Download Copy of Brochure - Growth Marketing Summit 2017

GROWTH
MARKETING
SUMMIT
2017
5 X WORLD CLASS KEYNOTES
18 X CMOS & MARKETING LEADERS
EXPERT LEAD MASTERCLASSES
UNMATCHED EDUCATION & NETWORKING SYD
28-29
MELB
30-31
MARCH
MARCH
2017
2017
PARTNERS
www.growthmarketingsummit.com.au
ABOUT
The Growth Marketing Summit 2017 has been created to facilitate high-level networking and
ideas exchange between the most innovative and successful marketing leaders in the Asia
Pacific region. The two day event will educate Chief Marketing Officers and business leaders on
how to upgrade their marketing strategies and drive business growth in the digital age.
In 2017 we are faced with an increasingly complex and competitive global business
environment. The goal is simple - generate growth. However, the path to growth is not as clear as
it once was. Gone are the days when the biggest budget for TV, radio and outdoor advertising
would kill the competition. Consumer behaviour is continuously evolving and the most
important communication channels are now online platforms and communities, some with
hundreds of millions of users. Tapping into these channels is the key to successful marketing. As
online content consumption proliferates marketing leaders must change their approach to stay
top-of-mind for consumers, win market share and generate growth.
To achieve this the world's top performing companies have matured beyond a traditional
marketing mindset and are building multi-disciplinary teams dedicated to growth. These teams
can encompass skill sets as diverse as marketing, product, engineering, data science and user
interface design. At the same time sophisticated marketers are leveraging advanced analytics to
create a data-driven approach to customer acquisition. With the right strategy, technology and
team in place it is now possible to test and optimise each step of the customer lifecycle and
continuously improve results.
Growth marketing is a systematic approach to business growth based on creativity, testing,
measurement, and refinement. It leads to repeatable, scalable actions that continuously adapt
to match consumer behaviour. Our cutting-edge agenda has been mindfully crafted with the help of globally recognised
subject matter experts to ensure that the educational content and learning experience is world
class. Featuring five expert keynote speakers, along with case studies and panel discussions from the
region's top ranked marketing leaders, the Growth Marketing Summit 2017 is a must attend
event for anyone who wants to master marketing in the digital age, grow their business and
advance their own career.
I look forward to seeing you in March!
Dylan King
Conference Director
Growth Marketing Summit 2017
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CONFIRMED SPEAKERS
5 EXPERT KEYNOTES
Jeff Bullas
CEO
jeffbullas.com
Willix Halim
Chief Operating Officer
Bukalapak.com Former SVP Growth
Freelancer.com
Fred Schebesta
Co Founder & Director
Finder.com Mitchel Harad
Former VP Marketing
LendingClub
& CMO SocietyOne Stephen Esketzis
CEO
stephenesketzis.com
18 CMOS & LEADING EXECUTIVES
John Batistich Summit Chair and
Former CMO
Westfield Group
(#2 CMO50 Australia)
Jane Power
Marketing Director
Australia
Bupa
Leisa Bacon
Director Audience and Marketing
ABC
(#15 CMO50 Australia) Simon Reynolds
VP Marketing
Airtasker Andrew Cornell
Managing Editor
ANZ Newsroom
ANZ Bank
Vanessa Lyons
Group Head of Marketing
AUB Group
(#19 in CMO50 Australia) Nick Baker
CEO
RedBalloon
Kellie Cordner
Chief Marketing Officer
Carsales.com Tyron Hayes
Chief Marketing Officer
Curtin University
(#14 CMO50 Australia) Lisa Winn
Marketing Director South Pacific Coca-Cola
Andrianes Pinantoan
Head of Growth
Canva
Ljubica Radoicic
Marketing Director APAC
Aconex Craig Davis
Co-Founder and CMO
Sendle
(#6 CMO50 Australia) Amanda Chase
Executive Manager
Marketing & Brand
REA Group
Mark Larkin
Trisca Scott-Branagan
Senior Vice President and
Executive Director, Marketing
General Manager, CNET, ZDNet
Deakin University
and TechRepublic
(#7 CMO50 Australia) CBS Interactive
Jon Amery
General Manager Marketing
and Customer Experience
Vocus Communications
(#9 CMO50 Australia) View full speaker list and bios at www.growthmarketingsummit.com.au/speakers
Mike Clapson
Manager APAC
Slack
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EIGHT REASONS YOU MUST ATTEND
1
Learn best practice growth marketing strategies from globally
recognised subject matter experts 2
Access high level networking opportunities with the most
innovative and successful marketing minds in Australia 3
Collect valuable tips and tactics that will enable you to
optimise your marketing performance in the key areas of;
acquisition, activation, retention, revenue and referral
4
Discover innovative ideas and learn from what's working in
other industries so that you can apply new thinking to your
own business
5
Hear expert opinions on emerging trends such as the future of
marketing analytics, attribution and automation
6
Find out how to win and retain more customers with proven
content marketing and paid customer acquisition strategies
7
Acquire the knowledge to make a step change in your
marketing strategy and dramatically improve results
8
Return to your business with relevant actionable ideas that
will boost your performance and take your business and
career to the next level
BUY 3 TICKETS AND GET 1 FREE
3
MEET THE EXPERTS
Willix Halim
Chief Operating Officer, Bukalapak.com, Former SVP Growth, Freelancer.com
International keynote: How to build the ultimate growth marketing engine
Willix Halim is a world leading growth marketing specialist and a keynote speaker at the most cuttingedge industry forums. He is currently COO of Bukalapak.com, SEA’s largest e-commerce marketplace,
a Top 10 visited website in Indonesia that has experienced hyper-growth of over 30x for the last two
years. Previously, Halim was the Senior Vice President of Growth at Freelancer where he grew the user
base from 0-20 million in less than 5 years.
