN RESOURCES MANAGEMENT
Annotation
Enter the theme of case studies for themes: Personal strategy and politics,
Human resources plan, Section of personal work, The work analyses, The
choice and recruitment, The orientation and adaptation of employee, The
employee evaluation, The motivation, The employee relationship, The
employee care. The solving the concrete case studies from Slovak and foreign
manager working experience.
Language
English
Number of Credits
5
Semester
summer
Lecturer
Mgr. Gabriela Bočincová, PhD., Ing. Jozef Ďurian, PhD.
10
CASE STUDIES IN MANAGEMENT
Annotation
Case studies concern to the main management function such as planning,
organising, decision making, leadership, motivation, controlling,
communication, organisational development, organisational behaviour as
well as the topics of organisational culture and business ethics.
NOTE: This subject can be attended only by students that had passed
previously basics in Management.
9
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Language
English
Number of Credits
5
Semester
summer
Lecturer
Doc.Ing. Dagmar Kokavcová, PhD.
11
CASE STUDIES IN MARKETING
Annotation
Case studies about the role, position and importance of marketing within
business acitivities. Case studies concerned on particular tools of marketing
mix (product, place, price, integrated marketing communication). Case
studies regarding issues of segmentation, targeting and positioning process.
Case studies focused on B2C (consumer behaviour of individuals and
households) and B2B (specifics of organizational buying behaviour). Case
studies oriented on marketing analysis. Case studies on the subject of
marketing analysis, marketing strategies and marketing planning. Solving and
application of case studies in different branches (services marketing,
consumer marketing, industrial marketing, non-profit marketing…etc.)
Language
English
Number of Credits
5
Semester
summer
Lecturer
Doc.Ing. Janka Táborecká, PhD.
12
CORPORATE FINANCE
Annotation
The course provides students with principles of corporate finance – financial
decision-making about sources of finance in a business. It deals with the
issues of capital structure on the one hand, and with the process of decisionmaking on effective allocation and usage of raised funds on the other hand.
Introduction to Corporate Finance. External equity sources of finance.
Internal equity sources of finance. Debt sources of finance (bank credit).
Alternative debt sources of finance. Capital structure. Investments. Current
assets (Management of working capital)
10
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Language
English
Number of Credits
4
Semester
summer
Lecturer
Ing. Miroslava Vinczeová, PhD.
13
DATABASE MANAGEMENT SYSTEMS
Annotation
Relational database systems and their use in business data analysis. Database
structure, creating the basic database objects and relations. Using filters and
various kinds of queries to find information in a database. Designing forms
and reports.
Language
English
Number of Credits
3
Semester
Winter
Lecturer
Ing. Zuzana Rigová, PhD.; Ing. Viera Tomišová
14
ECONOMIC POLICY
Annotation
Theory of the economic policy and its evolution, aims, instruments and
economic policy holders, economic-political decision making. Partial
economic policies: monetary, fiscal and foreign trade policies. Segments of
the economic policy: stabilization policy, structural policy, competition policy,
social policy, employment policy, regional policy, environmental policy,
microeconomic policy of the state. The impact of the globalization and
integration on the creation and realization of the economic policy, economic
policy of the EU and its impact on the creation and realization of the SR
economic policy.
Language
English
Number of Credits
3
Semester
summer
11
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Lecturer
Ing. Barbora Babiaková, PhD.
15
EFFECTIVE PRESENTATIONS
Annotation
Introduction. Effective presentations. Technical equipment and visual aids
supporting an effective presentation. Basic presentation skills. Handling
difficult questions. Language of presentations. Presentations at seminars and
conferences. Topics for presentations. Trial presentations of students. Video
presentations.
Language
English
Number of Credits
3
Semester
summer
Lecturer
PhDr. Anna Zelenková, PhD., PhDr. Mária Spišiaková, PhD.
16
ENVIRONMENTAL MANAGEMENT
Annotation
The Environmental Management Course will provide students with
foundation knowledge in two basic parts. In the first part students will learn
terminology and the relationship of environmental issues in the global,
European and national contexts. The second part of the course will be aimed
at environmental aspects of business management, development strategies
and instruments of environmental policy as they are applied to
entrepreneurial enterprises, e.g. EMAS, ecolabelling and green marketing.
Language
English
Number of Credits
3
Semester
winter
Lecturer
Doc. Ing. Dana Švihlová, PhD.
17
EUROPEAN UNION
Annotation
The aim of the course is to achieve knowledge about basic principles of the
European economic integration : its history, institutional background, policies
12
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
of the EU. The course underline the economic status of the EU in the global
world.
Introduction to European integration. Classic theory of economic integration.
Brief history of the European Union. Chosen issues of the European Union
enlargement. Institutional framework of European integration. Budget of the
European Union. Internal Policies of the EU. External Policies of the EU.
Monetary Integration in Europe. Economic situation of the EU. Challenges for
the EU development in the future.
Language
English
Number of Credits
3
Semester
summer
Lecturer
Ing. Žaneta Lacová, PhD.
18
FINANCIAL MATHEMATICS 1
Annotation
Simple and Compound Interest. Continuous Compounding. Accumulated and
Discounted Values for Fractional Interest Periods. Nominal, Effective and Real
Interest Rates. Simple and Compound Discount. Equations of Financial Value,
Fischer Equation. Annuity – Definitions and Notations. Measures for
Evaluating an Investment, Net Present Value, Internal Rate of Return.
Ordinary Annuities, Annuities Due, General Annuities, Other Annuities.
Amortization and Sinking Funds, Equal Payments, Non-equal Payments, Repay
a Loan by One-time Payment. Annual Percentage Rate (APR).
Language
English
Number of Credits
3
Semester
Winter
Lecturer
Mgr. Mária Stachová, PhD.
19
HISTORY OF ECONOMIC THEORIES
Annotation
Development of basic theories of economic thought since ancient and
medieval economic thought, especially since the beginning of classical
economy. The Neoclassical economy. Keynesian and neokeynesian economy.
Neoconservative theories. Important socio-economic theories.
13
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Language
English
Number of Credits
3
Semester
winter
Lecturer
Doc.Ing. Mária Horehájová, PhD.
20
HUMAN RESOURCES MANAGEMENT
Annotation
The philosophy of human resources management and the personal role in the
organization. Human resources policy and strategy, planning of human
resources. Personal activities – labour markets, forms of employment, job
analysis, recruitment and selection methods, development and motivation of
human resources, learning principles and training skills, performance
assessment, negotiation agreement. Social policy and personal information
system.
Language
English
Number of Credits
4
Semester
summer
Lecturer
Mgr. Gabriela Bočincová, PhD., Ing. Jozef Ďurian, PhD.
21
INFORMATICS 1
Annotation
Introduction to informatics. Information systems and information
technologies. Their business applications. Computer data processing. Major
types of computer software. Software development and distribution.
Telecommunication networks. Internet. Security of electronically processed
data, main security problems and solutions. Major trends in business
informatics.
Language
English
Number of Credits
3
Semester
winter
14
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Lecturer
Ing. Peter Laco, PhD., Ing. Jolana Gubalová, PhD., RNDr. Miroslav Hužvár, PhD.
22
INFORMATICS 2
Annotation
To teach effective and efficient applications of an electronic spreadsheet
package and a database management software for solving business problems.
Language
English
Number of Credits
3
Semester
summer
Lecturer
Ing. Zuzana Rigová, PhD., Ing. Jolana Gubalová, PhD.
23
INTERNATIONAL FINANCIAL MANAGEMENT
Annotation
The aim of the course is provide students with basic and advanced knowledge
of core theories in international financial management, its international
trends in the first part and describe and apply the most important financial
management techniques in decision making process used in international
companies.
Language
English
Number of Credits
3
Semester
summer
Lecturer
Doc.Ing. Hussam Musa, PhD., Ing.Jaroslav Ďaďo ml., PhD.
24
INTERNATIONAL MANAGEMENT AND MARKETING
Annotation
To adopt basic information about marking tools and marketing activities in
global market for implementing marketing strategies in global market. To
learn how understand the implication of applying marketing concepts in the
international domain.
Globalization as the process. Global marketing environment. Global
marketing strategies. Adaptation of marketing mix for international market.
Marketing activities – analysis, research, planning… in international
15
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
marketing. How to chose target market? Consumer behavior in different
markets.
Language
English
Number of Credits
4
Semester
summer
Lecturer
Prof. Ing. Jaroslav Ďaďo, PhD., Ing. Dagmar Kokavcová, PhD., Ing. Lenka
Theodoulides, PhD.
25
INTERCULTURAL COMMUNICATION
Annotation
The aim of the course is to acquire cross-cultural communication competence
in business, to be aware of the values of students’ own culture and
differences among cultures and to develop critical attitude to stereotypes and
biases. The course gives brief overview of the cultural barriers and their
solutions, discusses the cultural clashes in the context of cultural dimensions
and shows ways to cultural learning and cultural awareness.
