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GHS Weekly Lesson Planner Mon. Name: Becky Palmer Room #: 926 Date: week of Jan. 6 Subject: Marketing Dynamics-Practicum Performance Objective: Learning Activities/Materials: Teacher work day Assessment: Assignment TEKS: Tues. Performance Objective: Calculate first semester hours Review cooperative education expectations Learning Activities/Materials: JR # - Dec. 16-22 Dec. 23-29 Dec. 30-Jan.5 Calculate first semester hours Review expectations for cooperative education Assessment: Assignment TEKS: Wed. Performance Objective: Know the four parts of the promotional mix. Cite the difference between promotional and institutional advertising. Explain the advantages-disadvantages of different forms of advertising Media. Learning Activities/Materials: Discuss the promotional mix Cooperative- research the advantages and disadvantages of advertising-present to class Practicum- Define advertising terms Assessment: Assignment TEKS: 25 a,c,26a Thurs. Performance Objective: Identify & evaluate elements of a print advertisement Learning Activities/Materials: Discuss the four parts of a print advertisement Evaluate two ads Practicum- Research costs of different media Assessment: Assignment TEKS:26 a,c Fri. Performance Objective: Identify & Evaluate elements of a print advertisement Learning Activities/Materials: Discuss headline writing techniques. Have students create print advertisements. Practicum- Research an ad. Agency- write a report Assessment: Assignment TEKS: 25 I, 26 a,c