This is a must attend session for marketing leaders who are looking to understand high level growth
marketing strategy and learn how to build a world class growth team.
Fred Schebesta
Co Founder & Director, Finder.com
Growth in new markets: How Finder.com planned and executed a global growth strategy Fred is the Co-founder and Director of finder.com - Australia's most visited comparison websites
which receives more than 1.2 million visits each month. At just 26 years of age, Fred entered the
comparison market, which is one of the most highly competitive online categories in Australia.
Following its success in Australia, Fred and his business partner, Frank Restuccia, and their 120+ crew,
launched finder.com in the U.S. in September 2015.
One of the biggest challenges for Australian businesses is expanding into new geographies. This
session will show you how to access growth in new markets.
Jeff Bullas
CEO, jeffbullas.com
Traffic, Content, Conversion: How to create a best-practice lifecycle marketing strategy for
customers in the digital age Listed on Forbes as one of the "Top 20 Influencers of CMO's" - 2017 and with over 5 million annual
site visits and 500,000 Twitter followers Jeff Bullas is an internet marketing powerhouse.
In this expert session Bullas will show you how to move beyond the hype of social and content
marketing to generate masses of genuine traffic and convert that traffic into revenue.
Mitchel Harad
Former VP Marketing LendingClub, Former CMO SocietyOne
The proven 4-Point formula for rapid scale in any business with pinpoint branding, messaging and
execution at scale Mitchel is a highly accomplished marketing leader, with a relentless focus on scale. During his four
years as Vice President of Marketing at Lending Club, he was a key contributor to growing monthly
loan volume by more than 30-fold to $600 million per month; Lending Club had the largest initial
public offering in the United States in 2014. Moving to Australia in 2015, Mitchel created similar
growth as Chief Marketing Officer of alternative lender SocietyOne, leading 5X growth in monthly
loan volume to $10 million during his first year with the company.
Stephen Esketzis
CEO, stephenesketzis.com
Next level sales funnel planning and optimisation for paid customer acquisition to increase
conversion, automate sales and create scale Stephen Esketzis is a marketing strategist who runs a brand building company that launches web
properties and communities in different markets monetised through high performance sales funnels.
In his expert session Esketzis will show you how to build a highly effective online sales funnel by
demonstrating global best practice in paid customer acquisition strategy.
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AGENDA: SYDNEY
Summit Day - 28 March 2017
9:00 | WELCOME AND OPENING REMARKS
John Batistich, Summit Chair & Former CMO, Westfield Group
9:15 | EXPERT SESSION: International keynote - How to build the ultimate growth marketing engine How to set the foundation for growth: Acquisition, Activation, Retention, Revenue, Referral, Resurrection
How to create a growth focused company culture
How to build a world class team
How to create a best practice testing and optimisation framework to accelerate growth Willix Halim, COO, Bukalapak.com, Former SVP Growth, Freelancer.com
10:00 | CMO PANEL: Growth Leaders - The new strategic role of marketing leaders in driving business growth and innovation What role should marketing leaders play in the contemporary organisation?