Language
English
Number of Credits
4
Semester
summer
Lecturer
PhDr. Mária Spišiaková, PhD., Mgr. Dana Benčiková, PhD.
26
INTERNET SERVICES AND BUSINESS APPLICATIONS
Aim of this subject is to provide students overview about use of information
and communication technologies that can be used in economics and business
administration.
Annotation
Use of internet services in economic praxis. Catalogue and fulltext search.
WebPages creation with help of standard office programs. Web graphics.
WebPages creation with help of specialized programs. Basics of HTML.
Registration and publishing of a website.
Language
English
16
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Number of Credits
3
Semester
summer
Lecturer
Ing. Peter Laco, PhD.
27
INTRODUCTION TO CULTURE STUDIES
Annotation
Culture. Culture values. Culture shock. Intercultural management. Emigration
and immigration. Cultural diversity in the labour market and its management
at a workplace. Ethnic, cultural and religious identity. Problems of a
multicultural society. Cultural stereotypes.
Language
English
Number of Credits
3
Semester
winter
Lecturer
PhDr. Anna Zelenková, PhD., Mgr. Peter Poliak, PhDr. Mária Spišiaková, PhD.
28
INTRODUCTION TO FINANCE
Annotation
To familiarize students with the basic concepts and questions of the theory of
finance, its parts and financial terms used in literature, so they will be able
use this fundamental knowledge throughout their later studies for either
bachelor or master degree.
Introduction into finance; Public finance, macroeconomic perspectives;
Monetary circulation and currency; Banking and financial market; Insurance
and insurance business; Securities, stock exchange and derivatives; FX
markets and instruments
Language
English
Number of Credits
4
Semester
winter
Lecturer
Ing. Jaroslav Ďaďo ml., PhD.
29
INTRODUCTION TO LAW
17
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
To obtain knowledge about law, about branches and sources of law. To
explain general principles between continental and anglo-american legal
system, Slovak legal system and European legal system. To obtain knowledge
about human rights.
Annotation
Definition of Law. Division and branches of Law. Sources of Law.
Constitutional Law. Constitution of the Slovak Republic and of Englishspeaking countries. Natural law and positive law. Roman Law. Rise of legal
systems in Europe. Continental system and Anglo-American system. Common
Law and Equity. Other world legal systems. Legal ethics. Basic principles of
International Law. Treaties, customs, general principles and decisions of
courts as its sources. European Law as a new legal system. Supranationality,
primacy and direct effect. European Communities and European Union.
Regulations, directives, decisions and ECJ judgments. Civil Law. Substantive
Law and Procedural Law. Family Law.
Language
English
Number of Credits
3
Semester
winter
Lecturer
Ing. Mgr. Miroslava Tuschlová, PhD.
30
INTRODUCTION TO SOCIOLOGY
Annotation
Invitation to Sociology; Culture and Society; Social Groups; Social Interaction
and Everyday Life; Deviance and Social Control; Stratification and Social
Mobility; Government, Politics and the Problems of Democracy; The Family;
Education; Communication and Media; Religion; Understanding Social
Change.
Language
English
Number of Credits
3
Semester
summer
Lecturer
Doc. Ivan Chorvát, CSc.
31
MACROECONOMICS 1
Annotation
18
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Introduction to Macroeconomics. Macroeconomic Goals and Instruments.
Measuring National Output and Income. Aggregate Demand and Aggregate
Supply. Macroeconomic Equilibrium. Consumption, Savings and Investments.
Economic Growth. Money and Money Market. Opened Economy. The
Business Cycles. Unemployment. Inflation. Monetary, Fiscal, International
Trade and Income Policy. Foreign Trade Currency. International Monetary
System.
Language
English
Number of Credits
4
Semester
summer
Lecturer
Doc.Ing. Mária Horehájová, PhD., Ing. Žaneta Lacová, PhD.
32
MANAGEMENT
Annotation
System theory and management systems, Approaches to menagement
deffinition, History of managment, Basic function of management, Principles
of management, Manager and its attributes, Planning system, Methods of
planning, Organisation, creating and optimizing the organisational structures,
Organisational standards, Leadership and its basic tools, Checking system,
Decision making, Techniques of decision-making, Information, Organisational
culture.
Language
English
Number of Credits
4
Semester
winter
Lecturer
Doc. Ing. Dagmar Kokavcová, PhD., Ing. Lena Theodoulides, MBA, PhD.
33
MARKETING
Annotation
Role of marketing in the global economy. What is marketing? What does the
marketing concept mean? Finding target market opportunities with market
segmentation. Marketing environment. Marketing analyse. Marketing
information system and marketing research. Consumer behaviour and
customer satisfaction. Elements of product planning, product mix, newproduct development. Distribution channels and distribution policy.
19
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Language
English
Number of Credits
4
Semester
winter
Lecturer
Doc.Ing. Janka Táborecká, PhD.
34
MATHEMATICS 1
Annotation
Limit calculus, applications of one variable functions, differential calculus of
one variable functions, applications of differential calculus of one variable
functions, differential calculus of more variable functions, applications of
differential calculus of more variable functions.
Language
English
Number of Credits
4
Semester
winter
Lecturer
Prof. RNDr. Rudolf Zimka, PhD., RNDr. Jana Špirková, PhD.
35
MATHEMATICS 2
Annotation
Integral calculus, applications of integral calculus, infinite series, applications
of infinite series, linear algebra, applications of linear algebra
Language
English
Number of Credits
4
Semester
summer
Lecturer
Prof. RNDr. Rudolf Zimka, PhD., RNDr. Jana Špirková, PhD.
36
MICROECONOMICS 1
20
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Annotation
Introduction to economics. Basic problems of the economic organization.
Production possibility frontiers. Market and market mechanism. Demand and
supply in individual markets. Demand, utility and consumer behavior.
Business organization. Supply theory and marginal product. Economic analysis
of costs, revenues and profit. Competition. Perfect competition. Imperfect
competition – monopoly, oligopoly, monopolistic competition. Pricing of
factors of production. Labor market and wages. Land market and rent. Capital
market. Income distribution.
Language
English
Number of Credits
5
Semester
winter
Lecturer
Doc.Ing. Mária Horehájová,PhD., Ing. Žaneta Lacová, PhD., Ing. Mária
Považanová, PhD., Ing. Ladislav Klement, PhD.
37
PROJECT MANAGEMENT
Annotation
Project Management is a management discipline, which helps organisation to
manage great and unique projects. There are some differences between
functional and project management. Students, who successfully passed the
course, would know basic principles, methods and the special techniques of
Project Management like Net Analysis, CPM, PERT, Gantt Diagrams, Team
management, Risks Analysis and many others. They’d use Project
Management supporting software, particularly MS Project.
Project Management, Organization of the project, Project plans, Realization
of the project, Project controlling, The Project Management tools and
methods, Team management, Financial management of the project, Project
Management software.
Language
English
Number of Credits
5
Semester
winter
Lecturer
Ing. Gabriela Kormancová, PhD.
38
STATISTICS
21
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
To teach students to use descriptive statistics, probability theory, inference
statistics, regression and correlation methods, time series analysis and
categorial data analysis for transformation of information into such form
which enables them to make optimal decisions within the management of
economic processes on the level of middle and top management.
Annotation
Fundamentals and basic ideas used in statistics. Data collection procedures
and their graphical presentations. Frequency distribution of one- and twodimensional statistical files. Measures of central tendency, variability and
their properties. Measures of concentration. Skewness and kurtosis.
Covariance. Introduction to probability. Probability distributions. Distributions
of discrete and continuous random variable. Two dimensional distributions of
random variable. Limit theorems. Random sampling and sampling
distributions, estimators of population parameters. Inference statistics:
confidence intervals and hypothesis tests. ANOVA analysis. Introduction to
regression and correlation analysis – linear and nonlinear regression, simple
and multiple regression and correlation. Dependence analysis for categorial
data. Index numbers. Introduction to time series: trend analysis and seasonal
decomposition.
Language
English
Number of Credits
5
Semester
winter
Lecturer
RNDr. Pavol Kráľ, PhD., Ing. Alena Kaščáková, PhD., doc. RNDr. Ladislav Kulčár,
CSc.
39
WORLD ECONOMY
The aim of the course is to learn basic terms of world economy regarding
international economic relationship and charakteristics of main regions of
world economy.
Annotation
The characteristics of basic international economic relationship and their
development especially after World War II. and their perspectives in the 21st
century under condition of globalization – international trade of goods,
services, capitals and movement of labor forces.
The charactersitics of main countries and regions of world economy –
developed, transitive and developing countries.
Language
English
22
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Number of Credits
3
Semester
winter
Lecturer
Ing. Mária Považanová, PhD.
