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Study of Enterprise Development Strategy with Industrial Clusters Based on Circular Economy Theory∗ WANG Haidong, LI Cuixia College of Economics and Management, Northeast Agricultural University, P.R. China, 150030 [email protected] Abstract: Based on the circular economic theory, for the development problems about industrial clusters of small and medium-sized enterprises, the author puts forward the measures that industrial clusters of SME should take circular economy road, and think that is the inevitable choice to achieve sustainable development for them. This paper studies the strengths, weaknesses, opportunities and threats of the development of SMEs industrial clusters by the SWOT analysis, and finally puts forward the development strategy on SMEs industrial cluster based on theory of circular economy. Keywords: Circular Economy, Small and Medium-sized Enterprises, Industrial Cluster, Development Strategy 1 Introduction At present, there are a large number of small and medium-sized enterprises industrial clusters, such as the footwear industrial cluster in Jinjiang, Fujian province, the cashmere industrial clusters in Qinghe, Hebei province, the fur industry clusters in Xinji, Hebei province, non-woven industrial clusters in Peng, Hubei province etc., and particularly "massive economy" in the areas of Zhejiang Province and Guangdong "professional town economy", which are the best performance significantly. These regional SME industrial clusters have become the driven power for regional economy, which lead local economic growth, absorb a large number of rural surplus labor forces and speed up urbanization, industrialization and economic development in the region of the dual structure of the catheter, thereby promoting regional social and economic harmony. Industrial clusters make enormous contribution to local GDP, but they also consume a large amount of resources and environmental pollution seriously. Therefore, following the requirements of the mode of economic growth, it is necessary to explore the development strategy on SMEs industrial clusters and take the eco-industrial cluster development from the perspective of circular economy [1]. The government established the scientific concept of development as the guiding ideology of economic development in China's "Eleventh Five-Year", and made every effort to minimize the resource consumption and environmental damage. This concentration will make new requirements for development of the SMEs industrial clusters, that is to explore new mechanism for resource-saving and pollution control to promote sustainable economic development based on the characteristics of industrial clusters, from a circular economic point. 2 The Problem of Resources and Environment in SMEs Industrial Clusters Development 2.1 Constraints of resource bottleneck for development of small and medium-sized enterprises industrial clusters Natural resources are relatively cheap in China, and pollution control costs are also not completely ∗ This paper is a result of phased research which funded by the Project of Outstanding teachers in Heilongjiang province, “Research on the scale and effectiveness of dairy in Heilongjiang Province”, Scientific and Technological Project of Harbin(2007AA9CT121). 683 calculated into the product cost. Development of industrial clusters obtained natural resources without consideration. In recent years, local industrial clusters in China experienced a large-scale resources and energy crisis, such as Zhejiang, which was the one of the most active regions in China for the SMEs industrial clusters development, but because of the plunder of water, electricity, coal, oil and other basic resources, it has a shortage of resources in large-scale crisis. The lacks of water, electricity, and even migrant workers have resulted in export orders could not be completed, and many foreign capitals have already been forced to leave the relocation [2]. The problems of paper industry cluster are particularly serious in China, water used for the paper industry that accounted as much as 47 percent water in Shandong province, but Shandong Province is the most serious shortage of water resources, per capita is only 1 / 6 of the country's; At the same time, with the rapid growth of paper industry in Shandong, as the paper-making raw material resources: the supply of wheat straw is also very tight, many companies have to go to the Jiangsu, Anhui, Henan, Hebei Province, even to the northeast to reed purchase. The development of Shandong‘s paper industry clusters has been seriously affected. This situation not only happens in Zhejiang, Shandong, but also in Shanghai, Jiangsu, Guangdong and other better development provinces, and in variety industries as well. These situations are beginning to affect economic development and social stability seriously [3]. 2.2 The environmental pollution problems caused by development of the SMEs industrial clusters The majority of small and medium-sized enterprises industrial clusters are spontaneously formed, which are relatively low starting point, enterprise awareness of business owners are mostly relatively weak, without environmental protection. Enterprises continuously pursue the individual cost-effective as the first goal, and ignore the overall environmental protection. Most of small and medium-sized enterprises industrial clusters operates extensive mode of production with poor management and production processes, as well as with cluster restrictions on foreign exchange of information, lack of high-tech talent and so on. These finally resulted in serious pollution in the cluster focus regions. In the small and medium-sized industries clusters, especially the leather, paper, chemical, and pharmaceutical industries clusters lead to environmental pollution seriously. For example the paper industry in Shandong Province, China's Bohai Sea Region, which is the first for emissions from industrial wastewater and chemical oxygen demand of the industry .A number of small and medium-sized leather enterprises in Zhejiang Province, owing to softening in the leather processing, chemical residue without any treatment directly discharge into the drains, which made the serious pollution of underground water, and a devastating damage. Another example is the IT industrial cluster in Guangdong province, due to the relatively backward technology and equipment; it made the "e-waste" and other new types of environmental pollution, which are serious problems [4]. 