Download STEPHEN H. CRAFT, Ph.D. - University of Montevallo

STEPHEN H. CRAFT, Ph.D.
University of Montevallo
Station 6540, Montevallo, AL 35115
(ph) 205/665-6540 (e-mail) [email protected]
ACADEMIC ADMINISTRATION
Dean charged with full financial and administrative oversight of the Michael E. Stephens College of Business at
the University of Montevallo. Serving as senior administrator for all undergraduate business programs as well
as the Masters of Business Administration (MBA). Working with faculty and central administration to fulfill
the liberal arts mission of the institution as integrated with the Stephens College. Responsible for setting
strategic direction, supporting and guiding faculty and staff, administering the finances of the Stephens College,
securing resources, fundraising, and maintaining the academic integrity of all programs in business consistent
with accreditation by SACS and AACSB International.
As Dean, responsible for:












Serving on President’s cabinet to engage in university-wide strategic planning and to provide counsel on a variety
of cross-the-university matters.
Recruiting and maintaining a high-quality faculty to support all programs.
Guiding pre-tenured faculty through the promotion and tenure process as well as mentoring senior faculty on
career development.
Maintaining institution’s disciplinary accreditation with AACSB International as well as operating within the
standards of SACS regional accreditation.
Fundraising and resource development to support the University’s mission.
Recruiting undergraduate and graduate students.
Overseeing design and execution of assessment for program goals and student learning outcomes.
Building relationships with the broader community.
Adjudicating academic suspensions and other student performance issues.
Overseeing media planning for the MBA program, including advertising design, placement, and traffic.
Serving as media contact representing the University and Stephens College at the local, state, and national levels.
Managing the physical plant for the Stephens College.
Significant accomplishments:















Initiated significant new strategic planning process that includes broad based constituent participation from faculty,
students, deans and chairs from across the institution, administration, advisory board, University trustees, business
community, and the general public.
Grew freshman class 31% and MBA graduate enrollment 71% over the course of my deanship.
Reinvigorated shared governance by creating the first performance dashboard for the Stephens College, allowing
faculty to assume more active engagement in goal development and student learning outcomes.
Launched new Stephens College Center for Professional Practice focused upon job preparedness, internships, and job
placement in partnership with University Counseling – Center is 100% externally funded via raised money.
Restructured advisory board to raise the profile of members, expand opportunities for students, and enhance financial
support for the Stephens College.
Significantly reduced dependence on part-time and non-tenure track faculty.
Entered active partnership with three fellow deans resulting in interdisciplinary programs and joint opportunities.
Reorganized staff to align with student and faculty needs, creating a new “special project” position to focus upon
enrollment and development as well as hiring the first Executive-in-Residence to the Stephens College.
Lead revision of the accounting curriculum allowing the creation of the Stephens College’s first professional
internship program in accounting, placing 100% of eligible senior accounting majors in internships for two year.
Assessed student-learning outcomes through benchmarking against national norms.
Funded 100% of faculty software and travel requests needed to support scholarship.
Addressed numerous esthetic and functional physical plant issues to improve faculty and student work environment.
Utilized raised funds and grant support to rewire all classrooms and offices for higher bandwidth Internet access.
Instituted a full technology refresh in the Stephens College replacing all computers in classrooms, labs, as well as all
faculty and staff offices using raised funds.
Lead a faculty taskforce to develop a comprehensive Stephens College strategy and policy on offering courses online.
STEPHEN H. CRAFT, Ph.D.
Page 2
ACADEMIC ADMINISTRATION – Continued
Significant accomplishments - Continued:






Expanded graduate enrollment through targeted media, corporate calling, graduate fairs, and direct mail, resulting in
the Stephens College having the fasting growing MBA in the state.
Increased resources to build and support general education.
Partnered with student affairs to offer student support, remediation, and early academic warning systems resulting in
increased success in retention, academic progress, and graduation rates.
Led curricular review to include redesigned embedded assessment measures allowing for continuous improvement in
curricular design.
Worked with University legal counsel and human resources on challenging personnel issues.
Lead revision of policies and faculty governance structures.
Former Dean of Business Programs and Elton B. Stephens Professor at Birmingham-Southern College. Served
as the senior academic officer for business programs while teaching graduate and undergraduate courses in
Marketing, Research Methods, Foundations of Business Thought, Public Policy, and Public/Private
Management. Directed an interdisciplinary Masters of Arts in Public & Private Management (MPPM) featuring
collaboration among faculty from business, psychology, political science, philosophy, history, and music.
Significant accomplishments:












