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TRADE AND PROSPERITY: A CASE STUDY OF BANGALORE, SILICON VALLEY OF INDIA By DR.S.SHAJAHAN, ICFAI BUSINESS SCHOOL, BANGALORE E-mail: [email protected], contact: +919886415268 INTRODUCTION “India is rapidly emerging as a country of global importance and we are seeing its foot print across the world new in new and exciting ways “ PAUL WOLFOWITZ, PRESIDENT WORLD BANK ** Indian fever is spearheading in the world’s investment community but IMF’s trade restrictiveness index for India is 8 out of 10. India’s foreign trade at US$235 billion in 2004 increased by an impressive 8% over 2003. As a share of GDP foreign trade has grown to 34% in 2004 from 16% in 1995. Services accounted for one-third of India’s exports and IT services at US$17 billion were the largest export earner. India jumps 5 notches in services exports ranking of WTO to 16 th position up from 21 and exports stood $39.6 billion and improved market share to1.9 per cent in 2004. As we know, the post-war era had already witnessed economic miracles in Japan and South Korea. But neither was populous enough to power worldwide growth or change the game in a complete spectrum of industries. China and India, by contrast, possess the weight and dynamism to transform the 21st-century global economy. The closest parallel to their emergence is the saga of 19th-century America, a huge continental economy with a young, driven workforce that grabbed the lead in agriculture, apparel, and the high technologies of the era, such as steam engines, the telegraph, and electric lights. Further, China and India are among the fastest growing in terms of the number of patents won from the United States Patent and Trademark Office (USPTO). Chinese mainland recorded the highest growth of 41.4% in patents won in 2004, compared with the 1999 figures while India showed a 210% growth over the same period. Singapore recorded the second best growth rate of 230%.China and India are the fastest growing economies in the world, according to the GDP growth rate figures released by UNCTAD in 2005 and there is another bit of evidence supporting that story. ----------------------------------------------------------------------------------------------------------** Source: Economic Times, October 15, 2005 and The McKinsey Quarterly, Indian economy updates, October 2005 The present import led growth poised many problems for the Indian policy makers. Indian manufacturing industry contributed only 15 % of GDP since 1990s but their export growth is exceeding 20% on a year to year basis since 2000. Further CAGR of manufacturing is only 5.5 during 1990-2003 and it employed 12% of work force. The sun rise industry for India, service sector employed 21% of the work force and registered CAGR of 6.9% during the same period. Agriculture sector employed 67% of the work force grew marginally and recorded CAGR of 2.9% during 1990-2003.Contribution of service in India’s GDP has grew from 43% in 1990 to 57% in 2004.FDI is linking the country’s growth in service sector in a big way. In 2004 India attracted US $ 5.4 billion as against US$ 4.2 billion in 2003 and net capital inflow recorded US$32,500 million in 2004 up from US$ 26,500 million in 2003. 1.0 FDI AS ENGINE FOR GROWTH We recognize the globalization offers us enormous opportunities in the race to leapfrog in developmental process DR.MANMOHAN SINGH, PRIME MINISTER OF INDIA ** One of the key factors influencing economic development of a country like India is investment. Larger the investment, higher can be the rate of economic growth. Most of the developing countries like India have investment requirement greater than the domestic savings. This gap can be filled by foreign capital inflow. Therefore, foreign capital can increase the investment capability of a country In the world increasingly characterised by liberalization and globalization, firms are looking for places to invest that offer specific advantages or “created assets”, including communications infrastructure marketing networks, and intangibles such as attitudes to wealth creation and business culture, innovative capacity, the stock of information trademarks, and goodwill. These factors have become critical for firms’ competitiveness and can make countries without more traditional advantage attractive locations for FDI. . According to world investment report 2005, a more liberal investment regime led to a 25% in India’s FDI inflow during 2004 interestingly outward FDI flow from India is