Leading customer centricity, digital transformation and change management How to influence company strategy at the executive level
John Batistich, Summit Chair & Former CMO, Westfield Group (Moderator)
Leisa Bacon, Director Audience and Marketing, ABC Nick Baker, CEO, RedBalloon
Vanessa Lyons, Group Head of Marketing, AUB Group Simon Reynolds, VP Marketing, Airtasker 10:45 | THOUGHT LEADER CASE STUDY: How Sendle wins market share with a data-driven lifecycle
marketing system How to drive traffic to the application
How to convert traffic into active users
How to make better decisions with the right data
How to retain customers and minimising churn rate Craig Davis, Co-Founder and CMO, Sendle 11:15 | Morning tea 11:45 | EXPERT SESSION: The proven 4-Point formula for rapid scale in any business with pinpoint branding, messaging and execution at scale Develop cut-through messaging on why your product is better than everyone else's
Create a highly automated marketing machine
Track everything, but boil it all down to the 2 or 3 mertics that really matter
Double down on the most successful channels and cut the rest Mitchel Harad, Previously Vice President of Marketing, LendingClub & Former Chief Marketing Officer, SocietyOne 12:15 | EXPERT SESSION: Traffic, Content, Conversion: How to create a best-practice lifecycle marketing strategy for customers in the digital age How to drive masses of traffic to your digital properties
The key to conversation optimisation: tools and tips
Content marketing that will retain and revive customers
Jeff Bullas, CEO, jeffbullas.com 5
AGENDA: SYDNEY
Summit Day - 28 March 2017 cont.
12:45 | PANEL DISCUSSION: Best practice content marketing for customer engagement and retention
Brands as publishers and how to create the perfect content for your audience
How to integrate video into your content strategy
Predicting content trends podcasts, webinars and niche content John Batistich, Summit Chair & Former CMO, Westfield Group (Moderator)
Kellie Cordner, Chief Marketing Officer, Carsales.com Andrew Cornell, Managing Editor ANZ Newsroom, ANZ Jane Power, Marketing Director Australia, Bupa 13:30 | Lunch 14:30 | EXPERT SESSION: Next level sales funnel planning and optimisation for paid customer acquisition How to design a sales funnel that is right for your product and audience How to automate your funnels to enable scale
How to test channels and optimise to maximise ROI
How to access the channels that can give you unrestricted scale and growth
Stephen Esketzis, CEO, stephenesketzis.com 15:00 | PANEL DISCUSSION: The future of marketing analytics, attribution and automation What impact will machine learning and Ai have on digital marketing
Pros and cons of custom analytics vs off the shelf?
How will automated media and programmatic advertising impact online acquisition
How will advance analytics change the relationship between sales and marketing teams? John Batistich, Summit Chair & Former CMO, Westfield Group (Moderator)
Jon Amery, General Manager Marketing and Customer Experience, Vocus Communications Mark Larkin, Senior Vice President and General Manager, CNET, ZDNet and TechRepublic, CBS
Interactive
Lisa Winn, Marketing Director South Pacific, Coca-Cola
15:45 | THOUGHT LEADER PRESENTATION: How to transform marketing from cost centre to revenue engine Ljubica Radoicic, Marketing Director APAC, Aconex 16:15 | Afternoon tea 16:30 | THOUGHT LEADER CASE STUDY: 5 Tipping Points that enabled Canva to grow by 25x in 2 years How we increased Activation by 52%
How we increased Retention by 30%
How we 3x invitation rate
Andrianes Pinantoan, Head of Growth, Canva 17:00| EXPERT SESSION: Closing keynote - How Finder.com planned and executed a global growth strategy Strategy for expansion into new markets
Facilitating success with marketing operations planning
Finding new channels and new customers
Fred Schebesta, Co-Founder and Director, Finder.com 17:30 | End of Summit Day and Networking Drinks
19:00 | VIP Dinner
Turn to page 9 for information on Sydney Masterclass Day 29 March 2017
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AGENDA: MELBOURNE
Summit Day - 30 March 2017
9:00 | WELCOME AND OPENING REMARKS
John Batistich, Summit Chair & Former CMO, Westfield Group
9:15 | EXPERT SESSION: International keynote - How to build the ultimate growth marketing engine How to set the foundation for growth: Acquisition, Activation, Retention, Revenue, Referral, Resurrection
How to create a growth focused company culture
How to build a world class growth team How to create a best practice testing and optimisation framework to accelerate growth Willix Halim, COO, Bukalapak.com, Former SVP Growth, Freelancer.com
10:00 | CMO PANEL: Growth Leaders - The new strategic role of marketing leaders in driving business growth and innovation What role should marketing leaders play in the contemporary organisation?
