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Analyzing commercials
Directions: Go to the classroom website and click on the PL / VS commercials link.
Answer the following questions about each group of commercials.
Diet Pepsi – watch all three commercials
1. Which of the three commercials was your favorite?
2. Who is the target audience?
3. What type of persuasive techniques were used in the ad (bandwagon,
celebrity endorsement, testimonials, emotional appeal, humor,
product comparison, , repetition, security/fear, slogans)?
Fedex – watch all four commercials
4. Which of the four commercials was your favorite?
5. Who is the target audience?
6. What types of persuasive techniques were used in the ad?
McDonald’s – watch all four commercials
1. Which of the four commercials was your favorite?
2. Who is the target audience?
3. What types of persuasive techniques were used in the ad?
Old Spice – watch all five commercials
1. Which of the five commercials was your favorite?
2. Who is the target audience?
3. What types of persuasive techniques were used in the ad?
Oreo – watch all five commercials
1. Which of the five commercials was your favorite?
2. Who is the target audience?
3. What types of persuasive techniques were used in the ad?
Pepsi – watch all seven commercials
1. Which of the seven commercials was your favorite?
2. Who is the target audience?
3. What types of persuasive techniques were used in the ad?
Pepsi Max – watch all eight commercials
1. Which of the eight commercials was your favorite?
2. Who is the target audience?
3. What types of persuasive techniques were used in the ad?
Star Wars – watch all five commercials
1. Which of the five commercials was your favorite?
2. Who is the target audience?
3. What types of persuasive techniques were used in the ad?
Target – watch all five commercials
1. Which of the five commercials was your favorite?
2. Who is the target audience?
3. What types of persuasive techniques were used in the ad?
Walmart – watch all three commercials
1. Which of the three commercials was your favorite?
2. Who is the target audience?
3. What types of persuasive techniques were used in the ad?
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