Download Product name: Elken Spirulina Nature`s alkaline whole food of

Product name: Elken Spirulina
Nature’s alkaline whole food of marine plant origin.
Product introduction:
Elken spirulina is cyanobacterium. It has been effectively promoted as a natural health and
slimming food in the market. Studies show that spirulina at a particular level indicated immense progress
in anemia, diabetes, healing of wounds and lowering of cholesterol. The spirulina production involves
three major steps: that is cultivation, harvesting and processing. Selected strains are used for cultivation
of alga in specially constructed ponds. Constant agitation of water is one of the important parameters in
cultivation of spirulina. Agitation of algal culture is necessary to keep nutrients evenly dispersed and also
to expose all the cells to sunlight. The algal biomass is carefully harvested using specially made filters to
recover biomass. The washed biomass is dried and is pulverized to get desired particle size and packed
appropriately. Spirulina is a blue-green algae. It is a simple, one-celled form of algae that thrives in warm,
alkaline fresh-water bodies. The name "spirulina" is derived from the Latin word for "helix" or "spiral";
denoting the physical configuration of the organism when it forms swirling, microscopic strands.
Spirulina is being developed as the "food of the future" because of its amazing ability to
synthesize high-quality concentrated food more efficiently than any other algae. Most notably, Spirulina is
65 to 71 percent complete protein, with all essential amino acids in perfect balance. In comparison, beef
is only 22 percent protein. Spirulina has a photosynthetic conversion rate of 8 to 10 percent, compared to
only 3 percent in such land-growing plants as soybeans. In addition, Spirulina is one of the few plant
sources of vitamin B12, usually found only in animal tissues. A teaspoon of Spirulina supplies two and a
half times the Recommended Daily Allowance of vitamin B12 and contains over twice the amount of this
vitamin found in an equivalent serving of liver.
Spirulina also provides high concentrations of many other nutrients - amino acids, chelated
minerals, pigmentations, rhamnose sugars (complex natural plant sugars), trace elements, enzymes - that
are in an easily assimilable form. Even though it is single-celled, Spirulina is relatively large, attaining
sizes of 0.5 millimeters in length. This is about 100 times the size of most other algae, which makes some
individual Spirulina cells visible to the naked eye. Furthermore, the prolific reproductive capacity of the
cells and their proclivity to adhere in colonies makes Spirulina a large and easily gathered plant mass.
The algae are differentiated according to predominating colorations, and are divided into blue-green,
green, red and brown. Spirulina is one of the blue-green algae due to the presence of both chlorophyll
(green) and phycocyanin (blue) pigments in its cellular structure.
Even though Spirulina is distantly related to the kelp algae, it is not a sea plant. However, the
fresh-water ponds and lakes it favors are notably more alkaline - in the range of 8 to 11 pH than ordinary
lakes and cannot sustain any other forms of microorganisms. In addition, Spirulina thrives in very warm
waters of 32 to 45 degrees C (approximately 85 to 112 degrees F), and has even survived in
temperatures of 60 degrees C (140 degrees F).
Certain desert-adapted species will survive when their pond habitats evaporate in the intense
sun, drying to a dormant state on rocks as hot as 70 degrees Centigrade (160 degrees F). In this dormant
condition, the naturally blue-green algae turns a frosted white and develops a sweet flavor as its 71
percent protein structure is transformed into polysaccharide sugars by the heat.
Some scientists speculate that the "manna" of the wandering Israelites, which appeared miraculously on
rocks following a devastating dry spell and was described as tasting "like wafers made with hone " may
have been a form of dried, dormant Spirulina.
This ability of Spirulina to grow in hot and alkaline environments ensures its hygienic status, as no
other organisms can survive to pollute the waters in which this algae thrives. Unlike the stereotypical
association of microorganisms with "germs" and "scum", Spirulina is in fact one of the cleanest, most
naturally sterile foods found in nature. Its adaptation to heat also assures that Spirulina retains its
nutritional value when subject to high temperatures during processing and shelf storage, unlike many
plant foods that rapidly deteriorate at high temperatures.
Spirulina is also unusual among algae because it is a "nuclear plant" meaning it is on the
developmental cusp between plants and animals. It is considered somewhat above plants because it
does not have the hard cellulose membranes characteristic of plant cells, nor does it have a well-defined
nucleus. Yet its metabolic system is based on photosynthesis, a process of direct food energy production
utilizing sunlight and chlorophyll, which is typical of plant life forms. In essence, Spirulina straddles that
fork in evolutionary development when the plant and animal kingdoms differentiated. Thus it embodies
the simplest form of life. In contrast, other algae such as Chlorella have developed the hard indigestible
walls characteristic of plants.
Brand introduction
Most of people had their own dreams. To help them one of company that known as ELKEN has been
introduced. Their objective is simple that is to make people get their desired and give them the best
service. Since 1995, ELKEN has been helping millions of people realized their dreams by produced the
many kind of products in many categories for example nutrition product, health product, beauty product,
hygiene product and many more. We have established a network that spans the international arena and
we manage our operations professionally in strict accordance with the world-class ISO: 9002 certification.