Leading customer centricity, digital transformation and change management How to influence company strategy at the executive level
John Batistich, Summit Chair & Former CMO, Westfield Group (Moderator)
Amanda Chase, Executive Manager, Marketing and Brand, REA Group
Tyron Hayes, Chief Marketing Officer, Curtin University Vanessa Lyons, Group Head of Marketing, AUB Group 10:45 | THOUGHT LEADER CASE STUDY: How Sendle wins market share with a data-driven lifecycle
marketing system
How to drive traffic to the application
How to convert traffic into active users
How to make better decisions with the right data
How to retain customers and minimising churn rate Craig Davis, Co-Founder and CMO, Sendle 11:15 | Morning tea 11:45 | EXPERT SESSION: The proven 4-Point formula for rapid scale in any business with pinpoint branding, messaging and execution at scale Develop cut-through messaging on why your product is better than everyone else's
Create a highly automated marketing machine
Track everything, but boil it all down to the 2 or 3 metrics that really matter
Double down on the most successful channels and cut the rest Mitchel Harad, Previously Vice President of Marketing, LendingClub & Former Chief Marketing Officer, SocietyOne 12:15 | EXPERT SESSION: Traffic, Content, Conversion: How to create a best-practice lifecycle marketing strategy for customers in the digital age How to drive masses of traffic to your digital properties
The key to conversation optimisation: tools and tips
Content marketing that will retain and revive customers
Jeff Bullas, CEO, jeffbullas.com 7
AGENDA: MELBOURNE
Summit Day - 30 March 2017 cont.
12:45 | PANEL DISCUSSION: Best practice content marketing for customer engagement and retention
Brands as publishers and how to create the perfect content for your audience
How to integrate video into your content strategy
Predicting content trends podcasts, webinars and niche content
John Batistich, Summit Chair & Former CMO, Westfield Group (Moderator)
Jeff Bullas, CEO, jeffbullas.com
Kellie Cordner, Chief Marketing Officer, Carsales.com Andrew Cornell, Managing Editor ANZ Newsroom, ANZ 13:30 | Lunch 14:30 | EXPERT SESSION: Next level sales funnel planning and optimisation for paid customer acquisition How to design a sales funnel that is right for your product and audience
How to automate your funnels to enable scale
How to test channels and optimise to maximise ROI
How to access the channels that can give you unrestricted scale and growth
Stephen Esketzis, CEO, stephenesketzis.com 15:00 | PANEL DISCUSSION: The future of marketing analytics, attribution and automation What impact will machine learning and Ai have on digital marketing
Pros and cons of custom analytics vs off the shelf?
How will automated media and programmatic advertising impact online acquisition
How will advance analytics change the relationship between sales and marketing teams?
John Batistich, Summit Chair & Former CMO, Westfield Group (Moderator)
Jon Amery, General Manager Marketing and Customer Experience, Vocus Communications
Tony Gruebner, General Manager Analytics, Sportsbet Trisca Scott-Branagan, Executive Director, Marketing, Deakin University 15:45 | THOUGHT LEADER PRESENTATION: How to transform marketing from cost centre to revenue engine Ljubica Radoicic, Marketing Director APAC, Aconex 16:15 | Afternoon tea 16:30 | THOUGHT LEADER CASE STUDY: 5 Tipping Points that enabled Canva to grow by 25x in 2 years How we increased Activation by 52% How we increased Retention by 30% How we 3x invitation rate Andrianes Pinantoan, Head of Growth, Canva 17:00 | EXPERT SESSION: Closing keynote - How Finder.com planned and executed a global growth strategy
Strategy for expansion into new markets
Facilitating success with marketing operations planning
Finding new channels and new customers
Fred Schebesta, Co-Founder and Director, Finder.com 17:30 | End of Summit Day and Networking Drinks
Turn to page 9 for information on Melbourne Masterclass Day 31 March 2017
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MASTERCLASS DAY
Sydney: 29 March 2017 | Melbourne: 31 March 2017
How to create a best practice online customer
acquisition and retention framework
Aaron Agius
Founder & Managing Director
Louder Online
ABOUT THE LEADER
Forbes recently called Aaron Agius one of the world's top digital marketers. He is CEO of Louder Online, one of the world's
leading digital agencies with offices in USA, Australia and Asia.
Aaron has a significant social following and founded the Marketing Leaders of Australia Group on Linkedin with over 10,000
active members of the marketing community in Australia. Aaron regularly contributes to some of the world’s largest editorial
publications, including Entrepreneur.com, hubspot.com, business.com, ContentMarketingInstitute.com, VentureBeat.com,
CMO.com.au, FastCompany.com and many more, with thought leadership on marketing and business growth.