A2 Courses of master study program – Marketing and Management of Business
40
BRAND VALUE MANAGEMENT
Annotation
Brand definition. Brand as the strategic asset. Strategic brand analysis. The
brand identity system. Brand as the part of product and the marketing
communication. Brand value proposition – benefits of brand. Brand
customer relationship. Brand personality. Brand strategies. Managing brand
system. Measuring brand equity across products and markets - segments.
Language
English
Number of Credits
3
Semester
summer
Lecturer
Prof. Ing. Jaroslav Ďaďo, PhD. Sr.
41
BUSINESS ETHICS AND CSR
Annotation
The main goal and importance of Business Ethics as a scientific discipline,
a relationship with other disciplines. Ethical theories and entrepreneurship.
Models of ethical decision-making. Integration of ethics in company’s
corporate culture structure. Institutionalization of ethics in a corporation.
Code of ethics and ethics program. Ethics of management. Ethics and human
resource management. Ethics and marketing. International business ethics.
The main goal and importance of corporate responsibility, the relationship of
the corporation to their stakeholders, stockholder, and to local, state, and
international society. This course will include case studies of illegal corporate
activities as well as a study of virtuous companies. The students will gain
knowledge of how to create and establish a clear vision of the corporation’s
responsibility to all in society and at the same time maintaining the
corporation’s goal.
23
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Language
English
Number of Credits
3
Semester
winter
Lecturer
Mgr. Dana Benčiková, PhD., Cole David, MA
42
CORPORATE INTERNET APPLICATIONS
Annotation
Internet and its services. World Wide Web – design principles and HTML
(HyperText Markup Language), practical examples of website development.
Server side scripting – ASP (Active Server Pages), principles and applications
development. Database management and practical examples in MS Access
and SQL (Structured Query Language). Integration of HTML, ASP and SQL, and
its use in corporate internet applications.
Language
English
Number of Credits
3
Semester
Winter
Lecturer
Ing. Peter Laco, PhD.
43
CUSTOMER RELATIONSHIP MANAGEMENT
Annotation
Language
Consumer behavior, models, factors and processes. Relations and
forms of exchanges with the customers in marketing oriented
company. Relationship variables and dimensions. Relationship value for
the customer and customer value for the company. Commitment,
trust, satisfaction and loyalty of the customers. Building relationships
and relationship marketing. CRM, its history and developments. CRM
principles, processes, strategy. Information system in CRM and CRM
implementation in practice. B2B market peculiarities and changing
market environment. Types of customers and definition of key
customers (accounts). Selection process of key customers, criteria and
assessment of customer attractiveness. Different categories of key
customers. Key account management – importance, reasons,
contributions. Objectives, processes, levels and tools in KAM.
English
24
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Number of Credits
4
Semester
winter
Lecturer
Ing. Lucia Bartková, PhD., Doc. Ing. Janka Táborecká Petrovičová, PhD.
44
FINANCIAL ANALYSIS AND FINANCIAL PLANNING
Annotation
Utilisation of financial analysis ex-post in financial planning. Financial analysis
ex-ante, methods of financial situation prediction. Financial planning in
company. Methods of corporate financial planning. Planning of working
capital. Planning of profit. Cash flow planning. Annual plan of cash flow.
Short-term plan of cash flow – plan of liquidity. Financial balance. Model
approaches in strategic financial planning. Deterministic models. Types of
likelihood models and their application. BSC – strategic system of measuring
and managing of company performance. Case studies solving.
Language
English
Number of Credits
5
Semester
winter
Lecturer
Katarina Perikova, Ing., PhD.
45
FINANCIAL MANAGEMENT 1
Annotation
Introduction to financial management, the contents and framework for
financial decision making. Capital structure - overview of the financing
decision, the optimal capital structure. Investment decisions – investment
appraisal methods, risk in investment decisions, portfolio theory.
Management of working capital. Financial risks and international aspects of
financial management. Internal financing, dividends and dividend policy.
Language
English
Number of Credits
4
Semester
winter
Lecturer
Ing. Hussam Musa, PhD., Ing. Miroslava Vinczeová, PhD., doc. Peter Krištofík,
PhD.
25
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
46
INTERNATIONAL MANAGEMENT AND BUSINESS
Annotation
Introduction into international business. Internationalization and
globalization. Multinational companies and their strategies. Management
models in the international environment. International Business, national
competitiveness. International Culture.
Language
English
Number of Credits
3
Semester
winter
Lecturer
Ing. Dagmar Kokavcová, PhD.,
47
INTERNATIONAL MARKETING AND TRADE
Annotation
Introduction to international marketing and trade; Factors determining
process of internationaliz.; The environment in international market; Social
and cultural consideration in international marketing, dimensions of culture;
Researching and applying cultural values; International Organisations; Market
Entry: choices, selection, risk, segmentation, market entry strategies;
Standardization vs. adaptation of marketing mix for international market;
International marketing planning, research, program and information system.
Process of globalization in international marketing. Selection of global
marketing program; Problems of international marketing research.
Language
English
Number of Credits
5
Semester
summer
Lecturer
prof. Ing. Jaroslav Ďaďo, PhD., Mgr. Dana Benčiková, PhD.
48
LIFE INSURANCE
Annotation
Life Insurance, Life Tables – Male, Female and Unisex; Net Single Premium,
Net Annual Premium, Pure Endowment Insurance, Whole Life Insurance,
Term Life Insurance, Special Types of Annuities, Annuities Payable m-times a
26
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Year, Gross Single Premium, Gross Annual Premium, Technical Provisions
(Reserves), Risk and Saving Part of Premium, Surrender Value, Profit Share
Language
English
Number of Credits
3
Semester
summer
Lecturer
RNDr. Jana Špirková, PhD ., Ing. Alena Kaščáková, PhD.
49
LOGISTICS MANAGEMENT
Annotation
1.Introduction to logistics – material management – business logistics –
logistics management; logistics operations and customer service – logistical
relationships within the firm. 2. Logistics strategy - Porter´s model of a value
chain; supply chain and integration – supply chain management – logistics
strategy drivers. The purchase, production and distribution logistics. 3.
Material flow and information flow and cash flow – fundamentals of process
management - operating productive systems; JIT, logistics outsourcing. 4.
Order processing – demand forecasting – customer´ data processing,
Internet/EDI. 5. – 6. Inventory management – inventory control systems;
economic order quantity models – basic EOQ model – EOQ model with noninstantaneous receipt – EOQ models with reorder point, safety stocks, service
level. 7. - 8. Warehouses – warehouse equipment - warehouse operations;
Warehouse Management Systems (WMS) 9. Logistics controlling –
direct/indirect costs – total costs of ownership concept.10. Logistics (or
operations) process improvement - process mapping – process redesign. 11.
Advanced logistics and information systems - Decision Support Systems.
Language
English
Number of Credits
3
Semester
winter
Lecturer
Ing. Denisa Malá, PhD.
50
MACROECONOMICS 2
Annotation
Determination of equilibrium value of income in two-sectoral as well as in
three-sectoral economy, automatic stabilizers. IS-LM model, its structure,
elements of IS-LM model, simultaneous equilibrium in goods and money
27
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
market. Applying the IS-LM model. Equilibrium in the small open economy, ISLM- BP Model (Mundell-Fleming model). AD-AS model, Aggregate supply and
aggregate demand, short run static model af aggregate supply. Labor market,
Unemployment, Phillips curve. Inflation and desinflation. Short-run tradeoff
between Inflation and Unemployment.
Language
English
Number of Credits
5
Semester
summer
Lecturer
Ing. Mariana Považanová, PhD., Ing.Mgr.Miroslava Tuschlová, PhD.
51
MANAGEMENT METHODS AND TECHNICS
Annotation
Methods of normative creative thinking, (morphology matrix), creative
problem solving (TRIZ), intuitive creative thinking, SixSigma technique,
Activity Based Costing and AB Management, idea generation methods (lateral
thinking, nominal group technique, snowballing) and analytical methods
(Solutio Effect Analysis, Taguchi methods).
Language
English
Number of Credits
3
Semester
summer
Lecturer
Doc.Ing. Dagmar Kokavcová, PhD., Ing.Lena Theodulides, MBA, PhD.
52
MARKETING COMMUNICATION
Annotation
Integrated marketing communication and its separated tools. Process of
marketing communication and parts of this process. Advertising, models of
advertising influence to consumer. Research of advertising. Communication
plan. Cooperation with advertising agency. Publicity and public relation. Crisis
communication. Personal selling, fairs and exhibitions. Promotion. Direct
marketing. Advertising law, advertising ethics.
Language
English
Number of Credits
5
Semester
Winter
Lecturer
Ďaďo Jaroslav,
28
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
53
MARKETING STRATEGIES
Annotation
Introduction to strategic marketing. Marketing planning and marketing plan.
Process of marketing strategy development in general and with the respect to
business strategy. Creation and offer of customer value, value analysis.
Managing marketing information. Marketing and situation analysis of
environment. STP as a heart of strategic marketing – segmentation strategies,
approaches of targeting, positioning maps, USP. Strategic issues of managing
marketing mix, new product development process, brand management.
