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The Recording Academy
®
Producers & Engineers Wing®
3030 Olympic Boulevard • Santa Monica, CA 90404
Email: p&[email protected]
The Recording Academy® Local Chapters and Producers & Engineers Wing® Host
Andrew Scheps and Others at Recent Events
P&E Wing Events Lead the Charge for "Quality Sound Matters" with GRAMMY®-Winning
Engineer Andrew Scheps' "Lost In Translation" Series and Other Sound-Quality-Branded Events
SANTA MONICA, Calif. (June 3, 2013) — As part of the ongoing "Quality Sound Matters" initiative, which
educates about and demonstrates the importance of high-quality audio, The Recording Academy® Nashville,
Texas and Memphis Chapters, together with the Producers & Engineers Wing®, recently presented a series of
three events that featured a presentation by GRAMMY®-winning engineer Andrew Scheps along with
conversations with locally based luminaries.
In Nashville on April 25, Wimberley, Texas, on April 27, and New Orleans on May 1, the events known as "Lost
In Translation" with Andrew Scheps provided an engaging, revelatory and humorous presentation of current audio
format comparisons. Set in high-end listening environments, the demonstrations showcased the auditory
differences of master recordings played back in different formats such as vinyl, CD, MP3, AAC and online
streaming models. Scheps has engineered and mixed for some of the biggest acts in the business, including Adele,
Metallica, Red Hot Chili Peppers, Linkin Park, Green Day and U2. He is a two-time GRAMMY winner for his
work on the Red Hot Chili Peppers' Stadium Arcadium and Adele's 21 albums and was named the 2012
International Engineer of the Year by the UK’s Music Producers Guild.
In Nashville and Texas, "Lost In Translation" was part of a larger presentation. In Nashville the overall event was
titled "Quality Sound Matters" and focused on the importance of capturing authentic performances that sonically
reflect the artist's intent. Scheps' "Lost in Translation" presentation was followed by a panel discussion including
moderator Chuck Ainlay (GRAMMY-winning producer/engineer; Dire Straits, Emmylou Harris, Taylor Swift,
Miranda Lambert and many more) and panelists Ben Folds (singer/songwriter/composer/TV personality and
owner of "Ben's Studio," formerly Nashville's legendary RCA Studio A), Frank Liddell (producer/publisher; Lee
Ann Womack, Miranda Lambert, Eli Young Band) and Bob Ludwig (GRAMMY-winning Mastering Engineer;
Led Zeppelin, Daft Punk, Rolling Stones, Green Day and many more), as well as Scheps.
The Texas event, known as "Texas Retreat at the Rock," was held at the picturesque Blue Rock Studios.
Additional presentations were also part of these sessions, featuring mastering engineer Eric Boulanger of The
Mastering Lab in Ojai, CA, and Boulanger and Scheps in a panel moderated by platinum producer/engineer Tim
Palmer. Boulanger has mixed and/or mastered records across a variety of genres with credits including Colbie
Caillat, The Bravery, Kate Bush, and Chris Botti. With the P&E Wing, Eric has taken a lead role in Apple’s
"Mastered for iTunes" project, which aims to improve the quality of current and future downloaded music. Palmer
is a GRAMMY nominee for his work on U2's All That You Can’t Leave Behind, and he has produced artists such
as David Bowie, Robert Plant, Switchfoot and Tears for Fears, written songs with Ozzy Osbourne and the Goo
Goo Dolls, and mixed albums for artists including Pearl Jam and The Cure.
Maureen Droney, P&E Wing Senior Executive Vice President, stated, "'Lost in Translation' is an entertaining yet
simple and practical exploration of the various formats delivering music to consumers today. Our 'Quality Sound
Matters' initiative and related projects are helping provide the knowledge base for a new and developing era, so
engineers, producers, artists and home listeners alike can have informed ears in regards to audio quality. We thank
Andrew and all of our P&E Wing luminaries for helping us explore these concepts and educate minds and ears
around the country with these recent events."
(more)
P&E Wing Scheps Post-Events Spring 2013
Photo File 1: Photo1_Nashville_Panel.JPG
Photo Caption 1: Pictured L-R: Ben Folds, Andrew Scheps, Bob Ludwig, Chuck Ainlay, and Frank Liddell attend
the "Quality Sound Matters" event in Nashville, TN, on April 25, 2013, presented by The Recording Academy®
Nashville Chapter, in partnership with The Producers & Engineers Wing®. Photo by Frederick
Breedon/WireImage.com. Photo courtesy of The Recording Academy®/WireImage.com. © 2013.
Photo File 2: Photo2_Nashville_Scheps.JPG
Photo Caption 2: Andrew Scheps attends the "Quality Sound Matters" event in Nashville, TN, on April 25, 2013,
presented by The Recording Academy® Nashville Chapter, in partnership with The Producers & Engineers
Wing®. Photo by Frederick Breedon/WireImage.com. Photo courtesy of The Recording
Academy®/WireImage.com. © 2013.
Photo File 3: Photo3_Texas_Panel.JPG
Photo Caption 3: Pictured L-R: Eric Boulanger, Andrew Scheps and Tim Palmer pose on stage during the P&E
Wing Texas Retreat At The Rock at Blue Rock Studios on April 27, 2013 in Wimberley, TX. Photo by Gary
Miller/WireImage.com. Photo courtesy of The Recording Academy®/WireImage.com. © 2013.
Photo File 4: Photo4_NOLA_Panel.JPG
Photo Caption 4: Pictured L-R: The Recording Academy® Member Services Production Manager Reid Wick,
Esplanade Studios owner Misha Kachkachishvili, recording engineer Chris Finney, Recording Academy
Memphis Chapter Senior Executive Director Jon Hornyak, Memphis Chapter President Susan Marshall, recording
engineer/mixer Andrew Scheps and PMC's Maurice Patist attend "Lost In Translation with Andrew Scheps" at
Esplanade Studios on May 1, 2013, in New Orleans, LA. Photo by Erika Goldring/WireImage.com. Photo
courtesy of The Recording Academy®/WireImage.com. © 2013.
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording
professionals that is dedicated to improving the cultural condition and quality of life for music and its makers.
Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical
excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking
professional development, cultural enrichment, advocacy, education and human services programs. The Academy
continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music
makers and ensuring music remains an indelible part of our culture. For breaking news and exclusive content,
follow @TheGRAMMYs on Twitter, like "The GRAMMYs" on Facebook, and join The GRAMMYs' social
communities on Foursquare, GetGlue, Google +, Instagram, Pinterest, Tumblr, and YouTube.
Currently more than 6,000 professionals comprise The Recording Academy Producers & Engineers Wing, which
was established for producers, engineers, remixers, manufacturers, technologists, and other related creative and
technical professionals in the recording field. This organized voice for the recording community addresses issues
that affect the craft of recorded music, including the development and implementation of new technologies,
technical guidelines and recommendations, and archiving and preservation initiatives. For more information,
please visit www.producersandengineers.com.
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MEDIA CONTACTS:
Robert Clyne/Clyne Media, Inc./615.662.1616/[email protected]
Lisa Roy/Rock & Roy/310.463.1563/[email protected]
Jerry Sharell/The Recording Academy/310.392.3777/[email protected]