Aaron works globally with clients such as Salesforce, IBM, Coca-Cola, Intel and scores of leading brands, showing them how to
technically optimize their sites, perform influencer outreach and link acquisition and produce and distribute content that
drives significant lead generation and ROI. He is known for developing the Growth Mapping methodology, a fusion between
search marketing, content, social and Influencer PR. Growth mapping delivers quantifiable metrics that drive customer
acquisition growth strategies. Aaron regularly speaks at Search, Content Marketing and Growth Hacking and conferences
around the globe including the U.S, UK, Brazil, London and Australasia.
His passion to help businesses is driven from his own experience. Aaron was at the cutting edge of the emerging digital
marketing field over 10 years ago. He uses that lived experience and now translates it into revenue for clients. WHAT YOU WILL LEARN
During this full day interactive masterclass workshop Agius will demonstrate best practice in online customer lifecycle
marketing. He will give you hands on advice and specific feedback about how to optimise your digital properties to
increased traffic and improve conversation rates.
AGENDA
9:00 | KEYNOTE PRESENTATION : Best practice contemporary online marketing strategy
9:45 | How to make your products and services discoverable online 10:15 | Morning tea
10:30 | How to improve your online brand awareness and recognition 12:00 | Lunch
13:00 | How to increase and diversify your traffic sources 14:30 | Afternoon tea BE QUICK ONLY
TICKETS
40
AVAILABLE
PER CITY
15:00 | How to find your target audience online and create appealing content
16:00 | How to maximise content distribution and buzz through effective social media marketing 16:30 | End
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REGISTER
PREMIUM TICKET BUNDLE
(2 DAYS)
SUMMIT DAY TICKET
(1 DAY)
INCLUDES:
INCLUDES:
SUMMIT DAY
COCKTAIL FUNCTION
MASTERCLASS DAY
(BONUS VIP DINNER
SYDNEY ONLY)
SUMMIT DAY
COCKTAIL FUNCTION
$1,495 + GST
BUY 3 & GET 1 FREE
$995 + GST
BUY 3 & GET 1 FREE
MASTERCLASS TICKET
(1 DAY)
VIP DINNER TICKET
(SYDNEY ONLY) INCLUDES:
INCLUDES:
MASTERCLASS DAY
ONLY 40 AVAILABLE PER CITY
3 COURSE MEAL + DRINKS
PEER-TO-PEER NETWORKING
$595 + GST
$180 + GST
www.growthmarketingsummit.com.au/register
Group booking discount:
Register 3 people from a single organisation and receive 1 ticket free.
Contact our team directly on +612 9932 7117
PARTNERSHIP OPPORTUNITIES
If you are a marketing technology vendor or agency the Growth Marketing Summit 2017 is the ideal platform for you to
showcase your solutions, meet and educate senior decision makers and update your staff on the key challenges that your
clients are looking to overcome in 2017.
For more information contact:
Dylan King - Conference Director
[email protected]
+61 406 446 316
DOWNLOAD THE PARTNERSHIP PROSPECTUS www.growthmarketingsummit.com.au/partners
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VENUES
Growth Marketing Summit 2017
Sydney, 28-29 March
Ivy Sunroom
L3, 330 George Street, Sydney
+61 2 9240 3000
merivale.com.au/ivysunroom
Growth Marketing Summit 2017
Melbourne, 28-29 March
Melbourne Convention and Exhibition
Centre
1 Convention Centre Pl, South Wharf VIC 3006
mcec.com.au | +61 3 9235 8000
REGISTER ONLINE TODAY www.growthmarketingsummit.com.au/register
ABOUT THE ORGANISER
Keynote Media Pty Ltd Based in Sydney, Australia, the Keynote Media team has been producing high-profile conferences, exhibitions, executive
roundtables, and training courses in the Asia Pacific region for over 15 years. With a commitment to quality and a proven
track record in delivering events that matter. The executive team at Keynote has over 40 years of regional and global
experience delivering top tier events. Keynote has access to and is fully engaged with the region’s leading executives. The
company’s commitment to quality is assured and we focus on facilitating the highest quality executive education and
networking, with the purpose of showcasing innovation and progressive thinking that contributes to real commercial
outcomes for the leading corporations in the region.
keynotemedia.com.au
Keynote Media Pty Ltd | Sydney, Australia | ACN 616 926 400 | +612 9932 7117
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