Download Organization and Structure

:: Board of Governors
The Mexico Tourism Board’s maximum management authority consists of 29
members from a range of backgrounds: three from the federal government, eight
from state governments, four from municipalities where the main activity is
tourism, and 14 representatives of the private sector. Board meetings take
decisions and define strategies that guide the Mexico Tourism Board’s programs
and promotional activities.
:: Marketing Committee
This is a collegiate organ made up of experts in tourism marketing. The
committee is available at all times to provide advice for the Mexico Tourism
Board on the areas and sectors to promote and on the constant improvement of
promotional strategies. Its principal functions are to analyze and draw up
recommendations on marketing strategies and to take part in the selection and
evaluation of campaigns to promote tourism.
:: Chief Executive Officer
The CEO’s office manages the Board and is its legal representative. It executes
the agreements laid down by the General Assembly and the Board of Governors,
coordinating the managerial and operational measures taken by the Mexico
Tourism Board. The chief executive’s office formulates institutional programs,
establishes mechanisms with which to evaluate efficiency and efficacy, and draws
up reports on the development of activities.
:: Office of the Executive Director for Marketing
This Department draws up the Strategic Plan and the Marketing Plan; the
procedures and processes of planning, evaluation and marketing strategy; the
Board’s Informatics Development; and the System of Membership and Members’
Services.
:: Office of the Executive Director for Promotion
This Department draws up promotional projects and programs; supervises
development of advertising campaigns, public relations and direct marketing;
evaluates the performance of the agencies contracted; coordinates distribution of
promotional material and promotes the products and services generated by the
Board.
:: Office of the Executive Director for Administration
This Department, in both budgetary and accountancy terms, controls and records
spending from the authorized budget and the income that is generated; manages
human resources and introduces programs for their development and training;
draws up and supervises the Annual Program of Acquisitions, Leasing and
Services, as well as the system for payments to suppliers, payroll, fiscal
obligations and other commitments that are required in order to meet the
Board’s obligations opportunely.
:: Coordination of Market Research
This department carries out market research and generates information to
support the making of appropriate decisions. It also identifies business
opportunities and possible improvements to the Board’s strategies for the
promotion of tourism.
:: Organ of Internal Control
This department implements the overall system of checks to ensure fair and
honest practices and contributes to making the Board operate smoothly. It
schedules and carries out audits, inspections or visits, requiring the
administrative units of the Board to provide information and reporting
periodically to the Ministry of the Public Function (SFP).
:: Coordination of Legal Affairs
The Coordination of Legal Affairs revises and dictates agreements, contracts and
all other types of legal documents. It advises and provides legal support to the
CEO and the various administrative units, attends to all Board business of a legal
nature, and provides legal representation for the Board in any trials or legal
disputes that might arise.
:: Overseas Marketing Offices
These offices are located in the leading markets that generate tourism to Mexico,
with the primordial aim of contributing to the promotion of the nation’s
destinations and tourist attractions. They develop business intelligence plans,
promote programs of cooperation between the Board and trading partners and
overseas-based intermediaries, and implement integral promotion strategies in
foreign markets that generate tourism.
:: Overseas Advisory Councils
The councils are set up in the leading markets of outbound tourism to Mexico,
and consist of trading partners, academics and specialists. They provide
consultancy, advice and evaluation of the promotional measures taken in the
outbound markets to support the various marketing committees.
:: Specialized Agencies
The Board has Specialized Agencies for advertising, public relations and direct
marketing. The agencies carry out promotional campaigns in target outbound
markets with the aim of positioning Mexico as a country with a variety of
destinations.