higher at US$ 2.22 billion compared to US$1.80 billion by Chinese companies in 2004 Foreign investment - both direct and portfolio - rose to an all-time high during 2003-04, amounting to 2.7 per cent of GDP and 24.8 per cent of merchandise exports. However due to slow down in the reform process the corresponding figures m during 2004-05 as estimated by RBI is 2.1 and 17.9. The Foreign Investment Promotion Board (FIPB) is the nodal, single window agency for all matters relating to FDI as well as promoting investment into India. The Secretarial for Industrial Assistance (SIA) is gateway to industrial investment in India. It was set up by the Government of India to provide a Single Window for Entrepreneurial Assistance, investor facilitation, processing all applications which require government approval. ----------------------------------------------------------------------------------------------------------** Source: Economic Times, August 16, 2005 and The McKinsey Quarterly, Indian economy updates, September 2005 SIA functions through its specialized divisions such as Foreign Investment Promotion Board (FIPB), Foreign Investment Promotion council (FIPC) and Foreign Investment Implementation Authority (FIIA).Table.1 shows some of the major initiatives to attract FDI during 2002-03 TABLE- 1 FDI APPROVALS MADE IN THE RECENT PAST Actual inflow of FDI 1995 1996 1997 Government's Approval 38.7 57.6 RBI Automatic Approval 5.3 6.2 NRI Schemes 19.7 20.6 Total 63.7 84.4 Source: RBI Annual Report, 2004 1998 1999 2000 2001 2002 (April) 101.3 82.4 61.9 63.4 96.4 32.9 8.7 6.1 10.4 3.6 120.4 92.1 7.6 3.5 73 17 3.5 83.9 32.4 12.6 2.3 0.1 131.1 45.6 Foreign Direct Investment (FDI) has a direct impact on output growth in India as it augments the available investable capital. FDI serves to increase competition in markets, bring new technology into India and faster skill acquisition among domestic labour.FDI flows remained subdued during 2003-04 in line with the slowing down of FDI flows to the developing countries in general (Table.2) TABLE- 2 FOREIGN INVESTMENT FLOWS TO INDIA (US $ million) 2004-05(P) 2003-04 2002-03 A. Direct Investment in India 5536 4673 5035 (I+II+III) I. Equity 3363 2,387 2,764 II. Re-invested earnings# 1816 1,798 1833 III. Other capital * 357 488 438 B. Portfolio Investment (a+b+c) 8,909 11,377 979 a) GDRs / ADRs 613 459 600 b) FIIs+ 8280 10,918 377 c) Off-shore funds and 16 -2 others C. Total (A+B) 14,445 16,050 6,014 P-Provisional figure, - -negligible # Relates to acquisition of shares of Indian companies b non resident Indians under section 6 of FEMA, 1999 * Data related to inter company debt transactions of FDI entities + Net inflow of funds by FIIs Source: RBI Annual Report, 2005 Foreign Institutional Investors (FIIs), the lynchpin of Indian stock markets, have emerged as the second biggest block of investors in leading domestic companies with a share much higher than that of the local financial institutions. FII investments in Indian equities have crossed $8 billion in 2004 which is $1400 million more in 2003. Data on share holding pattern collated till the end of June, 2004 shows that FIIs hold about 13.9% of the market capitalization of 394 BSE 500 companies worth $222 billion. Promoters of these companies owned about 53.8% while the public holds about 14.9%. The ownership patterns are significant as it shows that FIIs are now the 2nd largest owners of Indian companies behind promoters. About 7 leading Indian companies have foreign ownership worth more than $ 1 billion. Infosys Technologies leads the pack with about $ 3.8 billion followed by Reliance Industries at $ 3.7 billion, ICICI Bank at about $ 2.7 billion and HDFC at $ 1.7 billion. A strong performance by the domestic corporate sector in India has clearly emerged as one of the significant driving forces of FII investment in the domestic capital market. A turnaround in the fortunes of several cyclical industries such as auto, steel, aluminium, shipping and hospitality has seen strong performances coming in from the companies of these sectors. With the developed economies like US, Europe and Japan grappling with lower than expected growth and also with dollar losing its hold, emerging markets like India and China are being seen as attractive destinations for FIIs’ money Important factors like slow nominal GDP growth, deflation, the US current account deficit and continued historically high stock valuations in developed markets as key concerns to global investors. In comparison, emerging