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Week 2 Questionnaire Choose any good form table below that you have an experience purchasing. The chosen good is to be used to answer the 10 questions of the assignment. Washing machine Diamonds College Computer Any basic food item Jeans T-shirts Household items Beverage Other Answer the following 10 questions. Use the good your chose from the table above in your answers. Question 1 Fill out the table below to list the factors that could cause possible changes in supply and demand for your chosen good (list at least two factors for supply and two for demand) Name of Good Diamonds Supply shifters Demand shifters 1. Decrease in availability of supply because of political changes 2. Increased availability of less expensive options (e.g., zircons) that cause supply to increase 1. Increased price could decrease the demand for diamonds 2. Changes in fashion could increase or decrease demand with time Question 2. Explain factors that shift supply and demand listed in the Question 1 table. Supply shifters There are several factors that may change or shift supply of an item, including the availability of the merchandise, or the existence of substitutes for the given item. Demand shifters. As the supply of the item decreases, the price for the item may increase; this may ultimately decrease the demand for the item. Furthermore, a celebrity could decry the use of diamonds from certain parts of the world. This may decrease the demand for the item. Question 3 Determine at least two substitutes and two complements for your chosen product. Substitutes 1. Simulated gems (zircons) 2. Different precious gems such as white topaz Complements 1. The demand for gold could increase as the price for diamonds decreases 2. The desire for diamonds may increase if the cost of platinum decreases Question 4 Is your good a necessity or a luxury? Explain. Relate your answer to the availability of substitutes. The item I chose is definitely a luxury, especially as substitutes are readily available, and for a much lower cost. Question 5. Define price elasticity of demand. Give both numerical and verbal definitions. Give an example of how you would calculate price elasticity of demand for the chosen good. The Price Elasticity of Demand (commonly known as just price elasticity) measures the rate of response of quantity demanded due to a price change. The numerical value is calculated: PEoD = (% Change in Quantity Demanded)/(% Change in Price). The answer to the second part of this question is interesting in that as a luxury item, the demand may not necessarily decrease even if the price increases. Question 6. Is your demand for your chosen good price elastic or inelastic? How is the elasticity impacted by the necessity? Given the answer for the last question, we can see that this item is a luxury. The price of the item will not likely affect demand for this merchandise. This then makes he price of the item inelastic. Question 7. What is income elasticity of demand? Give both numerical and verbal definitions. Income elasticity of demand is a measure of the responsiveness of the quantity demanded of a good to a change in its price. It is calculated as: Question 8. Is your chosen good inferior, luxury, or normal for you? Is income elasticity of demand for you for your chosen good positive or negative? Mark the correct answers in the table: Type of good Inferior _______________ Normal ______________ Luxury__X_____________ Income elasticity Positive__________________ Negative__X_______________ Question 9. How does price elasticity of demand impact revenue? Would the revenue increase or decrease as a result of change in price? Would the revenue for your chosen good increase or decrease in response to the increase in price? Would you spend more or less on your good if price increased (relate that to the change of the quantity your of the good you’d purchase). This is another interesting question. There is likely not very much that would change the revenue that merchants will be able to earn as a result in changes of the price of diamonds. Think of the newly engaged female; they will not stop wanting a diamond from their fiancée despite an increase in price. As for me, I love diamonds, so the amount I purchase will not change even if the cost of diamonds changes over time. Question 10. Consider the following: University of Phoenix decided to increase tuition to increase revenues. The revenues fell as a result. Does that mean demand for the courses is price elastic or inelastic? Explain. A product is inelastic if a large change in price is accompanied by a small amount of change in demand. Interestingly, the increase in price for tuition likely drove potential candidates away because of the increased price to go to school there. The response was that less people wanted to sign up for courses.