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Green Marketing: Opportunity for
Innovation and Sustainable Development
Posted: 22 Jul 2010
Preeti Singh
Date Written: July 9, 2010
Abstract
Recently, as the environmental protection and green consumption emerge, the public have
concerned about the health and environmental protection issues in our residences. This article
covers terms and concepts of green marketing, briefly discuss why going green is important and
also examine some of the reason that organizations are adopting a green marketing philosophy.
These days, only marketing doesn't seem to be working as well as it has in the past. For
sustainability and growth a marketer has to consider innovative environment friendly trends .It
also focuses some of the opportunities and challenges in green marketing.
The article briefly gives the ideas taken by McDonald's, ITC, NTPC, Philips Light's CFL etc to
save environment.
Keywords: green marketing, reasons for going green, sustainable development
JEL Classification: M31
Suggested Citation: Suggested Citation
Singh, Preeti, Green Marketing: Opportunity for Innovation and Sustainable Development (July
9, 2010). Available at SSRN: https://ssrn.com/abstract=1636622 or
http://dx.doi.org/10.2139/ssrn.1636622
No contact information is available for Preeti Singh
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