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Roll No. .................
Total No. of Pages : 02
Total No. of Questions : 13
MASS COMMUNICATION CONCEPTS AND PROCESSES
Subject Code : BSCMCAJ-201
[E0507]
Time : 3 Hrs.
Max. Marks : 75
INSTRUCTION TO CANDIDATES :
1. All questions of SECTION-A are compulsory. Each question carry
TWO marks.
2. Attempt any NINE questions from SECTION-B. Each question
carry FIVE marks.
SECTION–A
(15 × 2 = 30 Marks)
l. Write short notes on :
(a) Communication
(b) Barriers in effective communication
(c) Feedback
(d) Culture
(e) Communication Theory
(f) Medium
(g) Social Responsibility
(h) Development media
(i) Information Have’s and Information Have not’s
13 6
[M 0312]/DEP
(j) Impact of Mass Media
(k) Authoritarian Theory
(l) Vertical communication
(m) Public Relations
(n) Scope of Mass Communication
(o) Gate Keeping
SECTION–B
(9 × 5 = 45 Marks)
2. What is Mass Communication? What are its various functions ?
3. Write about the characteristics of Mass Communication.
4. What are the various tools of Mass Communication?
5. What is Soviet Communist Theory? Elaborate.
6. Elaborate on the concept of Mass culture.
7. What do you mean by a Communication Theory?
8. Role of traditional media in modern times.
9. Give an overview of Print Media in India.
10. Explain the concept of 7 C’s of communication.
11. Do you think media is playing a positive role in the society today? Justify.
12. What are the different types of communication?
13. Interface between Intra Personal and Mass Communication.
[M 0312]/DEP
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