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BIBLIOGRAPHY Primary Text: 1953 Nescafé Coffee – Jackie Gleason. Advertisement. Web. 7 September 2012. 1954 Nescafé Instant Coffee. Advertisement. Web. 8 September 2012. Nescafé coffee, butter, chocolate, chappal, toothpaste at the edge. Advertisement.Web. 7 September 2012. Nescafé advertising poster 'The coffee with life in it', India, 1970. Flickr - Photo Sharing(2012). Web. 8 September 2012. Nescafe – 1952. Advertisement. JonWilliamson (2008-2010). Web. 10 October 2012. Nescafé advertisement. Campaign Asia (2010). Blog. 10 October 2012. References: Hornby, A.S., Cowie A.P., Gimson A.C., Oxford Advanced Learner’s Dictionary of Current English. United Kingdom: Oxford University Press, 1974. Print. Lutz, William D. Doublespeak: From “Revenue Enhancement” to “Terminal Living”, How Government, Business, Advertisers, and Others Use Language to Deceive You. New York: Harper & Row, 1989. Print. 29 Maranatha Christian University Mihas, Elena. “Non-Literal Language in Political Discourse.” University 0f Wisconsin – Milwaukee 2005. Web. 9 April 2012. 30 Maranatha Christian University