Download Marketing is the activity, set of institutions, and process for creating

WHAT IS MARKETING?
Marketing is the activity, set of
institutions, and process for creating,
communicating, delivering, and
exchanging offerings that have value
for customers, clients, partners, and
society at large.
American Marketing Association Board of Directors
WHAT IS MARKETING?
The art of persuasion
KNOW YOUR CUSTOMER
Who do you want to….
  connect with?
  buy your product or service?
  support your cause?
Once you know who you’re targeting….
KNOW YOUR CUSTOMER
….aim for the bulls eye
CUSTOMER INSIGHTS
What do they
think?
What are their
likes & dislikes?
What motivates
them?
Understand the customer behavior
CUSTOMER INSIGHTS- Example
THE MARKETING PLAN
THE MARKETING PLAN
The “WHAT” part of the MARKETING PLAN
  Convince: your target audience
  That: they should believe or do something
  Because: reasons to believe, proof points
The “HOW” part of the MARKETING PLAN
Point of Sale
Social Media
Event/”Tenting”
Mass Media
Grassroots
BUILD a RELATIONSHIP
WITH YOUR CUSTOMERS
aware
Ambassador
‘super fans’
familiar
Insider
QUESTIONS?