Download My Listing Presentation

Listing and Marketing
Consultation
Submit listing to MLS
(Multiple Listing Service)
• The Myth:
– MLS Does Not Sell Homes
– It Makes Information ‘Available’
Send Copy of Listing to
Seller
• Get Feedback
• Get Suggestions
Place Sign in Yard
• Neighbors Sell Houses
Place Lockbox on Property
• Safeguard
• Peace of Mind
Create Feature Sheet
• Attractive
• Eye-Catching
Create Brochure for Home
• Similar to Feature Sheet
• Includes:
– More Detailed Information
– Finance Info
– Qualification Info
Detailed Info to Other Real
Estate Agents
• Networking
– Sells Approximately 55-75% of All Homes
Each Year
Realtors Open
• Exposure to Home
– Seeing is Remembering
Feedback
• Agents Comments
• Showing Results
Progress Reports
• Keeps YOU Informed
Send/Fax Flyers To Other Real
Estate Companies
• Other Real Estate Companies
• Competition
• Potential Buyers
Open Houses
• Good Exposure
• Drawback:
– 10% of Homes Sell Nationwide….BUT….
– Only 1-2% of the Home being held open, Sell
at that Open House
Advertising
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World Wide Internet
24 Hour Information Hotline
Direct Mailings
Flyer Delivery to Agents
Home Magazines
Newspapers (note: 18% of All Homes Sell Nationwide from
Newspaper Advertising…BUT…Only 1-2% Are
the Homes that were Advertised)
21 Day Review
• Review Feedback, Marketing Plan, New
Competition & Recent Sales
• Adjust Where Necessary
Recommend
Improvements
• Add Salability to Home
• Increase Your Bottom Line
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Thoroughly Explain
Selling Process
Purchase Agreement
Financing Alternatives
Contacting Lender
Negotiating
Closing
Follow Up ALL
Ad/Sign Calls
• Don’t Tell Too Much
• Get Prospect
Into Your Home
Screen and Qualify
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All Interested Parties
Will They Qualify
Do They Have the Down Payment?
Do They Have Bad Credit?
Are They Serious?
Assist in Negotiations
• My Strongest Attribute
• Makes or Breaks the Sale
Work With Appraiser
• Appraised Value MUST Be Equal or Greater
Than Sale Price
Keep Informed of Progress
During Post Sale
• Is Buyer Approved
• Is Appraisal Completed
• Are There Any Work Orders
Coordinate Closing Time,Place,etc.
• Many People Involved
• All Must Be Ready By Closing
Attend Closing
• Answer Questions
• Available for Unexpected Events
I Will Always Be:
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Honest
Straight Forward
Direct with All Advise and Information
Helpful with Suggestions to Create a
Successful Sale of Home
Overall Objective
• To Market Property in Such a Manner
Which Will Yield the Highest Equity in the
Shortest Time with the Greatest
Convenience
• To Insure a Successful Transaction and
Build a Long-Term Client Relationship
Leading to Future Successful Transactions
Most Importantly
HAVE
FUN!