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Communicating Climate Change
Michelle Covi, PhD
Asst. Professor of Practice
Ocean, Earth and Atmospheric Sciences
Virginia Sea Grant Extension
Why is it so hard to talk about
climate change?
Climate Change Perception
Acceptance of “Global Warming”
Acceptance of “Global Warming”
Climate Change Perception
• Pew survey (2014)
shows gap between
science and public.
Perception and Communication
Science Communication Challenges
Science Literacy and Numeracy
Science Communication Challenges
Difficult mental models
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