Grew business major enrollment by 27% and accounting major by 35% from 2007-2010.
Worked with college Institutional Advancement to secure a significant $1 million gift to fund the development of
entrepreneurship across the institution.
Served on the National Campaign Steering Committee for a successful $50 million comprehensive campaign.
MPPM program was named to the Princeton Review of Top Business Programs (multiple years) and was named
as one of the top 15 U.S. programs in general management by Entrepreneur Magazine in 2009.
Grew the tenure-track faculty in Finance based upon program demand.
Established successful Executive-in-Residence program, adding teaching and administrative resources.
Significantly reduced reliance upon adjunct faculty.
Developed and recruited the first full-time Director of Graduate Admissions for the college.
Restructured three disparate low functioning advisory groups into a single, high-functioning, comprehensive
advisory board for the business programs.
Led task force that substantially internationalized the curriculum in the undergraduate business major.
Improved the technological infrastructure supporting classroom instruction and the finance lab.
Led college-wide initiative to measure and document the economic impact of the institution on the metro-area.
STEPHEN H. CRAFT, Ph.D.
Page 3
EDUCATION
Ph.D. The George Washington University, Washington, DC
Primary Field:
Marketing
Supporting Field: Globalization
2001
M.B.A. The George Washington University, Washington, DC
Major:
Marketing
1994
B.A. Birmingham-Southern College, Birmingham, Alabama
Double Majors:
Economics & Business Administration
1988
ACADEMIC APPOINTMENTS
2011 – Present
2011 – Present
2007 – 2011
2006 – 2007
2007 – 2011
2004 – 2007
2003 – 2003
2000 – 2004
1999 – 2000
1998 – 2000
1995 – 1998
Dean, Michael E. Stephens College of Business, University of Montevallo
Professor of Business, University of Montevallo (Tenured)
Dean of Business Programs, Birmingham-Southern College
Department Chair, Business and Accounting, Birmingham-Southern College
Elton B. Stephens Professor of Marketing, Birmingham-Southern College (Tenured)
Assistant Professor of Marketing, Birmingham-Southern College
Acting Department Chair, Department of Marketing & e-Business, Towson University
Assistant Professor of Marketing and e-Business, Towson University
MBA Lecturer (part-time), University of Maryland, College Park (Smith School)
Visiting Instructor of Marketing (full-time), The George Washington University
Teaching Fellow (full-time faculty teaching load), The George Washington University
COURSES TAUGHT
Graduate Courses (MBA/Masters): Marketing Research; Marketing Management; Buyer Behavior; Services
Marketing; Public/Private Management; Individual & Organizational Behavior; International Business; Strategic
Management
Undergraduate Courses: Principles of Marketing; Marketing Research; International Marketing; Electronic Marketing;
Marketing Management; Consumer Behavior; Foundations of Business Thought; Leadership; Marketing Communications
Interdisciplinary: Arts Entrepreneurship (with fine arts); Media Bias (with English); Leadership Studies (with social
sciences); Public and Private Management (collaboration between business, psychology, political science, philosophy,
history, and music)
STEPHEN H. CRAFT, Ph.D.
Page 4
RECENT CIVIC & BOARD SERVICE















Serving on board for Alabama Association of Nonprofits.
Member of Alabama State Graduate Dean’s Council.
Serving on state Articulation and General Studies Committee for Business.
Member of board and executive committee of Media for Health.
2010 graduate of Leadership Birmingham, 2012 graduate of Leadership Shelby County, and 2006
graduate of Leadership Vestavia Hills.
Member of The Rotary Club of Birmingham.
Served on the Blueprint Vestavia Hills Steering Committee.
Past President of the Birmingham chapter of the American Marketing Association.
Former service on the board of the American Red Cross.
Served on the board and executive committee of the Vestavia Hills Chamber of Commerce.
Member of the former Birmingham Regional Chamber Council of Economic Advisors.
Served on the Birmingham Business Journal Editorial Advisory Board.
Prior service as board member of the American Advertising Association, Birmingham Chapter.
Member of Communications/PR Committee for the successfully completed campaign for a New
Vestavia Hills Public Library.
Served as congregational President of the Unitarian Universalist Church of Birmingham.
CONSULTING
Engagements in strategic planning, organizational performance assessment, and marketing strategy development
for corporate, professional, and non-profit organizations. Have conducted or overseen over 150 research studies
in a variety of settings. Expertise in organizational governance, survey design/psychometrics, multivariate data
analysis, as well as qualitative research methods. Typical organizational needs include:








