Download Fordahl:

AIC
Marketing Strategy:
Application for LCD TV/Monitor, Set Top Box, DVB, Mobile phone, PDVD, MP3, MP4,
Digital Album, Toy and GPS…
Focus on:
1. Any products have White LED existed applications.
2. Portable devices power applications (for example, MP3, MP4, Mobile phone, PDVD,
GPS, DSC)
Competition:
MPS, AATi, Richtech, Torex, Anachip
Price strategy:
Please submit AIC RFQ form to PMA, copy to AGM and PM
Sample policy:
AIC provides free samples for engineering test and prototype use.
Submit SR (sample request) with details data (run rate, application…)
Others:
Comparison list, Selection guide, datasheet…please visit our ftp
Alliance Memory (ALN):
Marketing Strategy:
Just check with your existing customers if they use Fast ASRAM, if yes, try to know
their P/N, Qty, Price, We can find pin to pin compatible parts with it and try to get good
price to support them.
The target customers of Fast ASRAM should be: Telecomm and data communication
customers (EPON, DSLAM, Voice Processor Card…), Laser printer customers……
We only could provide TSOP package now.
Price Guideline (Lead free) :
64K
USD0.88
256K
USD0.88
512K
USD1.47
1M(31024B)
USD1.71
1M(non 31024B)
USD1.47
2M
USD2.88
4M
USD2.88
Add USD0.05 for tape and reel for all parts. The MPQ for tape and reel is 1000PCS.
Samples Policy:
All qualified potential customers can apply up to 5 PCS free samples. For applying
more than 5 PCS free samples, Please call me to discuss.
Competition and Market Conditions:
 Cypress –
–
Currently doing many die shrinks
–
Putting focus on non-Memory products
–
Increasing pricing dramatically
 IDT –
–
Putting focus on non-Memory products
–
Increasing pricing slightly
 GSI / ISSI – Facing capacity constraints
Samsung – Have announced EOL on Fast Asynchronous and Slow Asynchronous
Arnold:
Marketing Strategy:
Switching power such as PFC choke. Output choke. Switching amplifier, transformers.
Price strategy:
Please follow price list base on customer demands.
Sample policy:
No free sample. Please let customer buy sample unless they are potential customer.
BeRex:
1, For Gain Block
Please focus on BG13B, BG13D, BG14B and BG16C. These devices are popular devices in
both Korea and China. When there is customer who seeks for other parts from BeRex, please
try to persuade them to select one from the four to use.
I will keep buffer inventory for above four popular devices only.
2, IF amplifier
Both BG20A and BG20B are ok to promotion. However, I strong recommend you to promote
BG20A as this device has better performance than BG20B (higher gain, lower noise feature
and lower current).
3, Driver amplifier
BT05AG, BT05CV, BT05VG, BT09AG and BT09VG are all good devices you can promote.
4, Divider
Please focus on BD09B, BD25B as they are popular devices .
BlueGiga
Marketing Strategy:
Focus on module and access server for VOIP, monitoring, logistic application.
Price Guideline:
Follow up the price list for small qty. sample. Discuss for mass production order.
Samples Policy:
No Free samples. Discuss for special case.
Others:
1, Need to pay handling fee of 80 EUR to all orders below 1000 EUR;
2, Please login the tech forum time to time for update.
高性能 Class 1 Bluetooth 2.0 + EDR 和 Class 2 Bluetooth 2.0+ EDR 蓝牙模块及蓝
牙接入路由器。广泛应用于电信，交通， 后勤， POS 及医疗设备产品
Chipidea
(www.chipidea.com)
Marketing strategy:
Be attention that Chipidea chips all focus on High-end products market.
These products have four market segment :
Mobile Communication- Cell Phone,Smartphone, DECP
Mobile Multmedeia-Portable TV & DVD,MP4,Mediaplayer
Mobile Imagine-Digital Camera
Mobile Computing-PDA,GPS,Games,wireless VOIP phone
Today have three chips is as below: (Sample in Sept/2006)
1.MSC 2.0(Mobile System Chip)
a general purpose serial bus controlled Audio, USB and Power Management Unit for
battery powered mobile communications, imaging, multimedia and computing
applications.
Application:
a.High end Cell phone(2G,2.5G,3G)
b.Smartphone
c. Wireless VOIP phone
Advantage: a. optimized for low power consumption,
b. few and low-cost external components
c. realized in a low-cost CMOS process.
Feature:
. 3 DCDC converters and up to 15 LDO’s.
. a programmable battery charger charges and an optional backup battery
.RTC 32 KHz crystal oscillator
.16 open-drain GPIO ports with optional debounce filters support a highly
integrated and flexible power management platform solution.
.Stereo line out, stereo single-ended 2x40mW headphone amplifiers and stereo
differential 2x500mW output amplifiers
.a complete PHY for USB2.0
. 10mm x 10mm, 0.5mm pitch, triple row 180-pin thin QFN package
2.UABB(Universal Analog BaseBand)
a fully integrated analog front end, converting and processing data between dual RF
transceivers and one or two digital baseband processors.
Application:
a.High end Cell phone(2G,2.5G,3G)
