Download Spellcast Farm

Spellcast Farm
Mission: to develop an integrated farming model utilizing
pastured meat rabbits and market vegetables
Meat Rabbits
• Humanely raised on pasture
• Much of our rabbits’ food is waste vegetable
matter (free!)
• We are focusing on lucrative niche markets
• Pastured rabbits command a higher price than
caged rabbit or pastured poultry
• We are preserving rare, heritage breeds of
rabbits
Market Vegetables
• Vegetables are grown chemical-free and
environmentally friendly which adds value to the
product
• Vegetable waste feeds the rabbits
• Rabbit manure fertilizes the vegetables and adds
organic matter to the soil
• Complete on-farm integration
• Growing vegetables gives us the ability to offer
unique vegetable or herb parings with the rabbit
at the market offering a desirable one-stop
shopping experience
About Spellcast Farm
• Formed in 2008
• In 2012 became the first farm in the United States certified by Animal
Welfare Approved for rabbits
• In 2013 the Farm received two different grants from sustainable
agriculture foundations to explore this integrated farming model and to
expand the operation
• We have a solid client base selling directly to consumers with many repeat
customers. The demand for some of our products such as rabbit meat is
exceeding supply. We need to expand.
• We are diversified: in addition to the rabbits, we raise ducks for eggs and
meat, Jersey cattle for milk and meat and market vegetables.
Target Market
• Individuals seeking healthy, locally-grown food
• Gourmets and “Foodies”
• Individuals seeking food from animals raised
in a humane, sustainable environment
• We primarily sell our products through the
Charlotte Regional Farmer’s Market which is a
year round market and directly off the farm.
Marketing Efforts
• Frequently updated web site:
www.spellcastfarm.com including an on-line
journal of farm happenings
• Active Facebook Page
• Weekly newsletter currently being sent to
over 300 individuals
• Various articles have been written about the
Farm in both local and national publications
such as Organic Gardening
• Animal Welfare Approved Listing
• Word of mouth – good products sell!
Call to Action
• The Farm currently carries no debt.
• All Farm income gets rolled back into the farm
• We have a high demand for our products and
we need to expand
• I am not your normal farmer!
• Seeking grant money or low-interest loans in
order to add infrastructure to facilitate
expansion.