Implicit consumer preferences and their influence on product choice
... © 2006 Wiley Periodicals, Inc. DOI: 10.1002/mar.20126 ...
... © 2006 Wiley Periodicals, Inc. DOI: 10.1002/mar.20126 ...
Not All Repeat Purchases Are the Same: Attitudinal
... by repeat purchases does not adequately capture consumer loyalty (Jacoby and Kyner 1973). In particular, a consumer can repeat purchase either as a choice based on positive evaluations of a brand, or as an automatic process that is driven by contextual factors that have little if any to do with the ...
... by repeat purchases does not adequately capture consumer loyalty (Jacoby and Kyner 1973). In particular, a consumer can repeat purchase either as a choice based on positive evaluations of a brand, or as an automatic process that is driven by contextual factors that have little if any to do with the ...
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... project). The authors are grateful to Christophe Bontemps (TSE, GREMAQ-INRA) for his programming help and his constructive comments and to the participants at the 2nd International Workshop, Laboratoire d’Economie Forestière, Nancy, June 2009 for comments on previous versions of the paper. ...
... project). The authors are grateful to Christophe Bontemps (TSE, GREMAQ-INRA) for his programming help and his constructive comments and to the participants at the 2nd International Workshop, Laboratoire d’Economie Forestière, Nancy, June 2009 for comments on previous versions of the paper. ...
Report - OECD.org
... In 1999, the OECD adopted a set of voluntary Guidelines for Consumer Protection in the Context of Electronic Commerce (“the 1999 Guidelines,” Annex I) to assist governments, business, and consumer representatives in developing and implementing consumer protection mechanisms for online transactions. ...
... In 1999, the OECD adopted a set of voluntary Guidelines for Consumer Protection in the Context of Electronic Commerce (“the 1999 Guidelines,” Annex I) to assist governments, business, and consumer representatives in developing and implementing consumer protection mechanisms for online transactions. ...
Level of Creativity and Attitudes Toward an Advertisement
... to evaluate the creativity of 15 print ads. The result of this evaluation demonstrated that demographics affected how people defined and judged advertising creativity. Although they agreed on the importance of originality, surprise, and logic, the participants had diverse views regarding use of graph ...
... to evaluate the creativity of 15 print ads. The result of this evaluation demonstrated that demographics affected how people defined and judged advertising creativity. Although they agreed on the importance of originality, surprise, and logic, the participants had diverse views regarding use of graph ...
Signaling Price Image Using Advertised Prices
... for a store. The authors show that if lower prices are needed to enhance price expectations then price promotions should be accompanied by a relatively low level of advertising. Customers do not ignore their previous experience when interpreting the advertising. Rather, high price expectations reduc ...
... for a store. The authors show that if lower prices are needed to enhance price expectations then price promotions should be accompanied by a relatively low level of advertising. Customers do not ignore their previous experience when interpreting the advertising. Rather, high price expectations reduc ...
Consumer Heterogeneity and Paid Search Effectiveness: A Large
... appear on the pages that are being read. Similarly, if a user is searching Google or Bing for information about flat-screen TVs, retailers and manufacturers of these goods can bid for paid search ads that are related to the user’s query. These ads better target the intent of the user and do not was ...
... appear on the pages that are being read. Similarly, if a user is searching Google or Bing for information about flat-screen TVs, retailers and manufacturers of these goods can bid for paid search ads that are related to the user’s query. These ads better target the intent of the user and do not was ...
PAID SEARCH ADVERTISING - Rotterdam School of Management
... an advertiser’s landing page. Because respondents were forced to click on one of two paid search ads, this dependent variable was binary and hence a binary regression method was employed for analyzing the data. The randomization of sixteen paid search ads with varying attribute levels, allowed me to ...
... an advertiser’s landing page. Because respondents were forced to click on one of two paid search ads, this dependent variable was binary and hence a binary regression method was employed for analyzing the data. The randomization of sixteen paid search ads with varying attribute levels, allowed me to ...