b.Smartphone
c. Wireless VOIP phone
Advantage: a. low power consumption,
b. few and low-cost external components
c. realized in a low-cost CMOS process.
Feature:
.compliant with the DVB-H/T, DMB-T, ISDB-T, GPS, TD-SCDMA, W-CDMA(both
TDD and FDD), CDMA, CDMA2000 EV-DO, EGPRS, 802.11a/b/g WLAN and
802.16WiMax standards
.and supports both parallel & serial digital interfaces
.Dual receive channels for simultaneous reception of two wireless transmission
standards
. Dual Sigma Delta ADC’s in each Rx I&Q data path with differential voltage inputs
and input offset compensation
. Dual 10-bit Current Steering DAC’s in the Tx I/Q data path with differential current
and voltage outputs
Additional auxiliary DAC’s are included for Rx Automatic Gain Control (AGC),
Tx
Automatic Power Control (APC) and Automatic Frequency Control (AFC) of a VCXO.
. Integrated 10 bit general purpose ADC
. Dual serial interfaces support data and status information exchange between the
UABB chip and the baseband processors
.RF or baseband clock inputs with triple PLL’s generate independent internal Rx and Tx
clocks.
. Dual parallel digital interfaces with multiplexed I&Q signals.
. 8mm x 8mm, 0.5mm , dual row 92-pin thin QFN package (dual receive channel)
.and a 7mm x 7mm, 0.5mm pitch, single row 48-pin thin QFN package (single receive
channel).
2. UVF(Universal Video Front-end)
A fully integrated analog front-end, converting video, GPS and wireless connectivity
signals. Dual parallel data interfaces and serial control interfaces support digital data transfer
to one or two digital media/baseband processors.
Application: a.High end Portable TV & DVD
b.High end PDA
c. High end portable Game Consules
d. Digital Still and Video Cameras
e. Smart phones& Multimedia cell phone
Advantage: a. low power consumption,
b. few and low-cost external components
c. realized in a low-cost 0.18
um CMOS process.
Feature:
.two Analog-to-Digital channels for simultaneous RF reception and analog video
conversion and one Digital-to-Analog channel.
. a 2-to-1 analog multiplexer is provided for the first receive channel which allows up
to two RF sources and one video source to be connected to the UVF
. For RF signals, differential voltage data signaling on the receiver
(Rx) I & Q inputs and on the transmitter (Tx) I & Q outputs is supported.
. 1.8V or 2.7-3.3V the supply voltage for the analog interfaces
. supports single-ended operation on it’s video inputs
. Included an auxiliary ADC with 4 multiplexed inputs for general signal monitoring
. included additional auxiliary DAC’s for Rx Automatic Gain Control (AGC), Tx
Automatic Power Control (APC) and Automatic Frequency Control (AFC) of a VCXO.
.Triple clock inputs with clock squarer circuitry drive triple PLL’s to generate
independently programmable internal Rx and Tx clocks.
. 8mm x 8mm, 0.5mm pitch, dual row 92-pin thin QFN package
. and a 7mm x 7mm, 0.5mm pitch, single row 48-pin QFN package (analog video
record & playback only).
Sales rule:
1. When we need provide detail datasheet, it must be under NDA.
2. The cts register policy is base on projects, not by cts.
3. At present,Distributor of Chipidea in China,besides Metatech, also have
King Horn and
Apache. So we need contact the potential cts and find their new
projects chance as earlier as possible.
Recently promotion plan:
First start from High end Smart &multimedia cell phone & Consumer device(PMP) design
house and companies to look for Chipidea products chance and understand cts requirements
and feedback about Chipidea above 3 kinds products
Conexant-ADSL:
Market:
-
ADSL CO, CPE, SHDSL, VDSL in DSLAM, Basestation (uplink), ADSL CPE,
Office/Home IAD/ gateway, etc.
Competition:
-
ADSL CPE: Broadcom;
-
ADSL2+ CPE: Broadcom, Trendchip;
-
CPE+ WLAN: TI, Broadcom, Trendchip, Realtek.
-
CO: Broadcom, TI;
Sample policy:
-
2 set free sample;
RFQ:
-
Need to get customer’s target price and competitor information;
Strategy;
-
Bundling Line driver LE87213 in CO;
-
Excellent price and inventory support in ADSL CPE;
-
Able to support all CPE customers (consult PM);
Conexant-Wireless LAN
Market:
-
All Handheld, low power consumption WiFi (802.11b/g) solution/ module;
-
Smartphone (WIN CE, Linux), VoIP phone, Portable Media Player (PMP);
Competition on handheld WiFi module:
-
Marvel, Philips, Athelos;
Sample policy:
-
2 free sample of WiFi IC is available, no free sample for WiFi module;
Strategy:
-
Target high volume application, as s/w license may be required
-
Lowest power consumption comparing to competitors;
-
Both IC solution and Module solution are available, module solution is
recommended due to the ease of design and RF test;
-
Driver for Free-scale MXL, Samsung2410 are available;
-
Design house for driver plotting can be introduced;
CNX- Universal Access (56k modem):
Market:
