Download Education establishment “Belarus State Economic University”

Education establishment “Belarus State Economic University”
Master’s degree program
University Degree of the 2nd stage
Department
The Department of Cross-cultural Economic
Communication
Specialization
Master’s Degree Program
Degree awarded
Forms of Education
The Program is headed by
1-26 81 05 Marketing
Event Marketing (in English)
Master of Economics and Management
Part-time
Natalya V. Popok, Ph.D. (linguistics), associate
professor, Dean of the School of
International Business Communications;
Natalya P. Mogilenskih, Ph.D. (linguistics),
associate professor, Chair of the Department of
Cross-cultural Economic Communication
Ivan L. Akulich, Ph.D. (Economics), Professor,
Chair of the Department of Marketing;
Elena N. Petrushkevich, Ph.D. (Economics),
Professor;
Boris A. Zhelezko, Ph.D. (linguistics), associate
professor, Chair of the Department of Economic
Information Science;
Natalya P. Mogilenskih, Ph.D. (linguistics),
associate professor, Chair of the Department of
Cross-cultural Economic Communication;
Victor S/Slepovich, Ph.D. (linguistics), associate
professor, Chair of the Department of Business
English, Fulbright and Cheveniny Awards
Recipient,
Invited practitioners from the Group of Companies
“Alutech”, Visual Art Centre “Arts Corporation”,
Joint Ltd. “Game Stream”, HTP, CJSC “In
transition”, Belarusian Ice Hockey Association,
Ltd. “БСК”
The mission of the Master’s degree program is to
prepare highly skilled professionals in the area of
Event Marketing.
In-depth training of Marketing specialists in an
absolutely new area of Marketing – Brand
promotion through event organization in both
internal and external marketing environment.
The program is based on the concept of event
organization as the main integral part of the
marketing communications in competitive
marketing environment. The event is regarded as a
means to achieve a product’s or service’s
Staff
Mission of the program
Aim of the program
The contents in brief
marketing objectives. Emphasis is on Event
Marketing in different areas, cross-cultural
peculiarities of event organization, business
protocol role, public relations, advertising etc. The
program provides students with professional
knowledge and analytic skills based on the
understanding of strategic and organizational
Key features of the program
Core disciplines (state component)
Main disciplines of the Master’s program
Options – two forms
context of all the marketing communications used
by the enterprise so as to develop an event fully
integrated into the marketing communications. The
unique element of the program is the development
of deep professional knowledge needed to devise
creative event concepts and to apply these concepts
to brand promotion.
The program is aimed at teaching the principles of
success in different types of events, which
contributes to the brand promotion and constitutes
a universal tool of changes in both internal and
external marketing environment of the enterprise.
The program provides for a wide range of
multicultural authentic material, in particular cases
of leading world and domestic brands presented in
English. This is the first and the only Master’s
program of the post-Soviet period in Belarus and
one of the first programs on Event Marketing in
Europe. Another unique feature of the program is
its applied character. The course is taught in
English for part-time students with elements of
distant education. Students also have an choice of
disciplines according to their professional interest.
IT in Economy and Management
Macroeconomics (advanced level)
Microeconomics (advanced level)
Econometrics (Advanced level)
Strategic Marketing
Holistic Marketing
General Event Marketing
Event Marketing Characteristics in Variable
Application/ Event Marketing Services
Event Marketing Cross-cultural
Communication/International Communication
Business Protocol: Cases and Analysis/Professional
Communication in the Sphere of Communicative
Design
Results
Places of internship
Spheres of activity
Contacts
Project Management/Event Management
Students are expected to develop competencies in
Economics and Management, in particular in
Marketing communications.
GC “Alutech”
CJSC “In transition”
Ltd. “БСК”
The program provides for a wide range of
opportunities for those who aims to work in
Marketing departments of enterprises, service
industry, mass media companies, advertising and
PR agencies.
The Department of Cross-cultural Economic
Communication, 206/2, Partizanski av. 26, Minsk,
220070
Tel. 2097911
E-mail: [email protected]