3 The SWOT Analysis on Development of Small and Medium-sized Enterprises Industrial Clusters based on the Concept of Circular Economy 3.1 Strengths 3.1.1 Environmental advantages The environmental advantages are the most characteristic and the biggest advantages based on concept of circular economy to develop small and medium-sized enterprises industrial clusters. In recent years even in the future, environmental and ecosystem protection will be obtained our great importances, which are the necessary conditions to achieve sustainable development. Emission production is main channels for total emission of pollutants in China. The industrial "three wastes" is most important reason for deterioration of the ecological environment; therefore, the reduction of industrial development is the basic content of environmental protection, as well as main purpose of circular economic development [5]. Therefore, following the path of circular economy, the development of small and medium-sized industrial clusters has natural advantages. 684 3.1.2 Scale economy advantage In these cluster model, the leading industry are often surrounded by internal business making a variety of products for common output, and the division of labor between manufacturers is close and mutual collaboration . Through the flexibility professional labor division, we can improve the work efficiency, and thus bring scope economy. In such a mode, specialized production includes the following three aspects: First, according to Adam Smith's view, the scope of market determines the professional level of production. In competitive industry clusters, as a result of a competition between horizontal parallel, a large number of specialized small and medium enterprises will be able to achieve the scale of production, through their division of labor and cooperation, thereby reducing unit production costs [6]. Secondly, with the expansion of clusters production scale, the reduction of fixed costs can focus on geographical location, reduce the consumption of energy and raw materials and shorten the transport distance from raw materials to products, thereby saving production and transportation costs. Third, along with the cluster development .the local labor market not only attracts the free local labor force and professional expertise to master the technical and management personnel, but also save the training of human capital costs and management costs. In this way, it saves business group internal cost, and achieves scale economy which cannot be gained by a single enterprise. 3.1.3 External economies advantages External economy is made by Marshall, he thought that the clustering of similar businesses can increase the number of the same departments of small and medium enterprises, and expand the overall size, thereby enabling access to internal economies of scale to achieve co-operation. The specialized labor division of SMEs in the relevant departments and trading in the process of working closely make external economies of scope available. Followed this thought, after the establishment of small and medium-sized industrial clusters, it not only make individual enterprises reduce production costs, but also many services will be complementary and finally formation of scale and concentration of the demand and supply, which will create a new group market to provide shared services and services supporting the scale and scope of the external economy. At the same time, from the cluster function of information gathered, group companies can also share the core industries, including product supply and demand, cost, price, technology, quality, style and other market information. In addition, the groups can share and enjoy sales network, scope and external economies, through various channels to achieve clusters external economic effects. 3.1.4 Regional brand advantages Through the establishment of a regional brand and improving marketing, enterprises in clusters can gain the vertical integration profit: through the whole regional marketing, they create a market advantage. Contrast with the effect of a single enterprise or brand, a regional brand image is more direct and influential, because it is the aggregation and extraction of many corporate brands [7]. Through the implementation of cleaner production, green purchasing from enterprises to enterprises, enterprises to governmental, the industrial clusters improve the health level of green products, meet the consumer needs and give the products and enterprises different image, to update the brand image of new cluster, at the same time, enhance the competitiveness of the clusters. 3.2 Weaknesses 3.2.1 SMEs in their own disadvantage Small and medium enterprises have serious problems with their own, such as family management, non-scientific decision-making, and financial non-transparent and shoddy products, labor disputes, which have a serious impact on the growth of their own. For small and medium-sized enterprises, it is difficult to introduce modern management system; however, it is the most fundamental protection. 