- Hardware modem application, POS, IAD, voice gateway, 56k modem, etc;
Sample policy:
- 2 free sample;
Recommended Part Number:
-
CX06833-44;
-
CX86500 + CX20493;
-
CX84100 + CX20493;
-
CX93011＋CX20548;
Fastrax:
Marketing Strategy:
5Ps-Price, Performance, Package, Power,programmability combined into a small form
factor with ultra low power consumption and high sensitivity GPS module in 12, 20
channel (SiRF-III) solutions; focused market segments as below
Consumer market
*Personal Navigation Device(PND)
*Cars
*Trucks and buses
*Inland waterways
*Personal outdoor recreation
Professional Market
*Timing
*Space
*Scientific applications
*Oil and gas
*Vehicle control and robotics
*Construction and civil engineering
*GIS and mapping
*Fleet market
*Asset management
*Precision agriculture
*Fisheries and EEZ
*Environmental
*Mining
Safety of life
*Air
*Rail
*Maritime
*Ambulance
*Police/Fire
*Search and request
*Personal protection
*Secured data
*Traffic surveillance (Road billing)
Advanteges over Competition:
The modules that Based on SiRF-III chipset with ultra high sensitivity and good
navigation performance.
uBlox-Low power consumption with high sensitivity, very aggressive price.
Taiwanese and local GPS modules with very aggressive price, high sensitivity,
low
power consumption.
Price strategy:
Please send RFQs to PM
Sample policy:
Please send Sample request to PM
Others:
iTrax02 & itrax03 & iTraxMP Evaluation Kit available for customers
Fordahl:
Marketing strategy - focus on Telecom, Military application, Test Instrument, and OEM customer,
non-consumer base market.
Targeting on Products that end user is non-touchable... such as, SDH system, GSM base station.
But not Cell phone, Wireless products.
We are targeting in high end projects or high dollar value products. SMT products are preferred to
promote first for new design.
Competitors: Vectron, C-mac. Our price could be competed with importing brand. But we can’t
compete with local manufacture on price and lead time on the low end market. Standard lead time is
10~12 weeks.
Price strategy - Pls submit RFQ to PM.
Sample policy – not free for all customer and project, please try the following:
a)
Need to get Target price first and make sure our quote fit to them.
b)
First offer: ask CTM buy sample.
c)
Second offer: Buy one get one free or buy one get two free....
Third offer: ask PM for free. (Need to make sure CTM 100% will use the sample). PM may invest free
sample to potential projects.
ITerra:
Marketing Strategy:
Focus on high speed optical communication project, pay more efforts on iT3011/2,
iT5061, iT4031, iT5048 so far.
Competition:
Vitesse, Intel and others
Price Guideline:
Follow up the price list. Discuss for mass production orders.
Samples Policy:
No free sample generally, discuss for tier 1 customers.
Others: Provide EVB. for tier 1 customers.
Lite-On Semi:
Marketing Strategy:
Focus at devices has medium to large LCD Display such as Smart phone, LCD TV,
GPS(PND), PDA, LCD TV Monitor, Laptop Computer, Projector.
Price Guideline:
Reference price for ASC600 is USD 0.40 , FOBHK.
Samples Policy:
Since we have no free samples from vendor, 2-5 pieces samples is advised for first evaluation
Competition:
Capella & Taos are major competitors. Most customers have never contacted our competitors
and have no ideas who are our competitors. We’d better not to tell customer who are our
competitors. If they ask about that, please just say “we have no idea”.
Nanotech
155M solution:
NT20067/NT20R67-WP: 155M TIA
Our strategy is to get as more order on this with low price on standard performance. The quotation is $0.4
for 10K+ order. That’s very aggressive on this market.
MOQ: 400pcs
NT20045-QSOP: 155M LA
Pin compatible with MC2045. Standard price is $0.4 for 10K+ order.
MOQ: 96pcs
Attached is a PCN on NT20045. Nanotech has an additional assembly supplier for NT20045
QSOP16. This change means our customers will receive the same 20045 that could come from ether of
the two qualified assembly suppliers. (If it is assembled at Unisem, there is a "U" at the end of the trace
code; if it is assembled at Millennium, there is an "M" at the end of the trace code). Please ask customer
to sign it and send back.
NT22L31-QFN: 155/1.25G LD driver
Pin compatible with MX3738. Standard price is $0.6 for 10K+ order.
MOQ: 108pcs
Note: For the NT20067+NT20045+NT22L31 3-chipset solution, we can deliver $1.2/set for 20K
set/month.
1.25G solution:
NT20016-WP: 1.25G TIA
Please do NOT promote this part from now on because the eye diagram is not good. Please promote
NT24L50 instead.
NT24L50-WP: 1.25G TIA, 3.3V only
High sensitivity and good price-performance capability. We can deliver $0.6 on this part to compete with
other suppliers.
MOQ: 400pcs
NT22L31-QSOP: 155M/1.25G LD driver
