Download Stacey Savage

STACEY SAVAGE
14014 Northwest Passage #238
Marina Del Rey, CA 90292
805.252.3598
[email protected]
www.stacey-savage.com
SUMMARY
Talented, organized, detail oriented Associate Creative Director with over 15 years of experience
in the interactive, marketing, and publishing industries. Experience includes art direction, design,
and creative team management on both the agency and client side of the business. Expertise
includes interactive web design, marketing communications, new business creative development,
brand implementation across all mediums, and full knowledge of the digital design and production
process for both online marketing and print advertising. Key strengths include hard working, team
player, dedicated and versatile.
EDUCATION
BFA, Design and Photography, University of Michigan, Ann Arbor, MI
Post-Graduate work toward MA, Advertising, Michigan State University, Lansing, MI
TECHNICAL SKILLS
Photoshop, Illustrator, InDesign, Acrobat, and QuarkXpress, MS Office
Knowledge of Flash and Dreamweaver
Experience with the video and audio creative production process
Both Mac and PC platforms
Digital Camera
PROFESSIONAL EXPERIENCE
GENEX Interactive, Los Angeles, CA
July 08 – Present
A full-service interactive agency that develops, designs, engineers and deploys online web solutions for a
variety of world-class clients. The companies primary area of concentration is in Automotive and Financial
Services.
Associate Creative Director
Under the direction of the Sr. Creative Director, I lead and manage creative teams consisting of
designers, production artists, photographers, Illustrators, video editors, product specialist,
information architects, interface developers and flash artists for both long-term and short-term
projects. I work closely with and frequently present final concepts and solutions to clients.
Accounts: Acura, Honda, Acura Financial Services, Honda Financial Services, Chrysler
 Concept, art direct and manage the design execution for all automotive online interactive showroom
modules, interactive how-to videos, and vehicle feature details.
 Brainstorm and concept solutions for existing vehicle sites to be compatible with the iphone,
blackberry, and ipad platforms.
 Art direct studio photo shots that showcase detailed exterior and interior vehicle features to include,
360 spin, navigation system, and dashboard details to name a few.
 Art direct CG (computer generated) images of vehicles and their environments.
 Work with engineers to develop front-end interactive design solutions for back-end data systems.
 Brainstorm and concept for Chrysler new business to include site design and an iphone application.
 Manage the day-to-day tasks of projects through to completion, team play with mangers, production
and technology leads.
 Coordinate with the Creative Director and the Project Managers to project and assign creative work.
 Collaborate with Project Managers to ensure creative scope, schedule and budget are accurate.
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 Maintain detailed awareness of a projects status, outstanding issues, and timing of deliverables to
the creative team and Project Manager.
 Hands-on graphic designer.
CATAPULT MARKETING, Los Angeles, CA
An independent subsidiary of D.L. Ryan Companies providing integrated marketing
solutions and support across a wide variety of disciplines.
July 07 – July 08
Associate Creative Director
Account: Intel World Wide Marketing Group – Interactive and Print
Under the direction of the Executive Creative Director, direct designers, artists, and writers in the
development of online, video, and print campaign materials for the Intel World Wide Marketing Group.
Present concepts to the client, and work closely with our internal account management team and the
client to determine campaign strategy and visual direction.
• Conceptualized, developed, and directed creative for Intel content syndication sites, viral campaigns,
processor rating web pages and pop-up windows, rich media online advertising and in-store
point-of-sale materials.
• Creative directed photo shoots, illustrations and managed several outside vendors.
• Art directed Intel in-store promotional print campaigns, and video/audio spots.
• Recommended and hired internal staff for upcoming Intel assignments.
POINTROLL, Los Angeles, CA
December 06 – July 07
A Gannett company that enables advertisers, agencies, and publishers to create,
deliver and measure interactive and action-inspiring online video, rich media display,
mobile and social campaigns.
Sr. Interactive Art Director
Develop and direct online and offline creative for industry-leading clients in a completely online environment.
Direct designers, interface with potential clients regarding the creative development of campaign and
mockup work, and evaluate the flow and quality of work and potential new employees.
• Art directed online rich media campaigns to meet fast approaching launch dates.
Campaigns include: SciFi Channel’s Pain Killer Jane and Dresden Files, Yamaha Sport Bike,
Hallmark Hollywood, Kimberly Clark Huggies and Goodnights Diapers, and Mercedes Benz and
BMW peel-back ad units.
• Art Directed synched ad units for Target Rx, RMS Newsfeed advertising for Starbucks and Kellogg’s,
Judith Jack micro-site, and a video wall panel for the AOL Welcome homepage.
• Collaborated with client creative directors and ad agencies.
• Evaluated client provided assets so that they work within a rich media format.
Assets encompass video, sound, animation, static graphics, and fonts to name a few.
ALLERGAN, Marketing Department, Santa Barbara, CA
July 03 – September 06
A global specialty pharmaceutical company that develops and commercializes
innovative products for the eye care, neuromodulator, skin care and other specialty markets.
Art Director
Collaborate with marketing directors in the artistic development, strategy, and brand implementation
for facial and breast aesthetics marketing and advertising materials.
• Art directed the photography, developed copy, and designed print advertising for Allergan annual
Breast Cancer Awareness campaign.
