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Emotional Appeals and Propaganda Techniques
Fear:
“Peace Little Girl (Daisy)”
http://www.livingroomcandidate.org/commercials/1964
“The Threat”
http://www.livingroomcandidate.org/commercials/1996
Name Calling
Meg Whitman “Bauble Head”
http://www.youtube.com/watch?v=XmudJbnELoc
Kennedy calls Nixon a Circus Elephant
http://www.youtube.com/watch?v=GXEkz6ksxdk
Glittering Generality (or virtue words): Kennedy Debate at Youtube
http://www.youtube.com/watch?v=sGcU5U2xUPE&feature=PlayList&p=32934AF6C49
8FB2F&index=9
Transfer: Huckabee and Chuck Norris
http://www.youtube.com/watch?v=MDUQW8LUMs8
Testimonial Same as above Chuck Norris provides testimonial for Huckabee.
X Don’t click on this unless you don’t use it for the transfer appeal:
http://www.youtube.com/watch?v=MDUQW8LUMs8
Plain Folks Bill Clinton (Transfer and Plain Folks) “Journey”
http://www.livingroomcandidate.org/commercials/1992
Card Stacking: Clinton “Surgeon”
http://www.livingroomcandidate.org/commercials/1996
Bandwagon Ike for President “I Like Ike”
http://www.livingroomcandidate.org/commercials/1952
Allusion
Macintosh Ad
http://www.youtube.com/watch?v=OYecfV3ubP8
Barack Obama Ad (not created by his campaign): “Vote
Different”
http://www.youtube.com/watch?v=6h3G-lMZxjo
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