We promote NT22L31 on 1.25G also. NT25L31 will be dedicated for 2.5G solution only.
Technical support:
Please collect as detail as possible information from customer. Please send all the technical problems to
Titan Gao ([email protected]) and ask help from him.
Report:
Please use attached report format and send to me every Tuesday. We need to follow up customer closely.
Please put the technical issue in the report. And please don’t forget update the quotation record if you
quote to customer this week.
Octasic:
Marketing Strategy:
VoIP, (Packetization, compression, Echo Cancellation).
Focus application with voice. Telecom equipment Manufacturers with high number (from 32-512
channel) of TDM channels.
Wireless Network (Mobile, Media Gateways, Radio network, Base Stations)
Wireline Networks( Media Gateways, TDM switches, Media Servers)
Broadband Access Networks (VoCable, VoDSL, VoPON, VoIP)
Sample Policy - No free sample from vendor.
Sales pls try following before request PM for sample
Frist offer. ask CTM buy sample.
Second offer. Buy one get one free or buy one get two free....
Third offer. ask PM for free. Max 4pcs (need to make sure CTM 100% will use the sample)
Price policy: Send Standard RFQ to PM, under neg. per project
PLX :
1.Target applications by product series
NET2000: USB Controller (printers, portable media players, GPS systems, TV tuners, PCs,
laptops, notebooks, WLAN devices, mobile phones, digital cameras and camcorders)
PCI6000: PCI to PCI Bridge (DVR, Industrial Control, Telecom )
PEX8000: PCI/PCI-X to PCIe Bridge, PCIe Switch from 8 to 48 lanes ( Telecom, Datacom,
Server/Storage, DVR, Industrial Control)
PCI9000: Local Bus to PCI Bridge
( Telecom, Datacom, Industrial Control)
2.Target Customers by area
ECA: ZTE Nanjing, Huawei-3Com Hangzhou, Huawei Shanghai, Advantech, Synway, Alcatel,
DaHua
HKG: Speed Dragon, Hightech, ASTRI, Hasbro, GSL, Vguard
NCA: Huawei-3Com Beijing, ZTE Beijing, Huawei Beijing, Inventec Besta, No.51 Institute,
NEUSoft, Xinwei, Ageia
SCA: Huawei Shenzhen, ZTE Shenzhen, Huawei-3Com Shenzhen, HuaChuang, Tungson,
WinStars, BoYin
WCA: Higheasy, WRI
3.Marketing Strategy
a.Focus on PEX8000 & NET2000 promotion in China. Per PEX8000, we wouldn't lose any
sockets when competition.
b.Focus on PLX Gold customers, Huawei, ZTE & Huawei-3Com. Dig out all of PLX sockets in
those accounts.
c.Per PCI9000 series, PLX have the major share, but we need to keep continuous increasing
d.Per PCI6000 series, competition is tough, especially cost pressure from Pericom. We
wouldn't lose sockets in those target customers. But PLX wouldn't be price leader.
4. Major Competitors
NET2000: Philips
PCI6000:
Intel, Pericom, Tundra
PEX8000: Intel, Pericom, NEC,TI for PCIe bridge. And
IDT, Pericom for PCIe switch
PCI9000: Intel, Tundra
Pulsecore (PSC):
Product Lines:
-
Clock Management (Clock Buffers, Clock Generators, Custom Clocks)
-
Supervisory IC
-
EMI reduction IC
Market Strategy
-
Clock Management (Clock Buffers, Clock Generators, Custom Clocks)
Target market is Telecomm and Data communication customers (Like SDH, Switch, Router…).
For new design in, Please try to get the detailed information about your customer’s system clock
solution so we can provide the total solution to them.
For replacement, please try to know the P/N customer use now, we can provide pin to pin
compatible part.
-
Supervisory IC
Our performance is better than Taiwan and local companies, so our price is higher too, Please put
more effort in new design in or replacing USA brand products.
Except POR, we also have other function like MR, PFD, WDT…, please check if your customer
need it?
-
EMI reduction IC
We use SSC technology to reduce the EMI caused by high speed clock. Target market is LCD TV
(focus on large size LCD TV and oversea market), Graphic Card used in Notebook, Home Gateway,
WiMax IAD , Car electronic (DVD, PMP, GPS) and other portable equipments.
Please check with your customer if they meet EMI problem? If yes, is it caused by high
speed clock? If yes, try to know their system diagram, so we can suggest the EMI
reduction solution for them.
Price Guideline
Please provide detailed project status (Project name, Application, EAU, Project schedule,
Competitor P/N and Price) to me, and I will try to get the competitor price form vendor
side.
Sample Policy
All qualified potential customers can apply up to 5 PCS free samples. For applying more
than 5 PCS free samples, Please call me to discuss.
Competitors
-
Clock Management (Clock Buffers, Clock Generators, Custom Clocks)
Main competitors in this market is Cypress, IDT, ICS, Pericom and TI. We are pin to pin compatible
with them, and have lower price.
-
Supervisory IC
There are so many brands in the market, like Maxim, ADI, Catalyst, AIC, IMP……
Pulsecore is a USA company, we have good performance than Taiwan and China local brand. And