Classification of marketing strategies. Implementation and organization of
marketing activities, marketing audit and control. Customer relationship
management, Relationship marketing and Key account management. IT in
marketing and new trends.
Language
English
Number of Credits
4
Semester
summer
Lecturer
Ing. Janka Táborecká, PhD., Ing. Denisa Lipnická
54
MICROECONOMICS 2
Annotation
Instruments and methods of economic analysis. Theory of consumers’
behaviour, budget constraints, preferences, indifference analysis,
consumers’ optimum. Individual and market demand, elasticity of
demand. Uncertainty and risk. Short-run and long-run production
functions. Isoquants and marginal rate of technical substitution. Cost
minimisation and optimal bundle of inputs. Costs and revenue analysis
under different market conditions. Profit maximisation, long-run and
short-run equilibrium of firm under monopoly, oligopoly and
monopolistic competition. Microeconomic analysis of labour and
capital market. Market failures, causes and microeconomic policy
instruments.
Language
English
Number of Credits
4
Semester
winter
29
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Lecturer
Ing. Mária Horehájová, PhD., Ing. Žaneta Lacová, PhD.
55
MIS AND MARKET RESEARCH
Annotation
Introduction to MIS – information importance, parts of the MIS. Market
research, its scope, benefits for managerial decisions, types, process and
ethical aspects. Identification of marketing problem/issue, data resources,
techniques of data gathering (observation, interview, laboratory and natural
experiment), contact methods. Primary data gained from the qualitative
research, Primary data gained from the quantitative research – principles of
designing the questionnaire. Sampling methods, filed research realization,
coding and control. Processing and analysis, interpretation and presentation
of research results, their distribution and exploitation for marketing purposes.
Language
English
Number of Credits
5
Semester
Winter
Lecturer
Doc. Ing. Janka Táborecká, PhD.
56
PROJECT PLANNING
Annotation
Project definition, classification of projects, project examples, process of the
project realization, project planning, project goals, project matrix
organizations, time planning, network diagrams, Gantt chart, resource
planning, risk planning, process of project control, project closing process,
project evaluation, project planning trends.
Language
English
Number of Credits
5
Semester
winter
Lecturer
Ing. Gabriela Kormancová, PhD.
57
QUALITY MANAGEMENT
Annotation
30
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
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2014/2015
Management of quality in organizations. Principles for setting up a Quality
Management System in organizations and necessary documents. Process
management. Preparing a organization for certification. Specific guidelines for
drafting a Quality Guide for service organizations. CAF models and EFQM
Excellence Model.
Language
English
Number of Credits
3
Semester
winter
Lecturer
Ing. Denisa Malá, PhD., Ing. Lucia Bardošová
58
QUALITY SYSTEMS
Annotation
Basic terms and approaches to definition of quality, planning of quality,
quality assurance, quality system based on: ISO 9000, methods and processes
of implementing quality systems in organizations, , audits, types of audits and
processes, improvement of quality systems, trends in implementation of
quality systems, fundamentals and relationships between categories of
effectiveness of quality, production-technical effectiveness and how to
measure it. The ISO 19011 norm – rules for performing an audit; management
of an audit program; drafting of an audit program, steps in an audit,
competency and evaluation of auditors.
Language
English
Number of Credits
5
Semester
winter
Lecturer
Ing. Marcela Kovaľová
59
RISK MANAGEMENT
Annotation
Acquisition of knowledge about crisis development in enterprise and skills in
evaluation of entrepreneurial and project risks.
Language
English
31
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Number of Credits
3
Semester
winter
Lecturer
Ing. Ladislav Klement, PhD., doc. Ing. Ján Závadský, PhD.
60
SERVICE MARKETING
Annotation
Theoretical determination of services, their importance in current economy.
Basic characteristics and classification kriteria of services. Production and sale
process, duality of services and factors influencing production and duality of
services. Developments and concepts in services marketing, comparison with
product marketing. Conceptual framework for development of marketing
strategy in the services area and specifics of marketing management in the
process of services marketing. Consumer behavior in service sector.
Peculiarities of extended marketing mix (7 P´s) and marketing activities and
thein application in non-profit marketing.
Language
English
Number of Credits
3
Semester
winter
Lecturer
Ing. Monika Ďaďová, doc. Ing. Janka Táborecká, PhD., doc. Ing.Ján Šebo, PhD.,
Ing.Katarína Petríková
61
STRATEGIC MANAGEMENT 1
Annotation
Introduction into the concept of the strategy; Strategy development process;
Goals, values and performance of company; Analysing industry environment
and intra industry analysis; Analysing resources, capabilities, organisational
structure and management systems of company; Analysis of competitive
advantage and its sustainability; Types of competitive advantage; Business
strategies in different industry contexts – life cycle, structure, competition
and success factors; Corporate strategy – vertical integration and the scope of
the business, diversification strategy, managing the multibusiness
corporation; Competitive strategy in international context – multinational and
global strategy; Strategic choices; Implementing the strategy – organising,
resourcing and managing strategic change, managing the multibusiness
company; Current trends in strategic management.
32
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Language
English
Number of Credits
4
Semester
winter
Lecturer
Ing.Lena Theodulides, MBA, PhD., Ing. Gabriela Kormancová, PhD., doc.Ing.
Dagmar Kokavcová, PhD.,
62
TAX AND TAX POLICY
Annotation
History of taxation and tax theories, basic principles of taxation, classification
of taxes. Primary and secondary tax pertinences. Taxation and efficiency,
costs of taxation. Taxation and fairness – criteria of fairness, tax
redistribution. Tax neutrality and optimal taxation. Macroeconomical,
microeconomical and ecological aspects of taxation. Tax optimization, tax
avoidance and tax evasion. Tax policy and tax reforms. Tax administration and
its changes. International taxation aspects – globalization, tax competition
and harmonization. Avoidance of double taxation. System of income,
property and consumption taxes in Slovakia and its comparison with various
countries (depending on students origins).
Language
English
Number of Credits
3
Semester
winter
Lecturer
Doc. Ing. Marta Orviská, PhD., Ing. Jaroslav Ďaďo, PhD. Jr.
B. Matière de la Filière partiellement francophone
63
BUSINESS PLANNING
Annotation
The business planning process. Organisation of planning process. Methods
and techniques of business planning. The time frame for business planning.
The content and structure of business plan. Developing and writing the
business plan. Building functional plans in a firm (marketing plan, production
plan, personal plan, financial plan). Presentation of the final paper on
business plan.
33
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Angebot für Erasmus Studenten
2014/2015
Language
English
Number of Credits
4
Semester
summer
Lecturer
Ing. Ľuboš Elexa, PhD.
64
CIVILISATION FRANCAISE
Le but de ce cours est de se familiariser avec la civilisation des Français pour
pouvoir la comparer avec celle des Slovaques. L’accent est mis sur les
différences politiques, économiques, culturelles ainsi que sur les aspects les
plus attrayants du point de vue du tourisme, de la société en général
(démographie, gastronomie, us et coutumes, etc.).
Annotation
Thèmes : la notion de culture, les étapes historiques et culturelles les plus
importantes en France et en Slovaquie, la situation économique et sociale des
pays concernés, leurs systèmes d’éducation, la santé publique, le rôle des
médias et leur influence sur la société, l’identité ethnique, culturelle et
religieuse des deux pays, les problèmes d’émigration et d’immigration, le
patrimoine culturel et historique.
Language
Français
Number of Credits
3
Semester
hiver
Lecturer
doc. PhDr. Ľudmila Mešková, PhD.
65
COMMUNICATION INTERCULTURELLE
Annotation
Acquisition d´une compétence communicative afin de développer la
coopération internationale. Relations interculturelles et interpersonelles
entre des Français et les Slovaques. Connaître les mentalités, la façon de
réflechir et le comportement des Slovaques et des étrangers. Communication
verbale et non verbale. Management interculturel. Tourisme du point de vue
interculturel. Gastronomie - particularités.
Language
Français
Number of Credits
3
34
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Semester
été
Lecturer
Doc. PhDr. Ľudmila Mešková, PhD.
66
ENTREPRENDRE EN HOTELLERIE ET RESTAURATION EN FRANCE
Familiariser les étudiants avec les conditions pour entreprendre en France
ainsi que leur permettre d’acquérir des compétences professionnelles et
linguistiques dans ce domaine.
Annotation
Créer une entreprise en France. Les formes juridiques des entreprises en
France, le choix de la forme d’une entreprise dans l’hôtellerie et la
restauration. Les catégories d’établissements d’hébergement. Les métiers de
l’hôtellerie, les prestations et les produits hôteliers. Les hôteliers
indépendants et l’hôtellerie de chaîne. Les catégories des établissements de
restauration. Les métiers de la restauration, les prestations et les produits de
la restauration. La carte des repas et des boissons, le menu et les règles de sa
composition. La gastronomie française.
