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Lesson 3.3 Elasticity of Demand Key Terms elasticity of demandinelasticelasticunitary elastictotal revenue- Academic Vocabulary Dramatically: in a way or to an extent that draws attention Drastically: in an extreme or exaggerated way Precise: exact Relatively: in relation or comparison to something else Elasticity Defined: Text 1. Use Visual Information Use Figure 3.4 to answer the following: If the cost of gasoline increases from $3.00 per gallon to $4.00 per gallon and the quantity demanded decreases from 12 gallons to 10 gallons, would the demand be elastic or inelastic? 2. Determine Central Ideas Read the section “Price Range.” Why do you think people are more willing to pay 50 percent more for a product that increases in price from 75 cents to $1.00 than a product that increases from $5.00 to $7.50, also an increase of 50 percent? Factors Affecting Elasticity: Text 3. Categorize If a person is willing to give up her yearly two-week cruise in the Caribbean due to a price increase, her action illustrates which factor affecting elasticity? Explain your answer. 4. Categorize Which factor affecting elasticity explains why a person may continue to purchase gasoline even though the price rises sharply? How Elasticity Affects Revenue: Text 5. Identify Cause and Effect Complete the graphic organizer to illustrate what happens to revenues when the elasticity of demand and change in price are considered. Demand is inelastic. Price rises. Demand is elastic. Price rises. 6. Determine Central Ideas Read “How Elasticity Affects Pricing Policies.” Explain why a business owner needs to understand elasticity of demand for his or her good or service when considering price changes. Lesson 3.4 Fundamentals of Supply Key Terms Supplylaw of supplyquantity suppliedsupply schedulevariablemarket supply schedulesupply curvemarket supply curveelasticity of supply- Academic Vocabulary Govern: to control or regulate Generate: to create or make happen Yield: to produce in return for some investment of labor, money The Effect of Price on Supply: Text 1. Paraphrase Read the section “Law of Supply,” and then state the law of supply in your own words. Understanding Supply Schedules: Text 2. Draw Inferences Look at Figure 3.8. Why is there no quantity supplied at a price less than $1 per slice? 3. Compare and Contrast Why are the supply curve and the market supply curve the same except for the quantity supplied? 4. Compare and Contrast Look at Figure 3.10, and compare it to Figure 3.2 in Lesson 1. How does a supply curve differ from a demand curve, and how is the difference related to increases in price? Elasticity of Supply: Text 5. Explain an Argument Read “Elasticity of Supply Over a Longer Time.” How does the reading explain that elasticity of supply tends to increase over time?