Download OSKAR LANGE ACADEMY OF ECONOMICS

WROCLAW UNIVERSITY OF ECONOMICS
FACULTY OF MANAGEMENT, COMPUTER SCIENCE
AND FINANCE
MASTER’S DEGREE IN
EXECUTIVE BUSINESS ADMINISTRATION
2011/2012
53-345 Wrocław, Komandorska 118/120, POLAND
Telephone/Fax: (+48)-071-3680358 Telephone: (+48)-071-3680636
[email protected]
www.mba.ue.wroc.pl
Faculty of Management, Computer Science and Finance at the Wroclaw University of
Economics in Wrocław, Poland, is a business school dedicated to excellence in education
and research to Doctorate level in the following areas: Management and Organization,
Finance and Banking, Quantitative Methods, Management Information Systems and
Computer Science. We emphasize the key role that good management plays in
competition, growth and productivity. Our activities translate that into specific efforts for
managerial training, executive degree granting, business consulting and management
research.
MASTER’S DEGREE IN
EXECUTIVE BUSINESS ADMINISTRATION
Introduction
The four-semester, part-time Executive
MBA Programme first commenced in
1993 offering executive management
general training to mid- and senior-level
managers of Polish and foreign organizations and companies operating mainly
in Southwest Poland.
Two years later an international option of
the Executive MBA Programme has
been launched as a joint Tempus project of the following European universities:
 Limburgs Universitair Centrum
(Belgium),
 Groupe Enseignement International
des Affaires Marseille (France),
 University of Limerick (Ireland),
 Fachhochschule Aachen (Germany),
 Wroclaw University of Economics
(Poland).
Aims and Objectives
The overall aim of the Executive MBA
Programme is to provide managers and
executives with an integrated vision of
an organization in a competitive
economy and to deliver knowledge and
skills required to recognize and approach
business decision problems, and to solve
them in a changing environment.
Specific objectives are:
 to provide participants with solid
theoretical fundamentals of the main
business activities such as: marketing,
production, finance, accounting,
personnel management, business
policy;
 to help participants understand
business environment and the way it
functions;
 to develop team work, communication
and leadership skills;
 to provide participants with analytical,
planning and operational skills applicable in complex practical situations;
 to develop abilities to conceptualize
quickly and genuinely decision
problems and to evaluate properly
immediate and indirect results of
decisions;
 to acquire a habit of ongoing learning
and using modern research methods
and software tools for decision support
and problem solving.
Course Structure
The Master’s Degree in Executive
Business Administration is a two-year,
part-time programme commencing in
October. It takes place on alternate
Fridays and Saturdays. The courses are
divided into 4 broad categories:
1. foundation,
2. core,
3. integration,
4. orientation
and are organized in 3 phases:
Phase 1 Foundation
General Management
Managerial Economics
Organizational Behaviour
Quantitative Methods for Business
Phase 2 Core and Context
Business Environment: legal, economic,
ethical, international
Financial Management
Human Resources Management
Managerial Accounting
Management Information Systems
Marketing Management
Operations Management and Logistics
Phase 3 Integration and Individual
Orientation
Business Strategy
Total Quality Management
Master Thesis Seminar and
electives from the following functional
areas and/or object profiles are offered:
Functional Areas
Business Finance
Business Policy and Strategy
Human Resources Management
Management Information Systems
Marketing
Operations Management
Total Quality Management
Object Profiles
Corporate Administration
Project Management
Small Business Administration
 a copy of a primary university degree,
 certificates of the professional
experience (at least 2 years),
 the application form with 3 photographs,
 an acceptable certificate of proficiency
in English.
1) A satisfactory interview with the
course selection panel.
2) The semester fee must be paid prior
to commencement of the course.
Fees
Annually: Euro 3,000 for foreigners;
PLN 11,000 for Polish citizens.
Fees may be paid either annually or
semi-annually prior to commencement of
the course. Fees include tuition, hand-out
notes, problem and solution sets,
selected textbooks, library and computer
facilities. They do not include meals or
accommodation, nor do they include
travel costs. All participants are required
to have adequate health insurance.
Participants Performance
How to Apply
The participants’ work during the
semester will be assessed on the
efficacy of assignments. Examinations
will be held at the end of each semester
for the subjects studied during that
semester.
The participant will be required to
present a major dissertation (Master’s
Thesis) at the end of the fourth or fifth
semester.
Application forms may be obtained from
www.mba.ue.wroc.pl and should be
returned (with relevant certificates of
qualification) to:
Wroclaw University of Economics
Executive MBA Programme
Admissions Office (room 106 Z)
Komandorska 118/120
53-345 Wrocław
POLAND
Admission Requirements
1) The following documents should be
submitted to the Admissions Office:
The last date for the receipt of completed
applications is 20 June 2011.