Language
Français
Number of Credits
3
Semester
hiver
Lecturer
Mgr. Lucia Rosenmaum Franková, PhD.
67
GÉOGRAPHIE ÉCONOMIQUE FRANCOPHONE
Annotation
L'économie française et d‘autres pays francophones: caractères généraux,
chiffres clé. La population: études démographiques et distribution spatiale.
Les entreprises: structure, création, rôle de l'Etat, nationalisation et
privatisation. Les secteurs de l'économie: L'agriculture. Le secteur
énergétique. Les industries: secteur des transports, les industries électriques
et lourdes, les industries chimique et textile, l'industrie du bâtiment et des
travaux publics, le secteur agroalimentaire. Les régions industrielles. Le
secteur tertiaire: services marchand et non marchand, transport, tourisme
dans l'économie, atouts touristique de la France et d’autres pays
francophones.
Language
Français
Number of Credits
3
35
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Semester
été
Lecturer
Christophe Lips, doc. PhDr. Ľudmila Mešková, PhD.
68
GESTION D´ENTREPRISE 1
Annotation
Caractéristiques et création de l’entreprise. Vocation et objectifs de
l’entreprise. Classifications juridique et économique. Différentes approches
de l´entreprise. Profil de l’entrepreneur. Décisions dans l’entreprise. Systèmes
d’information. Analyse du milieu concurrentiel. Stratégies et choix
stratégiques. Analyse technologique et organisationnelle. Marché et
marketing. Politique du produit et du prix. Fonction de production, analyse
des coûts.
Language
Français
Number of Credits
3
Semester
hiver
Lecturer
Doc. Ing. Jana Marasová, PhD.
69
GESTION D´ENTREPRISE 2
Annotation
Logistique dans l’entreprise. Fonction financière et analyse financière.
Communication dans l’entreprise, ses principes et moyens. Gestion des
conflits. Gestion des ressources humaines. Géstion prévisionnelle des emplois
et des compétences. Comportement managérial, exercice et contrôle du
pouvoir. Etique et culture dans l’entreprise. Contribution de l’entreprise au
développement social de la société.
Language
Français
Number of Credits
3
Semester
hiver
Lecturer
Doc. Ing. Jana Marasová, PhD.
70
HISTOIRE DE LA PENSEE ECONOMIQUE
36
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2014/2015
Annotation
Pensée économique à l’Antiqité et au Moyen Age. Mercantilisme,
physiocrates, Economie classique. Conceptions sociau-économiques: école
historique, socialism, institutionalisme. Charactéristique des écoles de
l’Economie néoclassique. Keynesianisme et son évolution après la 2e guerre
mondiale. Ecoles autrichienne et néoautrichienne. Néolibéralisme.
Conceptions de la Nouvelle Economie classique – Monétarisme, Théorie des
anticipations rationnelles, Economie d’offre et Théorie du choix public.
Language
Français
Number of Credits
3
Semester
hiver
Lecturer
Doc. PhDr. Jozef Horeháj, PhD.
71
INFORMATIQUE
Annotation
L’introduction en l’informatique pour les économistes. Données et
informations. Les systèmes d’informations et de technologies, le traitement
automatique de données. Les ordinateurs personnels. Le matériel et le
logiciel. Systèmes d’exploitation. les application. Le traitement de texte et la
publication à l’aide de l’ordinateur. Présentations électroniques multimédia.
Le tableur. Le système de gestion de base de données. Les navigateurs. Le
courrier électronique. Les suites logiciels. Le développement et la distribution
de logiciels. Réseaux de communication. l’Internet. La sécurité des données
traitées. De nouvelles tendances en informatique. L’informatisation de la
société – apports et risques.
Language
Français
Number of Credits
3
Semester
hiver
Lecturer
RNDr. Miroslav Hužvár, PhD.
72
INTEGRATION FINANCIERE ET MONETAIRE EUROPEENNE
Annotation
Les grandes étapes de l´intégration financière et monétaire en Europe. La
théorie de la zone monétaire optimale et la monnaie unique. Le cadre
37
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2014/2015
institutionnel de la politique monétaire européenne. La stratégie de la
politique monétaire européenne et le cadre opérationnel de la politique
monétaire européenne. La politique de change dans l’Union monétaire
européenne. Le policy mix de l’UEM. De l´Union monétaire a l´union
financière – l´intégration dans le secteur des banques, l´intégration des
marchés de capitaux, l´intégration dans le secteur des assurances. L´état
actuel de la convergence et divergence financière et monétaire en Europe.
Language
Français
Number of Credits
3
Semester
été
Lecturer
Ing. Žaneta Lacová, PhD.
73
MACROÉCONOMIE 1
Expliquer les notions macroéconomiques de base, analyser les
interdépendances des phénomènes et des processus économiques au niveau
d’une économie nationale. Donner aux étudiants des connaissances
théoriques et des outils méthodologiques pour pouvoir étudier des disciplines
économiques spécifiques.
Annotation
Introduction en macroéconomie. Objectifs et instruments
macroéconomiques. Agrégats nationaux, leur classement et mesures. Offre
globale et demande globale. Equilibre macroéconomique. Consommation,
épargne, investissement. Multiplicateur et accélérateur. Croissance
économique, sources, mesures. Cycle économique, types de cycles, leurs
raisons. Monnaie, marché monétaire, équilibre du marché monétaire.
Politique commerciale extérieure, politique des changes. Chômage et
inflation. Politiques monétaire, budgétaire, des revenus. Processus
d’intégration.
Language
Français
Number of Credits
4
Semester
été
Lecturer
Doc. Ing. Jana Marasová, PhD.
74
MACROÉCONOMIE 2
Annotation
38
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Elargir les connaissances des étudiants acquises en Macroéconomie 1, leur
apprendre à appliquer les instruments et méthodes de l’analyse
macroéconomique dans les processus économiques sur les plans national et
international.
Détermination du produit d’équilibre dans une économie à deux et à trois
secteurs. Modèle IS – LM, sa structure et éléments, équilibres sur le marché
des biens et sur le marché des actifs. Applications du modèle. Equilibre dans
une économie ouverte, modèle IS – LM – BP (Mundell – Fleming). Taux de
change. Modèle AS – AD, offre globale statique à court terme. Marché du
travail, courbe Phillips. Inflation et désinflation.
Language
Français
Number of Credits
5
Semester
été
Lecturer
Doc. Ing. Jana Marasová, PhD., Ing. Žaneta Lacová, PhD.
75
MATHÉMATIQUES FINANCIÈRES
L´objet de ce cours sont les principales méthodes des mathématiques
financières. On exposeran les méthodes mathématiques des taux d´intérêt et
mathématiques des marchés dérivés.
Annotation
Les marches de taux d´intérêt – les different types de taux, les taux zérocoupon, les theories de la structure par termes des taux, la duration. Le
fonctionnement des marches d´options – definition des contrats d´options sur
actions, volatilité, le modèle de Black et Scholes, La parité Call-Put,
introduction aux arbres binomiaux, les strategies d´échanges impliquant des
options, les courbes de volatilité
Language
Français
Number of Credits
3
Semester
été
Lecturer
Doc. Ing. Vladimír Úradníček, PhD.
76
MICROÉCONOMIE 1
Annotation
Expliquer les catégories et les lois économiques de base, montrer leur
39
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2014/2015
application dans les conditions d’une économie de marché. Développer les
capacités des étudiants d’analyser les phénomènes et les interdépendances
microéconomiques, justifier les comportements des agents économiques.
Introduction en économie. Methodes scientifiques. Mécanisme de marché.
Consommateur et ses décisions. Equilibre du consommateur. Entreprise et
formation de l’offre. Coûts, recettes et profit de l’entreprise. Equilibre de
l’entreprise en concurrence parfaite. Entreprise et concurrence imparfaite –
monopol, oligopol et concurrence monopolistique. Marché des facteurs de
production et leurs particularités. Détermination des prix de facteurs de
production. Marchés du travail, de la terre et du capital.
Language
Français
Number of Credits
5
Semester
hiver
Lecturer
Doc. Ing. Jana Marasová, PhD.
77
MICROÉCONOMIE 2
Approfondir et enrichir les connaissances des étudiants acquises en
Microéconomie 1 pour qu’ils se familiarisent avec les principes scientifiques
des décisions dans la vie économique pratique, développer leurs apptitudes
d’utiliser les méthodes quantitatives en Economie.
Annotation
Méthodes et instruments de l’analyse économique. Théorie de choix
rationnel du consommateur – limites budgétaires, préférences, analyse
d’indifférence, le choix optimal. Demande individuelle et demande de
marché. Elasticité de la demande et de l’offre. Décisions du consommateur
dans le risque et l’incertitude. Technologie et production – fonctions de
production à court et à long terme. Courbe d’isoproduit et taux de
substitution. Règle du coût minimum, combinaison optimale des inputs.