markets are currently trading at a significant discount to developed markets and their currencies are now very competitive withy many having gone through painful devaluations. According to US based Emerging Portfolio Fund Research, on the basis of net purchases by foreign funds, India ranks fifth after Taiwan, China, Korea and South Africa 2.0 RISING EXPORTS Perhaps the most critical feature of fast growing economies has been the rapid rise of manufacturing /service exports. This has been supported by trade policies that have allowed manufacturing/service exporters to operative at (nearly) world prices, both for inputs of capital and intermediate goods/services, and for the sale on world markets. All fast growing economies, for example, avoid trade policies that undermine the capacity of manufacturing/service exporters to obtain necessary inputs at world prices, or that penalize exporters through heavy taxation. India successfully crossed 95.240 billion USD in 2000-01, then to 185.5 billion USD in 2004-04 in foreign trade transactions. India has achieved 4.74 times growth in foreign trade transaction during 14 years of its trade liberalization. .The Indian success Story, in terms of rising exports of services and engineering, auto, auto components and generic pharmaceuticals are on track .Mid term appraisal of Indian economy in October 2005 by RBI shows a positive growth of 6.5%, BSE Sensex touched the highest score of 8,600 and FIIs investment in India registered a record high of $ 8 billion. 2.1 Liberalization holds the key The experience of rapidly growing developing countries demonstrates that protectionism only perpetuates inefficiencies and stagnation. Recent World Bank studies show that developing countries that have embraced open market strategies in the past decade have grown much faster than those that have not. A country like India where forex reserve in 1991 was only 7% of external doubt (US$ 120 billion) and globalization brought US $145 billion forex to the country’s reserve with in 14 years which changed the country’s position from a debtor to donor in IMF. In October 2005, India’s forex reserve, according to reserve bank of India (RBI), exceeded its foreign debt by US$ 16.2 billion despite a sharp expansion of external commercial borrowing of US$27 billion. Further India’s export is growing at 20% for three consecutive years Investment averaged 26% of GDP in the early 2000s crossing 30% of GDP and also crossing savings rate in 2005. It is estimated the current account deficit of US$ 47 billion (nearly 6% of GDP) in 2005 as against a surplus of US$10,561 in 200304 In general, Asian economies are registering well above 6% in 2005-06. The Bombay Stock Exchange Sensex rose from 7000 to 8000 level in 55 days flat since July 20, 2005. In comparison it took more than 500 days for the Sensex to rise by the same distance from the 6000 marks that it crosses in January 2004. Worse still, it took nearly 5 long years to climb back to 6000 level after it first breached that barrier in February 2000. 2.2 India moving towards service economy Economic development is, characterised by an increase of the share of the services in the GDP and total employment. This trend tends to increase the international trade in services. Many of the fastest growing sectors are services (Telecommunications, Health care, Finance and Software developments).The share of services in world trade and investment has been increasing. Following global trend India also witnessed a boom in service exports in the recent years. An upward shift in the trend growth of services exports from 7.9 per cent in the first half of the 1990s to 15.3 per cent in the period from 2000-01 to 2003-04 reflected a distinct strengthening along with greater stability. The coefficient of variation of services exports, which increased from 12.0 per cent in the first half of the 1990s to 34.7 per cent in the second half of 1990s(Table-3) TABLE-3 PROFILE OF INDIA’S SERVICES EXPORTS (Per cent of total services exports) Year Travel Transportation Insurance G.N.I.E. Software Miscellaneous* 1990-91 32.0 21.6 2.4 0.3 0.0 43.7 1995-96 36.9 27.4 2.4 0.2 10.2 22.9 2000-01 16.8 10.1 1.4 3.5 33.6 34.6 2001-02 14.1 9.5 1.3 2.3 36.6 36.3 2002-03 12.1 10.1 1.5 1.2 38.5 36.6 2003-04 14.3 11.6 1.5 0.9 44.2 27.5 *: Miscellaneous services excluding software. Note: G.N.I.E: Government Not Included Elsewhere. Source: RBI Annual Report 2005 In terms of outsourcing of IT services, proficiency in the English language provides comparative