The extensive ELKEN network represents a mutually beneficial partnership of more than 300,000
enthusiastic independent distributors in 7 countries, with more partners joining us every day. Significantly,
the amazing ELKEN marketing plan enables a distributed. The extensive ELKEN network represents a
mutually beneficial partnership of more than 300,000 enthusiastic independent distributors in 7 countries,
with more partners joining us every day. Significantly, the amazing ELKEN marketing plan enables a
distributor to accrue wealth and health faster than any other. Through ELKEN, you will have unlimited
opportunities to capture a market as big as the world of more than 1,352 million people. The ELKEN
network is truly a proven avenue to the lifestyle you aspitor to accrue wealth and health faster than any
other. Today, ELKEN has established footholds in various regions at an unprecedented pace, and
continues to do so as the rest of the world waits in keen anticipation for ELKEN's arrival. We have firmly
established a total of 18 offices in Malaysia, Singare. ELKEN's network of distributors and stockiest is
rapidly expanding throughout the Asia Pacific region, forming a strong and efficient web enveloping the
entire region. ELKEN stands for Qualipore, Indonesia, Thailand, Brunei, Hong Kong and India. ELKEN's
network of distributors and stockiest is rapidly expanding throughout the Asia Pacific region, forming a
strong and efficient web enveloping the entire region. ELKEN stands for Quality. As a reputable
organization, we are committed to Quality in everything we do and offer our customers, from extraordinary
products to exemplary service. Our commitment to Quality goes beyond word-of-mouth advertising. It is
backed by the seal of approved. As a reputable organization, we are committed to Quality in everything
we do and offer our customers, from extraordinary products to exemplary service. Our commitment to
Quality goes beyond word-of-mouth advertising. It is backed by the seal of approval and recognition from
international authorization and certification authorities.
Company’s introduction
Elken is a young, dynamic and international company that enjoys a leading position in the exciting direct
marketing industry. Since 1995, ELKEN has been helping millions of people realize their dreams. They
have established a network that spans the international arena and they manage their operations
professionally in strict accordance with the world-class ISO: 9001 certification. Recently, they have firmly
established a total of 18 offices in Malaysia. Not only that, Elken's network of distributors and stockists is
rapidly expanding throughout the Asia Pacific region, forming a strong and efficient web enveloping the
entire region. ELKEN stands for Singapore, Indonesia, Thailand, Brunei, Hong Kong and India.
With a mission that each of them practicing 4 different core values (quality, integrity, respect,
passion, summary), they aim to help make the world a brighter place for their customers and distributors,
and of course, for their employees themselves, and the communities they operate in with a motto “WITH
YOU WE CAN ALWAYS DO BETTER”. Besides, their vision is enriching life together. Elken sell a variety
of products with a wide range, mainly from food and beverage, home care, kitchen ware, personal care
and car care. This is why a lot of consumer would like to deal with Elken.
They practice a win-win relationship, and they acknowledge their ultimate success is dependent
on the well-being of all groups of people that they interact with. This belief is reflected in the number of
charitable activities that ELKEN has undertaken. They did take part in disaster aid by initiated a fund
raising campaign (as part of the Nanyang JE Humanitarian Fund) to assist the farmers in 1999. Despite of
that, they did saving a number of lives by having a special commitment to the cause of blood donation as
part of its `sharing and caring’ community service. Haemodialysis patients will gain fully support from
Elken as they donates their own manufacturing R.O. systems, that is R.O. Water Purification System to
the Mawar Haemodialysis Centre in 2001 in order to help improve the quality of life for haemodialysis
patients. Surprisingly, the also help the needy children and the disabled through the donation of nutritious
Win IG6 Colostrum and Bio Pure R.O. Water Purification System to orphanages and children's homes in
and around Kuala Lumpur in 2002.
Company’s details:
Company’s name
ELKEN
Registered address
Head Office
Elken Sdn Bhd
20, Bangunan Elken, Jalan 1/137C, Batu 5, Jalan
Kelang Lama, 58000 Kuala Lumpur, Malaysia
Type of building
Shop lot
Phone number
Tel: 603-7985 8888
Fax: 603-7784 6562
Website
www.elken.com.my
Business type
Selling products
E-mail
[email protected]
Product packaging:
Product ingredient and functionality:
Main ingredient in Elken spirulina is spirulina. Spirulina is the common name for human and animal food
supplements similar to Chlorella and Aphanizomenon flos-aquae (Blue Green Algae.) Spirulina comes
from two different species of cyanobacteria: Arthrospira platensis, and Arthrospira maxima. These and
other Arthrospira species were once classified in the genus Spirulina. There is now agreement that they
are a distinct genera, and that the food species belong to Arthrospira; nonetheless, the older term
Spirulina remains the popular name. Spirulina is cultivated around the world, and is used as a human
dietary supplement as well as a whole food and is available in tablet, flake, and powder form. It is also
used as a feed supplement in the aquaculture, aquarium and poultry industries.