MANAGEMENT SCIENCE
... markets. Eliashberg et al. (2007) combine naturallanguage-processing techniques and statistical learning methods to forecast the return on investment for a movie, using shallow textual features from movie scripts. Netzer et al. (2011) combine text mining and semantic network analysis to understand t ...
... markets. Eliashberg et al. (2007) combine naturallanguage-processing techniques and statistical learning methods to forecast the return on investment for a movie, using shallow textual features from movie scripts. Netzer et al. (2011) combine text mining and semantic network analysis to understand t ...
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... These approaches have obvious advantages. They are highly objective and can capture emotions while they are occurring. But there are also disadvantages, especially when it comes to their application in marketing. For instance, not all emotions have a unique physiological or mimic pattern. Especially ...
... These approaches have obvious advantages. They are highly objective and can capture emotions while they are occurring. But there are also disadvantages, especially when it comes to their application in marketing. For instance, not all emotions have a unique physiological or mimic pattern. Especially ...
Are supermarkets squeezing small suppliers?
... suppliers grouped in AGIP7 -a trade association of supplier industries- accused large supermarket chains of several conducts that on their view would be detrimental to competition. These conducts included, among others, selling products below (wholesale) cost; misleading consumers by choosing ownbra ...
... suppliers grouped in AGIP7 -a trade association of supplier industries- accused large supermarket chains of several conducts that on their view would be detrimental to competition. These conducts included, among others, selling products below (wholesale) cost; misleading consumers by choosing ownbra ...
Using actual versus hypothetical choices to determine consumer
... might seem surprising since pension portfolio choices are the type of important, long term choices where the rational “System 2” decision behavior (Stanovich and West, 2000) should be more common than otherwise. However, as shown by Ühllbeck (2008), the choice of pension portfolios are still charact ...
... might seem surprising since pension portfolio choices are the type of important, long term choices where the rational “System 2” decision behavior (Stanovich and West, 2000) should be more common than otherwise. However, as shown by Ühllbeck (2008), the choice of pension portfolios are still charact ...
2005.RIO.ftc - owen.vanderbilt.edu
... monopoly utility services area and for book and record clubs. For most other sales, they are more novel, but legitimate marketers appear to be making greater use of negative option plans tied to initial one-time offers of ‘free’ goods or services. A final area of economist activity involves internat ...
... monopoly utility services area and for book and record clubs. For most other sales, they are more novel, but legitimate marketers appear to be making greater use of negative option plans tied to initial one-time offers of ‘free’ goods or services. A final area of economist activity involves internat ...
retailing in tough economic times: the impact of recessionary shocks
... are less incentivized to focus on low prices. That may lead to diminishing popularity of discounters in economic expansions. However, recent observations demonstrate that low-cost retailers continue to be successful in stable economic times. For instance, Dollar Three, Dollar General, and Family Do ...
... are less incentivized to focus on low prices. That may lead to diminishing popularity of discounters in economic expansions. However, recent observations demonstrate that low-cost retailers continue to be successful in stable economic times. For instance, Dollar Three, Dollar General, and Family Do ...
The effectiveness of parental communication in
... not necessarily prevent children from being exposed to television advertising. Children are reached by advertising in many ways, and it is often unfeasible to avoid their exposure to it. However, previous studies have mainly focused on school-aged children. It is conceivable that active mediation st ...
... not necessarily prevent children from being exposed to television advertising. Children are reached by advertising in many ways, and it is often unfeasible to avoid their exposure to it. However, previous studies have mainly focused on school-aged children. It is conceivable that active mediation st ...
Behavioral Ethics in Organizations: A Review
... are at the conventional level, meaning that their thinking about what is right is largely influenced by significant others as well as rules and laws. Fewer than 20% of American adults reach the principled level, Stages 5 or 6 (Rest et al., 1999), where actions should be more consistent with moral th ...
... are at the conventional level, meaning that their thinking about what is right is largely influenced by significant others as well as rules and laws. Fewer than 20% of American adults reach the principled level, Stages 5 or 6 (Rest et al., 1999), where actions should be more consistent with moral th ...