Assessment of organizational governance & practices
Evaluating data sufficiency for executive decision
making
Measuring the economic impact of business activities
Performance and outcome measurement
Organizational image and/or brand measurement
Brand development or renewal
Product design or redesign
Identification of new markets and customer segments







Organizational strategic planning
Development of new ventures or lines of business
Balancing resources between conflicting service
priorities
Mapping/understanding the customer purchase
decision process
Integrating the voice of the customer
Pursuit of new funding sources
Testing advertising campaigns & messages
effectiveness
STEPHEN H. CRAFT, Ph.D.
Page 5
PROFESSIONAL EXPERIENCE
Dean & Professor of Business
Stephens College of Business, University of Montevallo, Montevallo, Alabama
(2011 – Present)
Dean charged with full administrative oversight of the AACSB International accredited Michael E. Stephens
College of Business at the University of Montevallo.
 Responsible for the academic integrity and quality of the MBA and undergraduate programs in
management, marketing, finance, and accounting.
 Oversee all budgetary and financial administration of the College including state appropriations, foundation
funds, and College restricted and unrestricted endowment.
 Manage all pre-tenure reviews, the tenure and promotion process, as well as post-tenure performance
evaluations for all faculty members.
 Member of the President’s Cabinet - senior management team for the institution.
 Serving on the AACSB International Accreditation Peer Review Teams for Rollins College (FL),
Henderson State University (AR), as well as University of North Carolina-Asheville (NC).
 Tenured full professor teaching Strategic Management capstone course in the MBA program as well as the
undergraduate Marketing Communications course.
 Serving on the University Admission Committee, the Service Learning Enrichment Committee, Institutional
Effectiveness Committee, the search committee for an Executive Director of the University Foundation,
chairing the search committee for the next Dean of the College of Fine Arts.
Dean of Business Programs
Elton B. Stephens Professor of Marketing
Department Chairperson
Assistant Professor of Marketing
Birmingham-Southern College, Birmingham, Alabama
(2007 – 2010)
(2007 – 2010)
(2006 – 2007)
(2004 – 2007)
Dean and full-time tenured faculty member teaching undergraduate and graduate courses in marketing
management, international marketing, and public/private management in an AACSB International accredited
business program at a top nationally ranked liberal arts college.
 Served on the AACSB International Accreditation Peer Review Team for Millsaps College
 Taught courses in support of undergraduate programs in business and accounting as well as the MPPM
(Masters in Public and Private Management).
 Committee service: Norton Board of Advisors; Promotion & Tenure Committee; Curricular and Standards
Committee; Center for Global Human Dignity Task Force; Graduate Program Council; Faculty Mentor.
 Academic and professional advising of undergraduate and graduate students.
Assistant Professor of Marketing and e-Business
Acting Department Chair in 2003
Towson University, Baltimore, Maryland
(2000 - 2004)
Full-time tenure-track faculty member teaching advanced courses in marketing research, international
marketing, and electronic marketing at an AACSB accredited, public, comprehensive university.
 Developed and managed curriculum in e-Business.
 Actively advised students in departmental majors.
 Development team for a multi-campus MBA curriculum in partnership with University of Baltimore.
 Faculty advisor to student American Marketing Association chapter.
 Committee service: department Assessment Committee; department Curriculum Committee; departmental
Faculty Search; college Technology Committee; college Development and Research Committee; university
Dean Search Committee; the Provost’s taskforce on the future of the college.
STEPHEN H. CRAFT, Ph.D.
Page 6
PROFESSIONAL EXPERIENCE – Continued
Visiting Instructor of Marketing
Teaching Fellow
The George Washington University, Washington, D.C.
(1998 - 2000)
(1995 - 1998)
Full-time faculty in the department of marketing teaching graduate and undergraduate courses, advising
students, and participating in school and departmental service. (Simultaneously completing Ph.D.)
 Taught a variety of graduate and undergraduate courses and advised MBA and undergraduate students.
 Member of AACSB reaccreditation task force drafting the self-report and hosting the peer review team.
 Served on Dean Search Committee that successfully recruited a new chief executive for the School of
Business and Public Management.
 Faculty advisor to student American Marketing Association chapter.
Marketing Strategy Manager
Product Manager
Federal Home Loan Mortgage Corporation, McLean, Virginia