our supervisory IC also integrate other function like MR, PFD, WDT…, the combination are:
POR+MR, POR+MR+PFD, POR+MR+PFD+WDT, POR+PFD+WDT+ Bat Backup, POR+MR+
Dual Supply Monitor, POR+MR+WDT+ Trip Set.
-
EMI reduction IC
Main competitors are TI, Pericom, Cypress.
Ab.
EMI: Electro Magnetic Interference
ZDB: Zero Delay Buffer
NZDB: None Zero Delay Buffer
POR: Power on Reset
MR: Manual Reset
PFD: Power Fail Detection
WDT: Watch Dog Timing
SSC: Spread Spectrum Clock
LCD: Liquid Crystal Display
TCL:
Markets:
1.
Flat Panel TV (LCD TV, Plasma TV etc)
2.
DVD Recorder
3.
TV Card
4.
Set Top Box
5.
Car TV
6.
Handheld Products with TV( Portable TV, PMP, Portable DVD player etc)
TCL tuners for different markets:
1.
Flat Panel TV (LCD TV, Plasma TV etc)
PAL : M09WPP-2P-E(MK5) , MPE05-2-E(MK3)
NTSC : MNM05-4-E
NTSC(low cost version) : M27WTS-4N-E
P + N : M09WPP-2PN-E
ATSC : DA19WPS-1
ATSC + NTSC : DMA22WIP-4-E
DVB-T + PAL : DM11WIP-2PS-E
2.
DVD Recorder
PAL : MQ04GPP-2PS-E
NTSC : MQ27GTS-4ND-E
P + N : MQ29GTP-2PN-E
3.
TV Card
PAL : M09WPP-2P-E(MK5) , MPE05-2-E(MK3)
NTSC : MNM05-4-E
NTSC(low cost version) : M27WTS-4N-E
P + N : M09WPP-2PN-E
ATSC : DA19WPS-1
NTSC with FM: MFMN05-4-E,
NTSC with FM(low cost version): MF02GIP-5N-E
ATSC : DA19WPS-1
4.
Set Top Box
DVB-T : DT08WPS-2
DVB-C : DC17WIS-2-E (compatible with Thomson 8722)
5.
Car TV
PAL(Mini) : TCL9886P-WM
PAL : M09WPP-2P-E(MK5) , MPE05-2-E(MK3)
NTSC (Mini): TCL1676NM-WM
NTSC(low cost version) : M27WTS-4N-E
6.
Handheld Products with TV
PAL(Mini) : TCL9886P-WM
NTSC (mini): TCL1676NM-WM
Market Strategy
1.
Flat Panel TV (LCD TV, Plasma TV, etc)
PAL :
Seek Philips & Xuguang sockets because TCL’s M09WPP-2P-E is 100 % compatible with
Philips FQ1216 (MK5) & XuGuang’s JS-6H2. And MPE05-2-E is 100 % compatible with
Philips FQ1216 (MK3).
NTSC :
Seek Philips socket because TCL’s MNM05-4-E is 100% compatible with Philips FQ1236 &
also hardware compatible with XuGuang’s JS-6AM134
NTSC(low cost version) : M27WTS-4N-E
Hardware compatible with Philips FQ1236 & XuGuang’s JS-6AM134
ATSC : DA19WPS-1
Seek Philips socket because TCL’s DA19WPS-1 is 100% compatible with Philips
TD1336/FGHP
ATSC + NTSC (Hybrid) :
Seek Philips socket because TCL’s DMA22WIP-4-E is 100 % compatible with Philips
FQD1236
2.
DVD Recorder
PAL : MQ04GPP-2PS-E
Seek Xuguang’s socket because TCL’s MQ04GPP-2PS-E is 100% compatible with Xuguang’s
JS-6B2F
NTSC : MQ27GTS-4ND-E
&
P + N : MQ29GTP-2PN-E
Provide datasheet of competitors’ tuner to me and we will advise which
TCL tuner can be used.
3.
TV Card
PAL : M09WPP-2P-E & MPE05-2-E
Same strategy with Flat Panel TV
PAL with FM : MFPE05-2-E
Seek Philips socket because TCL’s MFPE05-2-E is 100 % compatible with Philips FM1216
NTSC : MNM05-4-E
Same strategy with Flat Panel TV : Seek Philips socket because TCL’s MNM05-4-E is 100%
compatible with Philips FQ1236 & also hardware compatible with XuGuang’s JS-6AM134
NTSC(low cost version) : M27WTS-4N-E
Hardware compatible with Philips FQ1236 & XuGuang’s JS-6AM134
NTSC with FM: MFMN05-4-E
Seek Philips socket because TCL’s MFMN05-4-E is 100 % compatible with Philips FM1236
NTSC with FM(low cost version): MF02GIP-5N-E
Hardware compatible with Philips FM1236
ATSC : DA19WPS-1
Seek Philips socket because TCL’s DA19WPS-1 is 100% compatible with
Philips TD1336/FGHP
ATSC + NTSC (Hybrid) :
Seek Philips socket because TCL’s DMA22WIP-4-E is 100 % compatible with Philips
FQD1236
4.
Set Top Box
DVB-T : DT08WPS-2
Seek Philips socket because TCL’s DT08WPS-2 is 100% compatible with
Philips TD1311AL / 1HP
DVB-C :
Seel Thomson socket because TCL’s DC17WIS-2-E is 100 % compatible with Thomson’s
DCF 8722
5.
Car TV
We can provide mini tuner to customers if small size tuner is needed for applications and MK3
size tuner to customer if tuner size is not a critical factor.
PAL(Mini) : TCL9886P-WM &
NTSC (mini): TCL1676NM-WM
They are hardware compatible with Samaung & Xuguang’s mini tuners
PAL : M09WPP-2P-E, MPE05-2-E
Same strategy with Flat Panel TV
NTSC(low cost version) : M27WTS-4N-E
Quality of Low Cost Versions is more than enough to fulfill car TV ‘s requirement
6.
Handheld Products
Please promote mini tuner to portable applications.
PAL(Mini) : TCL9886P-WM &
NTSC (mini): TCL1676NM-WM
Competitors
1.
Flat Panel TV (LCD TV, Plasma TV etc)
Philips
Ø
Higher prices but with similar quality to ours
Ø
Longer lead time
Xuguang
Ø
Lower quality with similar prices
Ø
Longer lead time
2.
DVD Recorder
Xuguang
Ø
Similar quality with similar prices. We can negotiate the price on case-by-case basis.
CDT(China Dragon Technology)
Ø
Similar price structure but TCL has much better brand reputation in the market because
CDT is a very small company compared with TCL.
3.
TV Card
Similar to Flat Panel TV market. However, some manufacturers will use low-end tuner (USD