advantage to India's exports vis-à-vis those of competitors such as China and Mexico Ireland, which was the biggest hub of ITES, was surpassed by India mainly on account of a relatively larger supply of IT professionals. In the recent period, some downside risks have emerged due to restrictions on outsourcing of software services in certain parts of the world. It is estimated, however, that outsourcing has been resulting in cost saving in the range of 40-60 per cent for the trans-national corporations India has great potential in a variety of services. The large number of scientists, professional and skilled and semi-skilled personnel working abroad is indicative of India's potential in several fields. The socio-economic and political implications of certain services, generally, subject to various types of national restrictions. Protective measures include visa requirements, investment regulations, restrictions on repatriation, marketing regulations, restrictions on the employment of foreigners, compulsion to use local facilities etc. International trade in many services including software development and maintenance involve international factor mobility. There are a number of international transactions involving temporary-factor-relocation services such as those requiring temporary residence by foreign labor to execute service transactions. In general, International trade in services involves intricate issues like right to establish the factor mobility India is a leading destination for outsourcing of Information Technology Enabled Services (ITES) and other related Business Process Outsourcing (BPO) activities. Currently, India renders more than two-thirds of all offshored ITES worldwide. The BPO activities encompass not only ITES but also a wide range of areas comprising services relating to manufacturing, banking, insurance, sales, marketing, utilities and human resources. India’s comparative advantage in the outsourcing business is on account of availability of well developed telecommunication network and advanced technological infrastructure, skilled yet low cost labor force, widespread use of English language, and India’s location in a different time zone from the United States (US) enabling a 24-hour service. The BPO activities have benefited India by generating substantial job opportunities in the country and augmenting export earnings. India is expected to maintain its lead as the best offshore outsourcing destination, particularly for the US and European companies The offshoring of software development and, later, back-office and call centre services, has driven India’s rapidly expanding service exports. During the past decade, the value of exports of software and other services jumped from less than a $0.5 billion to $12 billion in 2003-2004, according to the National Association of Software and Service Companies (NASSCOM). In parallel, the export intensity of the Indian software and service industry rose from 58% to 78%, and the share of these services in total exports from India increased from 3% to 21% between 1996 and 2003. Table -4 shows the service lines and employment generation capabilities of ITES. TABLE -4 SERVICE LINES IN IT-ENABLED SERVICES IN INDIA (Number of employees and millions of dollar) Source: World Investment Report, 2004 According to a NASSCOM-McKinsey report, annual revenue projections for India’s IT industry in 2008 are US $ 87 billion and market openings are emerging across four broad sectors, IT services, software products, IT enabled services, and e-businesses thus creating a number of opportunities for Indian companies (Table5). In addition to the export market, all of these segments have a domestic market component as well. Other key findings of this report are: Software & Services will contribute over 7.5 % of the overall GDP growth of India .IT Exports will account for 35% of the total exports from India .Potential for 2.2 million jobs in IT by 2008 .IT industry will attract Foreign Direct Investment (FDI) of U.S. $ 4-5 billion .Market capitalization of IT shares will be around U.S. $ 225 billion and Exports of $50 billion in 2008 (Table-5) TABLE -5 PROJECTED REVENUE OF I.T BASED SERVICES – 2008 ($ US billion) India India Sub total Domestic Total 1998 Based Centric (International) 23 7 30 8.5 38.5 2.1 IT Services Software 8 2 10 Products IT-enabled 15 2 17 Service 1 5 E-business 4 50 12 62 Total Source: NASSCOM McKINSEY Report, 2004 9.5 19.5 0.6 2 19 0.4 5 25 10 87 0.2 3.3 According to Confederation of Indian