Analyse des coûts et des recettes en conditions de la concurrence parfaite et
imparfaite. Equilibre de l’entreprise et maximisation du profit – cas du
monopole, oligopole, concurrent monopolistique. Analyse microéconomique
des marchés du travail et du capital. Défaillance du marché, raisons et
instruments d’une politique microéconomique de l’Etat.
Language
Français
Number of Credits
4
Semester
hiver
Lecturer
Doc. Ing. Jana Marasová, PhD.
40
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2014/2015
78
NÉGOCIATIONS COMMERCIALES
Annotation
Profil du négociateur. Spécificités nationales. Motivation et typologie des
partenaires. Culture de négociation: stratégies et procédés. Étapes de la
négociation. Préparation de la négociation: s´informer sur le partenaire,
analyser la concurrence, fixer les objectifs, préparer le scénario de
négociation. Entrée en négociation: accueil et présentations. Déroulement
des négociations: présenter ses opinions, faire les concessions. Clôture des
débats: bilan de la négociation, signature du contrat.
Language
Français
Number of Credits
3
Semester
hiver
Lecturer
Doc. PhDr. Ľudmila Mešková, PhD.
79
POLITIQUE ÉCONOMIQUE APPROFONDIE
Elargir les connaissances des étudiants acquises lors du cour de Politique
économique, en visant certains problèmes des politiques sociale, fiscale,
monétaire, commerciale extérieure et celle des revenus en Slovaquie.
Expliquer les solutions possibles en comparaison avec d’autres pays de
l’Union européenne.
Annotation
Définition de la politique économique. Instruments des politiques
économiques partielles. Coordination des politiques économiques dans l’UE.
Nouvelles tendances de la politiques sociale en Slovaquie. Instruments de
redistribution des revenus, différenciation du niveau de vie de la population.
Politique monétaire de la Slovaquie et politique monétaire européenne.
Politique commerciale extérieure, compatibilité de ses intruments.
Language
Français
Number of Credits
3
Semester
été
Lecturer
PhDr. Marian Šuplata, PhD.
41
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
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2014/2015
80
STATISTICS 2
To teach students to use inference statistics, regression and correlation
methods, time series analysis and categorial data analysis for transformation
of information into such form which enables them to make optimal decisions
within the management of economic processes on the level of middle and top
management.
Annotation
Fundamentals and basic ideas used in statistics. Random sampling and
sampling distributions, estimators of population parameters. Inference
statistics: confidence intervals and hypothesis tests. ANOVA analysis.
Introduction to regression and correlation analysis – linear and nonlinear
regression, simple and multiple regression and correlation. Dependence
analysis for categorial data. Introduction to time series: trend analysis.
NOTE : This course cannot be attended by students who have participated
in the course Statistics in winter semester at the Faculty of Economics. It is
offered in particular for students coming within the programme “Filière
partiellement francophone”.
Language
English
Number of Credits
5
Semester
summer
Lecturer
RNDr. Pavol Kráľ, PhD., Ing. Alena Kaščáková, PhD.
81
TERMINOLOGIE ÉCONOMIQUE 1
Annotation
Maîtrise de la terminologie économique sur la base des textes sélectionnés
en fonction des matières économiques données en français. L’accent est mis
sur les expressions techniques, expressions figées stylistiquement neutres,
expressions idiomatiques “professionnelles“. Thèmes: 1/ entreprise – rôle,
objectif, organisation de l’entreprise, organigramme, production, politique
commerciale – produit, lancement du produit sur le marché, prix,
instruments, marketing, étude de marché, financement de l’entreprise,
relation entreprise-banque, politique de crédit, créances, engagements.
Language
Français
Number of Credits
3
Semester
hiver
42
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2014/2015
Lecturer
Doc. PhDr. Ľudmila Mešková, PhD.
82
TERMINOLOGIE ÉCONOMIQUE 2
Annotation
Le but du cours est d’acquérir et de maîtriser la terminologie économique sur
la base des textes sélectionnés en fonction des matières économiques
données en français dans le cadre de la Filière partiellement francophone.
Thèmes: Logistique, ressources humaines, répartition du temps de travail,
recrutement, rémunération, formation, vocabulaire de l’informatique de
base, Internet dans la vie professionnellle.
Language
Français
Number of Credits
3
Semester
été
Lecturer
Doc. PhDr. Ľudmila Mešková, PhD.
83
UNION EUROPÉENE
L’objectif du cours est de comprendre les principes de base de l’intégration
économique européenne: son histoire, son encadrement institutionnel, les
politiques de l’Union européenne. Le cours souligne le statut économique de
l’UE dans le processus de mondialisation.
Annotation
Introduction à la théorie de l’intégration. Points de départ dans l’intégration
européenne. Histoire de l’Union européenne. Elargissement de l’Union
européenne. Cadre institutionnel de l’Union européenne. Budget de l’Union
européenne. Politiques communes et communautaires.Politique extérieure
de l’Union européenne. Intégration monétaire dans l’Union européenne.
Place de l’économie européenne dans l’économie mondiale. Défis pour
l’avenir de l’Union européenne.
Language
Français
Number of Credits
3
Semester
hiver
Lecturer
Ing. Žaneta Lacová, PhD.
43
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2014/2015
C. Courses for Master in Tourism / Matières pour le Master en tourisme / Fächer für Magisterstudium
im Tourismus – Courses 85-88 are dedicated for students from CU Eichstätt-Ingolstadt
86
CULTURAL AND URBAN TOURISM
Annotation
To get familiar with tourism development and its specific features in urban
and cultural tourism. To analyze the market of urban and cultural tourism –
the demand and supply side. To obtain knowledge about impacts of urban
and cultural tourism and it’s planning and marketing. Urban and cultural
tourism. Market of urban and cultural tourism – supply, demand. Assessing
impacts of urban and cultural tourism. Information system and tourist
information office in a city. Marketing of a city. Planning, organisation and
funding of urban tourism
Language
English
Number of Credits
5
Semester
summer
Lecturer
Ing. Ľudmila Šmardová, PhD.
91
DESTINATION MANAGEMENT
Annotation
The course deals with the concept of „destination“ as the competitive unit
and crystallisation point of the tourism offer in incoming tourism. Students at
the end of this course should be able to: Identify and evaluate relevant trends
in tourism demand and supply. Definy and Identify destinations and places of
attraction. Analyse the competitive position of destinations and learn
methods and tools for strategic destination management. To be aware of
special challenges of destinations management finances. Evaluate and design
possible organisational structures in destination governance. Learn methods
and tools to facilitate destination cooperation
Teaching methods include lectures, case studies and group discussions.
Language
English
Number of Credits
5
Semester
summer
44
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2014/2015
Lecturer
doc. Ing. Vanda Maráková, PhD., Ing. Ľubica Šebová, PhD.
93
FIELD TRIP 2
Selection of a destination appropriate for Field Trip.
Secondary analysis of the destination offer.
Destination analysis in term of cooperation management. Consultations with
people interested in tourism development in destination.
Collection of data about tourism development in destination.
Annotation
Working out of report: definition of interested area, current tourism
development situation, SWOT analysis, product development strategy
(values, motives, products), support (package of services, marketing,
promotion), strategies.
Results and recommendations.
Report presentation.
NOTE: The course is assigned only for students of CU Eichstätt-Ingolstadt.
Language
English
Number of Credits
6
Semester
summer
Lecturer
doc. Ing. Jana Kučerová, PhD., doc. Ing. Vanda Maráková, PhD., prof. Ing.
Marián Gúčik, PhD.
97
STRATEGIES AND REGIONAL TOURISM PLANNING
Annotation
Strategic planning in tourism. Planning process in tourism destinations
(regions, tourism destinations). Region and typology of tourism regions.
Carrying capacity analysis, methods and limits of their calculations. Tourism
development standards. Implementation of the tourism development
standards in particular national and regional tourism plans (Cyprus, Scotland,
and Bhutan etc.) Environmental impact assessment in tourism destinations.
Implementation of strategic plans into practice. Regional tourism policy,
tourism development programs. Investment incentives as part of the regional
tourism policy. Monitoring of the implementation of the tourism
development plans –monitoring techniques. Tourism development plans in
tourism destination (project).
45
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2014/2015
Language
English
Number of Credits
5
Semester
summer
Lecturer
Doc. Ing. Jana Kučerová, PhD.
84
BUSINESS NEGOTIATIONS
Annotation
Intercultural aspects of negotiating. Basic principles of negotiation. Useful
qualities of a successful negotiator. Common negotiating mistakes.
Negotiating styles, strategies and tactics. The phases of business negotiation.
Preparation for a negotiation. Opening a negotiation: welcome, introductions,
greetings, ice breaking, small talk. Starting a negotiation: agenda, timing,
roles, establishing positions. Making and responding to proposals. Managing
conflict. Bargaining, Conclusion and agreement. Techniques and phases of
presentation. Visual aids and body language in business negotiation.
