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GHS Weekly Lesson Planner
Mon.
Name: Becky Palmer
Room #: 926
Date: week of Jan. 6
Subject: Marketing Dynamics-Practicum
Performance Objective:
Learning Activities/Materials:
Teacher work day
Assessment: Assignment
TEKS:
Tues.
Performance Objective: Calculate first semester hours
Review cooperative education expectations
Learning Activities/Materials:
JR # - Dec. 16-22
Dec. 23-29
Dec. 30-Jan.5
Calculate first semester hours
Review expectations for cooperative education
Assessment: Assignment
TEKS:
Wed.
Performance Objective: Know the four parts of the promotional mix.
Cite the difference between promotional and institutional advertising.
Explain the advantages-disadvantages of different forms of advertising
Media.
Learning Activities/Materials:
Discuss the promotional mix
Cooperative- research the advantages and disadvantages of advertising-present to class
Practicum- Define advertising terms
Assessment: Assignment
TEKS: 25 a,c,26a
Thurs.
Performance Objective: Identify & evaluate elements of a print advertisement
Learning Activities/Materials:
Discuss the four parts of a print advertisement
Evaluate two ads
Practicum- Research costs of different media
Assessment: Assignment
TEKS:26 a,c
Fri.
Performance Objective: Identify & Evaluate elements of a print advertisement
Learning Activities/Materials:
Discuss headline writing techniques.
Have students create print advertisements.
Practicum- Research an ad. Agency- write a report
Assessment: Assignment
TEKS: 25 I, 26 a,c