(1994 - 1995)
(1992 - 1994)
Responsible for the formulation and implementation of strategic and baseline marketing programs in
support of relationship with mortgage lenders.
Led cross-divisional team of senior managers to successfully redesign customer segmentation system and
sales delivery channels in support of corporate market share and profitability goals.
Assumed managerial responsibility for the design of the customer satisfaction (voice of customer)
measurement and feedback system, including the identification of data sources, analysis of input, and
implementation of process evaluation and improvement initiatives.
Designed customer communication and promotional material including advertising.
Served as product and program information resource for customers, sales force, and senior management.
Senior Product Manager
First American Bancshares, McLean, Virginia
(1991 - 1992)
Promoted within one year to Senior Product Manager assuming managerial responsibility for a $465,000
marketing budget in the retail division of an $11 billion commercial bank.
 Accountable for profit and loss on consumer credit and deposit products as well as responsible for
‘affluent’ and ‘newcomer’ consumer segments.
 Developed and tested new retail products as well as promotional materials including print advertising,
radio commercials, brochures, direct mail, and retail point-of-sale.
Marketing Analyst
SouthTrust Bank, Birmingham, Alabama


Conducted demographic segmentation research to support branch site selection and bank acquisition.
Produced video and related materials for “Mission Possible” program resulting in over $90 million in
core deposit generation.
Principle/Owner
Finders Keepers, Birmingham, Alabama

(1987 - 1988)
(1986 - 1987)
Founder and co-owner of a firm offering relocation services to Birmingham-area corporate executives.
STEPHEN H. CRAFT, Ph.D.
Page 7
AWARDS & HONORS




















Nominated and selected to be Member of 2012-13 American Academic Leadership Institute’s Becoming a
Provost Academy Leadership Development Program
Leadership Shelby County - 2012
Leadership Birmingham - 2010
Interfraternity Council Faculty Service Award, Birmingham-Southern College - 2008
Named to the Elton B. Stephens Professorship of Marketing, Birmingham-Southern College - 2007
Special Merit Award in Programming, American Marketing Association – 2006
Leadership Vestavia Hills - 2006
Literati Club Award “Highly Commended Paper” in Journal of Consumer Marketing - 2004
Elected to Towson University’s Academy of Scholars – 2003/04
Faculty Leadership Institute – Towson University – 2002/03
Chair’s Excellence Award for Exceptional Achievement in Teaching, Towson University - 2002
Inducted into Beta Gamma Sigma - 2002
Top 15% of Faculty Teaching Award, University of Maryland, College Park - 2000
Bender Teaching Award, The George Washington University - 1999
Board of Advisors Award for Outstanding Commitment to the School of Business and Public Management at
The George Washington University - 1999
Fellow, SMA Doctoral Consortium – 1999
Fellow, AMA-Sheth Foundation Doctoral Consortium – 1998
1998 Community Service Award – Doctoral Students Association, The George Washington University
Doctoral Fellowship, School of Business and Public Management, The George Washington University
Career Development Tuition Scholarship, School of Business and Public Management, The George
Washington University
PROFESSIONAL AFFILIATIONS