Presentation of a project – simulation of a business negotiation and its
evaluation.
Language
English
Number of Credits
4
Semester
winter
Lecturer
PhDr. Mária Spišiaková, PhD., Mgr.Benčiková, PhD.
85
CASE STUDIES OF INTERCULTURAL COMMUNICATION IN TOURISM
Annotation
Introduction to the method of studying cases and solving problems. Practising
problem solving: situation analysis, problem stating, suggestion for decision
making, reasoning from the intercultural point of view. Intercultural aspect of
customer relations, partner contacts in international tourism and tourism
marketing.
Language
English
Number of Credits
4
Semester
winter
46
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2014/2015
Lecturer
PhDr. Mária Spišiaková
92
ETUDES DE CAS – COMMUNICATION INTERCULTURELLE EN TOURISME
Annotation
Introduction dans la method d’études de cas et de solution des problèmes
pratiques: analyse de la situation, costattation des faits, proposition de
solutions, argumentation, défence des oppinions. Aspect interculturel des
relations avec les clients, les contacts internationaux en tourisme.
Language
Français
Number of Credits
4
Semester
hiver
Lecturer
Ing.Kristína Pompurová, PhD.
87
COMMUNICATION SKILLS IN INTERNATIONAL TOURISM 1
Annotation
Language
Number of Credits
CANCELLED course
Semester
Lecturer
88
COMMUNICATION SKILLS IN INTERNATIONAL TOURISM 2
Annotation
Language
Number of Credits
CANCELLED course
Semester
Lecturer
89
CULTURE OF ENGLISH SPEAKING COUNTRIES
47
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Annotation
The aim of the subject is to define the term "culture" and to interpret and
compare cultural values of Slovakia and English-speaking countries (the USA,
Canada, the UK, Australia). Students will also learn the most important
historical milestones that have influenced culture and tourism in these
countries, as well as the main features of social and political life of these
countries.
Part of the subject is to define multicultural society, stereotypes and
globalisation and identify the problems caused by them.
Language
English (French / German)
Number of Credits
4
Semester
winter
Lecturer
Mgr. Peter Poliak, Christophe Lips,
90
CULTURE DES PAYS FRANCOPHONES
Annotation
Définition du terme “culture”, découverte des valeurs culturelles en Slovaquie
et aux pays francophones. Les étudiants vont également étudier les étapes
les plus importantes de l’histoire et culture des pays en question ainsi que
l’essentiel de la vie socio-culturelleet politique de ces pays.
Définition de la société multiculturelle, des stéréotypes, de la globalisation et
identification des problèmes en résultant.
Language
French
Number of Credits
4
Semester
hiver
Lecturer
Christophe Lips
94
INTERCULTURAL RELATIONS IN TOURISM PRACTISE
Annotation
Students will acquire cross-cultural communication competence in different
business situations. This course focuses on building awareness of the values
of students’ own cultures and differences among them, as well as
48
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
development of critical attitude to stereotypes and biases.
Language
English (French / German)
Number of Credits
6
Semester
winter
Lecturer
Mgr. Dana Benčiková, PhD.
95
INTERNATIONAL TOURISM MARKETING
Annotation
Introduction to international marketing of tourism. International marketing
plan. Strategic analyses. International tourism market. Basic strategic
decisions. Rules of business behavior. Resource allocation. International
product policy. International pricing policy. International market
communication policy. International distribution policy.
Language
English
Number of Credits
6
Semester
winter
Lecturer
Ing. Katarína Holúbeková, PhD.
96
LE MARKETING INTERNATIONAL DU TOURISME
Annotation
Introduction to international marketing of tourism. International marketing
plan. Strategic analyses. International tourism market. Basic strategic
decisions. Rules of business behavior. Resource allocation. International
product policy. International pricing policy. International market
communication policy. International distribution policy.
Language
Français
Number of Credits
6
Semester
hiver
Lecturer
Ing.Kristína Pompurová, PhD.
49
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
98
TOURISM MANAGEMENT AND MARKETING
To become familiar with the specific features of tourism management and
marketing in Slovak republic and in the countries of EU with developed
tourism.
The course also explains that marketing of destination should balance the
strategic objectives of all stakeholders as well as sustainability of local
resources. Students will learn how to differentiate products and develop
partnerships between the public and private sector in order to coordinate delivery.Specific features of tourism management. Managing the
tourist destination-sustainable approach.Co-operative management of
tourism destination. Organisational structures in tourism. Financing of
tourism development. Support tools to enhance partnerships.Specific
features of marketing in tourism and destination marketing. Consumer
behaviour in tourism. Marketing information system in tourism and
market research. Destination product and its distribution. Promotion of
tourism destination.Image and branding of tourism region. State as
a tourism destination, macro marketing.
Annotation
Language
English, Slovak
Number of Credits
6
semester
summer
lecturer
Doc. Ing Vanda Marákova, PhD., Ing. Katarína Holúbeková, PhD.
50
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
D. Courses offered by Department of Language Communication in Business
99
BASIC PROBLEMS OF MARKET ECONOMY
Annotation
Language
Number of Credits
CANCELLED course
Semester
Lecturer
100
EFFECTIV PRÄSENTIEREN
Annotation
Language
Number of Credits
CANCELLED course
Semester
Lecturer
101
FOREIGN LANGUAGE IN BUSINESS 1 – English
System of study at the university, basic information about Matej Bel
University and its faculties. Faculty of Economics and the study programs.
Basic terminology. Sectors of economy, economic systems.
Annotation
Organisation of a company, its structure, relations between departments.
Management and behavior of managers. Characteristics of a company.
Making first contacts, meetings with foreign clients. Basics of
correspondance, memorandum and e-mail, motivation of employees.
Language
English
Number of Credits
3
51
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Semester
winter
Lecturer
PhDr. Mária Spišiaková, PhD., M.A. David Cole, PaedDr. Marta Vránová, PhD.,
Mgr. Dagmar Škvareninová, Mgr. Petra Strnadová, Mgr. Dana Benčiková, PhD.
102
FOREIGN LANGUAGE IN BUSINESS 1 – French
System of study at the university, basic information about Matej Bel
University and its faculties. Faculty of Economics and the study programs.
Basic terminology. Sectors of economy, economic systems.
Annotation
Organisation of a company, its structure, relations between departments.
Management and behavior of managers. Characteristics of a company.
Making first contacts, meetings with foreign clients. Basics of
correspondance, memorandum and e-mail, motivation of employees.
Language
French
Number of Credits
3
Semester
winter
Lecturer
doc.PhDr. Ľudmila Mešková, PhD.,
103
FOREIGN LANGUAGE IN BUSINESS 1 – German
System of study at the university, basic information about Matej Bel
University and its faculties. Faculty of Economics and the study programs.
Basic terminology. Sectors of economy, economic systems.
Annotation
Organisation of a company, its structure, relations between departments.
Management and behavior of managers. Characteristics of a company.
Making first contacts, meetings with foreign clients. Basics of
correspondance, memorandum and e-mail, motivation of employees.
Language
German
Number of Credits
3
52
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Semester
winter
Lecturer
PhD., Mgr. Andreja Vidová, Mgr. Viera Krešáková, Mgr. Eva Jurčáková, PhD.,
Mgr. Christoph Rosenbaum, Doc. PhDr. Miriam Olejárová
104
FOREIGN LANGUAGE IN BUSINESS 1 – Spanish
System of study at the university, basic information about Matej Bel
University and its faculties. Faculty of Economics and the study programs.
Basic terminology. Sectors of economy, economic systems.
Annotation
Organisation of a company, its structure, relations between departments.
Management and behavior of managers. Characteristics of a company.
Making first contacts, meetings with foreign clients. Basics of
correspondance, memorandum and e-mail, motivation of employees.
Language
Spanish
Number of Credits
3
Semester
winter
Lecturer
Mgr. Janka Kubeková, PhD.
105
FOREIGN LANGUAGE IN BUSINESS 2 – English
Annotation
Intercultural management. Work and employment. Case study – choice of the
best applicant. Application letter. Curriculum vitae. Working relations.
Company performance and employment. Case study – solutions to
unemployment in Slovakia. Business ethics. Code of ethics.
Language
English
Number of Credits
3
Semester
summer
Lecturer
PhDr. Mária Spišiaková, PhD., doc.PhDr. Ján Chorvát, PhD., Mgr. Dana
Benčiková, PhD.
53
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
106
FOREIGN LANGUAGE IN BUSINESS 2 – French
Annotation
Intercultural management. Work and employment. Case study – choice of the
best applicant. Application letter. Curriculum vitae. Working relations.
Company performance and employment. Case study – solutions to
unemployment in Slovakia. Business ethics. Code of ethics.