Research article
... have been the backbone of advertising research for the past few decades (Barry and Howard 1990). Recent research has extended this notion of hierarchy (temporal sequence) by shifting focus to a set of core constructs: attention, affect, memory, and desirability. These core constructs can affect adve ...
... have been the backbone of advertising research for the past few decades (Barry and Howard 1990). Recent research has extended this notion of hierarchy (temporal sequence) by shifting focus to a set of core constructs: attention, affect, memory, and desirability. These core constructs can affect adve ...
Essentials of Marketing Research
... defined as information input to decisions, not simply the evaluation of decisions that have been made. Market research alone, however, does not guarantee success; the intelligent use of market research is the key to business achievement. A competitive edge is more the result of how information is us ...
... defined as information input to decisions, not simply the evaluation of decisions that have been made. Market research alone, however, does not guarantee success; the intelligent use of market research is the key to business achievement. A competitive edge is more the result of how information is us ...
13 MONOPOLISTIC COMPETITION AND OLIGOPOLY
... the short run. Use it for the next four questions. ...
... the short run. Use it for the next four questions. ...
Document
... Hence, marketing research is defined as information input to decisions, not simply the evaluation of decisions that have been made. Market research alone, however, does not guarantee success; the intelligent use of market research is the key to business achievement. A competitive edge is more the re ...
... Hence, marketing research is defined as information input to decisions, not simply the evaluation of decisions that have been made. Market research alone, however, does not guarantee success; the intelligent use of market research is the key to business achievement. A competitive edge is more the re ...
WHO review – advertising section - draft
... to be “barely measurable” and of no value when compared to the overall influence of income. In a later re-examination of this work (Duffy 1990) he concluded that: “...the effects of advertising on total drink demand are always minute...” (p255). Latterly, in an attempt to improve on earlier studies, ...
... to be “barely measurable” and of no value when compared to the overall influence of income. In a later re-examination of this work (Duffy 1990) he concluded that: “...the effects of advertising on total drink demand are always minute...” (p255). Latterly, in an attempt to improve on earlier studies, ...
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... trade flows across the globe, these considerations become complex as biotech developers must balance their desire for broad regulatory approval with practical budget constraints (Kalaitzandonakes, Alston and Bradford 2006). Currently, nineteen countries have well-developed systems that handle submis ...
... trade flows across the globe, these considerations become complex as biotech developers must balance their desire for broad regulatory approval with practical budget constraints (Kalaitzandonakes, Alston and Bradford 2006). Currently, nineteen countries have well-developed systems that handle submis ...
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... promotion and research programs through mandatory assessments. These programs are designed to improve producer incomes by either shifting demand (promotion) or lowering costs (research). Generic promotion and advertising activities are generally ―commodity-specific‖ meaning they are aimed at increas ...
... promotion and research programs through mandatory assessments. These programs are designed to improve producer incomes by either shifting demand (promotion) or lowering costs (research). Generic promotion and advertising activities are generally ―commodity-specific‖ meaning they are aimed at increas ...
decision - New Zealand Advertising Standards Authority
... Guideline 4(d) says advertisements should not be inconsistent with information on the label or packaging of the food. Also relevant is guideline 4(c). That guideline says: "Food advertisements containing obvious hyperbole, identifiable as such, are not considered misleading". Code for advertising of ...
... Guideline 4(d) says advertisements should not be inconsistent with information on the label or packaging of the food. Also relevant is guideline 4(c). That guideline says: "Food advertisements containing obvious hyperbole, identifiable as such, are not considered misleading". Code for advertising of ...
Marketing Research - LSU Independent and Distance Learning
... Today’s global business environment is facing continual change. Marketers all around the world are trying to satisfy ever-changing needs and wants of consumers while trying to understand the marketing environment, including their competitors; economic conditions; and legal and political factors that ...
... Today’s global business environment is facing continual change. Marketers all around the world are trying to satisfy ever-changing needs and wants of consumers while trying to understand the marketing environment, including their competitors; economic conditions; and legal and political factors that ...