1.x~2.x) for TV Card. Pls don’t target at those customers because they are not our target
customers.
4.
Set Top Box
Many competitors in the market but we just have one tuner available which is compatible with
Philips TD1311AL / 1HP (DVB-T) & Thomson’s DCF 8722 (DVB-C)
5.
Car TV & Handheld Products
Samsung is the major competitors in this area. TCL’s tuners have similar quality with Samsung
but with competitive price.
Sample Policy
All qualified potential customers can apply up to 5 pcs free samples. For applying more than 5
pcs free samples, pls call me to discuss.
How to increase your billing by TCL tuner?
Ø
If you found any tuner applications, pls feel free to contact me. I will give you advice
ASAP
Ø
If you need quotation of tuner, I will reply you within 1-2 days
Ø
If you need product training of TCL tuner, pls contact me and we can make arrangement
within 3 days
Ø
If your customers found technical problem in testing TCL samples, our FAE & TCL
engineers will be very pleased fix it for you in a very short time
Simtek:
1.Target applications
Server/Storage, Telecom, Datacom, Industrial
Control, Military
2.Target Customers by area
ECA: ZTE Nanjing, Huawei-3Com Hangzhou, Huawei Shanghai, Tyan, Quanta, UTStarcom,
TECO
HKG: Mobicon, Bosch, Winsuny
NCA: Xi'an Institutes, Huawei-3Com, Huawei,
SCA: Huawei Shenzhen, ZTE Shenzhen, Huawei-3Com Shenzhen, Wongs, Lenovo,
WCA: GuoTeng, Hu'nan WeiSheng
3.Marketing Strategy
a.Simtek is performance leader, More Reliability, More Duration Lifetime, RoHS Complaint(No
Battery), Faster Speed, Wider Temperature Range, Smaller Package
b. Because of Cypress involvement, we need to register every projects we are approaching.
4. Major Competitors
a.Maxim-Dallas: Battery Backup nvSRAM, no RoHS, Limited Duration (less than 10 years),
Poor Temperature Range, Low Reliability
b.Cypress: Cypress got license from Simtek for production, so Cypress parts are Simtek parts.
Need project by project registration
Samtec:
Marketing strategy:
Hi speed Combo ( Power /RF )and Flex Cable in Server, Military, Telecom &
Networking,
Micro HD connector for Industrial and Equipment, Medical, Military,
Micro & Rugged Connector for Car electronics,
Get ASP design win in different Market ,
Use Samtec for our reference design /Turn key Solution.
Price strategy:
The following is the price strategy for reference:
1.
There are six classes quotation as standard, divided by EAU ( purchasing qty in
one year)
2.
If the EAU is between the first class and the third class (from upside to downside),
the suggested quotation is the third class OEM price.
3.
if the EAU is between the forth class and the sixth class, Vendor may quote the
relevant class OEM price to customer. For MT we should
provide RFQ to vendor to set up a contract price.
4.
Provide RFQ for each price inquire from important customers.
5.
All price available term we quoted to customer are 3 month.
Design Registration:
Provide Design registration for Samtec ,even house customers …
Sample policy:
Free sample and keep Sample pool in each area.
Competitor:
AMP/Tyco, Molex. FCI. 3M ,Foxconn ,local player and Cable manufacturer
Our advantage:
Fast Free sample; durable quality ; no-MOQ ; flexible product exterior; rapid service etc.
Skylab:
Marketing Strategy:
Focus on design conversion business, Offer Pin to Pin compatible ,high-sensitivity and
low power solution to kick out old competitor’s modules.
Introduce Skylab products
to new projects if customer isn’t interest in GPS chipset design or need low cost
support.
GM10:
Pin to Pin compatible with :
Leadtek:
GM10:
9540 Royaltek: REB-21R u-blox: RCB-LJ
Pin to Pin compatible with
Focal: JP7 JP13
u-blox: Tim series
Royaltek:
REB-3310
Competition:
Leadtek, u-blox, Focal,
Royaltek, and others
Price Guideline:
Please send RFQs to PM
Samples Policy:
No free sample generally, discuss for tier 1 customers. Please send Sample request
to PM
SST:
Marketing Strategy:
Focus in 1st tier customers from consumer products segment e.g.
STB/DVB/MP3/DSC/DVD/Databank, we will fully support customers looking for REAL
partnership and stable pricing/supply. Suggest to use our wide product profile as
leverage.
We are not price leader but we are proven volume supplier
Price Guideline:
Long term competitive with stable supply is our strength. Need more details of
competition before we can support. RFQ to PMA, cc to your AGM and PM.
Sample Policy:
Will support most sample request EXCEPT the one without correct P/N.
Teridian-others :
Marketing strategy:
1. Smart Card Interface & Reader Controller (SCR)
Smart Card Interface :
Application: DVB-C/S/T, Digital TVs, DVD&HDD Recorders with Conditional
Access(CA), POS terminal, TAX Control Machine, Smart-Card Reader,
Energy meters with pre-payment, II ID-Reader, PDAs and Cell phones
• Smart card interface ICs: (The 80xx series)