3.2.2 Weak independent innovation capacity of SMEs The establishment and development of industrial cluster based on the concept of circular economy need to pay a strong technical support. After the reform and opening, because scientific and cultural knowledge of small and medium-sized operators and employees is generally low, and management 685 innovation, market innovation, scientific and technological innovation ability is generally weak, and awareness to establish a good cooperative relationship with scientific research institutions is not strong, in addition, on the weakness of intermediary organizations, the exchange of information and technology are imperfect, and we can not fully promote collaborative innovation between enterprises, and the lack of intellectual property protection measures. So, technologies of SMEs are used for introduction or imitate, not have the ability to adapt to the market design, only as a production and processing base. Because of a serious shortage of independent innovation, optimization and upgrading of industries are subject to greater constraints; their growth is greatly restricted [8]. 3.2.3 Financing difficulties for small and medium-sized enterprise The problem of financing for small and medium enterprises is well known. Historically, credit system loans large enterprises asset-backed businesses, so many small and medium enterprises can not access to capital needed for development. Small and medium enterprises based on circular economy have a certain technology, but technology and progress will require the support of funds, the problem of financing has seriously constrained the development of small and medium-sized industrial clusters. 、 3.3 Opportunities 3.3.1 State support the path of sustainable development environment Sustainable development views includes the concept of circular economy, it is a part of the sustainable development concept. Against this background, the policy of the country will support vigorously the development of circular economy. Small and medium-sized industrial clusters are an essential component of the economy to develop the national cycle. 3.3.2 The historic opportunity for industrial upgrading in China After three decades extensive development, China has achieved economic growth, but at the same time, accompanied by a low utilization rate of resources, environmental pollution problems and so on. The main problem for China's industrial structure is that the supply structure don not adapt changes of demand structure, and industry international competitiveness is weak, level of technology is low. For the development of small and medium-sized industrial clusters, such a historical period has provided a broad space for their development. 3.3.3 Support of the relevant theory at home and abroad Circular economic theory, theory of small and medium-sized industrial clusters, all of which have given rise to concern by including industrial economics, technology economics, management, economic geography and other subjects, become the forefront of a wide range of research issues. Recycling economy, SMEs industrial clusters are studied by various subjects from different angles, different paradigm. A large number of theoretical and practical researches will provide strong technical support for small and medium-sized industrial clusters to follow the path of development of circular economy. 3.4 Threats 3.4.1 Inadequate awareness Most of industrial clusters in China are derived from industrialization of rural and community economic development, the environmental awareness of these industrial clusters owner is very weak, they pursue immediate economic interests as the goal, ignoring the environmental protection. While others are planned by the government-led, as a result of the Government's own "short-sighted" act, neglecting the environmental protection, and turn a blind eye to the phenomenon, "low scientific and technological content, serious waste of resources, more environmental pollution "of industry clusters. Some people think that recycling economy is the "Park to goods", which is not necessarily in line with China's national conditions, even if current environmental pollution and wastage of resources are very serious, business owners are not willing to be trying to circular economy. 3.4.2 Technology and equipment are backward Here, technology and equipment are ones referred to environmental protection and pollution treatment. As the sense is weak, very few groups of enterprises will increase in the purchase of advanced 686 environmental protection technology and equipment decontamination, and even many companies completely do not have such equipment and technology. For example, situations of waste dump without any handling everywhere abound in some clusters in Zhejiang Province. It seriously damages the local environment, and even threat to the life and health of residents. Behind the existing technology and equipment, it also increased indirectly more cost and difficulties for the recycling economy development of industrial clusters. 3.4.3 System is not matching There are many parts to constraint the development of circular economy in our country’s current economic system. Certain tax inhibited the development of circular economy, because the development of circular economy usually requires paying a higher proportion of value-added tax. The business that use cycle resources have lower cost of raw materials, value-added part is a higher proportion of it, then value-added tax is paid according to the proportion of value-added; the resource tax is generally low in China, resulting in low resource prices, and even it is not to spend money, then any resources will be available. At present, economic mechanism and policy system have not yet been formed for the development of circular economy industrial clusters in our country. In many areas, the indicators of government officials assessment is local-based GDP growth, and obviously, development of industrial clusters play important role in the promotion of the economy [9]. Therefore, many local governments not only turn a blind eye to the problem of resources and environment caused by industrial clusters, but also encourage wild-type group for the collection growth. 