Download Get Smart About Your Business

Post Stuttgart
Get Smart About Your Business
Thomas J.R. Emmerich
European Product Manager
Enterprise Division
SAS Institute
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Effects of technology advances
Post Stuttgart
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Historically, computerisation has meant
automation of routine tasks:
– Insurance claims processing
– Order processing
– Reservations
– Materials management
– Sales and Distribution
–...
Advances in technology enabled us to move
on into the business intelligence area...
...offering competitive advantage.
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SAS Institute understands Business
Functions.....
Operational
Effectiveness
Competitive
Advantage
Automate Routine
Decision Oriented
Day to day Business
Gain Knowledge
Aimed at Efficiency
Long Term Strategy
Technology driven
Business driven
SAS Institute’s Focus is on successful Decision
Making for “Competitive Advantage”
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All SAS Institute’s Software and
Services focus here:
Transactional
Systems
Information Delivery
Systems
Get data IN
Get information OUT
Large volume of
Simple transactions
Small number of Diverse
queries
Static applications
Dynamic applications
Data changes
Continuously
Information is
Consistent
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SAS Institute supports:
Post Stuttgart
Business Decision Makers
and
IT Departments
in their
Support of the Business
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An Enterprise Solution
Post Stuttgart
Management/End-user Department
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Business Solutions
Reliable Information
Consistent, high quality Data
“Measurable Results in 90 Days”
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Successful Companies Need:
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Lower costs of doing business
Increased quality
Improved position in marketplace
Quick response to change
Approachable technology that solves
complex problems
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The Business Focus of Today
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Customer satisfaction
Employee satisfaction
Stockholder satisfaction
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The Change
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Not reporting figures
... but knowledge
Not fragmented information
... but overall performance
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Concerns
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The way the information appears on the
screen is far too abstract from the real world
Data vs. information
High Level overviews or minute detail
Extremes vs. consistency
No Integration with other Products
Closed vs. open
Doesn’t solve the whole problem
Predefined vs. flexible
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Concerns
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Calculations and answers to questions are too
slow in coming back
Slow vs. fast
Knock-on effects of changes in one business
factor are difficult to see in other other factors
Static vs. dynamic
Looking at figures over time for trends and
anticipation of problems
Reporting and visualisation
Can I share my results with others without a
lot of effort
User friendly
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The Solution
Post Stuttgart
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“Business Solutions” provided by SAS
Institute
Systems and tools to develop
All you need
All you want
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Features
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What-if scenarios
Forecasting
Intelligent agents
Linked tables and graphs in the same or in
separate windows
Multimedia
Portability
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Features
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Support of all levels of decision makers
Executives
Middle management
Knowledge workers
Easy to learn
Easy to use
Easy to maintain
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Fundamental Steps
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Discovery
– Finding the problem areas
Analysis
– Analysing the problem areas
Presentation
– Deliver the information to people who make
the world go round
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Finding the Problem Areas
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Multidimensional access to any number of
data sources
Smooth out the data
Find the irregularities
Tools:
 Data mining
 Intelligent Agents
 Q&R
 OLAP
 EIS
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Analysing the Problem Areas
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Proving that a trend exists
Forecasting the trend over time
Finding a confidence about trend actions
(what-if analysis)
Range of Tools:
 Simple cross tabulation
 regression techniques
 ...
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Presenting the Information
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Making information and possible solutions
known to other people in the company
Tools:
 Wide Range of distribution techniques tables, graphs, comparison reports,
multidimensional reporting
 Report Books/Briefing Books
 Galleries
 Dynamic Reporting
 EIS/OLAP
 Data Visualisation
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Strength
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Control
Timeliness
Performance
Reporting/Analysis
Flexibility
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Solves Pains
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Time resources
Security
Reliable data
Consistency of information
More information
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Benefits
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No system restrictions or limitations complete solution
Information presented in the right level of
detail, Adaptation to on-the-fly requests WYWIWYG
Adapting to new requests, unrestricted in
terms of which questions can be asked (and
answered) complete solution
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Benefits
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Multidimensional view of information
(graphs and tables) reflects real world
scenario easy to use, unrestricted in point of view
Openness, integration with industry
standard tools exchange of information
Speed get the information when you need it, no
information backlog
Access to all data no information islands
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Provides Competitive Advantage
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The right information at the right time to the
right person to make the right decision
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Questions
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Paper stream - Exploiting the Data
Warehouse
Paper stream - Management
Demonstration Theater
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