MODULE DESCRIPTIONS
Business Ethics Morality: moral choices, ethical doctrines, moral dilemmas in business. Major directions and
systems of ethics: utilitarianism, Kantianism, catholic ethics. Social and ethical responsibility of a firm. Ethical problems
of competition, marketing and financial markets operations.
Business Games CERES (Canada). MARKOP (France). PROMAR (Poland)
Management Information Systems - Strategic Information Systems. Managing the impacts of Information
Technology: trends evolution, Information Systems planning, the role of the user, interorganization IS (EDI), co-operative IS (multinational), IT audit. Information Technology Department: IT architecture planning, user interface, IT
organization structure, operations management and financial control. Acquisition of computing resources.
Financial Management Introduction to corporate finance: basic concepts and definitions, financial institutions in
Europe, financial markets and instruments. Financial analysis: ratio analysis, liquidity, turnover, profitability, capital
structure. Capital budgeting: types of projects, methods, risk in capital budgeting, capital rationing. W orking capital
management: accounts receivable management, inventory management, cash management. Financial decisions:
corporate finance and capital structure, sources of funds, kinds of debt, decision schemes, cost of capital.
General Management Organization and management theory as science. Organization - its essence and components. Main concepts of organization and management theory. Management - its components and functions.
Management as decision making. Management efficiency in different cultures (US, Japan, Europe).
Human Resource Management Definition and development of personnel function. Human resource planning:
process, tools, strategies. Staff forming: recruitment, selection, orientation. Training and development. Integration.
Motivation: models, process, compensation, non-financial rewards. Evaluation: meaning and methods of appraisal
aims, criteria, the practical methods of evaluation. Institutional structure of HRM: the role of management, trade unions,
industrial relations, competence in personal management, HR information systems.
Legal Environment Company in civil and commercial law. Business contracts.
Macroeconomic Analysis Fundamental concepts of macroeconomics and major variables interacting in macroeconomy. Income vs. expenditures and interest rate. Inflation vs. production. The supply of money and monetary policy.
Open-market operations. The balance of international payments. Exchange rates and the international financial system:
flexible and floating exchange rates, fiscal policy.
Managerial Accounting Cost accounting and financial outcome. Frameworks for cost accounting. Investment
efficiency in case of advertisement. Current assets management. Evaluation of an economic agent. Mergers.
Quantitative Methods for Business Introduction to modelling. Regression Analysis. Forecasting using
regression models. Components of a time series. Forecasting using smoothing methods. Time series forecasting using
trend projection and seasonal components. Qualitative approaches to forecasting.
Decision making process. MS/OR model development. Linear programming model: formulation, computer solution,
interpretation. Linear programming applications. Decision analysis: payoff tables, decision trees, expected value of
perfect and sample information, utility. Multicriteria decision problems: optimum Pareto, goal programming, compromise
programming. Project scheduling: PERT/CPM, crashing analysis.
Marketing Management Firm and its environment. Marketing environment. Marketing strategies. Consumer
decision making. Information bases for Marketing Management. Product Management. Communication mix
management. Pricing decisions. Implementing, organizing and controlling the marketing programmes.
Microeconomics Basic concepts and problems. Market equilibrium: the elements of supply and demand.
Elements of consumer theory: utility, budget constraint, consumer optimum. Analysis of returns and costs of the firm.
Optimum of the perfectly competitive firm. Monopoly: monopolistic competition, oligopoly. Recent concepts of the
competitive firm. Supply behaviour under risk and uncertainty. Role of government in a market economy.
Organizational Behaviour Group behaviour and their effectiveness. Interpersonal communication. W orkgroups
management. Team work: manager’s qualities, positives and weaknesses of group problem solving.
Strategic Management The concept of strategy. A framework for strategy analysis. Developing a strategic
vision based on the firm’s core capabilities. Selected methods and techniques of strategic management (portfolio,
SWOT, SPACE).
Total Quality Management Introduction to Quality Management: concepts of quality, the Deming, Juran,
Crosby management philosophies. Cost of Quality: optimum quality costs model, cost improvement programmes.
Customer focus approach: the customer-supplier relationship - principle and practices, Quality Function Deployment
(QFD). Process understanding: seven step approach. Continuous improvement techniques: failure mode and effect
analysis (FMEA), statistical process control (SPC), the seven basic QC tools, design of experiments. Problem solving:
the Deming cycle, team working, KJ method. Total Quality and organizational change. Standards: ISO and national
standards. Self-assessment: the Baldridge and European Quality award models. Developments in quality: benchmarking, empowerment and motivation.
Electives Applications of MIS. Capital markets. Finance international.Financial planning and business plan.
Performance Management. Innovation and project management. Marketing international. Organizational culture
and change management. Managing international teams. Time series analysis with Excel.