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Chapter 03
History and Geography: The Foundations of Culture
True / False Questions
1.If a marketer is to interpret a culture's behavior and attitudes, it is essential to have some idea of
a country's history and geography.
2.Prior to the coming of Admiral Perry in 1853, Japan could be characterized as being isolated
from the rest of the world.
3.The prohibition of the colonial traders to trade directly with merchants in China was an
important complaint by the colonists.
4.When the Chinese Emperor took steps to stop opium trade the British responded militarily
resulting in numerous Chinese ports being opened to trade and settlement by foreigners.
5.With respect to Latin America, citizens of the United States think that they have been good
neighbors and that the Monroe Doctrine has been used to protect the various Latin American states
from European interests.
Multiple Choice Questions
1.___________ can be defined as a society's accepted basis for responding to external and internal
events.
A. Geography
B. Culture
C. Social class
D. History
E. A national mission
2.In 1700s the British colonies in North America complained about two important issues: 1)
__________ and 2) __________.
A. the poor British military defense of the colonies (against native American raids), the high
British taxes on consumer goods
B. the prohibition of trade with merchants in Japan, the imposition of high British postage rates
C. the threat of higher British taxes, the imposition of British military draft on the colonies
D. the prohibition to trade directly with merchants in other nations, the restrictions on return travel
to Britain
E. the imposition of high British taxes, the prohibition to trade directly with merchants in China
3.The single most horrific civil war in the history of the world was the __________.
A. American Revolution
B. Taiping Rebellion
C. Boxer Rebellion
D. Hong Kong Revolution
E. Satsuma Rebellion
4.History helps define a nation's perspective of all of the following EXCEPT:
A. the nation's mission.
B. how the nation perceives its neighbors.
C. how the nation sees its place in the world.
D. how the nation sees itself.
E. how the nation manages its exports.
5.History is:
A. written by events; recorded by reporters.
B. subjective; subject to writers' cultural biases.
C. controlled by political zealots.
D. ignored by the uninformed.
E. edited by newspapers; unedited for television
Essay Questions
1.Give a brief definition of culture as it applies to international marketing and explain why
understanding it is important to the global marketer.
2.History helps define a nation's mission. What does this phrase mean in an international
commerce context?