73S8024RN / 8024C  Replacement of industry standard
TDA8024


73S8010R / 8010C
73S8023C
TDA8002
 Single interface controllable through I2C
 Replacement of industry standard
 High efficiency, low power, support for sync. cards & more!

73S8009R
 Versatile, transparent card interface
ICs
 The world’s lowest cost !
At present our emphasize to promote 73S8024RN-ILR in DVB-c/s
market
Advantage:
1. approved by NDS and full pin-Compatible with Philps A8004/8024.
Competitor:
Philips( TDA8004AT&TDA8024AT),ST 8004
2 improved noise performance, BOM cost reduction
High current capabilities, Very low power ,Very
low-noise ,Small size
3.
4.better price & shipment
SC Reader Controller: (73S11XXF-1st generation IC, 73S12xx-2nd
generation IC)
Advantage:
Highly integrated ,Largest embedded memories,
Comprehensive software libraries, EMV-Ready, Small size
Application: POS terminal, TAX Control Machine, Smart-Card Reader,
Energy Meter with pre-payment, II ID-Reader
•
•
73S11xx Family -Smart card reader controller ICs 1st
The 11xx series
generation:

73S1121F  2MIPS 8052 CPU / USB / dual ISO / EMV
interface / PINpad / RTC & more

73S1113F
interface

73S1120F  Self-contained Dual ISO / EMV SC reader,
controllable through Serial
 Same as 1121F, USB/but with a single ISO / EMV
 EMV-Ready turnkey software (embedded + host) available

73S1112F  Self-contained Single ISO / EMV SC reader,
controllable through Serial
 EMV-Ready turnkey software (embedded + host) available
•
•
The 73S12xx Family -Smart card reader controller ICs 2nd generation
A complete SoC range of System-on-Chips, suitable for various
applications

The first members of the 12xx family are the 73S1215 and the
73S1217 ICs
3. Low Speed Embedded Modem (Single-Chip Modem-73M2901 series &
Soft Modem AFE-73M1903 )
Single-Chip Modem-73M2901 series
Feature:
transmission high reliability,
Low transmit rate (V.22(1200-2400bps)
Connection shake-hands fast
Transmission Data short
Application: Payment System POS, STB, and some Industrial monitor &
data transmission field

73M2901 – 5V only, first version of the 2901, does
not support Caller ID and some other
enhancements added to later versions.


73M2901C – Adds Caller ID, energy 911 support
73M2901CL – Same as above and adds line in use
detection and 3V only operation

73M2901CE – Adds energy ring detection to the
CL as well as leased line and additional 4 wire
modes. Also adds SMS for European
applications.
Soft Modem AFE-73M1903
 The 73M1903 MAFE is a CODEC designed specifically for modem
applications.
 It can support data rates up to V.92 (56Kbps)
 Can be used with most DSPs and Processors
•
Uses a standard serial interface found on most DSPs
 Programmable reference clock and sample rate
 Crystal frequency range for 9 – 27 MHz
 3.0 to 3.6V supply voltage and 5V tolerant I/O
 Fully differential analog transmit and receive

Ideal for applications where there is a DSP with excess
bandwidth available
•
•
Set Top Boxes
Personal Video Recorders
•
•
•
•
•
•
•
•
Fax Machines
Game consoles
Speaker Phones
POS terminals
Internet Appliances
Multifunction Peripherals
ATMs
RF modems
3.OC3/STM1-E4 and DS3/T3/STS1 Line Interface Units & Transceivers (WAN)
Application: Targeting on Products such as NGN , Digital cross-connects,
SONET/SDH WAN transmission, CO Interconnects, DSLAMs,
Add /Drop Multiplexers (ADMs), PDH/SDH Test Equipment
,
Multi
Service Switches
Product: a. 78P235x: OC-3/STM-1E/E4 Line Interface Unit.
b. STM1e-SFPXX-: STM1 pluggable SFP electronic interface Module
c. 78P234x: DS3/E3 Line Interface Unit.
78P 2351/52 Competitive Advantages (Competitior: Intel 6155(only STM-1 rate)
 One chip support two rate Transceivers - OC3/STM1/STS3(155Mbit/s) and
E4(139.26Mbit/s)
•
over coaxial cable or fiber
•
PECL interface to Fiber Optic Modules
•
Framer interface - 2 options
a. selectable
4 or 8 bit parallel
b. serial PECL interface to Framer
 Integrated Clock and Data Recovery
 Operates at 3.3V
 Low Power CMOS technology
 Small Size
STM1e-SFPXX module
Application: Targeting on Products such as NGN , Digital cross-connects,
SONET/SDH WAN transmission, CO Interconnects, DSLAMs,
Add /Drop Multiplexers (ADMs), PDH/SDH Test Equipment
,
Multi
Service Switches
Feature
 MSA Compatible Small Form-Factor (SFP)
 Loss signal detection and Tx Disable capabilities
 Low power disipation(600mw typ)
 75ohm DIN 1.0/2.3 coax network interface
 Extended temperature(-10C to 85C)
 All SFP (except for -3 and -14) are RoHS 6/6 compliant now
4. 10/100 FE MicroPHY( LAN)
Application:
High end Networks product & Consumer Electronics
( Such as DVB, DVR, Game player, Printer Server & MFPs, VOIP ,
Broad Modem, Wireless AP as well as Industrial Controllers)
P/N: 78Q2123 ( Commercial Temperature)
78Q 2133(Industrial Temperature)
Advantage:
•
Full pin-compatible
•
•
•
•
•
today the smallest Ethernet PHYs (32QFN)
140 meter cable operation
Support HP Auto-MEDIX
Low cost BOM
Commercial (2123)and Industrial Temperature(2133) operations
5. Audio/Video (AVPro)
P/N : A.5002R: Dual SCART A/V Switch Driver IC.
B. 5303B: Universal 3 Input A/V Switch Driver IC.
Feature:
• The highest level of integration of audio and video interface functions
• a comprehensive A/V switching matrix that supports consumer and
professional A/V applications
• optimized for TV and general A/V applications
Application:
High-end LCD TV Set-top boxes, DVD recorders, PVRs, and video
projectors ,
6. Precision Measurement Controller(71M8100)
P/N : 71M8100, ICE: 71M6510-ADM51-DB
Feature:
• Low-cost, mixed-signal SOC
• a high-precision 22-bit sigma-delta ADC
• Up to Effective 18 bits (ENOB)
• 80515 8-bit MPU
• 1 clock cycle execution
• and an independent 32-bit Compute Engine (CE) to perform various
•
•
•
•
•
•
filtering, measurement and compensation functions depending on the
target application. Data storage options include external EEPROM,
on-chip FLASH, or RAM with battery backup support.
supported with 3 analog inputs,
2 UART ports,
I2C serial control,
5V LCD charge pump,
up to 12 DIO pins, an in-system programmable FLASH,
real time clock (RTC),
•
64KB FLASH,
•
•
•
internal 128 segment LCD driver,
a high precision voltage reference
64-pin LQFP package.
Application:
Middle ,High-end industrial E-Weigh applications such as Industrial weighing
instruments, commercial weighing instruments, weighing system, balances and
analytical instruments for use in laboratories , truck scale, platform scale, control scale
etc and other components of weighing system such as scoreboard and junction box etc
Teridian-others Price strategy:
Small qty: standard price
Mass qty need special price support: RFQ to PM.
PM will feedback the price by 1-2 days, Max to two weeks
Please DO NOT quote any price for any OEM/Transfer projects without PM’s
authorization.
Sample policy:
1-3 pcs free sample is available from vender normally. PM may invest more free
sample to potential customers. Need to get Target price first and make sure our quote
fit to them.
Sales pls try following before request PM for sample
First offer :ask CUSTOMER buy sample.
Second offer: Buy one get one free or buy one get two free....
Third offer: ask PM for free. (need to make sure CTM 100% will use the sample
Teridian (Power Meter):