Language
French
Number of Credits
3
Semester
summer
Lecturer
doc.PhDr. Ľudmila Mešková, PhD.,
107
FOREIGN LANGUAGE IN BUSINESS 2 – German
Annotation
Intercultural management. Work and employment. Case study – choice of the
best applicant. Application letter. Curriculum vitae. Working relations.
Company performance and employment. Case study – solutions to
unemployment in Slovakia. Business ethics. Code of ethics.
Language
German
Number of Credits
3
Semester
summer
Lecturer
Mgr. Christoph Rosenbaum, Doc. PhDr. Miriam Olejárová, PhD., Mgr. Andreja
Vidová, Mgr. Viera Krešáková, Mgr. Eva Jurčáková, PhD.
108
FOREIGN LANGUAGE IN BUSINESS 2 – Spanish
Annotation
Intercultural management. Work and employment. Case study – choice of the
best applicant. Application letter. Curriculum vitae. Working relations.
Company performance and employment. Case study – solutions to
unemployment in Slovakia. Business ethics. Code of ethics.
54
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Language
Spanish
Number of Credits
3
Semester
summer
Lecturer
Mgr. Janka Kubeková, PhD.
109
FOREIGN LANGUAGE IN BUSINESS 3 – English
Annotation
Marketing and marketing strategy. Market research. Promotion and
advertising. Preparation and realisation of advetising campain. Product
promotion. Promotion tools. Planning an advertising campaign. Market and
competition. Multinational companies. Writing skills – resume. International
business.
Language
English
Number of Credits
3
Semester
winter
Lecturer
doc.PhDr. Ján Chorvát, PhD., PhDr. Mária Spišiaková, PhD., PhDr. Anna
Zelenková, PhD., Mgr. Petra Strnadová, Mgr. Dana Benčiková, PhD.
110
FOREIGN LANGUAGE IN BUSINESS 3 – French
Annotation
Marketing and marketing strategy. Market research. Promotion and
advertising. Preparation and realisation of advetising campain. Product
promotion. Promotion tools. Planning an advertising campaign. Market and
competition. Multinational companies. Writing skills – resume. International
business.
Language
French
Number of Credits
3
Semester
winter
Lecturer
doc.PhDr. Ľudmila Mešková, PhD.,
55
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
111
FOREIGN LANGUAGE IN BUSINESS 3 – German
Annotation
Marketing and marketing strategy. Market research. Promotion and
advertising. Preparation and realisation of advetising campain. Product
promotion. Promotion tools. Planning an advertising campaign. Market and
competition. Multinational companies. Writing skills – resume. International
business.
Language
German
Number of Credits
3
Semester
winter
Lecturer
Mgr. Christoph Rosenbaum, Doc. PhDr. Miriam Olejárová, PhD., Andreja
Vidová, Mgr. Viera Krešáková, Mgr. Eva Jurčáková, PhD.
112
FOREIGN LANGUAGE IN BUSINESS 3 – Spanish
Annotation
Marketing and marketing strategy. Market research. Promotion and
advertising. Preparation and realisation of advetising campain. Product
promotion. Promotion tools. Planning an advertising campaign. Market and
competition. Multinational companies. Writing skills – resume. International
business.
Language
Spanish
Number of Credits
3
Semester
winter
Lecturer
Mgr. Janka Kubeková, PhD.
113
FOREIGN LANGUAGE IN BUSINESS 4 – English
Annotation
Accounting. Financial statements. Banking. Central bank. Slovak national
bank. Tax system. Tax reform. Role of government and public sector.
Investments. Stock Exchange, stocks and bonds. World stock exchanges.
Investment at the stock exchange.
56
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Language
English
Number of Credits
3
Semester
summer
Lecturer
PhDr. Mária Spišiaková, PhD., Mgr. Dagmar Škvareninová, Mgr. Peter Poliak,
Mgr. Dana Benčiková, PhD., PhDr. Anna Zelenková, PhD.,
114
FOREIGN LANGUAGE IN BUSINESS 4 –French
Annotation
Accounting. Financial statements. Banking. Central bank. Slovak national
bank. Tax system. Tax reform. Role of government and public sector.
Investments. Stock Exchange, stocks and bonds. World stock exchanges.
Investment at the stock exchange.
Language
French
Number of Credits
3
Semester
summer
Lecturer
doc.PhDr. Ľudmila Mešková, PhD.,
115
FOREIGN LANGUAGE IN BUSINESS 4 – German
Annotation
Accounting. Financial statements. Banking. Central bank. Slovak national
bank. Tax system. Tax reform. Role of government and public sector.
Investments. Stock Exchange, stocks and bonds. World stock exchanges.
Investment at the stock exchange.
Language
German
Number of Credits
3
Semester
summer
Lecturer
Mgr. Christoph Rosenbaum, Doc. PhDr. Miriam Olejárová, PhD., Mgr. Andreja
Vidová, Mgr. Viera Krešáková, Mgr. Eva Jurčáková, PhD.
57
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
116
FOREIGN LANGUAGE IN BUSINESS 4 – Spanish
Annotation
Accounting. Financial statements. Banking. Central bank. Slovak national
bank. Tax system. Tax reform. Role of government and public sector.
Investments. Stock Exchange, stocks and bonds. World stock exchanges.
Investment at the stock exchange.
Language
Spanish
Number of Credits
3
Semester
summer
Lecturer
Mgr. Janka Kubeková, PhD.
117
GESCHÄFTSVERHANDLUNGEN
Annotation
Das Ziel ist, sich Prinzipien der Geschäftsverhandlungen anzueignen. Es
werden folgende Themen behandelt: Begriff Kommunikation
(Kommunikationsprozess und seine Elemente, mündliche Kommunikation),
Präsentationstechniken bei einer Rede, Unternehmensinteresse: Image und
Erfolg (Höflichkeit als Führungsstil, Umgangsformen – Einladung,
Pünktlichkeit, Begrüßen und Vorstellen), Telefonieren mit Erfolg (aktives
Zuhören, Rückruf), Körpersprache (Verhaltensweisen, Teilbereiche der
Körpersprache), Gesprächsführung (Phasen eines Verkaufsgesprächs, Rolle
der Fragen, Argumentation, erfolgreiche Messegespräche), Verhandeln
(Grundregeln einer Verhandlung, nicht um die Positionen feilschen,
Grundkriterien einer Verhandlung), Verhandlungsstrategie, ein anderer Blick
auf die Verhandlungsstrategien, Phasen eines Verhandlungsprozesses
(Vorbereitungsphase, Kontaktphase, Kernphase, Vereinbarungsphase,
Umsetzung und Pflegephase).
Language
German
Number of Credits
3
Semester
winter
Lecturer
Doc. PhDr. Miriam Olejárová, PhD., Mgr. Andreja Vidová
58
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
118
INTERKULTURELLE KOMMUNIKATION
Annotation
Die Kommunikationskompetenz als Bestandteil internationaler Kooperation.
Interkulturelle und interpersonelle Beziehungen unter Vertretern der
einzelnen Sprachen. Mentalität, Denk- und Verhaltensweisen verschiedener
Völker. Verbale und non-verbale Kommunikation. Psychologie der
interkulturellen Beziehungen. Wettbewerbsvorteile der Länder im Kontext
der Kulturantropologie. Spezifika der Esskultur und Wohnkultur.
Language
German
Number of Credits
3
Semester
summer
Lecturer
PhDr. Mária Polčicová, PhD., Mgr. Eva Jurčáková, PhD.
119
SLOVAK LAGUAGE FOR FOREIGNERS 1
Annotation
Meeting people, introducing each other, family relations, telephoning, time,
making arrangements, daily regime, shopping, visiting people, invitations,
suggestions, simple vocabulary of periodicals – newspapers and magazines.
Language
Slovak
Number of Credits
3
Semester
Winter, summer
Lecturer
PhDr. Katarína Miková, Mgr. Andreja Vidová
120
Slovak Laguage for foreigners 2
Annotation
School and work schedule, hobbies, free time activities (sport, reading books,
going to theatre or cinema etc.), likes and dislikes, in the restaurant, at the
café, vocabulary of periodicals – newspapers and magazines.
Language
Slovak
Number of Credits
3
59
FACULTY OF ECONOMICS, MATEJ BEL UNIVERSITY IN BANSKÁ BYSTRICA
Courses Offer for the Erasmus students - Offre de matières pour les étudiants Erasmus
Angebot für Erasmus Studenten
2014/2015
Semester
Winter, summer
Lecturer
PhDr. Katarína Miková, Mgr. Andreja Vidová
121
SLOVAK LAGUAGE FOR FOREIGNERS - 1 ADVANCED
Annotation
Language
German
Number of Credits
3
Semester
winter
Lecturer
Mgr. Andreja Vidová, PhDr. Katarína Miková
122
SLOVAK LAGUAGE FOR FOREIGNERS - 2 ADVANCED
Annotation
Language
German
Number of Credits
3
Semester
summer
Lecturer
, Mgr. Andreja Vidová, PhDr. Katarína Miková
60