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Post Stuttgart Get Smart About Your Business Thomas J.R. Emmerich European Product Manager Enterprise Division SAS Institute S Effects of technology advances Post Stuttgart Historically, computerisation has meant automation of routine tasks: – Insurance claims processing – Order processing – Reservations – Materials management – Sales and Distribution –... Advances in technology enabled us to move on into the business intelligence area... ...offering competitive advantage. S SAS Institute understands Business Functions..... Operational Effectiveness Competitive Advantage Automate Routine Decision Oriented Day to day Business Gain Knowledge Aimed at Efficiency Long Term Strategy Technology driven Business driven SAS Institute’s Focus is on successful Decision Making for “Competitive Advantage” Post Stuttgart S All SAS Institute’s Software and Services focus here: Transactional Systems Information Delivery Systems Get data IN Get information OUT Large volume of Simple transactions Small number of Diverse queries Static applications Dynamic applications Data changes Continuously Information is Consistent Post Stuttgart S SAS Institute supports: Post Stuttgart Business Decision Makers and IT Departments in their Support of the Business S An Enterprise Solution Post Stuttgart Management/End-user Department Business Solutions Reliable Information Consistent, high quality Data “Measurable Results in 90 Days” S Successful Companies Need: Post Stuttgart Lower costs of doing business Increased quality Improved position in marketplace Quick response to change Approachable technology that solves complex problems S The Business Focus of Today Post Stuttgart Customer satisfaction Employee satisfaction Stockholder satisfaction S The Change Post Stuttgart Not reporting figures ... but knowledge Not fragmented information ... but overall performance S Concerns Post Stuttgart The way the information appears on the screen is far too abstract from the real world Data vs. information High Level overviews or minute detail Extremes vs. consistency No Integration with other Products Closed vs. open Doesn’t solve the whole problem Predefined vs. flexible S Concerns Post Stuttgart Calculations and answers to questions are too slow in coming back Slow vs. fast Knock-on effects of changes in one business factor are difficult to see in other other factors Static vs. dynamic Looking at figures over time for trends and anticipation of problems Reporting and visualisation Can I share my results with others without a lot of effort User friendly S The Solution Post Stuttgart “Business Solutions” provided by SAS Institute Systems and tools to develop All you need All you want S Features Post Stuttgart What-if scenarios Forecasting Intelligent agents Linked tables and graphs in the same or in separate windows Multimedia Portability S Features Post Stuttgart Support of all levels of decision makers Executives Middle management Knowledge workers Easy to learn Easy to use Easy to maintain S Fundamental Steps Post Stuttgart Discovery – Finding the problem areas Analysis – Analysing the problem areas Presentation – Deliver the information to people who make the world go round S Finding the Problem Areas Post Stuttgart Multidimensional access to any number of data sources Smooth out the data Find the irregularities Tools: Data mining Intelligent Agents Q&R OLAP EIS S Analysing the Problem Areas Post Stuttgart Proving that a trend exists Forecasting the trend over time Finding a confidence about trend actions (what-if analysis) Range of Tools: Simple cross tabulation regression techniques ... S Presenting the Information Post Stuttgart Making information and possible solutions known to other people in the company Tools: Wide Range of distribution techniques tables, graphs, comparison reports, multidimensional reporting Report Books/Briefing Books Galleries Dynamic Reporting EIS/OLAP Data Visualisation S Strength Post Stuttgart Control Timeliness Performance Reporting/Analysis Flexibility S Solves Pains Post Stuttgart Time resources Security Reliable data Consistency of information More information S Benefits Post Stuttgart No system restrictions or limitations complete solution Information presented in the right level of detail, Adaptation to on-the-fly requests WYWIWYG Adapting to new requests, unrestricted in terms of which questions can be asked (and answered) complete solution S Benefits Post Stuttgart Multidimensional view of information (graphs and tables) reflects real world scenario easy to use, unrestricted in point of view Openness, integration with industry standard tools exchange of information Speed get the information when you need it, no information backlog Access to all data no information islands S Provides Competitive Advantage Post Stuttgart The right information at the right time to the right person to make the right decision S Questions Post Stuttgart Paper stream - Exploiting the Data Warehouse Paper stream - Management Demonstration Theater S