Rotary Club of Birmingham
Vestavia Hills Chamber of Commerce
Member of American Marketing Association
Fellow of Academy of Marketing Science
Member of European Marketing Academy
Member of Society for Marketing Advances
Member of the American Advertising Association
PCM – Professional Certified Marketer (AMA Professional Certification)
STEPHEN H. CRAFT, Ph.D.
Page 8
INTELLECTUAL CONTRIBUTIONS
Peer or Editorial Reviewed Journal Articles
Hassan, Salah S. and Stephen H. Craft, (2012) “Examining Segmentation Factors and Brand Positioning Strategies
in World Markets.” Journal of Consumer Marketing (29)5, p 344-356.
Hassan, Salah S. and Stephen H. Craft, (2005) “Linking Global Market Segmentation Decisions with Strategic
Positioning Options.” Journal of Consumer Marketing (22)2, p 81-89.
Craft, Stephen H., (2004) “The International Consumer Market Segmentation Managerial Decision-Making
Process.” SAM Advanced Management Journal (69:3), Summer, p 40-46.
Hassan, Salah S. and Stephen H. Craft, (2004) “An Examination of Global Market Segmentation Bases & Strategic
Positioning Decisions.” International Business & Economics Research Journal (3:9), Sept., p 79-83.
Craft, Stephen H., (2004) “A Factor Analytic Study of International Segmentation Performance Measures.”
Journal of Euro-Marketing (13: 4), p 79-89.
Hassan, Salah S., Stephen H. Craft and Wael Kortam, (2003) “Understanding the New Bases for Global Market
Segmentation.” Journal of Consumer Marketing (20:5), August 2003, p 446-460. (2004 Emerald Literati
Award winner Highly Commended Paper).
Conference Presentations/Proceedings
Mechitov, Alexander I., and Stephen H. Craft, “Two Brics: Brazil vs. Russia.” International Journal of Strategic
Management, Alan S. Khade and Detelin Elenkov (Eds.), p167-170, Proceeding of the IABE-2012 VeniceSummer Conference, 2012.
Craft, Stephen H., “The Great Writers and Business.” Business and the Liberal Arts: Integrating Professional and
Liberal Education, David C. Paris (Ed.), p12-13, 2007.
Craft, Stephen H. and Salah S. Hassan, “Global Market Segmentation Strategy Decisions and Managerial
Assessment of Performance.” Presented to the Academy of Marketing Science Annual Conference, San
Antonio, Texas, May 2006.
Craft, Stephen H. and Melissa St. James, “Subprime Mortgage Lending and Exploitative Marketing Strategy.”
Presented to the Society for Marketing Advances Annual Conference, St. Petersburg, FL, November 2004.
Craft, Stephen H., “Globalization of Marketing Strategy and its Cultural Consequences.” Presented to the
Association for Consumer Research/American Psychological Association Cross Cultural Research
Conference, Rose Hall, Jamaica, December 2003.
Hassan, Salah S. and Stephen H. Craft, “An Empirical Analysis of Global Market Segmentation Bases and
Strategic Positioning Decisions.” Presented to the International Business and Economics Research
Conference, Las Vegas, Nevada, October 2003.
STEPHEN H. CRAFT, Ph.D.
Page 9
Conference Presentations/Proceedings (Cont.)
Craft, Stephen H. and Melissa St. James, “Exploitative Segmentation in the Subprime Mortgage Lending Market.”
Presented to the American Marketing Association Marketing and Public Policy Conference, Washington, DC,
May 2003.
Craft, Stephen H., “The Strategic Marketing Imperative of a Tailored CRM Strategy.” Presented to the Academy
of Marketing Science Annual Conference, Washington, DC, May 2003.
Craft, Stephen H., “A Factor Analytic Study of International Segmentation Performance Measures.” Presented to
the European Marketing Academy Annual Conference, Glasgow, UK, May 2003.
Craft, Stephen H., “The Unintended Cultural Consequences of the Globalization of Services Marketing Utilizing
Segmentation Strategy.” Presented to the Academy of Marketing Science – Multicultural Marketing Conference,
Valencia, Spain, June 2002.
Craft, Stephen H., “An Empirical Investigation into the International Consumer Market Segmentation Strategy Making
Process.” Presented to the Academy of Marketing Science - World Marketing Congress, Cardiff, Wales, July
2001.
Craft, Stephen H., “Modeling the International Segmentation Decision Process: A Conceptual Analysis.” Presented to
the Atlantic Marketing Association - Annual Conference, October 1999.
Hassan, Salah S. and Stephen H. Craft, “Defining and Measuring the Effectiveness of Market Segmentation Decisions
of Global Corporations.” Presented to the American Marketing Association - Summer Educators Conference,
August 1998.
Craft, Stephen H., “Modeling Operationalized Measures of Customer Loyalty.” Presented to the Academy of
Marketing Science - Annual Conference, May 1998.
Craft, Stephen H., “A Critical Examination of Globalized Marketing Strategy Utilizing a Multidisciplinary Approach.”
Presented to Globalization and its (Dis)Contents: Multiple Perspectives - Michigan State University, April 1998.
Craft, Stephen H., “Customer Loyalty: An Empirical Investigation of Operationalized Measures of Loyalty.” Presented
to the Academy of Marketing Science - Annual Conference, May 1997.
Craft, Stephen H. and Salah S. Hassan, “Global Market Segmentation Research: A Conceptual Framework.” Presented
to the American Marketing Association - Winter Educators Conference, February 1997.
Craft, Stephen H. and Salah S. Hassan, “Global Market Segmentation as a Driver of Competitiveness in the Airline
Industry.” Presented to the American Society of Competitiveness, October 1996.
Dissertation : “An Empirical Investigation of International Consumer Market Segmentation Decisions”
Developed and empirically supported a model of international segmentation strategy decision-making that
proposes a three-step process including evaluation of country attractiveness factors, within-country segment
bases, and the scale of segment management. Empirically related each model element to performance of the
firm’s international consumer market segmentation strategy. This research was unique in its examination of
market outcome measures in relation to international segmentation strategy. (Defended: April 30, 2001)
STEPHEN H. CRAFT, Ph.D.
Page 10
Other Scholarly/Professional Presentations
Presented “Marketing and Your Daily Behavior” to New Horizons at University of Alabama-Birmingham, 2012.
Presented “The US Economy in 2011” to New Horizons at University of Alabama-Birmingham, 2011.
Presented “The Economic Impact of Healthcare Reform” to AARP Committee to Preserve Social Security and Medicare
Public Forum, 2009
Presented “Black Business: Success in 2020.” to the A.G. Gaston Conference, 2009.
Presented “New Happenings in the Economy” to New Horizons at University of Alabama-Birmingham, 2009.
Presented “Forecasting the Economy: Campaign 2008 Issues & Answers” to the Hadassah & Sisterhoods of Temple BethEl, Temple Emanu-El, and Knesseth-Isreal election forum, 2008.
Presented “Importance of Developing Birmingham’s Black Business Community” to the Birmingham Economic Summit,
2008.
Presented “Entrepreneurial Opportunity and Human Dignity: Developing Birmingham’s Black Business Community” to the
A.G. Gaston Conference, 2008.
Presented “Entrepreneurial Opportunity & Human Dignity: The State of Black Enterprise in Birmingham,” to the A.G.
Gaston Conference, 2007.
Presented “Why Having More Successful Black Businesses is Important to our Community” to the Gaston Economic
Opportunity Conference, 2006.
Presented “Sub-Prime Lending as a Driver of Poverty” at Birmingham-Southern’s Poverty Forum sponsored by SPACE
(Southern Political Activism and Civic Education) and Birmingham-Southern’s Honors Program, 2005
Presented “Why the Numbers Can Work for Us: Cultivating Entrepreneurship in Birmingham:
A Social and Economic Opportunity” to the Minority Enterprise Development Week, 2005.
Presented “From Empiricism to Strategy” to the MBA cohort at the Johns Hopkins University, 2001.
Presented “Globalization of Consumers” to the MBA program at The George Washington University, 2001.
Presented “The U.S. Environment and Competitive Playing Field” to the Executive MBA Program of the Scandinavian
International Management Institute (SIMI) in Washington, DC, 2000.
Presented “Doing Business in the US: A Comparison to South America” to Coppead MBA in Washington, DC, 1998.
Presented “Customer Loyalty: Getting Beyond Satisfaction” to Women in Advertising & Marketing in Washington, DC,
1996.
STEPHEN H. CRAFT, Ph.D.
Page 11
SERVICE TO DISCIPLINE





















