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"Cleft Lip"
a Non Commercial Sustaining Announcement Script
Length: 30 Seconds
by Marcia O’Malley
for
the Real Choice Systems Change for
Chidlren with Special Health Care Needs Project
of the Nevada Bureau of Family Health Services
© 2005 Nevada State Health Division
6/30/2017
FINAL
1
Sc.
TEXT
GRAPHICS
1.
00:0010:00
VIDEO
AUDIO
FADE UP from black to montage (VOICE OVER) MOTHER:
of still photos of babies and
toddlers with cleft lips.
YOU ENVISION WHAT YOUR CHILD
WILL LOOK LIKE DURING YOUR
PREGNANCY, "WHO’S EYES WILL
HE HAVE, WHO’S HAIR, WILL HE BE
TALL, SHORT, BIG, LITTLE ... BUT
YOU NEVER THINK TO YOURSELF,
"WILL HE BE BORN WITH A BIRTH
DEFECT.” (FADE IN MUSIC)
© 2005 Nevada State Health Division
6/30/2017
FINAL
1
Sc.
2.
TEXT
GRAPHICS
1-866-254-3964
10:00
17:00 Sponsored by
theNevada State Health
Division and the
Children with Special
Health Care Needs
program and aired in
cooperation with the
Nevada Broadcasters
Association and this
station.
VIDEO
DISSOLVE IN still photo of
toddler boy wearing overalls and
a red hat with a cleft lip walking
toward the camera at the beach,
TEXT with phone number
centered in center of screen,
and TEXT with sponsorship
information centered at bottom of
screen.
AUDIO
VOICE OVER MOTHER: SOMEHOW,
I GOT PAST THE FEAR, AND
CALLED THE CHILDREN WITH
SPECIAL HEALTH CARE NEEDS
PROGRAM FOR MORE
INFORMATION ABOUT MY BABY'S
CLEFT LIP.
3.
17:0019:00
1-866-254-3964
Sponsored by
theNevada State Health
Division and the
Children with Special
Health Care Needs
program and aired in
cooperation with the
Nevada Broadcasters
Association and this
station.
© 2005 Nevada State Health Division
DISSOLVE out still photo of
ANNOUNCER 1: CALL TOLL FREE
toddler boy wearing overalls and
a red hat with a cleft lip walking
EIGHT-SIX-SIX, TWO-FIVE-FOUR,
toward the camera at the beach,
KEEP TEXT with phone number THREE-NINE-SIX-FOUR.
centered in center of screen,
and TEXT with sponsorship
information centered at bottom of
screen.
6/30/2017
FINAL
2
Sc.
4.
19:0030:00
TEXT
GRAPHICS
1-866-254-3964
This video was
developed under grant
CFDA 93.779 from the
U.S. Department of
Health and Human
Services, Centers for
Medicare & Medicaid
Services. However,
these contents do not
necessarily represent
the policy of the U. S.
Department of Health
and Human Services,
and you should not
assume endorsement
by the Federal
government.
© 2005 Nevada State Health Division
CSHCN Logo
VIDEO
AUDIO
DISSOLVE IN logo over white
ANNOUNCER 1: CHILDREN WITH
background to top center of
screen above TEXT of phone
SPECIAL HEALTH CARE NEEDS
number, and DISSOLVE IN
TEXT disclaimer to bottom 1/3 of PROGRAM. CREATING NEW
screen.
POSSIBILITIES…
IT’S A FREE CALL!
EIGHT-SIX-SIX, TWO-FIVE-FOUR,
THREE-NINE-SIX-FOUR.
FADE TO BLACK
6/30/2017
FINAL
(FADE OUT MUSIC)
3