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Marketing Executive
Department: Marketing Strategy and Planning
Directorate: Product and Marketing
Organisational overview
The National Employment Savings Trust (NEST) is a workplace pension scheme. It’s been designed
around the needs of employers and workers and offers a high quality, easy to use way to save for
retirement.
NEST Corporation is the Trustee of the scheme and is a non-departmental public body independent
of government but accountable to Parliament through the Department of Work and Pensions.
We work with the best outsourcing partners to deliver the scheme. Our employees are highly
experienced coming from both public sector and private enterprise and combine a wealth of
relevant commercial experience with a passion to bring a bold new vision to workplace pensions.
Departmental overview
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Marketing Strategy and Planning is a new function that is responsible for defining and implementing
measurable marketing and digital strategy based on customer insight. The team will develop a
marketing strategy including a digital channel plan with appropriate KPIs, an associated activity
plan, track delivery, and commission implementation from services across NEST. We will also
provide customer and market insight based on research and web analytics, and regularly assess and
report on the success of marketing activities and the digital channel.
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This newly created role will be responsible for supporting the implementation and evaluation of
targeted marketing activity that achieve business objectives through acquisition and retention
activity.
Scope & deliverables
Key areas
Accountability
Deliverables
Role deliverables
 Reporting into Head of acquisition and retention support the implementation of
the acquisition and retention plans in line with the overall marketing strategy
for NEST
 Support the development, management and implementation of fully integrated
marketing campaigns (offline, online and events) on time and to budget
 Ensure marketing communications are on brand, and adhere to any set
regulatory requirements
 Liaise with internal stakeholders, in-house creative function and external
agencies and suppliers to deliver targeted marketing campaigns
 Seek continual improvement in communication quality by ensuring campaigns
are regularly reviewed
 Develop integrated and prioritised online and offline communication plans
 Brief agencies or any other 3rd parties to ensure all agencies are aligned leading
This job description is intended as guidance to the typical requirements of this job and not as an
exhaustive list. Over time jobs can vary within reason of the original remit.
Version 1
Updated June 15
Marketing Executive
Department: Marketing Strategy and Planning
Directorate: Product and Marketing
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Relationships &
autonomy
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to clear levels of communication and ownership
Ensure delivered campaigns form industry best practice and focus on keeping
’the customer at the heart’ of the communication
Ensure that ROI is measured for every campaign and that measurements are in
place for every piece of marketing activity
Maintain files of all marketing campaigns in line with marketing processes
Raise Purchase Orders for agencies and work closely to ensure the costs are kept
within budget
Work with internal stakeholders to understand their business needs and
marketing requirements
Gain approval from all key stakeholders for all marketing activity. This includes
legal, regulatory compliance, brand, data protection, product, commercial and
sales teams
Develop timing plans to ensure that all stakeholders know their ownership and
timing deliverables
Engage operational areas to ensure that all areas of the business (where
necessary) are fully briefed on the marketing campaign
Work where appropriate with internal technical stakeholders to support the
development and implementation of digital assets
Ensure that the messages that we communicate are appropriate for the
channels utilized for delivery including offline, online and events
Build strong relationships with Product Design and Management, Marketing
Services Management, Risk, Compliance, Procurement and Operations to
develop and deliver the marketing activity
Digital strategy team to ensure the digital channel plans are taken into account
Role requirements
Experience and technical skills
The employee will be able to demonstrate the following experience and technical skills:
 Proven commercial marketing experience preferably in a regulated environment
 Creation and implementation of integrated campaign plans and budgets across B2B and B2C
channels especially digital
 Management of creative and media agencies
 Experience of creating marketing metrics and reporting on ROI
 Understanding of target audience and use of CRM methodology
 Working knowledge of marketing research techniques, including customer segmentation
 Good knowledge of marketing planning and marketing analytics
This job description is intended as guidance to the typical requirements of this job and not as an
exhaustive list. Over time jobs can vary within reason of the original remit.
Version 1
Updated June 15
Marketing Executive
Department: Marketing Strategy and Planning
Directorate: Product and Marketing
Personal attributes required
The role will require someone with the following personal attributes:
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Tenacity to overcome obstacles and barriers and a high level of self confidence
Exceptional organisational and time management skills.
Exceptional written, presentation and verbal communication skills
Strong communicator who can influence at all levels
Team player with energy and enthusiasm
Good attention to detail
Results driven with a desire to succeed
Instinctive marketer with strong commercial acumen
Conceptual and creative thinker
Education, qualification and professional membership requirements
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Degree level education or equivalent experience.
Either CIM qualified or equivalent experience.
Highly numerate and creative with strong analytical skills
Differentiators
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NEST has a unique culture due to its position of operating as a not-for-profit in a predominantly
private sector industry whilst being funded by government. This leads to a high level of scrutiny,
reporting and collaborative decision making.
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NEST is a relatively young organisation and many of the marketing challenges are related to
transforming our business processes from that of a start up to that of a more established operation.
For these reasons it is important that holders of this role are comfortable working in uncertainty
and attempting to change and alter previous legacy issues.
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NEST is part of the largest behavioural economics and social change policy to be implemented in a
long time. This context provides a once-in-a-lifetime opportunity to be part of an exciting
marketing challenge - positioning a digital self-serve pension scheme in an environment dominated
by traditional players and some ‘me too’ brands to provide a ‘public service’ while ensuring
commercial sustainability for the business in the long-term.
This job description is intended as guidance to the typical requirements of this job and not as an
exhaustive list. Over time jobs can vary within reason of the original remit.
Version 1
Updated June 15