Il fanatismo - Padis
... The notion - and the phenomenon - of fanaticism appear for the first time in human history during the sixteenth century in Europe where the old continent is the theater of violent clashes between religious Catholics and Protestants. Through the Age of Enlightenment fanaticism increases its importanc ...
... The notion - and the phenomenon - of fanaticism appear for the first time in human history during the sixteenth century in Europe where the old continent is the theater of violent clashes between religious Catholics and Protestants. Through the Age of Enlightenment fanaticism increases its importanc ...
Customer Complaint Behaviour in Service
... contextual and emotional aspects that may help to recognize the complexity of the complaint behaviour process. The contribution of this dissertation is a portrayal of different models describing the dynamic process of complaint behaviour including a new customer complaint behaviour model. Customer c ...
... contextual and emotional aspects that may help to recognize the complexity of the complaint behaviour process. The contribution of this dissertation is a portrayal of different models describing the dynamic process of complaint behaviour including a new customer complaint behaviour model. Customer c ...
Genres of Spam: Expectations and Deceptions
... training seminars — are habitually enacted by members of a community for particular social purposes [46]. Subsequently, they examined the communication exchanged by a group of distributed knowledge workers in a multiyear, inter-organizational project and suggest that the group’s communicative practi ...
... training seminars — are habitually enacted by members of a community for particular social purposes [46]. Subsequently, they examined the communication exchanged by a group of distributed knowledge workers in a multiyear, inter-organizational project and suggest that the group’s communicative practi ...
Framing the Brand - StudentTheses@CBS
... or she apparently knew that males cherish the color blue over pink and the blue one were likely to be picked by a male consumer. The marketer managed to frame the product in such a way that it seemed more appealing to me than the other, pink phone. With this example in mind it becomes apparent that ...
... or she apparently knew that males cherish the color blue over pink and the blue one were likely to be picked by a male consumer. The marketer managed to frame the product in such a way that it seemed more appealing to me than the other, pink phone. With this example in mind it becomes apparent that ...
this PDF file
... services through mass media (Purwantari 1998: 39). In the era of the 1990s, when the development of the advertising is increasingly becoming private television sprung, so it becomes "fine cuisine" for advertisers. Here, advertising affects people in two ways. First, as an instrument of marketing com ...
... services through mass media (Purwantari 1998: 39). In the era of the 1990s, when the development of the advertising is increasingly becoming private television sprung, so it becomes "fine cuisine" for advertisers. Here, advertising affects people in two ways. First, as an instrument of marketing com ...
Sample pages 1 PDF
... insensitivity; 2. show that being expensive is of neutral or even positive impact to their image; 3. demonstrate that perceived price has a low role among drivers of purchase”. Since the modern understanding of the brand has shifted from a functional perspective to an identity- and thus primarily ef ...
... insensitivity; 2. show that being expensive is of neutral or even positive impact to their image; 3. demonstrate that perceived price has a low role among drivers of purchase”. Since the modern understanding of the brand has shifted from a functional perspective to an identity- and thus primarily ef ...
What Is Globalization? The Definitional Issue – Again” Jan Aart Scholte
... transactions and interdependence between countries. From this perspective, a more global world is one where more messages, ideas, merchandise, money, investments and people cross borders between national-state-territorial units. For certain authors, like Paul Hirst and Grahame Thompson, globalizatio ...
... transactions and interdependence between countries. From this perspective, a more global world is one where more messages, ideas, merchandise, money, investments and people cross borders between national-state-territorial units. For certain authors, like Paul Hirst and Grahame Thompson, globalizatio ...
Effect Studies in Unobtrusive Advertising: From Recall to SOA
... This thesis examines product placements on television as an upcoming and increasingly important form of persuasive communication. Drawing its inspiration from previous research in the area as well as from work undertaken in related fields, notably social psychology, the thesis outlines a new researc ...
... This thesis examines product placements on television as an upcoming and increasingly important form of persuasive communication. Drawing its inspiration from previous research in the area as well as from work undertaken in related fields, notably social psychology, the thesis outlines a new researc ...
Customer Value, Satisfaction and Behavioral Intentions
... of service value to the model which is defined solely by service quality and sacrifice increases the ability of the model to explain variance in consumers’ purchase intentions. Basically, a rationale for neglecting satisfaction is provided by Gross (1997) who argues that in business markets, purchas ...
... of service value to the model which is defined solely by service quality and sacrifice increases the ability of the model to explain variance in consumers’ purchase intentions. Basically, a rationale for neglecting satisfaction is provided by Gross (1997) who argues that in business markets, purchas ...
PSI Behavior Change Framework `Bubbles`
... definitions of behavioral determinants, or bubbles, with examples of operationalized measures, and providing better guidance on the link between theory and application. Adoption of the proposal will result in improved strategic project and marketing decision making and validity and actionability of ...
... definitions of behavioral determinants, or bubbles, with examples of operationalized measures, and providing better guidance on the link between theory and application. Adoption of the proposal will result in improved strategic project and marketing decision making and validity and actionability of ...
Globalization and Global Problems
... The structural forces (i.e. IMF Liberalization Programmes) and government polices (i.e. policies that weaken the social safety net in favour of privatization) that perpetuate patterns of dependency and underdevelopment must shoulder the blame Westernization = Globalization? Ramifications for 3rd-Wor ...
... The structural forces (i.e. IMF Liberalization Programmes) and government polices (i.e. policies that weaken the social safety net in favour of privatization) that perpetuate patterns of dependency and underdevelopment must shoulder the blame Westernization = Globalization? Ramifications for 3rd-Wor ...
The Rise of Lifestyle Media
... Consumers need a new approach that helps them maximise their limited time and attention to create a rich, personalised, and social media environment. PricewaterhouseCoopers calls this approach Lifestyle Media: a personalised media experience within a social context. It bridges the world of unlimited ...