Industry, India is set to become the most preferred destination for knowledge process outsourcing as it grows 46 per cent to touch the $17 billion mark by 2010. In its recent study--India in the new knowledge economy--the CII said the services sector would grow at a more than eight per cent and its contribution to GDP would be above 51 per cent. This, the study said, affirmed that India's transition from being a business process outsourcing destination to a KPO destination was imminent. Areas with significant potential for KPO include pharmaceuticals, biotechnology, technology, legal services, intellectual property, research and design, and development of automotive and aerospace industries. India could emerge as a global KPO hub as the business requires specialized knowledge in respective verticals and the country's engineering and technical institutes are geared to address the manpower demand. The health care sector is projected to account for 7-8 per cent of GDP and provide employment to around nine million people. India's spending on the sector is to the tune of $22.7 billion. India has the opportunity to provide the best of western and eastern heath care systems, adding that more than 70 per cent Americans preferred a natural approach to health and spend around $25 billion on non-traditional medical therapies and products, thus making India one of the most preferred destinations because of ayurveda and yoga. The CII research estimate around $31 billion of investment would be required in the health care sector in the next 10 years. In the pharmaceuticals sector, Indian companies were offering custom synthesis services at a competitive price, lower by as much as 50 per cent than global costs, and clinical trials for as low as $25 million compared with $300-350 million elsewhere. 3.0 PARADOXICAL SITUATION It is estimated that four Southern States and Maharashtra contributed 40% of India’s GDP .About 67% of the people are engaged in agriculture which recorded a marginal growth of 1.5% since 2003. Real GDP of wealthiest state who participated in the globalisation improved from US$ 386 in 1990 to 720 in 2003. Further CAGR grew from 3.8% during 1980 - 1990 to 4.7% during 1990 to 2001. This prosperity has extended to 531 million people who spread across 1.5 million sq.km .On the other side, the States that were considered conservative to liberalisation were little benefited out of the new trade regime. Their Real GDP grew marginally from US$ 264 in 1990 to US$ 328 in 2003 but CAGR slipped from 3.4% during 1980 -90 to 1.7% during 1990-2001. Still 536 million people spread across 1.7 million sq.km are looking for new break through. However, according to Govt.of India’s estimate, the people below the poverty line have declined from 55% during 1973-74 to 26% during 1999-2000. But when apply World Bank norms of earning a dollar per day, people below the poverty in India has declined from 42% in 1992 to 35% in 2000. This prosperity has also reflected on the Government’s spending on education and health care which shows that India is really benefiting out of the new economic vigor. The spending on education has gone up from 3.3% of GDP in 1995 to 4.1% in 2002 and in health sector it grew from 4.7% to 5.2% during the same period 4.0 BANGALORE, THE SILICON VALLEY OF INDIA Bangalore, India’s Silicon Valley is on a high growth path enormously aided by the reform measures and a vibrant economy. Today top notch companies in integrated chip design, communication software, and system software and world renowned R&D centers have made Bangalore the fourth largest technology cluster in the world. It capital of India has in its fold 612 MNCs,66 global fortune 500 companies, and 1566 IT companies 50 per cent of India’s SEOI CMM level 5 companies. The number of It companies registered with STPI is 1566 and they exported software and services of worth US$ 6.27 billion during 2004-05. They grew by 52 per cent over 2003-04. While ITES /BPO grew from 28 during 2001-02 to 138 during 2004-05 and exports from hardware sector touched US$ 405 million during 2004-05. Investment in IT sector has been consistently showing an upward trend from US$ 122 million in 1999 to US$ 640 million during 2004-05. With 2.85 lakh IT professional and 20,000 bio-tech professionals steering the course of development, Bangalore’s IT boom has pushed real estate development to a new high in 2005-06. A salubrious climate, cosmopolitan outlook, availability of skilled man power with 40,000 engineers graduated every