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Public Relations
Public Relations
A public is any group that has an actual
or potential interest in/ or impact on a
company’s ability to achieve its
objectives.
 Public Relations (PR) involves a variety
of programs designed to promote and /or
protect a company’s image or its
individual products.
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PR activities
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Press Relations: Presenting news and information
about organization in the most positive light.
Product Publicity: sponsoring various efforts to
publicize specific products.
Corporate communication: promoting understanding of
the organization with internal and external
communication.
Lobbying: dealing with legislators and government
officials to promote or defeat legislation and regulation.
Counseling : Advising management about public
issues and company positions and image. This include
advising in the event of a mishap when public
confidence in a product is shaken.
Marketing Public Relations
The old name for MPR was publicity,
which was seen as the task of securing
editorial space- as opposed to paid
space- in print and broadcast media to
promote or hype a product, place, or
person.
 MPR goes beyond simple publicity and
plays important role in the following
tasks:
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MPR
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Assisting in the launch of new product
Assisting in repositioning of a mature product
Building interest in a product category
Influencing specific target group
Defending products that have encountered
public problems
Building the corporate image in a way that
projects favorably on its products
Major decisions in marketing PR
Establishing the marketing objectives
 Choosing the PR Messages and
Vehicles
 Implementing the MPR plan
 Evaluating the MPR results
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Establishing the marketing
objectives
Build Awareness
 Build credibility
 Stimulate the sales force and dealers
 Hold down promotion cost
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Choosing the PR message and
vehicles
Identify and develop interesting stories
 Identify and develop newsworthy events
 Event creation
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Implementing the MPR plan
Evaluating the MPR results
Exposures
 Awareness/comprehension/attitude
change
 Sales and profit contribution
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Major tools in Marketing PR
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Publications
Annual report
 Sales brochures
 Articles
 Newsletter & magazine
 Audio-video materials
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Major tools in Marketing PR
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Events
News conference
 Seminars
 Outings
 Exhibits
 Contests competitions
 Anniversaries
 sports and cultural sponsoring
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Major tools in Marketing PR
News
 Speeches
 Public service activities
 Identity Media
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