General Information for the products
-
Teridian provides SOC (System On Chip) Single Chip for Power Meter Solution, this
SOC chip built-in 22-Bit ADC, 8-bit MCU, 8-64Kbyte Flash Memory, CE, RTC, LCD
Driver,… and its accuracy are 0.1% (H version) and 0.5% respectively in the full
temperature range and 3000:1 dynamic range.

71M6511/H : SOC for Single-Phase Power Meter (3000:1)

71M6513/H : SOC for Three-Phase Power Meter (2000:1)

71M6515H : 22-bit ADC + RTC, no MCU built-in

71M6521B/D/F : SOC for Single-Phase Power Meter (3000:1, Low Power
Mode)

71M6523 : SOC for Simple 3P meter, will be release in Q1-2007

71M653x : SOC for advance 3P meter, (128K to 256K Flash, Low Power
Mode), will be released in Q4-2007

For Chips (For Reference Only, please consult PM)


Price is NOT for OEM case

6511
RMB20 to 21

6521B/D/F
RMB13.5 / RMB15 / RMB17

6513
RMB40 - RMB42

6513H
RMB55 - RMB60

6515H
RMB40 – RMB42

6523 / 3x
TBA
ICE : In Circuit Emulator, 71M6510-ADM51

1st :Encourage customer to buy (US$500)



Sales can send SO to PM
2nd
: If customer is not willing to purchase, lend with deposit (US$500).

Sales can judge whether support or not, and then send SR to PM
3rd

: If customer is not willing to pay deposit, lend without deposit

Sales must consult PM

PM judge whether support or not
Review every three months, collect back the ICE if no any development
progress in the passed 3 months

Flash Programmer, 80515-FPBM-TFPT1

1st : Encourage customer to purchase (US$200)

2nd : If customer placed 1Kpcs of 6511/21/13 for PP, we may lend one kit to
customer without deposit


Sales must consult PM before send the SR
3rd : If customer placed 10Kpcs of 6511/21/13 for MP, we may lend one
more kit to them if customer requests.


Sales must consult PM before send the SR
4th:
Review every three months, collect back the Programmer if no any
production in the passed 3 months.

Samples

Maximum five pieces when customer starts development

Provide ten pieces more when development is nearly completed

Package and MOQ

71M6511-IGT
64pin
LQFP
160pcs

71M6521x-IGT 64pin
LQFP
160pcs

71M6521x-IM
68pin
QFN
260pcs

71M6513-IEL
100pin
LQFP
90pcs

71M6515-IGT
64pin
LQFP
160pcs
uNav:
Marketing Strategy:
Focus on GPS modules project, handheld , mobile phone projects, and offer
high-performance and low cost replacement turn key solution for customers , pay
more efforts on uN3010 promotion for future project.
Competition:
SiRF, Nemerix, Atmel, ST,GlobalLocate and others
Price Guideline:
Please send RFQs to PM
Samples Policy:
No free sample generally, discuss for tier 1 customers. Please send Sample request to PM
ViXS
Market:
- PVR- TV set, STB mostly with HDD installed;
- Surveillance- MEPG2/ MPEG4;
- TV tuner cards- Analog, Digital, Hybrid, support real time MPEG2/4
encode, trans-code, trans-rate, encryption;
- Wireless TV- Point to Point 802.11b/g MPEG video transfer;
- Media Gateway: distribution of low bit-rate MPEG2/4 Video via WiFi and
Internet;
Sample:
- 2 set of free sample;
Competitors:
- PVR- VWEB (with Decoder, but bad video quality, MEPG2 only;
- Surveillance- TI/Philips DSP (high cost, and long development cycle),
VWEB;
- TV tuner cards- Conexant (old compression technology, and limited
technical support);
- Wireless TV: NEC + Taifatech, low end analog solution;
Strategy:
- TV sets customers- high end TV solution require internal PVR features
-
(HDD inside TV);
STB customers- high end solution with HDD installed, MPEG/ H.264
encoding and encryption are required;
TV cards customers: include ODM manufacturers for PC requiring
hardware compression features, able to support worldwide, HD trans-code;
Wireless TV customers; those TV, Projector manufacturers looking for
good video or HD video quality wireless Video application;
Media gateway: low bit-rate video distribution indoor via WiFi, and to
worldwide via internet;