Download An Introduction to Intelligent Warehousing

An Introduction to Intelligent
Warehousing
An evolutionary perspective
Paul Padley
EMEA Program Manager, Enterprise Computing
Copyright © 2002 , SAS Institute Inc. All rights reserved.
Agenda
!
Where am I?
• Current state
!
Where did I come from?
• Evolution of business intelligence
!
Where am I going?
• From business intelligence to analytical intelligence
!
How do I get there?
• SAS roadmap
Copyright © 2002 , SAS Institute Inc. All rights reserved.
Evolution of Business Intelligence
CSF
Phase 1
Phase 2
Priority
after-thought
operational reports
Technology focus
MS Office
ERP applications
development
Skills focus
individual
IT department
Integration
N/A
Multiple point apps
Core functions
spreadsheets
reporting
Scalability
small department
site
Satisfaction level
low
moderate
Copyright © 2002 , SAS Institute Inc. All rights reserved.
Evolution of Business Intelligence
CSF
Phase 2
Phase 3
Priority
operational reports C-level analysis
Technology focus
ERP applications
development
Standard reporting
tools
Skills focus
IT department
IT dept + individual
Integration
Multiple point
A data warehouse
Applications
Common metadata
Core functions
Reports
OLAP, trends,
patterns
Scalability
site
company
Satisfaction level
moderate
good
Copyright © 2002 , SAS Institute Inc. All rights reserved.
Evolution of Business Intelligence
CSF
Phase 3
Phase 4
Priority
C-level analysis
C-level pro-active ROI
Technology focus
Standard reporting
tools
Open exchange, data
mining, forecasting …
Skills focus
IT data warehouse/BI Process managers
manager
Integration
A data warehouse.
Agent driven updates.
Common metadata
Multiple data-marts
Core functions
OLAP, simple trends, CRM, supply chain
optimisation, SRM
Scalability
company
enterprise
Satisfaction level
good
excellent
Copyright © 2002 , SAS Institute Inc. All rights reserved.
Evolution of Business Intelligence
CSF
Priority
Phase 4
C-level pro-active ROI
Technology focus Open exchange, data
mining, forecasting …
Skills focus
Process managers
Integration
Agent driven updates.
Multiple data-marts
Core functions
CRM, supply chain
optimisation, SRM
Scalability
enterprise
Satisfaction level
excellent
Copyright © 2002 , SAS Institute Inc. All rights reserved.
Benefits
Evolution of Business Intelligence
CSF
Priority
Phase 4
C-level pro-active ROI
Benefits
Reduced costs %$.
Increased revenue %$.
Technology focus Open exchange, data
mining, forecasting …
Infrastructure costs %$
Skills focus
Process managers
Costs %$
Integration
Agent driven updates.
Multiple data-marts
Revenue growth %$
Core functions
CRM, supply chain
optimisation, SRM
Ongoing optimised
processes %$
Scalability
enterprise
Growth % $
Satisfaction level
excellent
Shareholder value %$
Copyright © 2002 , SAS Institute Inc. All rights reserved.
Warehousing Vision
Me
Copyright © 2002 , SAS Institute Inc. All rights reserved.
tad
ata
Intelligence Value
Value
p
x
E
a
r
o
l
t
>
n
io
n
A
>
s
y
l
a
>
>
s
i
P
d
re
i
n
o
i
ct
analytical
Neural Networks,
Ensemble Models,
Support Vector
Machines
Trees, Regression, Memory
Based Reasoning*, Text
Categorization, Collaborative
Filtering*
Clustering: SOM, KMeans*
Associations/sequences,
Link Analysis
Fuzzy Matching*
Reporting and OLAP
Operational
Copyright © 2002 , SAS Institute Inc. All rights reserved.
*Modeled in real or near-real time.
Richness
Intelligence Value
Value
p
x
E
a
r
o
l
t
>
n
io
n
A
>
s
y
l
a
>
>
s
i
Trees, Regression, Memory
Based Reasoning*, Text
Categorization, Collaborative
Filtering*
Clustering: SOM, KMeans*
•Process Intelligence
•CRM
*Modeled in real or near-real time.
• Forecasting
Process
Richness
Optimization
Reporting and OLAP
Copyright © 2002 , SAS Institute Inc. All rights reserved.
i
Neural Networks,
Ensemble Models,
Support Vector
Machines
Associations/sequences,
Link Analysis
Fuzzy Matching*
Operational
P
d
re
n
o
i
ct
Plethora of operational
sources
Operational sources
middleware
2.Many data-marts
1.Virtual data warehouse
DM
DW
DM
DM
DM
DM
DM
DM
DM
DW
DM
3.No user access to warehouse 4.Selected marts+ access to warehouse
Copyright © 2002 , SAS Institute Inc. All rights reserved.
Enterprise Intelligence
SAP R/3process
definition
BW
Business
Content
SAP BW process
monitoring
ODBO
MDX
ODS
R/3
QueryCubes
BEX or EG
InfoCubes
HTML
User Roles
ACCESS to BW
R/3
Legacy and
operational
CRM
process
control
Copyright © 2002 , SAS Institute Inc. All rights reserved.
SAS
- scheduling
- analysis
ACCESS to R/3 - aggregation
- multi-user
- cache mgt
- data merging
ACCESS to
- data mining
ERP and DBMS
SAS analytics process
optimisation
Web server
SAS
Publishing
Browser
dynamic
SAS web
analytics
Browser
DCOM
SAS Portal
web, OLAP
and ad-hoc
analysis
Enterprise
Guide
thin client
Conclusion
!
Understand where you are
!
Create a conceptual vision
!
Plan your architecture framework
!
Select vendor and methodology
!
Prioritise business solutions
!
Implement
Copyright © 2002 , SAS Institute Inc. All rights reserved.