Download Price Unit – Chaps

Price Unit – Chaps. 25 - 28
Vocabulary - Chap. 25
Break-even point
Demand elasticity
Law of diminishing marginal utility
Loss leader
Market share
Price
Price discrimination
Price ethics
Price fixing
Price gouging
Return on investment (ROI)
Unit pricing
Vocabulary – Chap. 26
Bundle pricing
By-product pricing
Captive product pricing
Cost-plus pricing
Discounts and allowances – Cash discounts, quantity discounts, trade discount, seasonal
discount, allowances
Flexible price policy
Geographical/international pricing
Mark-up pricing
One-price policy
Optional product pricing
Penetration pricing
Price lining
Promotional pricing – Loss leader, special-event, rebates and coupons
Psychological pricing – odd-even pricing, prestige pricing, multiple-unit pricing, EDLP
Segmented pricing strategy – buyer identification, product design, purchase location,
time of purchase
Skimming pricing
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Concepts
Be able to calculate tax and price inc. tax
Be able to calculate total unit cost(item, shipping, tax, etc), unit profit
Be able to calculate total revenue, total costs, and total profit
Be able to calculate break-even point
Be able to calculate mark-ups (unit or %)
Be able to calculate discounts including a discounted price