year, and investor friendly attitude have propelled Bangalore to the forefront of technological capital of India. During 2004-05 out of 305 companies registered, 129 are foreign companies with an investment of US$370 million. IT boom has helped real estate, retailing, automobile, entertainment and transport sector to come up very well. It companies on average pay out Rs. 10,700 crores annually and it is est6imated that Rs. 5350 is channeled to varied investments. The average age of an IT employee is less than 25 and earning potential nudges investment from lower needs to higher order needs. It is estimated that 750 new vehicles are adding every day to the existing stock of 27 lakh vehicles on road. The city’s 70-80 per cent of office/market transactions in Bangalore is related to IT/ITES sectors. Besides commercial property, the IT growth has led to an unprecedented demand for residential property and other sectors like hospitality, healthcare and service apartments during 2005-06. Further US techies voted Bangalore as their alternate home in India during a recent survey conducted in California and New York in September 2005. IT industry is expected to generate additional 5.25 lakh new jobs by the year 2010.The liberalisation of FDI norms convinced 20 foreign companies like Tiechman, balckstone, JP Morgan Stanley and so on to invest in township projects along with local player HDFC and ICICI banks. On an average, every second day a new company entered in Bangalore and set up premises. The city demands 7 million square feet with in next 12 months as the top 15 IT companies would employ 1lkh people at the current recruitment level. Further IBM entered the city with just 1lakh sq.ft five years ago and today it is occupying 8 lakh sq.ft Even more exhilarating is the pace of innovation, as tech hubs like Bangalore spawn companies producing their own chip designs, software, and pharmaceuticals. "I find Bangalore to be one of the most exciting places in the world," says Dan Scheinman, Cisco Systems Inc.'s senior vice-president for corporate development. "It is Silicon Valley in 1999." Beyond Bangalore, Indian companies are showing a flair for producing high-quality goods and services at ridiculously low prices, from $50 air flights and crystal-clear 2 cents-a-minute cell-phone service to $2,200 cars and cardiac operations by top surgeons at a fraction of U.S. costs. Some analysts see the beginnings of hypercompetitive multinationals. "Once they learn to sell at Indian prices with world quality, they can compete anywhere," predicts University of Michigan management guru C.K. Prahalad. However the race plays out, Corporate America has little choice but to be engaged -heavily. Motorola illustrates the value of leveraging both nations to lower costs and speed up development. Most of its hardware is assembled and partly designed in China. Its R&D center in Bangalore devises about 40% of the software in its new phones. The Bangalore team developed the multimedia software and user interfaces in the hot Razr cell phone. Now, they are working on phones that display and send live video, stream movies from the Web, or route incoming calls to voicemail when you are shifting gears in a car. "This is a very, very critical, state-of-the-art resource for Motorola," says Motorola South Asia President Amit Sharma. As perceived by Mr.Stephen S. Roach, MD and Chief Economist, Morgan Stanley ,USA in October 28, 2005 India’s economy is more balanced than China’s and the country can sustain over 7 per cent growth over a long period as the private consumption is driving the country’s growth. Domestic private consumption in India accounts for 65 per cent of India’s GDP, while it’s only 42 per cent in India. Look at the India’s biggest telecom deal and largest single foreign investment announced in 28th October, 2005. Vodofone would pick up a 10 per cent stake in Bharti Tele Ventures for US$ 1.5 billion. The venture capitalist Warburg Pincus finally made US$1.6 billion from his investment of US$300 million in 1999 from Bharti Tele Ventures. And in India where bandwidth cost is hardly $3 per month, the mobile service comes at an average of around $10 per month, local companies like Bharti Tele Ventures recorded growth rate of 35% on a year to year sales in 2005. Ford India has received $75 million fresh equity infusion from its parent in 2005 Cisco also pumped $1.1 billion to its Bangalore R&D division in 2005 in addition to the earlier allotment of $750 million in the same year. The paradox