Download LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION
SECOND SEMESTER – APRIL 2014
VC 2801 - DEVELOPMENT COMMUNICATION
Date : 28/03/2014
Time : 09:00-12:00
Dept. No.
Max. : 100 Marks
PART-A
Answer all the following questions in 50 words each
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Development campaign
Dominant paradigm.
Social marketing.
AIDWA
QUANGO
What is called social change?
ICT.
Define Alternate media.
Brundtland Commission.
Name any four major fields the NGO’s work.
PART-B
Answer any FIVE of the following in about 200 words each
11.
12.
13.
14.
15.
16.
17.
18.
5x8=40
Explain the key concepts in Development Communication?
What is sustainable development? Explain in detail.
Community participation in development. Discuss in detail.
Trace the history of Development Communication in India
How do you design a Development Campaign? Explain.
Development Reporting is different from normal reporting - Explain.
Women empowerment as development – Discuss.
Explain the use of Community Radio in Development Communication.
PART-C
Answer any TWO of the following in about 400 words each
19.
20.
21.
22.
10x2=20
Explain the concept of Participatory Development.
Explain the practice of Development Communication in International and Indian models.
How Newspapers, Television and Radio used as a medium of development of communication.
Discuss Millennium Development Goals in the context of India.
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2x20=40