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On Point Content Creation How to Create and Execute a Content Strategy that Works www.cleriti.com Sarah Tsai Inbound Marketing Manager > Jen Barnhart Content Strategist Why We Believe in Content Help others achieve their dreams, and you will achieve yours. -Les Brown Copyright, Cleriti, 2017. All rights reserved How We Do Content Buyer Persona Campaign Theme and Keywords of Focus Advanced Content Offer and Content Plan Copyright, Cleriti, 2017. All rights reserved The Buyer Persona Copyright, Cleriti, 2017. All rights reserved Buyer Persona Personality Strategies Demographics Work with Industry & Responsibilities Change Drivers A Day in the Life Goals & Objectives Questions Objections Copyright, Cleriti, 2017. All rights reserved Meet Brent the CMO I’m an experienced marketer who has worked my way up from planning and execution to running a department. I need to evolve as consumers evolve and develop an overall effective marketing strategy — using inbound, content, digital, social, email, and outbound marketing — to reach my audience for the best results. I’m a team player who likes to be involved in the production and implementation of the various strategies. My goal is to increase company revenue by aligning my sales and marketing departments. Copyright, Cleriti, 2017. All rights reserved Activity: Create a Buyer Persona & 3 Pain Points Personality Strategies Demographics Work with Industry & Responsibilities Change Drivers A Day in the Life Questions Goals & Objectives Objections Copyright, Cleriti, 2017. All rights reserved Campaign Theme Copyright, Cleriti, 2017. All rights reserved Campaign Theme Top Challenges Career Development Job Improvement Learn a New Method Keywords Copyright, Cleriti, 2017. All rights reserved Campaign Theme Keywords • Marketing and sales Aligning Sales and Marketing Teams • Marketing and sales agreement • Marketing and sales alignment • Marketing and sales strategy • Sales and marketing teams • Sales and marketing basics • Marketing and sales disconnect • Aligning Sales and Marketing to Generate ROI Content Marketing • Content marketing • Content marketing workshops Cincinnati • Content marketing help • How to get started with content marketing Copyright, Cleriti, 2017. All rights reserved Activity: Campaign Theme, 1 Broad Keyword, 3 Long-Tail Keywords • Content marketing • Content marketing workshops Cincinnati • Content marketing help • How to get started with content marketing Copyright, Cleriti, 2017. All rights reserved Advanced Content Offer Copyright, Cleriti, 2017. All rights reserved Advanced Content Offer Mediums • eBooks • Video Tutorials • Whitepapers • Podcast Series • Guides • Online Courses • Webinars • Online Quizzes or Assessments Copyright, Cleriti, 2017. All rights reserved Activity: Advanced Content & Title Options • eBooks • Video Tutorials • Whitepapers • Podcast Series • Guides • Online Courses • Webinars • Online Quizzes or Assessments Copyright, Cleriti, 2017. All rights reserved Content Plan Copyright, Cleriti, 2017. All rights reserved Content Plan Content Planning Guidelines • Campaign Keywords • Related Titles to Advanced Content Offer • Outline 13 Blog Titles • Write Search Meta • Include the Latest Research and Trends Copyright, Cleriti, 2017. All rights reserved Activity: Blog Titles and Descriptions QUESTIONS? That’s How We Do Content Buyer Persona Campaign Theme and Keywords of Focus Advanced Content Offer and Content Plan Copyright, Cleriti, 2017. All rights reserved Sign Up for a Copy of Our Workbook Write your name and email on our sign up sheet to receive our workbook. Please join us again on January 31, 2017 for a workshop on tools and tips to execute and measure your content marketing with Andrew Rogers! @andrewrogersROI