Serving on the AACSB International Accreditation Peer Review Team for the University of North Carolina
at Asheville (2013-14)
Serving on the AACSB International Accreditation Peer Review Team for Henderson State University
(2012-13)
Served on the AACSB International Accreditation Peer Review Team for Rollins College (2011-12)
External reviewer for Emory & Henry College, Emory Virginia (2011)
Reviewer for Journal of Public Affairs Education (2011)
“The Association of Magazine Advertising on the Body Image of African American Women,” Dissertation
Committee – Candice Griffin, University of Alabama in Birmingham – Ph.D. in Health Administration
Served on the AACSB International Accreditation Peer Review Team for Millsaps College (2010-11)
Grant Review: Diabetes Research & Training Program at University of Alabama at Birmingham (2010)
Served as Reviewer for the 2010 American Marketing Association Winter Educator’s Conference
Alabama Dept of Education Curriculum Futuring Panel for Business (2006-2007)
Grant Review: “Net-based Customer Service System,” Social Sciences and Humanities Research Council
of Canada (2004)
Served as Reviewer for the 2003 Association for Consumer Research Cross Cultural Marketing Conference
Served as Discussant for the 2003 Academy of Marketing Science Annual Conference
Served as Session Chair for the 2003 European Marketing Academy
Served as Track Chair for the 2002 Academy of Marketing Science Multicultural Marketing Conference
Served as Grant Reviewer for the Social Sciences and Humanities Research Council of Canada - 2002
Served as Session Chair for the 2002 Academy of Marketing Science Multicultural Marketing Conference
Served as Reviewer for the 2002 Academy of Marketing Science Multicultural Marketing Conference
Served as Discussant for the 2001 American Marketing Association Summer Educator’s Conference
Served as Reviewer for the 2001 Northeastern Decision Sciences Institute Conference
Served as Reviewer for the 2001 American Marketing Association Summer Educator’s Conference