• Art directed, designed, and implemented the visual branding for the Allergan Academy website
(an educational forum for physicians and surgeons).
• Art Directed the look and feel for the LookingYourBest.com website.
• Developed the design for Allergan Aesthetics corporate brochure and print advertising campaign.
• Visual branding, photo art direction and copy development for the VIP Local Advertising Program
(a service provided by Inamed to help surgeons and physicians promote their practice).
VIP Program materials included a logo, print advertising, website, and sales support materials.
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• Developed and researched the brand personality for the 410 Silicone Breast Implant in collaboration
with the Breast Aesthetics Marketing Director.
CAMPBELL-EWALD ADVERTISING, Integrated Marketing Group, Warren, MI
January 00 – May 02
9th largest leading full-service advertising agency worldwide with revenues of $2 billion.
Part of the Interpublic Group of Companies. Major Accounts include Chevy and The U.S. Post Office
Sr. Art Director (Print and Interactive)
Worked with the creative director, account managers, writers and clients to develop creative strategies
and designs on New Business accounts and primary account assignments.
Accounts: OnStar, Pier 1 Imports, GMAC, IBM, Lear Corporation, General Motors Corporate,
Campbell-Ewald Marketing Communications,
New Business:
Blue Cross Blue Shield, GMAC, GMC Commercial Trucks, General Motors Vehicle Divisions,
The Home Depot, Jenny Craig, Lear Corporation, and Sam’s Club
• Developed and designed the corporate branding for Campbell-Ewald’s Women 2 Women and
Youth Truth’s specialty marketing groups including the creation of the corporate branding guidelines.
• Art directed and designed the multimedia New Business campaign for Lear Corporation
(an automotive interior design company) that included web, print advertising, outdoor boards,
radio, and an annual report; we won the business.
• Art directed and designed all General Motors Health Marketing Promotions.
• Art Directed and designed OnStar Magazine and its marketing promotions. Account creative
required multi-agency collaboration.
• Art directed, designed, and photo art directed Pier 1 Imports catalog. Presented 3 new magalog
concepts to the client in collaboration with the Creative Director and account team in Fort Worth, TX
that resulted in the client renewing the business.
• Participated in SWOT analysis (strengths, weaknesses, opportunities, and threats within the
competitive environment), art directed and designed marketing communications for Sam’s Club
New Business. Presented creative to the client in collaboration with the Creative Director and
account team in Bentonville, AK.
BUSINESS NEWS MEDIA, Troy, MI
July 94 – January 00
A marketing communications company that writes, produces and publishes over 60 publications.
Corporate Art Director (1996 – 2000)
Led the creative division and developed and maintained the visual branding for all
Business News Media publications and marketing communications across all forms of medium.
• Scheduled pin-ups and status reviews on the creative of each publication with art directors and editors.
• Conducted the day-to-day business of the art division, including budget control, equipment updates,
and press checks.
• Hired and conducted employee reviews and weekly status meetings.
Sr. Art Director (1995 – 1996)
• Art directed the photography, illustration, design, and layout of 4 publications including
their marketing and advertising materials for the Heating Ventilation and Cooling Division.
• Developed the design and visual branding for a new publication launch “National Floor Trends”
including its marketing, advertising and trade show materials.
• Redesigned several magazines including their marketing collateral and websites, and implemented
the new look across all forms of medium.
Art Director (1994 – 1995)
• Design, photography, layout and production of 1 monthly publication.
GENERAL MOTORS DESIGN STAFF, Warren, MI
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May 94 – July 94
The world’s largest designer, manufacturer, and marketer of cars and trucks.
A contract position through McElfish Design, Troy Michigan.
Art Director and Account Coordinator
Acted as liaison between the McElfish Design firm and the General Motors Vehicle Design
Studio Managers.
• Gathered and interpreted design and marketing data from studio managers and department heads,
generated thumbnails, designed the layout of storyboards and distributed approved designs to
production artists.
J. WALTER THOMPSON, Detroit MI
December 92 – May 94
4th largest advertising agency network worldwide with revenues of $1.3 billion.
Owned by WPP Group.
Major accounts include Ford Motor Company, Kellogg, Kraft, Merrill Lynch, Pfizer, and Shell.
Accounts: Ford Regional Advertising, Citibank Direct Mail, and ReMax
New Business: White Castle
Sr. Designer
Design, layout and production of vehicle catalogs and print ads for the Ford Regional Advertising Group.
• Completed the design, layout, and production of the 1995 Ford Windstar vehicle catalog and
tabloid newspaper print ads.
• Designed the layouts for White Castle new business print advertising; we won the business.
• I was the photographer responsible for the setup of studio equipment, the design of proper lighting
effects, and the utilization of multimedia photography.
PROFESSIONAL DEVELOPMENT
Flash 8 and Dreamweaver 8, SBCC, Santa Barbara, CA
Marketing Certification Program, University of California, Santa Barbara, CA
Website Design, Lawrence Technological University, Southfield, MI
HTML Author Certification, University of Michigan, Dearborn, MI
AWARDS
PRINT Magazine, 2001 Design Annual, Award of Design Excellence
American Society of Business Press Editors, 1999, Design Excellence Silver Award
Gold Ink Award, 1997, Recognition in Publishing and Production Printing Impressions magazines
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