... Consumers need a new approach that helps them maximise their limited time and attention to create a rich, personalised, and social media environment. PricewaterhouseCoopers calls this approach Lifestyle Media: a personalised media experience within a social context. It bridges the world of unlimited ...
Customer Information Sharing with E‑Vendors
... and cookies). However, the ease with which data can be acquired and disseminated across the Web and the peculiarities of the electronic environment have led to growing concerns from many potential customers over disclosing their personal information to e‑service providers (e.g., [19, 54, 56, 65, 72, ...
... and cookies). However, the ease with which data can be acquired and disseminated across the Web and the peculiarities of the electronic environment have led to growing concerns from many potential customers over disclosing their personal information to e‑service providers (e.g., [19, 54, 56, 65, 72, ...
IBM Terms of Use – SaaS Specific Offering Terms IBM Marketing
... Commerce regarding the collection, use and retention of information collected from the European Union. For more information about Safe Harbor or to access IBM’s certification statement, go to http://www.export.gov/safeharbor/. ...
... Commerce regarding the collection, use and retention of information collected from the European Union. For more information about Safe Harbor or to access IBM’s certification statement, go to http://www.export.gov/safeharbor/. ...
Journal of Consumer Research - Tuck School of Business | MBA
... equally strong negative product information without directly attacking the specific claims in the ad. Research on trait inference reveals another aspect of refutational counter arguments that should be considered. Social psychological research suggests that when communicators describe negative trait ...
... equally strong negative product information without directly attacking the specific claims in the ad. Research on trait inference reveals another aspect of refutational counter arguments that should be considered. Social psychological research suggests that when communicators describe negative trait ...
Full Paper - Progressive Academic Publishing
... such as enhancement of status or image.” (Goddard 1998: p.7) Advertising is of two types; commercial and non-commercial advertising (Vestergaard and Schroder1985). The focus of this paper is on the commercial advertising which includes beauty products ads with celebrities’ endorsement. The stiff com ...
... such as enhancement of status or image.” (Goddard 1998: p.7) Advertising is of two types; commercial and non-commercial advertising (Vestergaard and Schroder1985). The focus of this paper is on the commercial advertising which includes beauty products ads with celebrities’ endorsement. The stiff com ...
Trait Conceptualization and Measurement of
... said to be more sensible and practical, they are still seeking the “good life.” In fact, materialism seems to be so prevalent today that the concept is being used as a segmentation variable. Yankelovich’s new psychographic segmentation system called Monitor Mindbase, segments people into categories ...
... said to be more sensible and practical, they are still seeking the “good life.” In fact, materialism seems to be so prevalent today that the concept is being used as a segmentation variable. Yankelovich’s new psychographic segmentation system called Monitor Mindbase, segments people into categories ...
Conceptualizing for managerial relevance in B2B - Lars
... are not relevant. This can happen when a researcher borrows concepts from other areas to be used by managers. When terms are stretched beyond the limits of the field to which they are originally applied, a concept-transcending mode of knowledge is encountered (Strauss, 2013). However, this process i ...
... are not relevant. This can happen when a researcher borrows concepts from other areas to be used by managers. When terms are stretched beyond the limits of the field to which they are originally applied, a concept-transcending mode of knowledge is encountered (Strauss, 2013). However, this process i ...
File - Tashfeen Ferdous Saeed
... Activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for: Customers, clients, partners, and society at large ...
... Activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for: Customers, clients, partners, and society at large ...
SELLING CONSUMERISM: GENDERED ADVERTISING ACROSS
... themselves to the emerging image of the urban woman consumer.”22 Advertisers had to overcome this stereotype and as a result, addressed men quite differently than women. The final variable of the study is that of locality, whether the targeted consumer was urban or rural. Prior to the 1920s, most of ...
... themselves to the emerging image of the urban woman consumer.”22 Advertisers had to overcome this stereotype and as a result, addressed men quite differently than women. The final variable of the study is that of locality, whether the targeted consumer was urban or rural. Prior to the 1920s, most of ...
Full text - Studia mythologica Slavica
... for ideological influence. It will be shown below that the social circumstances are reflected in an ad and are also often used in the script to make the ad more familiar to the public. The claim that ads are mirrors of society opens a lot of new questions about relationships between making and creat ...
... for ideological influence. It will be shown below that the social circumstances are reflected in an ad and are also often used in the script to make the ad more familiar to the public. The claim that ads are mirrors of society opens a lot of new questions about relationships between making and creat ...
... BARS: same as underlying exclusivity period; BUT applicable to drugs only (potentially even in instance where it’s a biologic obtaining orphan status); not applicable to 3 year New Clinical Information exclusivity; issue w/ interpreting re: supplements where original NDA was eligible, but came ...
Marketing, Scientific Progress, and Scientific Method
... is "intersubjective certification." On this view, science is epistemologically unique because different investigators with varying attitudes, opinions, and beliefs can ascertain the truth content of theories, laws, and explanations (Hunt 1976a). Elsewhere, Hunt (1983, p. 249) makes clear that his co ...
... is "intersubjective certification." On this view, science is epistemologically unique because different investigators with varying attitudes, opinions, and beliefs can ascertain the truth content of theories, laws, and explanations (Hunt 1976a). Elsewhere, Hunt (1983, p. 249) makes clear that his co ...
scanning the marketing environment - McGraw
... make decisions in a society characterized by diverse value systems; (2) growing tendency for business decisions to be judged publicly by groups with different values and interests and; (3) ethical business ...
... make decisions in a society characterized by diverse value systems; (2) growing tendency for business decisions to be judged publicly by groups with different values and interests and; (3) ethical business ...