Spirulina are free-floating filamentous cyanobacteria characterized by cylindrical, multicellular trichomes
in an open left-hand helix. Spirulina occurs naturally in tropical and subtropical lakes with high pH and
high concentrations of carbonate and bicarbonate. A. platensis occurs in Africa, Asia and South America,
whereas A.maxima is confined to Central America.
There are a lot of nutrients and other chemicals that contain in spirulina which is beneficial to our body
such as protein, various types of essential fatty acids, vitamins, minerals and photosynthetic pigments.
Protein:
Spirulina contains an unusually high amount of protein, between 55% and 77% by dry weight, depending
upon the source. It is a complete protein, containing all essential amino acids, though with reduced
amounts of methionine, cysteine, and lysine when compared to the proteins of meat, eggs, and milk. It is,
however superior to typical plant protein, such as legumes.
Essential fatty acids:
Besides that, spirulina is also rich in gamma-linolenic acid (GLA), and also provides alpha-linolenic acid
(ALA), linoleic acid (LA), stearidonic acid (SDA), eicosapentaenoic acid (EPA), docosahexaenoic acid
(DHA), and arachidonic acid (AA).
Vitamins:
Spirulina contains vitamin B1 (thiamine), B2 (riboflavin), B3 (nicotinamide), B6 (pyridoxine), B9 (folic acid),
vitamin C, vitamin D, and vitamin E. The bioavailability of vitamin B12 in Spirulina is in dispute. Several
biological assays have been used to test for the presence of vitamin B12. The most popular is the US
Pharmacopeia method using the Lactobacillus leichmannii assay. Studies using this method have shown
Spirulina to be a minimal source of bioavailable vitamin B12. However, this assay does not differentiate
between true B12 (cobalamin) and similar compounds (corrinoids) that cannot be used in human
metabolism. Cyanotech, a grower of spirulina, claims to have done a more recent assay, which has
shown Spirulina to be a significant source of cobalamin. However the assay is not published for scientific
review and so the existence of this assay is in doubt. The American Dietetic Association and Dietitians of
Canada in their position paper on vegetarian diets state that spirulina can not be counted on as a reliable
source of active vitamin B12.
Minerals:
Spirulina is a rich source of potassium, and also contains calcium, chromium, copper, iron, magnesium,
manganese, phosphorus, selenium, sodium and zinc.
Photosynthetic pigments:
Spirulina contains many pigments including chlorophyll-a, xanthophyll, beta-carotene, echinenone,
myxoxanthophyll, zeaxanthin, canthaxanthin, diatoxanthin, 3'-hydroxyechinenone, beta-cryptoxanthin,
oscillaxanthin, plus the phycobiliproteins c-phycocyanin and allphycocyanin.
Product indication:
1. Avoid from direct sunlight.
2. Keep in cool, dry place.
Product recommended consumption:
1. Elken spirulina is an ideal food supplement for all ages.
2. For children, take 1 to 4 tablet(s) each time.
3. For adults, take 5 to 10 tablets each time.
4. Take 2 to 3 times daily before and after meals.
Corporate achievement
Like the other company, ELKEN also have their reward. Since commencing business in 1995, ELKEN
has chalked up an enviable record of milestones in corporate growth, expansion, manufacturing, research
and development, product excellence, people development and distributor success, to name a few
aspects. With the support of our loyal customers, distributors, staff and business associates, we are
confident of achieving further milestones, not only in the ELKEN business arena, but also in reaching out
to people and for the people whose lives have been touched by ELKEN in one way or another.
Some of our significant ELKEN milestones are as follows:
YEAR
ACHIEVEMENTS
1995
-Establishment of ELKEN Sdn Bhd
1997
-Earned Top Ten status among Malaysian Direct Selling Companies, as reported in
“Today” magazine
-Establishment of ELKEN Singapore Pte. Ltd.
1998
-Establishment of Narisia Sdn Bhd, a manufacturing arm for production of state-of-theart Reverse Osmosis (R.O.) Water Purification System
-Became the First Direct Selling Company in Malaysia to be accredited ISO 9002
certification
-Achieved monthly sales turnover of RM10 million
1999
2000
-Establishment of ELKEN Indonesia
-Acquired property for Head Office measuring over 100,000 sq.ft
-Establishment of ELKEN Thailand
-Establishment of ELKEN Medan
2001
2002
-Established a GMP Factory
-Establishment of ELKEN Hong Kong
-Establishment of ELKEN Hatyai
-Establishment of ELKEN Brunei
-Establishment of ELKEN’s first retail outlet EK One
2003
-Establishment of ELKEN India
-Top 5 Best People Developers
-Upgraded ISO9002 to ISO 9001
-Listed in Malaysia Book of Records
-International Honesty Enterprise Keris Award
-Outstanding Entrepreneur Award
2004
-Honored as “Largest Blood Donor (Private Sector)”
-Asia Pacific e-Entrepreneur Award
-5S Practices Certification
2005
-Largest Blood Donor in the Private Sector
-Re-certification of ISO
-Establishment of ELKEN Kuantan
-Elken 10th Anniversary