4 Development Strategies on SMEs Industrial Clusters based on the Theory of Circular Economy 4.1Enhance the awareness of development of circular economy To achieve those small and medium-sized industrial clusters follow the path of development of circular economy, we shall do as follow: first of all, to convey the propaganda for ecological awareness , introduce ecological values, and set crisis awareness of whole society on the natural resources, ecological environment, enhance sense of urgency for reservation of natural resources. To preach the theory of universal type, a large number of statistical data, and against the success of two typical examples, so that the public is fully aware that the environment is also a resource, ecological environment and natural resources is an important capital for economic and social development, and it is the destruction of productive forces to waste of natural resources and vice versa. 4.2 Establish a comprehensive system of laws and regulations The law and institutionalization for Ecological development of clusters ensure strategies and policies to implement effectively and smoothly, so that eco-development of clusters gets legal security. Any behavior that does not comply with the act of eco-development will be taken the necessary administrative and economic means. To start from the source, radically treat defects, as "while the development side of governance" or "after the first development of governance", which bring seriously damage to the ecological environment. 4.3 Improve development environment Linking to the industrial cluster development and the overall economic and social planning, urban (town) planning, conservation-minded society and environment-friendly society, we should consider construction and layout, make strategy and implementation plan to improve eco-efficiency and the development of circular economy for different types of industries and industrial development phase. Speed up the city (town) industrial groups and the construction of industrial concentration; focus on enhancing the integration of various industrial parks, to raise the level of industrial clustering. Strengthening transport, electricity, water supply and drainage and other infrastructure, and creating the 687 conditions for production accumulation, and guide enterprises in a relatively concentrated geographic space. Actively guide and plan reasonable direction of land-use planning to encourage enterprises to intensive land, to construct multi-storey factory building, giving priority to meet growing business needs of small-scale sites, in order to provide space for the development of SMEs. 4.4 Establish environmental assessment system Carrying out the policy of "prevention first" principle of environmental protection, we must prevent major economic development activities and decision-making mistakes in planning and environmental damage at a high level. A single environmental program assessment isn’t sufficient to protect the environment, which was difficult to use resources sustainably. So, we should carry out environmental assessment on major economic development activities and development planning to achieve controlling pollution and ecological damage from the source. Coordinating the relationship between economic development, social progress and environmental protection, this will promote more reasonable layout of production factors and configuration of the productive forces. 4.5 Enhance the capacity of independent innovation In different stages of development of industrial clusters, to break technology bottleneck for economic development speedily, gradually establish technological innovation system of circular economy that is to enterprises mainly, the government supports, and research and develop technologies of circular economy. To speed up construction of the common technology-oriented service centers for small and medium-sized, which is in line with local economic actives, positively develop information, technology promotion and technical training and other services for circular economy. Supporting and encouraging the enterprises and institutions of higher learning, scientific research institutions to join, such as creation of key technologies, extension of industrial chain and related industries, breakthrough of key technology, to enhance the level of recycling economy with high technology and advanced applicable technologies. 5 Conclusion This article holds that the circular economy is inevitable choice to achieve sustainable development of small and medium-sized industrial clusters. Through the SWOT analysis, the author shows some strengths, weaknesses, opportunities and challenges in the development of China's small and medium-sized industrial clusters. To develop small and medium-sized industrial clusters based on circular economy, we should develop five strategies including enhancing the awareness of development of circular economy, establishing a comprehensive system of laws and regulations, improving development environment, establishing environmental assessment system and enhancing the capacity of independent innovation. References [1]. LIU Xuexia. Development Strategy of the Industrial Cluster in Concept of Circular Economy. Contemporary Economic Research, 2007, 10 (in Chinese) [2]. Desperate Economic Model in Zhejiang.Economics,2004,6:37(in Chinese) [3]. Copeland, B.R. and Taylor, M.S. Trade Growth and the Environment. Journal of Economic Literature, 2004(42):7-71. [4]. ZHANG Weichu. Study on evaluation system of development pattern of China's industrial clusters based on circular economy. A master's degree thesis: Chongqing Technology and Business University, 2007, 5(in Chinese) [5]. 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Journal of China's Economic and Trade Guide, 2006, 10(in Chinese) Author in brief and Contact information WANG Haidong (1980-06-12), master, mainly engaged in industrial economics E-mail: [email protected] Tel.13796755099 LI Cuixia (1969-02), professor, doctoral tutor, mainly engaged in macroeconomic theory, policy and industrial organization and structure E-mail:[email protected] 689