of the Indian market is seeing techies in India creating solutions for the developed world while MNCs are innovating their products for the market here. For example, Microsoft will be launching an operating system in January 2006 which is very specific to Indian market (adding 9 Indian languages along with English). Bill Gates is scheduled to visit Bangalore in December 2005 in connection with Microsoft’s 30 year anniversary celebration and hold talks with Indian companies. Indians are playing invaluable roles in the global innovation chain. Motorola, HewlettPackard, Cisco Systems, and other tech giants now rely on their Indian teams to devise software platforms and dazzling multimedia features for next-generation devices. Google principal scientist Krishna Bharat is setting up a Bangalore lab complete with colorful furniture, exercise balls, and a Yamaha organ -- like Google's Mountain View (Calif.) headquarters -- to work on core search-engine technology. Indian engineering houses use 3-D computer simulations to tweak designs of everything from car engines and forklifts to aircraft wings for such clients as General Motors Corp. and Boeing Co. Financial and market-research experts at outfits like B2K, Office Tiger, and Iris crunch the latest disclosures of blue-chip companies for Wall Street. By 2010 such outsourcing work is expected to quadruple, to $56 billion a year. Nokia Corp. is building a major campus to make cell phones in Madras, and South Korea's Pohang Iron & Steel Co. plans a $12 billion complex by 2016 in Orissa state. But it will take India many years to build the highways, power plants, and airports needed to rival China in mass manufacturing CONCLSION to summarize, liberalization of services provide the glue that holds the economy together and low-cost and efficient services improve the workings and productivity of both the national and global economy as a whole. The widely shared perception that information and communications technology is a general purpose technology that improves productivity and technological progress in the economy as a whole motivated the Information Technology Agreement. A similar case for well-conceived service liberalization could be made for basic infrastructural services all over the world American business isn't just shifting research work because Indian and Chinese brains are young, cheap, and plentiful. In many cases, these engineers combine skills -- mastery of the latest software tools, a knack for complex mathematical algorithms, and fluency in new multimedia technologies -- that often surpass those of their American counterparts. As Cisco's Scheinman puts it: "We came to India for the costs, we stayed for the quality, and we're now investing for the innovation." 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LEVITT, THEODORE, "The Globalization of Markets," Harvard Business Review, May / June 1983 PRAHALAD, C.K., AND GARY HAMEL, "The Core Competence of the Corporation," Harvard Business Review, 68, May-June 1990. ZENOFF DAVID B, International Business Management - Text and Cases. The Mac Millan Co. New York 1971. ZURAWICKI, LEON, Global Counter trade: An Annotated Bibliography, Garland Publishers, New York, 1991. WORLD INVESTMENT REPORT 2000 -05, UNCTAD WORLD TRADE REPORT, UNCTAD, 2000-05 ANNUAL REPORT, WTO 2000-05 TRADE AND INVESTMENT STATISTICS, UNCTAD, 2000-05 ANNUAL REPORT, RBI, MUMBAI 2000-05 FOREIGN TRADE POLCY, GOVT.OF INDIA, NEW DELHI 2004-06 EXIM POLICY, GOVT.OF INDIA, NEW DELHI 2002-04 ECONOMIC SURVEY, MINISTRY OF FINANCE, GOVT.OF INDIA, NEW DELHI 2000-2005 NASSCOM McKINSEY Report, 2004 The McKinsey Quarterly, Indian Economy updates 2001-October2005 PROFILE OF THE AUTHOR Dr.S.Shajahan BFSc, MBA, Ph.D., is a faculty member, ICFAI Business School, Bangalore. He authored 8 textbooks including International Business (Macmillan India Ltd, New Delhi) and 30 articles in management. At present Dr.S.Shajahan is a founder co-ordinator of CRM TODAY Inc. USA-Indian chapter linking ERP technologies from USA to Indian Corporates contact: [email protected] Popular books authored His latest book is Relationship marketing-Text &cases is published internationally by McGraw-Hill and forwarded by Prof.Jagadish N.Sheth , Charles H.Kellstadt Professor of marketing ,Goizueta Business school of Emory University ,Atlanta 30322-2710 http://highered.mcgraw-hill.com/sites/0070583374 WIDELY FOLLWED IN INDIA - INCLUDING ALL IIMs. At present he is working as the founder co-ordinator of CRM TODAY Inc USA, India chapter